The longtime host of "10vor10" will continue to be available to SRF for special political broadcasts such as the night special on the US presidential election on November 8, 2016. In addition, the political science graduate is deepening his work as a journalism lecturer at various Swiss universities and as an independent communicator. Klapproth has been a member of the "Sternstunde Philosophie" moderation team for just under two years. During this time, he has produced programs with high-profile guests such as José Manuel Barroso, Carla Del Ponte, Yanis Varoufakis, Joschka Fischer, Rüdiger Safranski and the clown Dimitri. His last show was about the search for a different Europe as a result of Brexit.

According to the statement, Klapproth has decided to devote more time to his own projects in the future. He will continue to be seen on screen as a presenter of special political programs - the next time in the night special on the U.S. presidential election in November. His successor on Sternstunden will be announced at a later date.

Geoffrey G. Ng holds a Bachelor of Commerce from McGill University in Montreal, Canada, according to a statement. From 2010 to 2013, he was Editor-in-Chief of City Weekend magazine at Ringier China in Shanghai. He then moved to Hyatt International and was responsible for the communication measures of the Andaz Shanghai hotel as Marketing & Communications Manager. Since 2015 he managed the marketing agency Colt21 and was responsible for the online travel magazine Travelog.me as Editor-in-Chief.

Florent de Rocca-Serra, General Manager Ringier Asia Pacific is delighted with the new addition: "Our operations in China will benefit from his extensive experience in digital and the Chinese market."

The Ringier Group publishes around 12 online and print products in China. These include the in-flight magazine CAAC, the free English magazine City Weekend as well as City Weekend Parents & Kids and the English family magazine Shanghai Family. The digital portfolio includes the English community site shanghaiexpat and also the online presence of City Weekend. Ringier currently employs more than 120 people in China, with offices in Shanghai, Beijing, Suzhou, Shenzhen, Guangzhou and Hong Kong.

Reinhard Schmidt will continue as Art Director, and Stéphane Bonvin will also remain with the team as Senior Editor for the French-language edition. Manou Steiger, the previous coordinator, will take on the role of Managing Editor for print and online.

New management duo

Odile Burger studied journalism at SAL in Zurich and is the former editor-in-chief of the parents' magazine Fritz+Fränzi. The 47-year-old later worked in management at Unicef Switzerland, as head of marketing and communications, before completing further training at the Fashion Institute of Technology (FIT) in New York in 2010 and founding the fashion company Wooster. Odile Burger joined the team in October 2015 as editor - initially for the art magazine L'Officiel Art - and shortly afterwards took on this role for all the other titles: L'Officiel Switzerland, L'Officiel Hommes, L'Officiel Voyage.

Livia Zafiriou was already part of the L'Officiel Switzerland team at the time of its conception in 2013 - initially as Coordinator, and after a year as Managing Editor, making her responsible for the production of L'Officiel Switzerland, L'Officiel Hommes, L'Officiel Voyage and L'Officiel Art. The 28-year-old was born in London to Greek-Swiss parents and spent much of her life between London and Switzerland. She studied history and art history at Amherst College in the United States. She later started her career in London, where she worked in financial communications at RLM Finsbury and briefly in art PR before joining the British auction house Bonhams, where she worked in the capacity of researcher for the Impressionist and Modern Art departments. In 2012, she moved to Switzerland.
 

Littering is an omnipresent topic. Especially in the warm season, litter is carelessly thrown away or left lying around. Littering is a nuisance: it reduces people's sense of well-being, safety and quality of life in public spaces and causes unnecessary costs. However, it should not be forgotten that most people in Switzerland dispose of their waste correctly in a bucket.

In order to draw more attention to this large majority, the communications agency ViznerBorel devised an unusual campaign for IG saubere Umwelt (IGSU). In a large-scale, orchestrated campaign, passers-by on public property were filmed correctly disposing of their waste in a bucket. What then happened in each case surprised and delighted all the "Trash Heroes of the Year". In this way, the IGSU wants to thank not only these people, but also all the "everyday trash heroes" throughout Switzerland by distributing the film.

