Together with its partner agency Seitenkick, Znip Znap is responsible for the promotion mechanism, design of the key visual, communication media (on-pack, print and animated online banners), acquisition of prize partners with a prize package of CHF 50,000, all texts including conditions of participation and realization of the Online competition.

The game center developed by Seitenkick was used for the competition, which, in addition to the participant database, ensures the game mechanism and provides the customer with a cockpit where, in addition to the statistical data, the winner letters can also be printed automatically in order to simplify the handling of prize dispatch as much as possible. Since October 2013, consumers have been able to find an individual participation code on all Ristorante pizzas, which can be used to collect virtual Ristorante ingredients online. As soon as the participant has collected three of an ingredient, he/she wins the corresponding prize, which, according to the press release, ensures a high level of participation throughout the promotion period. A Fiat 500 will be raffled off among all participants at the end of the promotion. The main prize is intended to underline the Italian positioning of Ristorante.

Responsible at Dr. Oetker: Patrizia Mauro (Product Manager). Responsible at Seitenkick (realization of online competition): Samuel Binz, Tuan Nguyen (Managing Director). Responsible at Znip Znap: Patrik Marty (Managing Director).
 

The days of "Neo Magazin's" niche existence seem to be numbered. The show, which recently received the Grimme Prize away from the general public, has now conquered the big stages with the Raab prank. No media outlet has failed to rave about the Chinese bootleg in recent days - and lo and behold, a large part of the audience seems to have taken a liking to Böhmermann's show.

This is new: Böhmermann has always been the media's favorite, but not the viewers'. That's actually funny, because he's always been funny. Particularly when he was trying to get the attention of the mass media. For example, when he invented the sentence "Football is like chess - only without dice!" as part of a Lukas Podolski parody in 2005. The quote was attributed to the real Podolski by Spiegel Online and Kicker and was almost voted "Football Quote of the Year 2008" by the German Academy for Football Culture. Or when he infiltrated various German newsrooms as a swine flu sufferer for the Harald Schmid Show (Youtube).

With his latest prank, he has now struck the former grand master of German fun TV right in the heart of the producer's honor. In his younger years, Stefan Raab shaped an entire TV generation with his irreverent, unpredictable but mostly imaginative and ingenious style. He amused himself - however creatively - primarily at the expense of others.

All the greater the general schadenfreude that he has now been caught out himself. Raab proudly uncovered a supposed scandal on "TV Total": A Chinese TV station has not only copied the "TV Total" logo for a game show, but has also taken over the entire concept of "Blamieren oder Kassieren". "Blamieren oder Kassieren" is played once a week on "TV Total": Raab competes against a studio viewer, the quiz is led by his long-time companion Elton.

What they didn't know was that they had fallen for a stunt that "Neo Magazin" had planned for a long time. The clip shown was staged by Böhmermann and his colleagues and leaked to the "TV Total" editorial team... "to test how thorough their research is", said Böhmermann. Obviously not too much, otherwise they would have at least taken the trouble to have the spoken texts checked by someone who speaks Chinese. At the latest then it would have become clear that the game show presenter was speaking a mixture of gibberish and Chinese restaurant menus. Böhmermann sweetened the rest of the show by inserting appropriate quotes from the Chinese scene at every opportunity. With table buttons, as they have always been used by Raab.

It remains to be seen how Raab will react to the failure. It can be assumed that his ego will not take the embarrassment lying down. His first reaction was to say that he was annoyed by the gag. "very amused". However, it is doubtful whether he will be able to get his revenge. The old master of dishing it out could bite his teeth out on his offspring (at least he still has more than enough of them). Because Böhmermann and his team are as good as he was in his prime: When he reinvented television in every "Vivasion" and "Ma kuck'n" show and "TV Total" was a creative smash hit as a weekly program. The television landscape had to wait a long time before it was allowed to laugh at a comparable story again. It's probably no coincidence that Stefan Raab is also involved this time.

Thomas Häusermann

In the course of his career, he has won more than 300 national and international awards. Beck started his career in Germany at Michael Conrad & Leo Burnett and moved via Boebel Adam BBDO to Publicis Frankfurt. In between, he gained international experience as a freelancer for Wieden+Kennedy Amsterdam and Publicis New York. In Switzerland, he worked for Publicis Zurich for six years, most recently as Creative Director.

