In this role, he will be responsible for all marketing activities of Ricardo.ch, Autoricardo.ch and Ricardoshops.ch and will report directly to Christian Kunz, CEO of the Ricardo Group, according to a statement. The 35-year-old has many years of experience in marketing and sales. Before joining Ricardo.ch, he held various marketing management positions at Credit Suisse. As Vice President Marketing, he was responsible for all online and offline marketing measures for Credit Suisse's Private Banking division in Switzerland, among other things. Previously, Hanf worked as a management consultant, supporting leading European companies in the development of growth strategies and marketing programs. Lars Hanf graduated in business administration from the University of Leipzig and holds a degree in business administration with a focus on marketing. He is married and lives with his family in the canton of Zurich.

Lars Hanf takes over the entire marketing team of Ricardo.ch with a total of twelve employees. Marketing consists of the areas of performance marketing, brand & advertising, and corporate communications.
 

The users collect in the Facebook Game money and must not be caught in flagrante delicto by the inspector. Sanagate thus playfully integrated the new fall campaign on Facebook. The campaign was also created by Ogilvy One: "Sparort" - a short film in which Inspector Stutz solves savings crimes in Switzerland.

Responsible at Sanagate: Antonia Lepore, Head of Marketing & Services; Désirée Seuret, Marketing & Communications Specialist; Fabio Gschwind, Marketing Assistant. Responsible at Ogilvy One: Sophie Hutter (consulting); Benjamin Franken (CD/idea and creation).

 

Digital media continues to drive revenues in the media and entertainment industry in Switzerland. Spending on non-digital content will continue to decline sharply through 2017. Mobile Internet access will become just as important as the cable connection. The growth rate for digital products will be 15.1 percent by 2017. This is shown by the study "Swiss Entertainment & Media Outlook 2013" by PWC. The biggest growth drivers in the entertainment and media industry continue to be digital media. The authors of the study expect spending on digital products to increase by 15.1 percent by 2017. At the same time, those for analog products will fall by 2.6 percent.

Growth of mobile Internet access

The strong growth of mobile Internet access is linked to the success of smartphones and tablets. In the future, mobile Internet will be just as important for consumers as Internet access with a cable connection. Globally, revenues from mobile Internet access will exceed those from cable connections in 2017. "We estimate that this will already be the case in Switzerland in 2015. Here, the market is almost saturated today," explains Patrick Balkanyi, Partner and Industry Head Technology, Telecommunications, Infocomm and Media. The number of mobile Internet subscribers will rise to 10.4 million in Switzerland by 2017.

Analog is out

The music industry is also moving in the same direction: buyers are consuming music digitally. "The question here is how digital products will be priced in the future. Digital products usually have a lower price than physical ones," says Bogdan Sutter, Head of Digital Transformation. The issue of piracy will also become more acute.

Second-screen applications offer new possibilities

The number of consumers who use multiple devices at the same time - for example, surfing with a tablet while watching TV - is rising. These so-called second-screen applications make it possible to serve advertising in a more targeted and personalized way. The various devices are linked by IP address, so advertising from the same sender appears on both devices.

Print products on the decline

Sales of analog media, such as newspapers or consumer magazines, continue to decline. Revenues for printed products will fall by CHF 89 million over the next three years. In the same period, digital circulation will increase by 69.5 percent. Newspapers and magazines are consumed online. Therefore, the major publishing houses need to introduce innovative business models.
 

Publicitas Cinecom, the marketing organization of Publicitas for audiovisual cinema advertising, and Neugass Kino AG, cinema operator in Zurich and Lucerne, are renewing their partnership. In addition to the marketing of the Riffraff cinema in Zurich and the Bourbaki cinema in Lucerne, the mandate also includes the marketing of the new Houdini cinema complex, which will open in spring 2014 at Kalkbreite in Zurich. The Houdini digital cinema complex will expand the cinema market in Zurich with five screens including a 3D auditorium. Houdini is being built in a central location between districts 3 and 4 in Zurich and aims to enrich the cinema landscape with an innovative cinema concept. Neugass Kino has a long-standing arthouse tradition and combines sophisticated film programming with an appealing gastronomic culture in its cinemas.

Christian Wittmer, Head of Cinema & TV: "As a cinema complex for studio films, the Houdini offers advertising clients the opportunity to place their products and advertising messages centrally and in an innovative environment, thereby addressing their target group extremely effectively. We are delighted to be able to offer the new Houdini by Neugass Kino in our portfolio in Zurich in addition to the tried-and-tested Riffraff cinema."

Res Kessler, Managing Director of Neugass Kino: "We are delighted about the renewal of our partnership with Publicitas Cinecom and, based on the proven cooperation to date, we will continue to place our full trust in the team in the future. The "Houdini" is a new addition to the arthouse sector in Zurich and we are convinced that we have chosen the right partner in Publicitas Cinecom as the most experienced Swiss cinema marketer to make the best possible use of the versatile potential of this project."

