«According to the press release, the magazine published by the Zug Senior Centers is described as »fresh, informative, critical, and tongue-in-cheek.” Large images, an easy-to-read font, and a clear layout ensure an enjoyable reading experience for readers of all ages. For now, “AZZ im Fokus” will be published twice a year with an initial print run of 1,500 copies. The magazine serves as both a special-interest publication and a staff magazine. As such, it features journalistic reports as well as original photos and articles. Staff members from all of Zug’s senior centers are part of the editorial team and help determine the topics based on their experiences working with older adults.

«With this magazine, we want to show what matters to the people around us. To that end, we offer a glimpse into our daily lives, share stories and experiences, and also highlight people’s life journeys,» says Peter Arnold, managing director of Zuger Alterszentren. «This is also of interest to family members or anyone considering a move to a senior living facility.» A glance at the generously laid-out magazine reveals the wide variety of topics: From a long-time Zug local to an old recipe from a resident of the center—complete with tips for refinement from the in-house chef—to a crossword puzzle on Zug-related topics and critical questions about the future use of the Waldheim Senior Center.

The goal is to sell at newsstands

With AZZ in the spotlight, the senior centers have big plans: The goal is newsstand sales. «It’s not just a magazine for older people,» says Peter Arnold. «We’re pushing the boundaries of our system here and opening up to topics that interest a broad segment of the population. That’s what’s been missing at newsstands so far.» The magazine’s concept and design are the work of Micha Eicher and Brigitte Mathys, who, through their network partnership, specialize in special-interest, customer, and employee magazines. Micha Eicher produced the city magazine for the city of Zug and has been serving as interim editor-in-chief since she went independent in the spring of 2013. Through her agency, Scharfsinn, she handles communications for the Zug senior centers.

As an editorial designer for Infel Corporate Media, Brigitte Mathys produced renowned magazines such as *Energy Forum* and *Directnews* for Swiss Post, as well as *Wohnrevue* for a Zurich-based publisher. She has been self-employed since mid-2013. «New magazine concepts are in greater demand than ever in the highly competitive reader market,» the two are convinced. «Thanks to our additional training in photography, we can cover the entire spectrum of magazine production and enjoy coming up with something new along the way.»

 

News, games, social media, shopping and infinitely more: while selective use of the Internet can be enriching, more and more people are getting lost in the almost unquantifiable digital abundance and ultimately suffering from Internet addiction. In Switzerland alone, 70,000 people are affected, according to a press release. Many more have a problematic approach to this medium, which results in health impairments and neglect at work and in relationships. Particularly at risk are young people who are not yet able to control their behavior very well.

The health department of the canton of Basel-Stadt is now using a campaign developed by CR Basel to encourage people to think about their personal use of the Internet: The catchy message, supported by eye-catching key visuals, "Switch off! Check deinen Internet-Konsum" (Switch off! Check your Internet consumption) has recently been appearing in Basel on streetcar posters, e-boards and ads in the commuter newspaper 20 Minuten. A brochure produced in collaboration with the Department of Behavioral Addictions at the University Psychiatric Clinics in Basel, which includes an integrated self-test and is available in BVB streetcars, is intended to raise public awareness of the issue in greater depth and at the same time lists the addresses of important contact points in the canton of Basel-Stadt.

Responsible at the Department of Health Basel-Stadt: Thomas Steffen (Cantonal Physician Basel-Stadt), Christina Karpf (Program Manager Mental Health), Nicole Zingg. Responsible at CR Basel: Gabriel Heuberger (CD), Judith Mann (text), Philipp Kropf, Roger Horvath (graphics), Thomas Fux (consulting).

 

Shape was founded in 2010 in Copenhagen and sees itself as part of an innovative community. The core competencies are the design of elegant and simple digital user interfaces, the development of apps and mobile solutions. The apps developed by Shape in these three years have been downloaded millions of times. The customer base includes companies such as Ebay, Lego, Mars, Nordisk, Novo Nordisk, Phonak, Telia or Vivino.

