The Worldwebforum held on Tuesday afternoon was a complete success, according to the press release. Around 500 forum participants came to Zurich to learn about social media in the corporate environment in workshops and keynote speeches from Facebook, Goolge, Twitter & Co. themselves. Organizer Fabian Hediger is highly satisfied: "The development of the forum within one year is remarkable. We are very pleased with the response to the forum and the great interest shown by the participants."

For a long time, social media was considered too abstract in corporate activities. Today, the opportunities it offers companies are undisputed. This year's worldwebforum focused on the most efficient ways of integrating social media channels into day-to-day business, the trends and developments that can be observed, and practical examples. Moderator Sandra Studer led through the afternoon with top speakers and industry experts. The fact that big names such as Facebook, Twitter, Atlassian or Google were personally present at the forum impressed the forum participants. With last year's conference, Fabian Hediger wanted to see whether there was any demand at all for his offer. Today - and with the many participants this year - this question will no longer arise in the near future, according to a statement.

Facebook Awards

During the forum, the best and the most popular Swiss Facebook page were awarded for the second time. The two awards are presented annually.

"Best Swiss Facebook Page Award" Top Ten:

1.) World of Games
2.) Migros
3.) Mammoth
4.) Confiserie Sprüngli
5.) J.S. Bach Foundation
6.) Swiss
7.) Appenzeller
8.) Zurich Tourism
9.) Tui Suisse
10.) FC Basel

The winner of the best Swiss Facebook page was surveyed and awarded based on objective criteria. The following criteria were evaluated: Number of fans, activities of the page administrators, com- munity response (quantitative), Swissness, design and content (qualitative). The last year's winner, Appenzeller was overtaken by comparably larger sites this year, despite still having a strong presence in terms of content.

"Most Popular Swiss Facebook Page Award"

1.) Kägi: 10,432 votes
2.) Johann Sebastian Bach Foundation: 10,205
3.) Appenzeller cheese: 10'137

After four weeks of voting, Kägi won the award for the most popular Facebook page in Switzerland. The popular traditional Swiss brand recently mobilized its community the most and decided the race in its favor. And this after several lead changes in the last 24 hours. While a total of around 7,000 people took part in last year's voting, Kägi, with 10,432 votes alone, achieved a considerably higher result than all of last year's voting.

Photos: Beecom via Facebook

The latest annual report not only introduces Sihlcity's potential partners to the company, but also to its customers: In addition to the usual reports, figures and infographics, it shows dozens of shopping lists found on the site. The diverse lists tell the reader first-hand who goes in and out of Sihlcity every day. And why.

Responsible at Sihlcity: Jörg Engeler (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Leo Burnett: Anna Leudolph, Matthias Fürst, Barbara Hartmann, Pablo Schencke (creation), Johannes Raggio (ECD), Isabelle Meier, Nadine Stüssi (consulting), Suzana Kovacevic (art buying), Patrick Fuchs (photography).

Switzerland already has the highest fees in Europe, Rickli argued on Wednesday. She sees the reason in the fact that the public service is constantly being expanded. A maximum limit is needed here. Rickli also requested that the amount of the fee should be set by parliament and not by the Federal Council.

Both proposals found little support beyond the SVP. It does not make sense to fix a fixed amount in the law, said Viola Amherd (CVP/VS). If an adjustment became necessary, "the entire legislative machinery would have to be set in motion." Fears were also expressed that parliament might try to influence programming. "We don't want any politicization of SRG fees," said Regula Rytz (Greens/BE). "That would mean interference by parliament in the SRG's journalistic freedom."

Collect together with direct federal tax

Rickli was also unsuccessful with the request that radio and TV fees be collected together with the direct federal tax. "Everyone receives a tax bill. Enclosing an additional bill would be straightforward," she argued. This would be much more favorable than the variant proposed by the Federal Council. This envisages a private company collecting this levy from households. "The Federal Council's main concern is to put Billag under homeland security," Rickli said, referring to the current collection agency.

Federal Councillor Doris Leuthard said that at first glance she also found Rickli's proposal "impressive". However, the idea fails because of the concrete implementation. For the cantons, the change would involve considerable additional work. For example, they would first have to record all households, since the tax is levied per household and not per natural person.