With Florian Beck, Serranetga gains a top creative who will move the agency forward in terms of creativity. "I am delighted to now be part of Serranetga," says Beck. "Serranetga can hold a candle to classic agencies, but is already a step ahead in modern communication disciplines such as online and social media."

The retiring CD duo Pascal Deville and Samuel Textor is taking on a new challenge.

Stefan Hofmänner has been working for Swiss radio and television since 1997. He first completed his basic training as a television journalist and then worked as an editor and commentator for various sports. Since the 1999/2000 season, audiences have mainly seen the Bernese as a commentator for the women's Alpine ski races; in addition to numerous World Cup races, he has also reported from several Alpine Ski World Championships and the Winter Olympics. Another focus of Stefan Hofmann's commentary work since 1999 has been wrestling. He also commentated on athletics, tennis and beach volleyball.

Stefan Hofmänner is leaving SRF at the end of June. Until fall 2014, he will still be available for important commentary assignments in wrestling and athletics. Martin Zinser, Editorial Director Sportlive: "Stefan was a very committed and competent commentator. We would like to thank him for his commitment, his camaraderie and his spirit. We wish him every success and satisfaction at his new place of work."

According to the announcement, it is not yet known who will take over Stefan Hofmänner's duties as live commentator.

Concrete: The building material can hardly be beaten in terms of eco-balance and sustainability, according to a press release. This fact is backed up with partly surprising facts from studies and research. The Biel agency Virus Ideenlabor is responsible for the design and conception of the campaign.

Creabeton Switzerland's campaign is aimed primarily at private customers, who are to be shown how easy and cost-effective it is to use in the garden. The poster and ad campaign will run until the end of April and will then be continued in the trade media.

Subject large

Responsible at Creabeton Switzerland: Markus Antenen, Bruno Ruesch. Responsible at Virus Ideenlabor: Reto Wahli (AD); Reto Wahli, Marian Blaser (graphics); Textatelier.ch, Virus-Team (text, concept); Daniel Etter, Sue Buri (consulting). Photo: Roger Grisiger, Biel. Media: Strategic Poster, Boll.

 

To land an internship at one of her "dream agencies", a young woman called Leah came up with something special: instead of limiting herself to a CV and application blabla, she made a Lego version of herself. Including packaging, the designs of which were individually tailored to the two targeted agencies.

She published the pictures and explanations on Imgur.com. They used the platform to access Reddit.comwhere they triggered great feedback. In the end, they ended up on the portal Adweek.com. What all the online hype hasn't revealed (so far): Did it work out? Did Leah succeed in entering the industry of her dreams? We hope so: Good craftsmanship wants an internship. (hae)

Numéro 10 wins pitch from Maus Frères

In the pitch for the overall Maus Frères budget, numéro10 prevailed against eight agencies. The Maus Frères group entrusts numéro10 with the communication of the brands Chavannes Centre, Centre Saint-Antoine Vevey, Centre Manor Sierre and Centre Manor Monthey. The mandate includes an image campaign and thematic communication for activities in the different centers. The first implementations will be on air from April.

 

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PPR Media Relations: Media relations for Stokke

The Norwegian company Stokke, which is known for the production of high-quality children's furniture and toddler equipment, relies on the Zurich PR agency for its media relations with immediate effect.

Almost every family has it at the table: the Tripp Trapp. The popular baby and children's high chair has been produced since 1972 by the Norwegian company Stokke, which specializes in the manufacture of children's furniture and equipment in the areas of high chairs, baby carriages, baby carriers, home textiles and children's rooms. Since the beginning of March, PPR Media Relations has been in charge of media relations in Switzerland for this likeable company from the far north. The mandate includes, among other things, intensive contact management with relevant media representatives, product and story placement, the dispatch of media releases and press kits as well as the hosting of press material on the Photopress multimedia database.

 

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Zeta is pleased with a new mandate "Hard tower park high-rise".

The Pfingstweid Consortium is a company consisting of Hardturm AG and Halter AG. It was founded in 2006 for the development and realization of the Hard Turm Park in Zurich. The two companies pursue a common goal: With the Hard Turm Park, they want to make a sustainable contribution to the architectural and urban development of Zurich West and thus contribute to increasing the quality of life in this central area. The Hard Turm Park high-rise in the form of a sleek cube is located in the up-and-coming Kreis 5, Zurich in the former industrial district of Zurich West. It offers exclusive, special living space with breathtaking views - individual, peaceful units for modern people.

