Verena Knof previously worked as a consultant at Grey, Castenow Communications, TWT Interactive and Notch Interactive. Ulrich Stauffacher graduated in art history and history from the University of Vienna and was then a consultant at Super an der Spree. Graphic designer Laura Haas gained communications experience at Metrographen, Brandmanufactur and TBWA Zurich. Together they bring over 22 years of communications experience.

Verena Knof, Ulrich Stauffacher, Laura Haas (from left to right)

The Läderach corporate film "Sweet Tokyo," a comedy of mistaken identity by Luki Frieden, is awarded a Golden Victoria in the Image Film category. This is already the ninth competition success for the film. A silver Victoria in the trade show films category goes to the product film "The Liberty to Create" for Schindler.

The International Business Film Days have been held every 2 years since 1963. This year, 63 films out of 327 submissions from German-speaking Europe were awarded the Victoria Trophies. Further information about the Wirtschaftsfilmtage can be found at here.
 

Schindler 3300: The liberty to create from Seed on Vimeo.

At the ADC Switzerland there were marble cubes. At the One Show there were pencils. And at the ADC Germany awards show last night, there were nails for the work of Jung von Matt/Limmat. Pro Infirmis received a silver nail for their work "Mannequins" in the PR category. There was also a bronze nail each in the categories Film/Internet Film and Communication in Space/Thematic Installation. The NZZ's "Digital Newspaper Holder" made it onto the shortlist in two categories: Media and Newspaper/Digital.

The USI still does not accept Wikipedia citations in written work, as it emphasized in a press release. Nevertheless, it considers it appropriate to recognize the importance of a tool that has profoundly changed the way knowledge is created and shared. The Wikipedia co-founder was awarded an honorary doctorate for his contribution to "promoting the transfer of knowledge through the Internet and providing a platform for encyclopedic collaboration in different languages and cultures". The university now at least officially acknowledges Wikipedia as a helpful tool when it comes to gaining an initial overview of new subject areas. (sis)

Wapico is accompanying the Swiss Rapeseed Oil Association into its seventh year and is once again surprising us with two new subjects this year. These are focused on the application and thus show the direct connection to the oil: one for professionals and one for normal consumers.

The campaign was once again photographed by Caspar Martig, as always without much retouching, but as real as possible in a rape field, according to a press release issued by the agency on Friday.

The result is two images that will be used as posters, advertisements and in many other applications for two years. A large piggyback campaign with Annabelle and Saisonküche/cuisine de saison is also planned - the new brochure will be enclosed in a print run of over 200,000 copies. This should have a direct impact on the target groups.

Responsible at Verein Schweizer Rapsöl: Hansjakob Häberli (President), Anja Ledergerber (Marketing & Communication). Responsible at Wapico: Olaf Pilleri, Jonas Steiger (consulting) René Walker (creative direction), Marie Berthold (graphics). Photos: Caspar Martig.

 

To help consumers get used to the new return process, Comqed is launching a contest at newsstands. For two weeks, every customer who purchases a beverage in a PET bottle will receive a bottle tag attached to it. The highlight of the tag: It’s shaped like a PET box and, when hung on the bottle, visually shows where the bottle belongs after consumption. The only text message on the front reads: “PET recycling now available at K Kiosk.”.

To enter the contest, simply open the prize panel on the back of the card. Instant prizes include a one-franc discount on the purchase of your next PET bottle at a K Kiosk. In addition, 20 iPads can be won in the grand prize drawing. Supported by a national poster campaign, the promotion begins on May 19, 2014. Advertisements will be placed as part of the campaign.

Person in charge at Pet-Recycling: Jean-Claude Würmli (Deputy Managing Director), Lukas Schumacher (Head of Marketing), Stefanie Brauchli (Head of Communications). Responsible at Comqed/Metzgerlehner: Tomas Rozas (CD/Copy), Bettina Dührkoop (Strategy), Roman Steinacher (Consulting), Fabrizio Gianella (Creative), Ursula Trottmann (DTP), Bruno Breitenmoser (Production). Image editing: Detail. Photo: Giuliano Dimarco.
 

 

Swisscom published a pre-announcement for a public tender offer on Friday evening. The price offered per Publigroupe share is CHF 200. This is more than the Zurich-based media group Tamedia, which is also interested in buying Publigroupe (Werbewoche.ch reported). Tamedia now wants to offer CHF 190 per share. "Our purchase offer is financially very attractive," said Swisscom spokesman Sepp Huber in the press release issued on Friday evening.

Swisscom, which says it owns half of Local.ch, built up the business together with Publigroupe and now wants to continue the success story. In order to further expand its business with online directories, the telecoms market leader would therefore prefer to have the profitable web service all to itself. On April 25, it therefore made the advertising marketer Publigroupe a non-binding purchase offer for the other Local.ch shares. Swisscom wanted to pay around CHF 230 million for this.