Responsible at IGSU: Nora Steimer, Business Manager. Responsible at ViznerBorel: Gian Maurizio (art direction), Jürg Waeber (concept & text), Farid Mhedbi, Martina Glaser (consulting), Guillaume Borel and Lajos Vizner (overall responsibility). Film production: Doppelrahm, Christoph Rahm (direction & production).

Like other industrialized countries, Switzerland currently consumes around three times more natural resources than the earth can regenerate. Problems such as climate change, tropical deforestation, overfished seas or growing mountains of waste are the consequences. That is why the EU and other countries have set themselves the goal of reducing environmental pollution to a sustainable level by 2050. The initiative for a green economy, which will be voted on September 25, demands the same for Switzerland.

Spina's Civil Voices provided strategic advice to the initiative committee and developed the campaign. Whereas the opponents of the bill rely on selfish reflexes with threats of abandonment, the pro-campaign targets the sense of responsibility. All parents and many adults who are close to a child want to leave a healthy planet to this generation when they are approached about it.

For the poster campaign, parents-to-be were therefore asked if they would have their newborn photographed immediately after birth. After all, the birth of a child automatically triggers a caring attitude in parents, grandparents, godmothers and aunts - one feels the responsibility for the future well-being.

Because one's own child is the best voting argument for the green economy, the Pro Committee invites parents and other caregivers to visit the website at Fuerdich.org to design a personal voting subject with "their" child. The idea is to use postcards, social media posts or e-mails to promote the Yes vote among friends and acquaintances. Shortly after the launch, hundreds uploaded a picture with a dedication.

Responsible at the Yes to Green Economy Committee: Carla Hoinkes (Campaign Manager). Responsible at Spina's Civil Voices: Lorenz Spinas (overall responsibility), Miriam Fischer and Guido Huwiler (creation), Hannes Aeschlimann (graphics), Martina Honegger (consulting), Veera Juvonen (digital consulting).
 

However, the private environment is just as important for the development of media literacy. The ZHAW researchers therefore recommend media courses at school or in leisure time as a supplement to parental media education.

When it comes to teaching media literacy - the ability to handle media responsibly and critically - family and friends play a key role alongside teachers. This is shown by the current Jamesfocus report from the ZHAW. The report is based on the JAMES study, which examines the media behavior of Swiss young people aged 12 to 19 every two years. ZHAW media psychologists Daniel Süss and Gregor Waller and their team investigated how useful media courses are for Swiss young people, what sources they use to obtain information and whether media courses help them to deal responsibly with digital media. According to the current report, 22 percent of young people in German-speaking Switzerland have attended a media course at school. In French-speaking Switzerland and Ticino, courses on media skills are attended significantly more often, at 33 percent each. "We suspect that the differences are due to the fact that the implementation of the new Curriculum 21, which anchors media education in the classroom, had not yet begun in German-speaking Switzerland at the time of the survey," says Daniel Süss.

Michael In Albon, Youth Media Protection Officer at Swisscom, agrees: "Although a lot is being done in some schools on the subject of media competence, there is no comprehensive approach. Many school ICT concepts talk a lot about devices, servers and networks. However, the aspect of media competence is often missing. Albon therefore recommends that schools address media use in a more holistic way and also involve parents.

Media education in the family plays a big role

Overall, the young people find media courses helpful. 50 percent of them say they have benefited from the courses. Two-thirds of the young people surveyed also obtain information about new media in their private environment. When discussions took place with parents or peers, as many as 69 percent of the young people rated the information they received as helpful. For them, the main focus is on topics such as the dangers of new media, careful handling and protection of personal data, and user skills. Daniel Süss explains the difference as follows: "The private environment and especially the social and media competence of parents can help young people to classify information from the digital world into a broader world knowledge. Parents and peers are therefore important contacts in everyday life."