In spring, 28-year-old Mirjam Mathis completed the trimedial stage training course at SRF, with home editorial office Radio SRF, Regionaljournal Zentralschweiz. During her training, she has already completed assignments at "Rundschau" and Tagesschau online. Before joining SRF, Mirjam Mathis studied in Geneva and Madrid and graduated with a Bachelor of Arts in International Relations. This was followed by a Master of Arts in Journalism in Hamburg in 2010. Barbara Flückiger, Head of Domestic Correspondents TV: "With her international education and three years of study in Geneva, Mirjam Mathis is the ideal candidate for the challenging work of a correspondent in Switzerland."

Mirjam Mathis is moving to television on January 1, 2014 and is being prepared for her new role in Zurich, after which she will be based in Geneva from the middle of the year. She replaces Biljana Gogic, who returned to Zurich in October to work on "Tagesschau".

Gaultier Collette was founded in 1968 and taken over by Mr. Gaultier and Mr. Collette in 2006. The agency is owned by Gaultier Romeo & Cie Holding and is managed by René Georges Gaultier, Stéphanie Girard, Edouard Gaultier and Jérôme Bernard. Important clients include Aubert, FCW, NAF NAF and Mauboussin. Details about the agency and its work at Gaultiercollette.ch

Koch Marketing Kommunikation was founded in 1969 and is owned by Michael Koch, Philipp Koch and Fredy Raas. The agency is managed by Michael Koch, Philipp Koch, Jean-Marc Demeulemeester and Claudio Sprenger. Swiss Post, Swiss Football League, EKT Thurgau and Thurbo are among the most important clients. Details about the agency and its work can be found at Koch-k.ch

M&M Media Agentur was founded in 1982 and, together with mm&b Media Agentur and its European subsidiaries, is part of m&m Media Holding AG. The group of companies is owned by Wolfgang Mecklenburg. The agency is managed by Luigi G. Baretella. Fabio De Maria heads the "Media Manager" retail marketing division with over 1000 retail outlets. Important reference clients include Miele, Obi and Spar. Details about the agency and its work can be found at Mm-media.ch

Process, founded in 1995, is an award-winning, independent branding and design agency based in Switzerland, China and Taiwan. It is managed by Bärbel Fritz, Fabian Bertschinger, Rudolf Rodenburg and Martin Kessler. Credit Suisse, Marché Mövenpick, Edelweiss Air, Franke, Badewelten, BMW China and Implenia are currently among its most important clients. Details about the agency and its work can be found at Process-group.com

Association of Switzerland's leading advertising and communications agencies Serviceplan Suisse AG was founded in 2005 as BMB Werbeagentur and is owned by Christian Baertschi, Sacha Moser and Serviceplan Management. The agency is managed by Christian Baertschi and Sacha Moser. Important clients include BMW Switzerland, Stöckli Swiss Sports and Swisscom. Details about the agency and its work can be found at Serviceplan.ch
 

Following an agency evaluation, the Sens Foundation decided in summer 2013 to implement the communication of the new message as part of the strategy implementation with the Zurich agency Hochspannung. To launch the multi-year campaign, a broad-based poster campaign was launched on November 1 with the slogan "Lös dich. Brings zrugg." was launched. The aim of the campaign is to raise awareness in Switzerland, which is a world leader in recycling, that more specific electrical and electronic appliances such as lights, toys and musical instruments should also be returned.

According to the press release, Swiss households and cellars still contain large quantities of electrical and electronic appliances that are defective or long outdated. The campaign designed by Hochspannung aims to get the population even more involved and get rid of disused appliances - even if they have grown fond of their electric guitar, megaphone, chandelier or electric toy.

In order to communicate the message to the general public, the first wave of the campaign will focus on posters, with two motifs currently in use. One of these was created through the Sens Foundation's partnership with the Swiss Ice Hockey Federation, for which national coach Sean Simpson and the captain of the Swiss national ice hockey team, Mathias Seger, stood in front of the camera. The microsite Brings-zrugg.ch was also developed.
The next wave of communication is already in the planning and realization phase with the use of a TV commercial and various online measures.

Responsible at the Sens: Patrick Lampert (CEO), Nadia Epp (Marketing). Responsible at Hochspannung Werbeagentur Zürich: Hélio Correia, Nathalie Funke, Matthew Katumba, Jonas Koutrios, Alex Taiganidis, Nadine Ticozzelli, Sarah Uhler. Production: All In Production. Photography: Jonathan Heyer.