Publigroupe's Board of Directors did not reveal any details at the time, stating that it was taking note of the offer. The public purchase offer for the entire Publigroupe is now stepping up the pace in the battle for Local.ch.

Reaction from Publigroupe

Publigroupe continues to keep a low profile: The Board of Directors takes note of the pre-announcement announced. It will comment on both purchase offers once the respective definitive offers are available. It recommends that shareholders wait for these statements. A takeover by Swisscom would still require the approval of the Competition Commission (ComCo).

Criticism from the NZZ am Sonntag

The federal government should not interfere with the business of private publishers, headlines the NZZ am Sonntag. The article by editor-in-chief Felix E. Müller refers to media minister Doris Leuthard's accusation that Swiss publishers are too attached to the traditional business model and describes Tamedia's behavior as "courageous". But now, of all things, a state-owned company is stepping forward and wants to take over Publigroupe for itself. It is clear that the large Swisscom has the better cards in a bidding war against Tamedia. In this way, the federal government is hindering the actions of private publishers, whose innovative style it then criticizes again. (sis)
 

With the opening of the new media center in Chur in the first quarter of next year, the term "Südostschweiz" will become a convergent media brand. It now encompasses the newspaper, online, radio and television sub-media. As part of this reorganization, Radio Grischa will be renamed Radio Südostschweiz.

This renaming is also necessary because the radio license which has just been definitively granted by the Federal Administrative Court relates to license area 32, which was designated as "Südostschweiz" by the Federal Office of Communications. It now also includes the canton of Glarus, where the term Grischa (Graubünden) would be inappropriate. Somedia has started work on integrating Glarus into the broadcasting area. Various technical distribution issues are still open.

The new convergent media brand is being implemented gradually. It also involves a redesign of the content and graphics of the Südostschweiz newspaper as well as new appearances for radio, TV and Suedostschweiz.ch. The editorial teams will work closely together in the new media house in the so-called News Zone and fill the convergence brand with content. Implementation will be completed in spring 2015.
 

Steelcase conducted a global study of sitting behavior among 2,000 people and identified nine new sitting positions created by the use of smartphones, tablets and laptops. With its revolutionary technology, the "Gesture" is the first office chair to sustainably support these positions, ushering in a new era of sitting, according to a statement on Friday.

With the aim of making the "Gesture" and its advantages known in Switzerland, Rosarot implemented a comprehensive campaign for WSA that contains elements of both a product and an image campaign. The focus is on the office chair of the future, with a ballet dancer putting the advantages of the "Gesture" in perspective. With her aesthetic posture, she hints at the design of the office chair, which is inspired by the natural movements of the body, and lends emphasis to the mobility of the "Gesture". The entire campaign is in black and white, referring to the chair's elegance. Rosarot was responsible for the creation of the posters and advertisements. In addition, the agency was commissioned to design POS and direct marketing material as well as a microsite.

Responsible at Rosarot: René Karrer (creative direction), Andreas Steiner (concept, text), Mariana Navarro (consulting), Yolanda Lopez (art direction), Sven von Osten (graphics). Responsible at WSA: Erwin Fischer (Owner), Alain Fischer (Managing Director), Elisabeth Brand (Head of Marketing), Sarah Ryffel (Marketing).

 

Now in its 13th year, the Goldbach Group offered representatives from the communications, media and marketing industries an event that is both an information and networking platform and not only informs about trends and developments, but anticipates them. Once again this year, international speakers presented controversial views and what is now their vision of the modern communications society. The event, moderated by journalist and rhetoric trainer Dani Nieth, was thus a kind of must-attend event for all those who want to be on the pulse of the times and not run the risk of being "so yesterday".

Before founding Net Range MMH, the pioneer in Connected TV and largest independent provider of global Smart TV portal solutions, in 2009, Jan Wendt worked for six years as Vice President Motorsport for the leading sports rights agency Sportfive and for more than three years as Commercial Director in Formula 1. He started the series of presentations with the topic Linear TV is so yesterday, long live Linear TV.

Thomas Schwetje, Member of the Executive Board and Head of Marketing at Coop, is responsible for brand management including advertising and media for the Coop umbrella brand as well as the various Coop own brands. He is also responsible for the advertising marketing of the Coop Press and the Point of Sales as well as the entire Customer Relationship Management of Coop. His topic was: TV advertising is "so yesterday". He showed the path that Coop has taken in TV advertising since the Coop Studio of the 1970s.

