Valentin Mutzner was Head of Graphics / Prepress at Idéel in Stäfa until the end of February. With his graphic background and his passion for shapes and colors, he is the ideal person to realize the versatile projects in the fields of exhibition, event, interior and retail, according to a press release. At "Noerd" in Zurich Oerlikon, Aroma employs 60 people and eight apprentices in the areas of conception, planning and production. From the development of creative, conceptually strong brand stagings to implementation and logistics, Aroma offers everything from a single source.

"Good employers give more than work," says Dominik Marbet, responsible for public relations at AGV Basel. Employees are asked to define what this plus is. In an online gallery, the statements are posted together with a portrait. The entries with the most "likes" will be rewarded with attractive prizes. "Right from the start, the campaign aimed to be authentic and credible," Marbet adds. In addition, the campaign aims to show what the younger generation expects from their employers.

The campaign will be advertised on billboards, in newspaper ads and with online banners. The deadline for entries is mid-April. The Basel Education Group is involved as a partner.

Responsible at the Basel Employers' Association: Marc Jaquet, Barbara Gutzwiller, Dominik Marbet (overall responsibility). Responsible at BSSM advertising agency: Urs Schneider (CD), Hans Peter Brugger (text/concept); Luca Stancheris (graphics); Roger Berthoud, Philipp Buser (consulting). Photo: Matthias Willi. Programming: 4eyes.
 

Eleven projects competed for the Marketing Trophy this time and were awarded prizes on Tuesday by an interdisciplinary jury of experts headed by Peter Felser.

Category small business

Rent a pensioner with the project of the same name

Online job placement for pensioners has exceeded all expectations and has been further professionalized and expanded.

Initiator: Rent a pensioner
Agency involved: Werbeanstalt Schweiz, Zurich.

Medium-sized company category

KKL Lucerne ManagementA Pirate's Symphony - from a faceless no-name event to an integrated marketing campaign and the creation of a brand/2012 to 2013

A blockbuster, a concert series and a staged dinner have created a new entertainment genre.

Initiator: KKL Lucerne Management
Agency involved: K-wer-K

Category large enterprises

Hirslanden Private Hospital Group: Competence that creates trust. Hirslanden: a brand in the acute care sector

Under the Hirslanden umbrella brand, the Hirslanden Private Hospital Group operates its own brands for specific specialist areas or nationally standardized services.

Initiator: Hirslanden Private Hospital Group
Agency involved: KSP Krieg Schlupp Partner

Category NPO

Start center ZurichStartupfair 2013

With this project, the start-up center of the city and canton of Zurich created the first national trade fair for the industry, where start-ups, investors, authorities, media and interested parties met under one roof on one day to initiate business.

Initiator: Startzentrum Zürich
Agency involved: Digital Marketing Switzerland

Special price

Coop Cooperative: 20 years of Coop Naturaplan
The project has implemented the vision of giving all consumers in Switzerland access to food produced in an environmentally and animal-friendly manner at affordable prices.

Initiator: Coop Cooperative

Audience Award

Federation of Migros Cooperatives

Project: Crowdsourcing as an integrated marketing tool.
Agency involved: Atizo 360°

 

Ruf Lanz is the new lead agency responsible for the campaign "Heating with Oil" (Werbewoche.ch reported). Around half of all buildings and apartments in Switzerland are equipped with oil heating, according to building and housing statistics from the Federal Statistical Office (FSO). With good reason, according to a press release: heating oil is the guarantor of security of supply par excellence because, unlike the grid-bound energy sources natural gas and electricity, it can be stored. In Switzerland, corresponding compulsory stocks that cover the heating oil requirement for at least four and a half months are anchored in law. Having your own tank makes you independent and protects you from supply bottlenecks. The new campaign communicates this in a concise and pointed way.

The campaign will be launched in all parts of the country with TV commercials and will be accompanied by digital, print and POS measures. These will also provide more detailed information. This is because the heating oil industry has continuously developed its equipment in recent years. Thanks to the high efficiency of today's heating technologies, fuel can be used sparingly, which is good for the wallet and the environment. By using the new low-sulfur eco heating oil, efficiency can be increased even further. The new claim, also developed by Ruf Lanz, is a distillation of all the benefits: Heating with oil. The refined energy.