The collection of fees together with the direct federal tax would lead to an "administrative monster" and an "irresponsible effort," Amherd also criticized. "If 26 cantons collect a levy, it will certainly be more expensive than with a single body," said commission spokesman Martin Candinas (CVP/GR). (SDA)

With just a few clicks, the Portal search and find the right offers. Event planners can thus plan their events via a central portal and do not have to search on countless platforms and directories. The use of Eventbutler is free of charge. Whether it's a birthday, wedding, company anniversary, seminar, conference or congress - with Eventbutler.ch, event planners not only find unique event locations, but also all the desired services such as catering, furnishings, decoration or entertainment. Numerous attractive event ideas for supporting programs and company outings complete the range of offers from all over Switzerland and neighboring countries.

A central portal for the organization of events

Sven Wieland, co-founder and responsible for Marketing & Communication at Event Butler, explains: "Successful events can create unique experiences. Experience has shown that the search for suitable locations, event service providers and suitable event activities is unfortunately often difficult and very time-consuming in practice. We wanted to remedy this and over the last 18 months we have provided a large number of interesting offers and services with numerous functionalities in Event Butler. Eventbutler is not just an online directory with offers, but a high-quality and visually appealing marketplace for events that efficiently brings event service providers and event organizers together"

Event planners can select suitable providers according to their individual criteria and find out about their offers and services. The entire spectrum of event organization is covered so that event organizers can access all services via a single portal. This brings event organizers and event service providers together in a targeted manner. The subsequent clarifications and any bookings are always made directly between the interested party and the provider. Event Butler does not receive any commission for these services.

In addition to the entries, the portal offers numerous editorial services as well as an event blog and reports on new openings, exciting event offers and current events in the event industry. Helpful checklists and tips & tricks for event organization round off the offer.

Performance and intuitive user guidance as a plus

"When developing the event portal, we placed great emphasis on user-friendliness and an innovative and intuitive navigation concept to guide visitors simply and efficiently to their destination. After all, every event is unique, as are the needs and requirements of the organizers," explains Sebastian Utz, co-founder and responsible for the development and technical implementation of Event Butler.

Introductory offer for providers

EventButler offers providers of venues, event services and activities an ideal showcase to present their offers to the public. Companies benefit from the numerous functionalities and a cutting-edge, innovative portal solution. The basic entry on EventButler is free of charge. From now until March 31, 2014, providers can benefit from attractive introductory offers for Premium Membership. The premium offers enable companies to present their offers comprehensively, in multimedia form and with additional criteria.

Promotional video produced with Divertimento

A promotional video was produced in collaboration with SU Productions (film/editing), Hardstudios (sound) and the main protagonists Jonny Fischer and Manu Burkart from Divertimento. It shows in an entertaining way the challenges involved in event planning and how Event Butler makes the work of event planners easier.

Further expansion steps already in preparation

The new event portal will continue to evolve over the coming months. The content will be tailored even more closely to the needs of providers and event planners and expanded with new functionalities and services. The offerings will also be expanded geographically to include French-speaking Switzerland and Ticino and the portal will be translated into other languages.

 

Behind the production of cheap clothing such as jeans is often the poisoning of people and nature in the cotton fields. Bread for All and Fastenopfer are jointly drawing attention to this deplorable state of affairs - and are entering the second year of the ecumenical campaign "See and Act" with the jeans posters.

The two aid organizations of the national churches are thus taking a closer look at another injustice that is fostered by local consumption. Here in the north, they are informing Swiss consumers about the interrelationships and encouraging them to take a closer look when shopping. In the South, the two organizations work together to promote organic cotton cultivation and support organizations that promote decent working conditions and living wages.

See-and-do.ch

Responsible at Bread for All / Fastenopfer: Sibylle Spengler Indermühle (Head of Marketing&Communications, BFA) / Matthias Dörnenburg (Head of Marketing&Communications, FO). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Philipp Lengyel (AD), Tom Krieger (illustration), Susi Kammergruber (text), Martina Honegger (consulting).

"See and do" campaign 2013

Nationally strong, locally anchored: the NZZ Media Group's printing centers in Zurich, Lucerne and St. Gallen offer all newspaper production services from a single source. Perfectly coordinated, from advertising sales and address management to delivery, all publishing and production services are handled individually and in line with requirements.