The Zeta agency has now been commissioned with the development of various communication measures. High-quality advertising materials are to be designed that credibly convey the brand values of the Hard Turm Park high-rise and make them tangible. Marketing measures are to be developed that attractively express the high quality and spaciousness of the condominiums.

 

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Supertext translates Unispital-basel.ch

Following mandates from clients such as Klinik Hirslanden, Curaden International, Verein der Leitenden Spitalärzte der Schweiz (VLSS), aarReha Schinznach, Schweizerische Zahnärzte Gesellschaft and Medtronic, Supertext continues to expand its leadership in the Medical&Health sector: At the turn of the year, the University Hospital Basel decided that Supertext should carry out the translation of its website into English. This is in line with a development seen in hospitals that are among the leading centers in Switzerland with high internationally recognized standards: Namely, to appear linguistically in such a way as to address, attract and retain an increasingly international clientele. The strong position of the University Hospital's clinics in the Basel region and in the world has been built up over decades and is to be further secured. Also in communication.

John Philip Berry, web editor at Basel University Hospital: "We were looking for a language service provider with experience in our subject area. And one that offers us a handling system that enables the translation to be completed smoothly and quickly. Supertext's online order and distribution system serves us very well in this regard."

Around 50 days ago, the founders of Doodle handed over the world's leading online scheduler to a new management team (Werbewoche.ch reported). The current management team wants to exploit the great potential of the service worldwide, as the new CEO Michael Brecht emphasizes in a press release: "We will develop Doodle into a truly global platform. What Facebook is for social interaction, Doodle should be for making appointments in the future: a service that is a standard feature on every computer, tablet and cell phone."

In order to realize this vision, the media group Tamedia, which holds a stake in Doodle, is investing in all areas of the company. On the product side, the service concept of Doodle is to be sharpened through the consistent further development of mobile solutions and apps. In addition to the free basic version for online scheduling, Doodle will also launch an optimized version of its ad-free premium services in April, which have been in increasing demand from users for some time. Another relevant growth driver in the portfolio is the Doodle Bookme booking service, which enables smaller companies to offer their customers online appointment scheduling (Werbewoche.ch reported). According to the press release, Doodle will also be expanding this service significantly in 2014.

Doodle's product initiatives will be supported in the coming months by various international growth campaigns in Europe and the USA - with the focus of activities on the German and US markets.
 

From March 28, 2014, the Landesmuseum Zurich will be turning its gaze to the years leading up to the First World War. The era is characterized by a belief in progress, technical innovations, a belief in peace and avant-garde artistic creation. Picasso, Hodler, Klimt and Schiele, like the streamlined drop car "La Bomba", embody the dynamism and leaps in development of those years. The exhibition "1900-1914. Expedition to Happiness" suggests parallels to the present without making judgmental comparisons.

The presentation for this exhibition was developed by Studio Marie Lusa from Zurich. The visual realization focuses on an illustration of the Steel Globe Tower and collages it with various achievements from that time. The Steel Globe was a fantastic project around 1908 for a gigantic entertainment building on Coney Island, the likes of which the world had never seen before - and would never get to see. It symbolically shows faith in progress, creativity and utopia.

Responsible at the Landesmuseum Zurich: Andreas Spillmann (Overall Management), Marco Castellaneta (Head of Museum Operations), Peter Krebs (Head of Marketing), Juliette Wyler (PR/Media), Serge Hediger (Publishing), Carole Neuenschwander (Project Management Marketing). Responsible at Studio Marie Lusa: Marie Lusa (Creative & Art Direction), Carmen Tobler, Martina Brassel (Graphics). Image: The Steel Globe Tower, Coney-Island N.Y., ca. 1908, postcard from the Andreas Adam Collection, Zurich.
 

Republica is thus establishing the House of Brands strategy developed by BE! Tourism's House of Brands strategy with a unifying sender for all tourism offers and products, but without central brand management, according to a press release.

The Canton of Bern is one of the largest and most important tourist regions in Switzerland. The marketing organization BE! Tourism bundles the basic communication for Bern's tourist destinations and their offers. Republica has revised the overall image of the tourist marketing organization of the Canton of Bern: from the redesign of the label to the communicative staging on the newly created website madeinbern.com to the implementation in all media. Republica was also responsible for the conception, staging and implementation of the launch event for partners, politicians and media representatives.

