Advertising pressure has also declined slightly in the teletext sector and in electronic media overall. This is shown in the October issue of Gemi. TV saw a slight decline, closing at 634 (638) index points in October. Internet recorded an increase of a full eight index points to 753 (745), while radio improved by six index points to 430 (424). With a gain of two index points to 622 (620), Adscreen remains on a growth trajectory, whereas Teletext 64 (65) recorded a loss of one index point in October. Electronic media as a whole lost two index points, closing at 639 (641), while the overall market remained stable at 236 (236).

enlarged view

The picture probably shows mother and daughter, hand in hand. Even if the smaller woman does not really look like a pre-school child (hairstyle, clothing, proportions). Instead, the outline of the taller woman is more reminiscent of a girl. The longer you look at the picture, the more alienating the scene becomes. This is not really worth mentioning. What is more interesting is what the child says to the taller woman: "Shall we have a bite?"

From a lyricist's point of view, this should probably sound like trendy youth language. Instead, they used an expression that most people spontaneously associate with drug use. Seen in this light, the mini-mother taking her oversized giant daughter out almost makes sense again. You have to see the whole thing in context. Globally. Allow a broadening of horizons. And if you spontaneously feel hungry: The K Kiosk Baar is open daily until 8 pm. (hae)

Image: ZVG

Willisau Switzerland new at Ottiger & Partner

Ottiger & Partner BSW is pleased about the new partnership with the furniture manufactory Willisau Switzerland. The innovative company focuses on modern design, clean lines and flawless manufacture. From now on, the Lucerne agency will be active in the areas of conception and creation across all measures.

Havas makes new commitment to mental health

An alliance of seven organizations and cantonal agencies committed to mental health is planning a national campaign to destigmatize mental illness under the leadership of Pro Mente Sana and the Institute for Social and Preventive Medicine Zurich (ISPMZ). In a competitive presentation, Havas Worldwide Zurich prevailed over several agencies. The mandate includes the development of a holistic communication concept including the development of a new brand as well as the creation of integrated communication measures. Starting in 2014, the national campaign will raise awareness of the topic of mental health and convey knowledge. Specifically, more people should know that mental illnesses are diverse and common, can affect anyone and are treatable. The aim is to reduce the stigmatization and exclusion of the mentally ill. Havas Worldwide Zurich convinced with a clear strategy as well as with a surprisingly simple idea that can be applied to all measures.

Franz & René: Grisoni Zaugg new in the portfolio

Franz & René has been awarded the redesign of the communication tools of Grisoni-Zaugg, one of the largest construction companies in Western Switzerland, in an agency pitch.
The new image brochure and website will be available to discover in January 2014.
 

The latter will leave Swiss Radio and Television at the end of 2013 (Werbewoche.ch reported). It has been known for some time that the position of editorial director at "Einstein" will be filled in 2014. For this reason, the second moderator position next to Tobias Müller will initially only be temporary until the end of summer 2014. The new editorial management should have a say in the definitive replacement. Kathrin Hönegger will work primarily as an outside presenter for the knowledge magazine.

Kathrin Hönegger began her career at SRF in 2010 as an outside reporter on "SRF bi de Lüt - Live. She then moved to the daytime program on Radio SRF 3 as a presenter and editor. She gained further experience in front of the camera at SRF as a presenter and foreign reporter for "Jeder Rappen zählt". Before joining SRF, she worked as a presenter at Radio Top, Radio Energy Zürich and most recently Tele Top.

Films that take place in a hand-built package world where everything is made of real cardboard. This is remarkable in that the animated films were shot using stop-motion technology, where every movement is cut out from cardboard from scratch. The result is three explanatory films that narrate the new services in a way that is entertaining. The works can be seen on a Postlogistics microsite, Post.ch/parcel-world

Responsible at Postlogistics: Ruth Mathias, Christian Suter , Inari Kirchhofer. Responsible at Leo Burnett Switzerland: Christian Bircher (CD/Art), Patrick Suter (CD/Text), Roland Buob, Marco Donada (Art Direction), Patrick Suter, Bastian Otter (Text), Peter Brönnimann (ECD), Suzana Kovacevic, Erasmo Palomba (Art Buying), Michael Gassler, Fiona Gottwald, Sebastian Zeuner (Consulting), Daniel Strickler (Production). Film: Plan B (production), Tilburs (artwork), CanCan (animation), Bruno Conti and Jimena Oddi (direction). Microsite: Station.