A New, joint appearance and uniform logos and names (NZZ Print, LZ Print and Tagblatt Print) underline this unity. In this way, the NZZ Media Group makes it clear that it offers its customers the complete range of newspaper production services as a single unit. At the same time, the individual companies remain regionally anchored and provide the usual local service. The range of services offered by the three printing centers is supplemented by six additional production partners from the commercial and digital printing sector. This enables the group to offer comprehensive consulting and production expertise.

The Zug-based communication designer Iris Burkard conceived the Group's image and its implementation for the individual locations.

The current poster for the Geneva Motor Show was an opportunity for TBD, according to the press release: "A few sad, colored lines get lost on a white background. So it was obvious to contrast the poster with the dense network map of the Zurich transport association: Because there, lines connect to lines and show how the ZVV optimally links the entire greater Zurich area. Thought, done - and with a wink in the newspaper and social media on Tuesday.

Subject large

Responsible at the ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Marketing Communications). Responsible at TBD: Tom Seinige, Sandro Nicotera.
 

Corinne Geisseler is responsible for the marketing of the online platforms Beobachter.ch, Beobachternatur.ch and Tele.ch, their mobile offerings and the marketing of the new moving image formats "Zapp!n" and "Tele Tip of the Day". According to the press release, she is responsible for customers, advertising and media agencies. As the interface to the online product teams, she is the contact person for all individual appearances, integrations and special advertising formats. Before joining Axel Springer Switzerland, she worked as Key Account Manager at Energy Media and as Category Manager E-Commerce at Manor AG. In November 2013, she successfully completed her further training as a qualified marketing manager HF.
 

Consumers share their brand and product experiences with others - both good and bad. However, word of bad experiences spreads much faster. This is shown by the current study "European Trusted Brands 2014" by the media and market research company Reader's Digest. The representative study identifies the most trustworthy brands in various product categories - without specifying brands. In Switzerland alone, respondents this year named a total of 2545 different brands that they personally consider particularly trustworthy.

In Switzerland, many domestic brands are at the top. These include Ricola (sweets), Lindt (chocolate), Swiss Life (life insurance), Bico (mattresses), Emmi (dairy products), Coop (service stations), Elmex (toothpaste), Kuoni (tour operator) and Charles Vögele (clothing). In the laundry detergent sector, the Migros brand Total came out on top. In previous years, the international market giants Persil and Ariel had alternated in this position. The Nivea brand is a phenomenon: in all ten countries surveyed, it is number one in the skin care category. In Switzerland, Nivea is number one in both the skin care and hair care categories across all fourteen study years.

"Brand trust is a great asset for stable customer relationships," says Werner Neunzig, Managing Director of Reader's Digest Germany, Switzerland, Austria. "Credibility, transparency and reliability are the best ingredients for trust, all the more so in times when consumers can find out almost anything about a brand and the products and services behind it." For brand management and brand development, he said, it takes a creative flair to recognize what is really important to consumers.

Poor service threatens brand change

According to the survey, the best quality is important to the Swiss, but so is the company's noticeable effort to serve the customer. When consumers decide to switch brands, price increases often or very often play a role (50 percent). Even more decisive, however, is poor service (51 percent). When customers have a good experience, an average of five other people hear about it. Bad experiences, on the other hand, reach more people. Just under a quarter of Swiss respondents (23 percent) even pass on bad experiences to ten or more people.

 