For this purpose Coundco has created the microsite Voting.interio.ch which is closely linked to the online store. Store visitors can vote there week by week for selected items and determine the next week's promotion. According to the press release, Interio is using its owned channels to publicize the voting. In addition to Facebook posts, the homepage of the online store Interio.ch refers directly to the microsite. The first thing every online store visitor learns is that they have the chance to reduce item prices. Voting works via a Facebook Like that is built into the microsite. The item with the most likes of the week is then available at a reduced price in the online store the following week. Those who vote for a product can share it directly on Facebook. There are six votes in November and December.

Store visitors are to become regular customers and contacts of Interio through the campaign. To stay informed about the current status of the votes, the reduced items and the upcoming votes, visitors can register for a newsletter. Three gift vouchers worth 500 Swiss francs each will also be raffled among all newsletter subscribers.

Responsible at Interio: Erik Salzmann (Head of E-Commerce), Larissa Chee (Marketing ECommerce). Responsible at Coundco: Florian Wieser (Strategy), Garry Bachmann (Project Management), Jaromir Fuoli (Art Director), Phillip Moser (Web Development).

 

Hensch is a lawyer and qualified PR consultant. The 54-year-old worked in the PR industry for seventeen years, including as a partner and member of the management team at Farner PR. In 2003, Hensch moved to the Association of the Swiss Gas Industry as Director. He has been Managing Director of the association for digital Switzerland Swico since 2012. Due to his work for two Economiesuisse member associations, Jean-Marc Hensch is an expert in the association sector and federal politics, Economiesuisse wrote in a press release on Friday. He is also a proven communications expert thanks to his PR work.

Board of Directors decides on Monday

On Monday, November 18, the Board of Directors will now decide on the appointment. If Hensch is elected, he will take up the post of Director on March 1. Since the departure of Pascal Gentinetta in March of this year, the association has been led on an interim basis by Chief Economist Rudolf Minsch. He will concentrate on this position again in future, it is reported. The umbrella organization for the economy has hit a rough patch this year. In particular after the vote on the rip-off initiative, the association slipped into a crisis. Economiesuisse had taken the lead in opposing the initiative, which the electorate approved very clearly with 67.9 percent of votes in favor. Economiesuisse was cast in a negative light when it became known that an advertising agency had paid students for online comments against the initiative.

The worm has been in it for some time

But even before the vote on March 3, the association was already seething. Among other things, the Economiesuisse leadership was at odds with the Swiss Watch Association over the "Swiss Made" label. The watch manufacturers wanted a 60 percent Swiss content in products so that they could be considered "Swiss Made". Economiesuisse was against a binding rule. The watch association then left the association. In mid-March, the association's management drew the consequences. The then President Rudolf Wehrli and Director Pascal Gentinetta jointly announced their resignation. Wehrli was succeeded by the former Axpo boss Heinz Karrer. (SDA)
 

Prior to this, Andrea Bleicher had been head of the news department at Blick since 2007 and became head of news for the entire Blick Group in 2010. From 2002 to 2007, she wrote for the Sonntagszeitung for five years as a news editor specializing in investigative research. Andrea Bleicher is a trained bookseller and a graduate of the Ringier School of Journalism.

With this appointment, Arthur Rutishauser, who will take up his post as the new Editor-in-Chief on December 1, 2013, complements his management team, which will include Andrea Bleicher, Deputy Editor-in-Chief Andreas Kunz and Simon Bärtschi as Head of Editorial Management.

Picture: Blick.ch/Ringier

The market research company Media Focus published its latest Advertising Market Trend Report for October 2013 on Friday. It shows that the advertising market remains almost stable for the year as a whole compared to the first ten months of 2012 - with a small decrease of 0.3%. Advertising expenditure for food fell particularly sharply in October - by 21%.

You can find the entire Media Focus Advertising Market Trend Report here here.

 

Since 2012, IAB - the representative of the digital industry in Switzerland - has been offering the diploma course "Digital Marketing for Beginners". This basic course teaches the current basic knowledge of digital marketing. To date, 235 people have taken up the course offer. In order to continue to satisfy the ongoing interest, the IAB Academy is offering the basic course again in 2014. This was announced by IAB in a press release on Friday.

Next year, there will be a new advanced digital marketing course. This modular diploma course builds on the IAB basic course. It will deepen the topics covered in the basic course with a strong practical focus and address new ones. This course is suitable for anyone who has attended the basic course or already has a basic knowledge of digital marketing. The modules of the advanced course can also be booked individually as a one-day seminar.

The basic course costs CHF 950.00, including examination and diploma, the advanced course is offered at a price of CHF 1,450.00. Day seminars can be booked for CHF 390.00. The diploma courses are actively supported by various partners and can thus be offered at attractive prices, the statement said. In 2014, IAB will continue to cooperate with Smama and BSW Leading Swiss Agencies in training.

You can find all information about the course offer 2014 here.