More awareness for digital visibility

The topic of privacy aspects has a particularly positive effect in media courses: The results of the study show that young people who have taken part in media courses are more often aware of privacy risks. Up to 60 percent of them regularly update their privacy settings. "Those who have taken part in a course are more concerned about the visibility of their digital information," says Daniel Suess. "So the media courses sensitize young people to this important topic."

Tips for schools and parents

Parents are important mediators of media competence. They can support their children with regard to media through their experiences in the areas of enjoyment skills, critical faculties or social skills. Media courses can be a useful supplement and deepen user knowledge. However, courses alone cannot take over or replace the long-term support and media education provided by parents.

Media courses in school make sense. However, the integration of media topics in other school subjects is also desirable. This is envisaged in the form of application skills in the "Lehrplan 21" for German-speaking Switzerland.

Learning by doing. When young people are actively involved in media projects, such as filming a lesson topic or creating an online school newspaper, media competence is strengthened more sustainably and meaningfully than through the mere transmission of information. Media courses should therefore include not only information but also concrete recommendations for action.

Parents and other interested parties can find information on media use by children and young people and helpful tips on media education in the brochure "Media Literacy - Tips for Safe Use of Digital Media". Teachers and school administrators will find practical tips on teaching media literacy in the classroom in the brochure "Medienkompetenz im Schulalltag" (Media literacy in everyday school life). Download and/or order free of charge at Youthandmedia.ch.

James study and Jamesfocus report

Since 2010, more than 1,000 young people aged 12 to 19 in the three major language regions of Switzerland have been surveyed about their media behavior every two years in the James Study by the ZHAW Zurich University of Applied Sciences on behalf of Swisscom. The Jamesfocus series uses the data from the James study and analyzes different aspects in greater depth. This year, the reports "Media use and sleep quality" and "Media courses and media literacy" were published in the Jamesfocus series. The results of the next James study are expected in early November 2016.

Image: Cover of brochure "Media literacy - tips for safe use of digital media".
 

In the play branch, children design their own world and slip into the role of either a branch employee, a customer, or a logistician. "For once, the little ones can do anything they feel like: Transporting and putting away products, running around with the shopping trolley or pressing all the buttons on the checkout," says Hansueli Siber, Head of Marketing Migros.

Migros developed the concept for the Mini-Migros together with Marius Tschirky from the Hotz'n'Plotz agency. The experienced kindergarten teacher is best known for also being a successful musician with the band for children "Marius und die Jagdkapelle." "It was important to us that the children play freely. Without instructions and animations, they not only have more fun, but also learn a lot - for example, when counting, stacking, swapping and negotiating," explains Tschirky.

The play area is over 100 square meters. The shelves contain play products such as Blévita, Aproz mineral water or Risoletto, which are originally packaged. Fresh items such as apples, lettuce or bread are recreated in plastic. Like the real Migros, the Mini Migros also has its own industrial plants that supply the store with products.

The only adults in the store have pedagogical experience and take on the role of "customer service staff" and "store manager". At "customer service," all children receive their own wallet filled with a Cumulus play card and Lilibiggs play money. Parents, grandparents or the godfather stay outside, for them there is seating next to the entrance. The walls around the children's branch are made of Plexiglas on three sides, so you can watch the children playing. All children between the ages of 4 and 12 are welcome, according to the announcement. Admission is free, and no pre-registration is required. The Mini-Migros will also be a guest at the Olma.

This threatens the business of TV stations. In German-speaking and French-speaking Switzerland, 59 percent less advertising is seen on catch-up TV than on live TV, the IRF complained in a press release on Monday. Advertising revenue is being destroyed and broadcasters are losing money as a result of advertising overruns. In 2014, the loss of advertising revenue amounted to 45 million Swiss francs and in 2015 even 67 million Swiss francs. A loss of CHF 123 million is expected for 2017. Switzerland is the only country in which cable network operators and TV platforms can acquire the copyrights for archive services with the entire programming of all television channels from a collecting society at a regulated price.