	ETB 2014	ETB 2013
Non alcoholic beverages	Coca-Cola	Valser
Automobiles	VW	VW
Banks/financial service providers	Raiffeisen	Raiffeisen
Clothing	Charles Vögele	Charles Vögele
Candies	Ricola	Ricola
Decorative cosmetics	Gemey Maybelline	Nivea
Cold remedies	Neo Citran	Vicks
Television/cable network provider	Swisscom	Swisscom
Photo devices	Canon	Canon
Breakfast cereals	Kellogg's	Kellogg's
Hair care products	Nivea	Nivea
Household/kitchen appliances	Miele	V-Zug
Household cleaner	Master Proper	Master Proper
Pet food	Whiskas	Whiskas
Skin care products	Nivea	Nivea
Internet provider	Swisscom	Swisscom
Coffee	Nespresso	Nespresso
Health insurance companies	CSS	CSS
Credit cards	Mastercard	Visa
Life insurance	Swiss Life	Axa Winterthur
Mattresses	Bico	Bico
Dairy products	Emmi	Emmi
Mobile network provider	Swisscom	Swisscom
Mobile phones/smartphones	Nokia	Nokia
Natural remedies / homeopathy	Similasan	Similasan
Opticians and eyewear brands	Fielmann	Fielmann
Personal computer	Hewlett Packard	Hewlett Packard
Tour operator	Kuoni	Kuoni
Property insurance	The furniture	The furniture
Painkiller	Dafalgan	Dafalgan
Chocolate	Lindt	Lindt
Gas stations/petrol	Coop	Coop
Vitamin products	Burgerstein	Burgerstein
Detergent	Total	Persil
Toothpaste / Oral care	Elmex	Elmex

This prompts consumers to switch brands
Consumers in	Price increase	Poor service
Germany	57%	48%
Austria	61%	42%
Switzerland	50%	51%
France	54%	52%
Finland	44%	65%
Poland	59%	63%
Romania	47%	52%
Slovenia	61%	43%
Russia	34%	20%
Average all countries	52%	48%

Consumers share experiences with others
Consumers share their experiences with ...	Good experience	Bad experience
5 or more persons all countries	54%	66%
Switzerland	51%	61%
10 or more persons all countries	22%	33%
Switzerland	18%	23%
no one all countries	7%	7%
Switzerland	4%	6%

Stämpfli Verlag's business developed even more strongly in the direction of digital media. This is particularly evident in an increase in sales of over 20 percent on the online legal information platform Swisslex, in which the publishing house holds a one-third stake. According to the press release, the publishing house also got off to a successful start with the new Stämpfli Buchhandlung webshop, which was launched in the middle of the year. The non-fiction sector also closed the year with a pleasing 15 percent increase in sales compared to the previous year, with the authorized biography of former Federal Councillor Elisabeth Kopp being the publishing highlight.

In the 2013 financial year, Stämpfli Publications won a number of important contracts and secured them for the long term. For example, Stämpfli is now responsible for an extensive part of the publication process chain for Depuy Synthes of the Johnson & Johnson Group. Stämpfli attributes the growth of around eight percent above the market to the strategy adopted in the mid-1990s of not only printing, but also offering all services for corporate, association and product communication. This broad range of services and products extends from communication concepts to the logistics of printed publications and the online placement and hosting of Internet solutions and mobile applications.

The 2013 annual report can be under this link (PDF) can be downloaded.

 

Gregor Meier has worked for Swiss radio and television for 19 years. He was editor at "10 vor 10" from 1995 to 2004, then editor, producer and most recently deputy head of the editorial team at "Tagesschau". As a special correspondent, the 46-year-old has reported on the last three US presidential elections for SRF, among other things. Gregor Meier is expected to take up his position as Head of News and Deputy Editor-in-Chief TV in April.

Gregor Meier in a statement on his appointment as Head of News: "I am very much looking forward to this challenge. I will do my utmost to ensure that SRF's news programs and magazines are relevant, exciting and intelligently produced."

Tristan Brenn, Editor-in-Chief TV: "Gregor Meier is an experienced news professional who knows television from a wide variety of perspectives and enjoys a high level of acceptance and credibility. The fact that he is now at the forefront of our day-to-day business is a great asset for us."

Admittedly, the topic is not ideally suited to the glorious spring weather we've been enjoying here in Germany for a few days now. And it hasn't been really frosty this time anyway. Not so in Canada: in the second largest country in the world, winters are long, cold and snowy. As a result, Canadians are always fond of warmth. Duracell, or rather the Cossette agency from Toronto, probably thought so too and prepared a bus shelter so that it could be heated. The prerequisite: the people waiting had to close the circuit by joining hands and thus connecting the two sides of the oversized waiting battery. If you believe the movie, the action not only warmed the freezing passers-by, but also their hearts. So beautiful. (hae)

via Adsoftheworld.com