As part of its expansion, Shape has now opened its first location outside Denmark in Zurich. The reasons given for choosing Zurich are the innovative environment and its status as a technology location. Rasmus Nutzhorn: "Here in Zurich, so many things are right for us: the culture, the quality, the long-term partnerships, the networking in both the Swiss and international markets, and the opportunity to find excellent new team members." Currently, Shape already employs more than 30 people at both locations combined, and more are being sought on an ongoing basis. "Our decision in favor of the Zurich location has proven to be strategically spot on," Nutzhorn is convinced. "We find an excellent environment of innovative companies and personalities here, as well as the opportunity to drive expansion from here, Nutzhorn continues."

House of innovations

Already in Copenhagen, the agency shares space with several other innovative young companies. According to the statement, this promotes the exchange of ideas and creative thinking. In the meantime, a real "think tank" has emerged. In Zurich, Shape would also like to become part of and actively contribute to such a community. "I would like the Shape premises on Bellerivestrasse to become a meeting place for innovative people and startups in the future and to become a real ideas and think tank," Nutzhorn continues.

The children's program "Zambo" is launching a new show: From February 2014, Rosanna Grüter will get to the bottom of things big and small in "Rosanna checkt's!" and open doors to the young audience that would otherwise remain closed.

She has questions in her luggage that the "Zambo" audience gives her to take with her. How are mice x-rayed? How is a ship built? Where is the Federal Council's toilet? Rosanna Grüter will be answering these questions from February 2014 in the new show "Rosanna checkt's!", taking her audience to places they have probably never seen before. The "Zambo" community can ask the presenter questions before each show - she will take the three best ones with her on her journey of discovery.

Rosanna Grüter studied journalism and communication sciences at the University of Zurich. She has been working for Radio SRF Virus for several years as an editor, presenter and producer. She is looking forward to the new challenge with excitement and enthusiasm: "Experiencing a new adventure every week, learning an enormous amount and imparting this knowledge to our "Zambo" audience in a playful way - that's my definition of a dream job. I'm really looking forward to this new challenge and I'm very excited to see where it takes me."

 

It's that simple. The clip's viral success comes as no surprise. The U.S. retail chain Kmart has already had several YouTube hits with its commercials. The «subtle innuendo» formula has also worked reliably in the past. For example: free shipping… «Ship My Pants»… nearly 20 million views since April 2013:
 

The commercial for Kmart's gas savings («Big Gas Savings») also delighted an audience of millions. Understandably so. (hae)

"We are delighted to have gained Eugen Brunner, an experienced market expert, as Managing Partner, who, together with our proven team, will further expand Aroma's position as a leading creative agency for three-dimensional communication," says Lukas Meier, founder and owner of Aroma. The team of 60 employees and six apprentices creates brand experiences in space at NŒRD Zurich/Oerlikon - temporarily or permanently. From the development of creative, conceptually strong brand stagings to implementation and logistics, Aroma offers everything from a single source.

The management of Aroma:

Lukas Meier, Owner and Board of Directors
Eugen Brunner, Managing Director and Managing Partner
Roger Stämpfli, Creative Director
Tara Welschinger, Head of Client Services
Sandro Hunziker, Head of Production

Eugen Brunner

from left to right: Roger Stämpfli, Eugen Brunner, Tara Welschinger, Sandro Hunziker, Lukas Meier

Following the Samsung summer campaign, which focused heavily on outdoor sports and cycling, the winter campaign for the water-repellent, glove-compatible and dustproof Galaxy S4 Active smartphone has now been launched throughout Switzerland. Not only the smartphone, but also the three successful winter sports athletes Fanny Smith (ski cross), Pat Burgener (snowboard) and Kai Mahler (freeski) can be seen in e-boards at all major railroad stations, advertisements, posters, passenger TV and many other interactive advertising measures. They are the current ambassadors who underline Samsung's intensified commitment to snow sports.

Three snow sports stars get big platform from Samsung

In keeping with the upcoming World Cup season and the arrival of winter, the three ambitious snow sports enthusiasts have been selected, as detailed in a press release. Samsung's sponsorship gives them a platform and enables them to reach the general public in Switzerland. "The Samsung Galaxy S4 Active winter campaign is just the beginning of our commitment. Fanny, Pat and Kai fit in very well with our brand with their fresh, young and dynamic style," says Alexander Tschobokdji, Head of Marketing at Samsung Switzerland. The Galaxy S4 Active campaign is just the starting point for Samsung's communication. After this first wave, the athletes will be accompanied throughout the winter and beyond the Olympic Games, with all the highs and lows. All three are potential Sochi candidates and are preparing intensively for the upcoming World Cup. Cross-country skier Fanny Smith will start the FIS World Cup in Nakiska (6-7.12.2013, Canada), Pat Burgener and Kai Mahler will be at Copper Mountain in Colorado (18-21.12.2013, USA). All of them are aiming to qualify for the Olympics.