 

 

Swiss people's trust in domestic meat production has risen sharply again in recent years - almost too sharply for the Swiss Animal Protection Association (STS). Labels such as Suisse Garantie and QM Swiss Meat suggest animal-friendly husbandry, although they only guarantee absolute minimum standards, criticizes the STS. Several times a week, the phone rings at the STS because animal lovers want to report alleged cruelty in agriculture, such as cattle on rubber floors and pigsties without bedding. "We then have to tell people,
that the Animal Welfare Ordinance still permits these forms of husbandry," said STS Managing Director Hans-Ulrich Huber to the media in Zurich on Tuesday. Most callers are disappointed. "Most of them imagine that animal husbandry in Switzerland is too good," Huber continued.

This is due not least to labels such as Suisse Garantie and QM Swiss Meat, which advertise happy animals on lush pastures. "But they only guarantee the minimum legal standards, which unfortunately are by no means species-appropriate." Suisse Garantie is a designation of origin that merely guarantees that the Swiss Animal Welfare Ordinance has been complied with. QM Swiss Meat means that the farmers practice quality management, for example by recording the medication administered in a journal. According to the STS, however, this is "mandatory anyway" and the label is therefore "not worth much".

Boredom on slatted floors

A representative survey conducted by the STS shows just how wrong Swiss consumers are when it comes to keeping animals for slaughter: 88% of over 1000 respondents were convinced that bedding is mandatory for cattle for fattening. 81% were also of the opinion that all animals should be allowed out into the fresh air. "Unfortunately, this is by no means standard in Swiss fattening cattle husbandry," Huber continued. Around 110,000 cattle are kept on slatted floors and without access to the outdoors. Many people are also misinformed when it comes to pig fattening: 83 percent of
respondents were convinced that pigs must be kept on straw. 77 percent also thought that all pigs should have access to the outdoors. For 1.1 million animals, however, everyday life is much more boring. They spend it on slatted floors without bedding and never get any fresh air.
The Suisse Garantie and QM-Swiss Meat labels and their advertising are misleading, criticizes animal welfare. It is calling for producers to provide more realistic information about the real situation on farms. The STS also wants to approach the Federal Veterinary Office so that it can better inform the public about the applicable animal welfare ordinance.

Everyone benefits from the good reputation

What particularly annoys the STS is that all producers benefit from the good reputation of Swiss meat - even those who only do the bare minimum for their animals. Suisse Garantie and QM-Schweizer Fleisch are free riders of genuine animal welfare labels such as Bioknospe, Coop Naturafarm or Migros Weide-Beef. These producers do not even come close to animal welfare, even if they comply with the law, said Huber.

Consumers have a duty

The accusation that a label such as Suisse Garantie suggests good animal husbandry is denied by the industry association Agro-Marketing Suisse in a press release. It is a label of origin and does not stand for a specific type of animal husbandry or production. The same applies to QM Swiss Meat, which only ensures compliance with the regulations. Nothing is suggested here either. In defense of the farmers, Agro-Marketing Suisse adds that many farms are very interested in participating in label programs with higher requirements. However, the reality shows that only 40 percent of beef cattle, for example, can be marketed under a label and thus at better prices. It is the responsibility of consumers to increase this proportion. (SDA)

Image: Keystone

The Cover Media from Basel specializes in radio advertising in Switzerland and neighbouring countries. The company thus serves a medium with a long tradition. Nevertheless, radio is as up-to-date as ever. Just as up-to-date as The Cover Media's service: specialized in today's needs and circumstances and with an all-round package for its customers.

The divisions of the Cover Media Group identify themselves through color. The new website picks up on these colors. This creates a clearly structured, visual overall concept. The contrast between the antique receivers and transmitters in the colorful headers and the clear lines of the website structure creates a balance between the tradition of the medium and its topicality. At the same time, the typography and layout of the websites are modern - clear lines and a generous layout define the appearance.

A special application for Covermedia.ch an extended radio station search with filters according to broadcasting area. In addition, a gallery was developed that can display images, sound or film as required. As an additional measure Theposmedia.ch developed an animated film that communicates The POS Media's offering clearly and comprehensibly in just 100 seconds. For Tcm-service.ch a 3D map has been integrated, which clearly shows the catchment area of the radio stations in the two border triangles.

Responsible at The Cover Media: Hans-Ueli Zürcher (owner), Nicole Willinger (owner), Michel Zürcher (The POS Media), Pascal Rüdin (TCM Service). Responsible at Eyeloveyou: Stevie Fiedler (art direction), Oliver Kirschbaum (consulting, conception), Open Interactive (programming).