The tariff valid until the end of 2016 stipulates that TV broadcasters pay CHF 1.50 per month and customer if they allow them to watch the programs free of charge for seven days. A minimum increase of 10 centimes per user per month is planned for 2017. Payments for the rights to Catch Up TV went to the collecting societies and amounted to CHF 18.9 million in 2015. The television broadcasters received CHF 5.4 million from the collecting societies, which is disproportionate to the loss of revenue of CHF 67 million, the IRF writes further. The television broadcasters are therefore demanding a partial abolition of the rewinding option, the retransmission of their own interactive offerings to viewers, a restriction of the search and find functions and remuneration in line with the market. In addition to SRG, all major German private broadcasters such as RTL, Pro7 and Sat1, the 3 Plus Group, AZ Medien TV and the regional and local private television broadcasters in Switzerland are members of the interest group. (SDA)

On the subject: TV broadcasters demand ban on rewinding for advertising (29.5.2016)

Swiss radio advertising is setting off into the future: With the launch of an SSP (Sales Side Platfom) for classic spots, Swiss Radioworld (SRW), together with the majority of private radio stations, is opening up new opportunities for advertisers.

Automated, more dynamic and enriched with additional data, the audio broker SRW will be handling radio campaigns from 2017. The buzzword here is "programmatic. For Managing Director Ralf Brachat, however, the focus is on the advantages for the customer. Theoretically, weather-based campaigns or spots with reference to sports results are already possible today - but only with enormous personnel effort. "In the future, the customer places a budget for a hail campaign, for example. The connected weather server then automatically ensures that the spot for the hail protection insurance is broadcast in the right place on time," says Brachat.

SRW is already implementing the first implementation step in the form of an SSP together with the private radio stations by the end of 2016. This is a first at national level in Europe. The technical platform automates manual processes between advertisers and broadcasters and is an ideal playground for innovative audio products: From short-term, sports result-dependent subject changes to dynamic bookings, new possibilities open up for all parties involved. Aprile Consulting (ACG) from Hamburg is responsible for the technical implementation, with systems from Amily, Munich and Adremes & Co KG, Hamburg implemented here.

In "Selfissimo", Rigozzi tells us what she has experienced in the ten years since winning the Miss Switzerland title. And more. "Everything you don't know about me" is the title of the book, which includes 200 private photos. According to research by Schweiz am Sonntag, the book is already attracting interest in the run-up to publication: More than 1000 copies of the first edition of 5000 books are said to have already been sold.

It is Switzerland on Sunday that claims to have found out who turned "Christa Rigozzi's drafts into exciting anecdotes" and structured the book: Domenico Blass. The 49-year-old is not only a successful screenwriter (e.g. "Ernstfall in Havanna") and chief copywriter for the SRF program "Giacobbo/Müller", which ends in December, but has also been a member of ADC Switzerland since November 2014 (Werbewoche.ch reported). (hae)

Portrait photo of Domenico Blass: Regula Müdespacher

In the run-up to the public service debate, which starts on August 29, SRG's director general is beating the advertising drum in Bern. According to Schweiz am Sonntag, which cites several sources, de Weck sees quality journalism in danger because private publishers will have more and more trouble guaranteeing and financing it in the future. SRG is therefore needed as a bulwark of independent quality journalism.

He divides the publishers into two groups. The first group has already shifted its focus to other business areas and is tending to sell off journalistic products. According to the author, this refers to Tamedia and Axel Springer. The second group - which probably includes NZZ, AZ Medien and Somedia - continues to concentrate on journalistic offerings, but could be forced to sell products as a result of a major economic crisis.

According to this theory, Christoph Blocher is the most likely buyer of these voluntary and involuntary sales. This theory is supported by research recently disseminated by the magazine Schweizer Journalist that Blocher was planning his own Sunday newspaper and had wanted to exchange the Basler Zeitung for the Berner Zeitung.

De Weck's comments have been met with harsh criticism. Trade association director Hans-Ulrich Bigler considers them "scandalous and untenable. CVP President Gerhard Pfister thinks de Weck is talking down to the publishers "in order to portray SRG as the only guarantor that can secure diversity of opinion. He thus instrumentalizes the fear of Blocher in the media sector for SRG purposes.