Aiming high for a shoot

The photo shoot for the campaign took place high up in the mountains: Top photographer Gian Paul Lozza staged the athletes on the Fee glacier. "It was my first time working with them and I'm impressed. The atmosphere was great. The three of them behaved very professionally and all have their own character," says Lozza. There is a making-of clip of the shoot high above Saas-Fee and pictures that give a glimpse behind the scenes.

Fanny Smith at the shoot

Photographer Gian Paul Lozza

Gian Paul Lozza puts Fanny Smith in the right light

Cross-country skier Fanny Smith in action

Kai Mahler (Fischenthal ZH), Fanny Smith (Villars VD) and Pat Burgener (Crans-Montana VS)

Diego Yanez worked for SRF and Swiss Television for 24 years. Since its launch in January 2011, he has played a key role in shaping SRF as Editor-in-Chief TV and member of the Executive Board. Under his leadership, tried-and-tested TV information programs were successfully led into the future - including a stronger focus on background, classification and analysis of "Tagesschau" and "10vor10," a modernization of "Kassensturz" and a clear orientation of "Rundschau." Diego Yanez also promoted a competent information offering in breaking news, realized new, trimedial large-scale projects in cooperation with the radio editorial team (for example, "Treffpunkt Bundesplatz" in the 2011 election year) and helped build up the convergent online newsroom.

Diego Yanez began his career at Swiss Television in 1989 as editor of the program "Netto"; later he was editor, reporter and producer of "10 vor 10," Middle East correspondent in Jerusalem, Federal House correspondent and deputy editorial director of "Quer" and "10 vor 10. Before the merger with SR DRS, he was head of news and deputy editor-in-chief of SF for four years.

On March 1, 2014, Diego Yanez will become the new director of the Swiss School of Journalism Maz in Lucerne. Diego Yanez: "After 24 years, it's hard for me to say goodbye to SRF. I look back on intense, exciting years; I was a reporter, editor, correspondent, head of news - always right in the thick of things. As Editor-in-Chief, a new, no less fascinating dimension was added. I would like to thank SRF Director Ruedi Matter and my many colleagues for the great trust they have placed in me. Now I see an ideal opportunity to set a new course in my professional life: I am looking forward to the challenge at Maz - the Swiss School of Journalism. I am taking on this new and great task with a lot of joy and passion."

Ruedi Matter, Director SRF: "I extremely regret Diego Yanez's departure and find it hard to imagine a Chief Editor TV without him. As a full-blooded journalist - which he has always remained, even in management - he was able to further develop TV information at SRF in the best sense. But I look forward to us remaining connected through SRF's close proximity to Maz."

SRF will advertise the position of Editor-in-Chief TV internally and externally.

Almost half (47%) have already called up additional information about a program online while it was being broadcast. 30 percent have already collected additional information on a website specified on TV at the request of the TV station. The possible applications range from obtaining additional information about the current show, to comments and discussions about what has been seen on social networks, to helping to shape a show via surveys or feedback to the broadcaster.

The results presented by Management Tools at the 19th Sport Forum Switzerland on November 14 and 15, 2013 in Lucerne show that the breeding ground for the development of a new trend in information and communication behavior exists in this country. In the USA and Germany, the parallel accompaniment of a TV program is already much more developed than in Switzerland. Given the frequent or regular parallel use of TV and other devices such as smartphones and tablets, the conditions for a more intensive range of second screen services are very favorable. This opens up a new medium for TV broadcasters and advertisers with great potential for differentiation and profiling compared to existing advertising media.

The target group for second screen tends to be young and is growing rapidly; the willingness of non-users to also use second screen is high. The intensity of use is still at a low level and is therefore only just beginning.