Responsible at the Petroleum Association: Rolf Hartl (President), Dr. Roland Bilang (Managing Director), Tülay Ergin (Head of Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Thomas Schöb, Florian Birkner (Text), Cem van der Schaar (Agency Producer), Tanja Felix (Consulting), Sebastian Durband (Consulting Management). Photography and image editing: Staudinger + Franke. Media: Mediaplus. Responsible at Onfilm Switzerland: Michael Gloor (Producer), Andreas Hoffmann (Director), Armin Franzen (Cinematographer), Sven Budelmann (Editor), Stefanie Fuge (Styling), Post Production: Syndicate, Björn Benchert. Sound Design: Hastings Zurich, Nadin Hadorn.

The transformation of cable network companies into full-service entertainment providers continues to be successful. Last year, the 220 Swiss cable networks broke through the one million household barrier with cable internet. In terms of telecommunications subscriptions, the sector recorded robust net growth of 114,700 (+2.7%).

"The cable connection is and remains the first choice for television in Switzerland. Cable networks are also benefiting from this in terms of broadband internet, as our latest figures show," said Simon Osterwalder, Managing Director of Swisscable since March 1, 2014, in a press release. At the end of 2013, 2,692,400 households received their TV and radio signals from their cable network company. This is still almost twice as many as all other providers combined (see chart below). According to the press release, television via the cable connection has become even more attractive with the increasing expansion of digital offerings over the past year. Another particular advantage is that cable network companies can offer the fastest broadband Internet, consistently high picture and sound quality and digital television without additional equipment (set-top box). Many customers also appreciate these advantages because they can use fast Internet and several TV sets in one household at the same time.

More than one million Internet customers

In broadband internet and fixed-line telephony, the cable networks recorded strong growth of almost 11% (+104,300 customers) and 12% (+68,700 customers) respectively. At the end of 2013, 1,054,800 customers were using the internet and 642,000 customers were using fixed-line telephony via the cable network companies. The growth in broadband internet is particularly pleasing, as more and more services are being distributed and used via the internet. Osterwalder: "This shows the advantage of the very good presence of the high-performance cable networks in all parts of Switzerland." In terms of telecommunications subscriptions, the cable network companies recorded net growth of 114,700, which corresponds to an increase of 2.7%.

Graphic: TV market Switzerland (as at the end of 2013, multiple uses possible)

 

Teaser image: UPC Cablecom
 

Hasan Haybat has a Master's degree in Executive Marketing and was most recently a member of the Executive Board of Infront Ringier Sports & Entertainment. As Head of Sales & Events, he was responsible for the marketing and sales activities as well as several event projects of the leading sports marketing company. He previously worked at IMG International Management Group as a customer consultant and project manager. As Key Account Manager for publisuisse, the leading marketer of electronic Swiss media, he developed networked communication strategies for six years.

"We are delighted that Hasan Haybat will be joining our Swiss team. Thanks to his expertise in sales, marketing and event management and his more than 13 years of professional experience, he will play a key role in helping us to implement our growth strategy in Switzerland," says Anna Herzig, Managing Director of Uniplan Switzerland.

In the majority of cases, the complainants felt that the principle of fairness had been violated. Other complaints concerned, among other things, a threat to public safety, the protection of minors, respect for human dignity or the glorification of violence. This was announced by the Independent Complaints Authority for Radio and Television (UBI) on Monday. The ombudsman's offices of the private radio and television broadcasters in the French and Italian language regions did not register a single complaint. However, this is not necessarily a good sign for the UBI: According to the communiqué, one reason for the lack of complaints could be insufficient knowledge about the possibility of lodging a complaint. The ombudsman's offices have the task of mediating between the parties involved in complaints about radio and television broadcasts. Only after the proceedings before the ombudsman's office have been concluded can a complaint be lodged with the UBI. However, this was never the case last year. (SDA)

Image: Keystone

The Pizza Hut restaurant chain is launching interactive tables that will bridge media- and touchscreen-free meal gaps in future. Admittedly, the result is impressive. Graphically impeccable, you can put together the pizza of your choice with your finger. First the size is determined, then the type of crust. The amount of cheese can be freely varied and the rest of the pizza can be topped as desired. Almost like a real pizza party. The order is completed with optional toppings, triggered and paid for via smartphone.