Blocher himself is also critical of de Weck. It is "not the job of the head of state television to denigrate private publishers. That would be "damaging to the credit" of the publishers.

Somedia publisher and still President of the Swiss Media Association Hanspeter Lebrument also had harsh words to say. He considers it a "scandal" that the SRG director is badmouthing private publishers in private conversations with parliamentarians. The publishers are going through a difficult time, Lebrument admits. But it is an "absolute invention" of de Weck's that publishers are discontinuing products only because they are in certain difficulties. The results of the private companies are "decent" and they are not relinquishing their publishing expertise.

In contrast, de Weck has received support from SP National Councilor and ex-SRF employee Matthias Aebischer. He cannot be blamed in the game of "Everyone against SRG" when he stands up for the public service. He said he was not bothered when de Weck spoke about the danger of media concentration. BDP President Martin Landolt also thinks de Weck's concerns are "not pipe dreams." GLP President Martin Bäumle appreciates the clear words of the SRG Director General. (hae/SaS)

Image: OBS/SRG SSR/Danielle Liniger
 

The only private, regional-language entertainment channel on the analog network has been on air for ten years. Right from the start, 3+ achieved high viewing figures with in-house productions such as "Bauer, ledig, sucht..." and "Der Bachelor" and is now the regular market leader in the so-called "advertising-relevant target group" with its programs. In an interview with the Sonntagszeitung, station boss Dominik Kaiser explains the success by saying that - in contrast to foreign stations - they don't show people up and make fun of them, but treat them warmly. This presumably refers above all to flagship shows such as "Bauer, ledig, sucht..." or "Bumann der Restauranttester". But even in the foreign shame format "Liebesglück im Osten", the aim is "never to be nasty", but to address the "clash of two cultures".

Mixed calculation works

There is one disadvantage to the station's successful crowd pullers: they have always been loss-making. For Kaiser, the calculation still works out. The in-house productions shape the external perception of the stations and keep them in the conversation on all channels - which in turn brings new viewers to the entire program. This in turn increases relevance for advertising customers, who also book advertising blocks around series and feature films. The mixed calculation makes sense, says Kaiser. In fact, the calculation seems to work out: The station has been profitable since 2007, according to the station boss. And: "Today we earn much more". Exactly how much, however, is not revealed.

SRF: Promote news, reduce entertainment

As SRF head of programming, Kaiser would strengthen those programs that run best and cut those that are not well received. Specifically: significantly expand current affairs and news, cut back on entertainment and programs that are also shown on other channels. In contrast to the entertainment segment, the 3+ founder does not want to attack SRG in its core competence: "That's stupid. We won't be making news in the near future."

The situation is different in sport. Kaiser wants to show football matches "that move Switzerland". No more Europa League, but national team matches. A bid was therefore submitted to Uefa, which it took seriously. This had already been attempted before the de Weck era, whereupon the SRG spoke of a "nuclear war". "Nati matches are obviously sacred for SRG," Kaiser concludes from the reaction.

Public service for all

Kaiser's latest idea is also interesting: he wants to open up the public service to all broadcasters. According to this concept, the broadcasts of the various sectors would be put out to tender and awarded to the broadcaster that makes the best offer. Even though he considers his proposal to have "no chance politically", Kaiser wants to present his idea to the National Council committee. As the concept is unlikely to meet with much approval, the 3+ boss wants to take the first step of campaigning for the SRG's fee expenditure to be more strictly regulated: A focus on news production on the one hand, plus a systematic repetition of top programs such as "Der Bestatter" on the other. The money saved should be invested in Swiss productions instead of US series. Kaiser is also calling for the SRF archive to be opened up so that private broadcasters could take over programs for a fee. Last but not least, he is aiming for a Swiss video-on-demand platform on which all stations could offer content. "These ideas would move the industry forward," Kaiser is convinced. "The SRG would not be weakened, the private broadcasters would have more space." (hae)

Photo: 3+