Kilian Gasser will be supported by longstanding Wohnen acquisition manager Johann Wieland, who is stepping down somewhat but will continue to look after some of the advertisers. Wohnen is published by the Swiss Association of Housing Cooperatives. With a circulation of 10,705 copies, the magazine is distributed ten times a year to all decision-makers (administrators, board members) of more than a thousand housing cooperatives in Switzerland. These own a good 140,000 apartments and invest over CHF 1.4 billion annually in new buildings as well as in the maintenance and renovation of their existing properties. The magazine is also read by external experts from the construction industry. Three times a year, a larger edition of the magazine is also distributed to the residents of cooperative properties.
 

"With Deindeal, our customers can personalize their lives and experience new adventures again and again," says Adrian Locher, founder and COO of Deindeal. This message is the focus of the new TV commercials. With its varied range of lifestyle products, the portal offers its customers products and experiences that surprise, inspire and make them want more. Offers that make everyone's everyday life special.

The main actors in the commercials are Matthias Britschgi, the main actor from "Achtung, fertig, WK!", and Johanna Kohlmünzer, aspiring actress and model. In addition to several Deindeal employees, Amir Suissa, founder & CEO, and Adrian Locher were also used as extras.

The young Zurich-based agency Zense is responsible for the conception and production of the Deindeal commercials and supports the company in communicating complex content internally and externally using storytelling and visualization techniques.

Responsible at Deindeal: Nicolas Bürer (CMO), Bianca Zeuner (Brand Manager), Chiara Bello (Creative Director). Responsible at Agentur Zense: Andri Hinnen (Production & Creation), Mats Frey (Director), Marco Leisi (Production Manager)
 

Advertising likes to cement unrealistic gender stereotypes. Not only images of women, but also images of men from the day before yesterday are nurtured in this way. With the inane slogan "Real men don't cry. Unless they become champions", the shower gel brand Right Guard wants to make an impression on the men of creation. The testimonial is footballer Bastian Schweinsteiger, who not only cries after victories, but also after defeats. No wonder: "Men cry, just like women - from sadness and pain, from joy, emotion or anger" (Focus.de). Although less often: a woman cries 30 to 64 times a year, a man only six to 17 times. And if they do, then only for two minutes (woman: six minutes). These differences do not change the stupidity of the campaign. All the better if someone takes the trouble to punish them on the spot. (hae)

Image source: Notesofberlin.com

The NZZ multimedia report "No Time for Anger" received an award in the "Online and Crossmedia" category. Based on his Fukushima report in 2011, reporter Marcel Gyr and photographer Christoph Bangert traveled to Japan again two years after the disaster. The impressions, images and videos were turned into a large-scale multimedia project by an interdisciplinary editorial team. In the "Data Journalism" category, the "Neue Zürcher Zeitung" received an award for the reports "Stable Unemployment Rate" and "Swiss Maps". NZZ Fokus and NZZ Campus received two awards in the "Magazine" category.

The newspaper Ostschweiz am Sonntag also received awards in four categories. In the category "Section front pages weekly newspaper", Ostschweiz am Sonntag received an award for its generously designed front pages of the individual newspaper bundles, writes the St. Galler Tagblatt in its Monday edition. The newspaper received a further award for its varied presentation of the topic on pages two and three of each edition. Specifically, the jury recognized an investigation into the production of and trade in cheap textiles. The jury also presented an award for "Concept/Innovation" for the presentation of the major weekly interview that kicks off the Reflexe newspaper bundle. And finally, the panel honored the St. Galler Tagblatt in the typography category.

Other Swiss winners:

- Switzerland on Sunday ("Section front pages weekly newspaper", "News pages", "Concept / Innovation"),
- New Lucerne Newspaper ("Regional newspaper front pages", "Regional newspaper section front pages")
- Handelszeitung ("Front pages of weekly newspaper", "Inside pages with advertisements")
- Bernese Newspaper ("Vatican", "Local Pages")
- Biel newspaper ("Section front pages local newspaper")
- Central Switzerland on Sunday ("News pages")
- Thuner Tagblatt ("Infographic"),
- Basel Newspaper ("Supplements")
- Bündner Tagblatt ("Typography")

The European Newspaper Award is the largest European newspaper competition and has been presenting awards in the field of newspaper design and conception for 15 years now. This year a total of 211 newspapers from 25 countries took part. You can find the complete list of winners at this link (PDF).
 

Among other things, Markus Will co-initiated the NZZ's paid content strategy and was responsible for its implementation on the user market side. Until his successor is appointed, the User Market division will be headed by Steven Neubauer on an interim basis. Will, who has been a member of the Neue Zürcher Zeitung management since spring 2012, realigned the user market. According to the press release, he reorganized the marketing departments into market-oriented units, restructured the international print and sales concept, centralized the formerly three different contact centers of the NZZ Media Group and initiated the group-wide customer relationship management system.