The best part comes afterwards: If you don't want to struggle with real-life conversation afterwards, you no longer have to flee to your smartphone, but can bridge the waiting time with games on the table of your choice. It's about time: simply sitting opposite each other in a restaurant and chatting is no longer in keeping with the times and should no longer be expected of customers in future. 

But it's not that far yet, the big sigh of relief is yet to come. Pizza Hut presents the touch table as a concept developed by Chaotic Moon Studios that "could represent the future of the Pizza Hut ordering experience". (hae)

 

Last fall, Denner launched a large-scale image communication campaign for its comprehensive wine range and online wine store (Werbewoche.ch reported). At the center of the campaign developed by Vizner Borel for the Swiss discounter are the customers, who can rate and comment on Denner wines online and thus become wine experts. Because everyone at Denner is their own wine expert, Vizner Borel is once again letting customers have their say, starting immediately and until further notice. On posters throughout Switzerland and online, as well as on TV and in cinemas with the "Giacomo" commercial, which has since won several awards.

Responsible at Denner: Petra Gayko (Head of Marketing Communications), Sabine Gassmann (Project Management Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (CD), Jürg Waeber (concept/idea/text), Gian Maurizio (AD), Markus Binggeli (strategy), Andrea Vizzarro/Irene Stutz (consulting), Gerry Nitsch (photography), JBW Media, Nina Rolle (media). Responsible at Stories Filmproduktion: Yves Bollag (producer), Michael Fueter (director), Barry Markowitz (cinematographer), Laura Rindlisbacher (producer), Spacetrain (music), Gian Dolder (sound design), Gregor Rosenberger, Jingle Jungle (sound studio).
 

Radio 1 boss Roger Schawinski on Dani Wüthrich: "Dani is a great radio talent, which he has proven in recent years as our afternoon man. Now he is moving up to the all-important mornings, where he will continue to delight us with great programs." The new morning presenter Dani Wüthrich will be supported by morning show producer and sidekick Iris Ungricht. The Radio 1 morning show is available Monday to Friday from 5 a.m. to 10 a.m. and on Saturdays from 7 a.m. to 10 a.m.

 

True to the motto "Musig wo's bringt", the candidates introduce themselves using their favorite song. In this election campaign in musical form, all candidates enjoy the same starting position and are given the opportunity to show voters a very personal side to themselves.

To songs by Edith Piaf, Züri West, Xavier Naidoo and Mani Matter, the politicians chat from the sewing box. Youth, family, leisure time and also political views and approaches are presented in an entertaining way.

The broadcast portraits can now be viewed on Radiobern1.ch can be listened to.
 

"If you own a cell phone, throw it away," Enzensberger begins his argument. This is followed by nine further calls to avoid digital services such as online banking, ad-financed private television or social networks in order to resist "exploitation and surveillance" by companies and secret services.

The article triggers masses of comments - and above all causes astonishment. "One of Germany's once leading intellectuals is making a terrible fool of himself with his 10 theses on digital life," writes Jürgen Kuri, deputy editor-in-chief of Heise.de. Most readers also think he is an unworldly and antiquated "poet", "pensioner" or "horse-drawn carriage driver".

FAZ co-editor Frank Schirrmacher defends his author: "Irony seems to have a hard time on digital devices," he tweets. In fact, the article could also be taken to mean that an individual can only combat the negative aspects of digitalization in an absurd way - as absurd as the "ten simple rules". Because: "Of course, the political problem facing society cannot be solved with these simple rules," Enzensberger adds at the end. However, the irony is difficult to recognize without an explicit reference. Instead, the article has now sparked a heated discussion, as Enzensberger would probably like. (sis)

You can find the complete article here.