Quality "Made in BE!"

World-famous products and important personalities who are emblematic of Switzerland come from the Canton of Bern. The aim is to attract guests from near and far with these same products, people and a tourist offer with global appeal. Bern is the canton where the best comes from - quality, "Made in BE!", Best of Switzerland.

Responsible at BE! Tourism: Harry John (Director), Catherine Raemy (Marketing Manager). Responsible at Republica: Chris Morgan (Creative Direction), Daniela Zehr (Senior Consulting), Lara Klopper (Art Direction), Aline Windler (Graphics), Yves Kamber (Text), Bala Trachsel (Overall Responsibility).
 

Suva's Suvaliv brand is committed to improving safety in leisure activities. In its prevention campaigns, it focuses on sports with high injury potential and high accident costs. Suvaliv is therefore also on the ball when it comes to football: around 400,000 amateur footballers play regularly in Switzerland. Around 45,000 accidents occur every year - more than in any other sport. Suva has developed a sophisticated football test so that footballers can become better acquainted with their own risk behavior. The test consists of 50 questions on seven different topics: Injuries, lifestyle, training, level of play, fitness, equipment, fair play. The evaluation of the questionnaire shows in which dimensions the player has potential for improvement and how he can reduce his risk of injury.

To promote the new Suva football test to the general public, Ruf Lanz has created a sensational new TV spot. The agency has already conceived numerous prevention campaigns on behalf of Suva since 2002 and has won numerous awards for its work.

In the new campaign, legions of injured people hobble into a soccer stadium. They trudge up the stairs on their crutches, squeeze through the narrow turnstiles at the entrance in plaster, and painstakingly search for their seats. In the end, the entire stadium is full of 45,000 male and female soccer players who have been forced to watch due to injuries. The elaborate film was realized by Ruf Lanz and Suva in close cooperation with the Swiss film production Stories, directed by Michael Fueter, and is being shown throughout Switzerland these days. Accompanying online measures, posters and advertisements are used.

Responsible at Suvaliv: Susan Huber-Brun (Head of Communications SuvaLiv), Philippe Gassmann (Project Manager Football), Dr. Beat Mark (Medical Supervision). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf, Maren Beck (Text), Sebastian Durband (Consulting Direction), Colette Magnin (Consulting), Cem van der Schaar (Agency Producing). Responsible at Stories: Director: Michael Fueter. Producer: Yves Bollag. Production design: Ursa Loboda. Cinematography: Michael Mieke. Editing: Marko Strihic. Sound Design: Spacetrain Zurich.
 

1. what does not come to your office under any circumstances?

A pot-bellied pig. I think the little grunts are cute, but I wouldn't have room for them in the office. And they would be too loud.

2. was there a moment in your life when you thought: Wow. This is great. And it's from me!

The initiative around Professor Tell. With this positioning, we generated 40 percent more sales in one year.

3. what do you personally think about the effect of advertising/PR?

Advertising and PR are essential for the success of a company. Honesty and authenticity are important. This is how you achieve long-term success.

4. if you had not become a communicator - what then?

I would probably be a globetrotter like my brother, who works for a tour operator.

5. has your media behavior changed in the last 3 years? (If yes, how?)

Definitely. I'm using my smartphone and tablet more and more - whether to write e-mails, read the news or book vacations.

6. what do you see as the biggest challenge for advertising at the moment?

The balancing act between entertaining and harassing the audience.

7. do you fall for advertising? When?

On bargain offers. They awaken the hunter in me.

8. what do you think about owned media?

A lot. Because I can present myself and my company via website, blog or social media freely in terms of time and topics - whether professional or human. Finally, owned media also pay off in SEO marketing.

9. what do you never want to have to hear about yourself?

He said I was a bore.

10. a buzz word that gets on your nerves?

The buzz word.

11. What inspired you to enter the communications industry?

My background and contact with people.

12. which advertising medium do you find abominable?

Car dealer business cards under the windshield wiper.

13. what are you determined to achieve?

Raise a family and be the best father.

Roman Probst founded in 2005 Translation-Probst with the idea of making quality translations available quickly, easily and securely . The company in Winterthur with branches in Schaffhausen and Lausanne works for Google, Migros, Schindler and 2000 other companies.