Images: Keystone
 

Since its founding in 2001, Ruf Lanz has always been among the most awarded agencies in the annual judging of the Art Directors Club Switzerland. In the last four years, Ruf Lanz has even been the most awarded agency - last year, among other things, thanks to the ADC's first evergreen for the VBZ campaign.

"We have no problem with ADC and still consider it an important entity," say owners Markus Ruf and Danielle Lanz. "But after investing a lot of energy and time in ADC in addition to work over the past eleven years, we decided to use those funds for another exciting venture for once."

For 2014, the independent, owner-managed agency says it is planning a project that will highlight the impact of creative communications from a variety of angles and, above all, become a reward for the agency's longtime clients.

The more people are on the move, the higher the amount of waste that SBB has to deal with every day. Every day, more than 1,200 SBB employees dispose of more than 100 tons of waste, 20 tons of newspapers, half a ton of PET and tens of thousands of cigarette butts. A campaign prominently staged by Rod Kommunikation is now intended to help sensitize passengers to the issue of littering: Larger items of waste should be taken off the train and disposed of in the litter bin on the platform, and cigarette butts should be stubbed out in the ashtray instead of being thrown into the track bed.

With the campaign, SBB meets its customers with a heartfelt message instead of a reminder finger; "Thank you" is the motto on the advertising materials, which were created from real waste by artist Nora Fehr. In addition to posters, eBoards and ads for the commuter press, interactive measures were also used for the campaign. In Switzerland's largest train stations, for example, the message was communicated with trash cans that loudly and musically acknowledged when a passerby disposed of something in them.

The disposal of cigarette butts from the track bed is carried out under the greatest safety precautions and costs the SBB 3.5 million Swiss francs annually. A poster in Basel with a PR effect drew attention to this issue and invited passers-by to create the advertising medium with their cigarette. Simply by disposing of the cigarette butt on the adhesive surface of the poster instead of throwing it into the track bed.

Responsible at Swiss Federal Railways SBB: Jan-Hendrik Völker-Albert (overall responsibility), Michael Naef (project management), Christian Fricker, Marco Serratore. Production: Nora Fehr (installation), Julien Vonier (photography).

Subject large

Subject large

Subject large

Fifa's reputation also suffers from the mistakes of the past. At the same time, he noted that "various media only report in the direction of scandal, while incredibly good stories are not reported.

Bernhard Heusler, President of FC Basel, showed the sports business community the leadership structures of the Champions League participant. The maximum success of the professional team is the top priority, which is followed by the "entire company" FC Basel. The fans, who contribute 71 percent of FC Basel's total revenue, are absolutely essential and closely linked to the club's success.

Interactive exchange with fans continues to gain importance

"Sportainment" is the big trend in the Swiss sports business. Clubs are building interactive "stadiums of the future" and sponsors are consciously focusing on second-screen presence. Recent studies by Repucom and management tools show great potential for new advertising channels in sports sponsorship. At the Sport Media Forum, Christoph Heimes, Youtube Sport EMEA, confirmed this development. In addition to live sports, frame reports with a high entertainment factor are in particular demand. Videos with high click rates that promote fan involvement and authenticity are among the most popular sports content.

The Fan Marketing Forum was all about the "fan as an economic factor". Michael Meeske, Managing Director of FC St. Pauli, opened the packed forum with the "FC St. Pauli Marketing Story". The traditional club is famous for its unconventional but successful campaigns. Meeske presented successful examples of fan activation such as the Football & Love Festival and the "Stadium Painting" project, in which fans were able to design parts of the Millerntor Stadium. Meanwhile, André Stöckli, Head of Sponsorship Football, Raiffeisen Switzerland, drew a positive conclusion from the "Raiffeisen Family Day". The ticket campaign has been proven to increase spectator numbers and generate additional revenue for the league. Interestingly for the clubs, 94 percent of families say they are very likely to attend a Raiffeisen Super League match again.

Viktor Röthlin gave information about his plans after the end of his career: "In contrast to well-earning footballers, I already have to think about my future during my career. Which also brings advantages." Long-term and authentic partnerships with Raiffeisen (since 1987) or isostar enable him to continue his engagements as a speaker and expert of running workshops beyond the end of his career. In conclusion, he smilingly admitted to himself that he still has potential for practice as an organizer of running events: "I have never received so many rejections in my life, not even when I was looking for my dream woman.