Radio and media pioneer, journalist and entrepreneur Roger Schawinski was CEO of the German private TV station Sat1, founded among others the consumer magazine "Kassensturz", the first Swiss private radio station Radio 24 and the first national private TV station Tele24. He is currently managing director of Radio 1 and Radio 105 and his contribution was entitled: Stand alone radios are so yesterday. He recalled his beginnings 35 years ago with Radio 24, when the radio offering was much smaller - but in terms of craftsmanship, he emphasized, radio making has hardly changed since then.

Gerd Leonhard is a well-known futurist, author and CEO of The Futures Agency with roots in the music business. In 1985 he received the "Quincy Jones Award" and subsequently spent ten years as a profile guitarist, composer and producer in the USA. Towards the end of the last millennium, he was infected by the Internet virus, which led him to the management of various Internet start-ups in San Francisco. He asked: The future of media and marketing between Big Data and Artificial Intelligence: humans are so ... yesterday? He then showed the "wicked problems" that the interaction between humans and machines will present us with in the future.

 
Anitra Eggler describes herself as a digital therapist with a love of the web and a bestselling author with a passion for writing. She inspired the audience as a captivating speaker who doesn't mince her words. She provided stressed-out work ants with relief with her contribution Manage-ment by E-Mail is so yesterday, because, according to her thesis: "E-Mail makes you stupid, sick and poor" and "Only slaves are constantly reachable". She held up a mirror to those in attendance, pointing out that we allow ourselves to be seduced and led by the sheer possibilities of technology instead of using it to our advantage.

The closing presentation belonged to the congenial duo Christiane Fimpel and Phil Binkert, both owners of 3D-Model, she an idea accelerator and he a form and object expert, who devoted themselves to tangible topics: The next industrial revolution is so yesterday. The presentation showed where 3D printers are already being used today and provided a glimpse into the future of this modern manufacturing process: from spare parts for the home to organs from the 3D printer. Everything will be possible in the future.

 

Together with Marco Fritsche, who led the award ceremony in Zurich's Kaufleuten with wit and charm, jury president Marco Taborelli and Goldbach Group CEO Michi Frank presented the award to the assembled Swiss advertising industry. The Crossmedia Award, which is worth 10,000 Swiss francs and also influences the annual creative rankings of "Werbewoche," has been awarded. Of the seven campaigns that made it onto the shortlist, Wirz Werbung impressed the jury with its innovative networking of cross-media content. The independent jury of experts, headed by Marco Taborelli (Marco Taborelli Consulting), awarded a total of three campaigns the coveted Compass Rose in gold, silver and bronze:

Gold:
Campaign: Mobijeunes - Who Believes It
Client: Swiss Mobiliar Insurance Company
Agency: Wirz Advertising

Silver:
Campaign: Swiss - Seats for Switzerland
Client: Swiss International Air Lines
Agency: Publicis Communications

Bronze:
Campaign: Pro Infirmis - Who is perfect?
Client: Pro Infirmis
Agency: Jung von Matt/Limmat

The special awards, Trendsetter Honors, also presented, went to:

Trendsetter Honour Mobile:
Campaign: KPT Smileball
Client: KPT Health Insurance
Agency: Webguerillas Zurich

Trendsetter Honor Social Media:
Campaign: Pro Infirmis - Who is perfect?
Client: Pro Infirmis
Agency: Jung von Matt/Limmat

At Mediarena.ch you can see not only the winners but also all the campaigns that made it onto the shortlist.
 

Mondovino is more than just an online wine store. On this platform, both beginners and wine connoisseurs receive information prepared by experts on the subject of wine. Members also benefit from recommendations and offers that match their own personal preferences. Thanks to a smartphone app, useful information on the approximately 1'200 wines is available anytime and anywhere - whether at the dining table or directly in the Coop supermarket. KSP conceived the appearance for Mondovino and designed print, TV and POS. The appearance was also transferred to digital media.

Responsible at Coop: Thomas Schwetjen (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising); Michael Bietenhader (Head of CRM); Daniela Buser, Fabienne Bill (Project Management CRM); Maryline Hermann, Marc Weber (Project Management Advertising); Karin Heliopoulos (Head of Media); Sylvia Berger (Head of Category Wines); Miriam Lemke (Project Management Wines). Responsible at KSP: Flo Wacker, Benny Goldstein, Sascha Borsai (creative direction); Rahel Witschi (creative direction); Kevin Zysset, Paco Alborghetti (graphics); Flavia Meyer (consulting management); Jacqueline Lima, Rahel Zumbühl (consulting). FFF: Onfilm, Michael Gloor. Production: Online Video, Nick Zubler, Simon Nagel. Music: Spacetrain. Responsible at TWMEDIA: Stephan Küng (Media Relations).