Search.ch is the most popular and most used Swiss website with over 2.3 million unique users per month. In line with the redesign of the mobile applications (Werbewoche.ch reported), Notch Interactive created a campaign that dramatizes the benefits of the app in a surprising way. The new app and the "Live Search" function display important information for the user based on location and time. Whether restaurants, gas stations or ATMs, the app provides everything important about one's own location at a touch. This is where the campaign comes in visually and textually: The campaign shows various needs that arise on the go and are easily satisfied thanks to the app. The app thus becomes the perfect companion and supporter. This idea is rounded off in a coherent way with the slogan: The new app for everything about you.

The selection of visualized services is based on an analysis of usage on Search.ch. Restaurants or the timetable, for example, are high on the list. With the subject "The new app for renovators", the search for SME service providers is also dramatized. In this way, Search.ch brings SMEs closer to their customers. The new Search.ch app is advertised on TV as well as on posters, ads, e-boards, web banners and online spots in all three language regions.

Responsible at Search.ch: Urs Hügli (CEO), Jasna Smojvir and Matthias Adolf (Head of Marketing), Dimitri Burkhard (Senior Project Manager), Lara Wyss (Junior Art Director).Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Roger Oberholzer (strategy), Jeff Gerber (creative direction), Marco Klein and Martin Stauch (art direction), David Elmiger and David Voges (concept, text), Alain Aebersold and Jürg Schaeppi (design), Deborah Buccarella (consulting). CGI Production: Peppermill Berlin, Max Baber (Head of Production), Heinrich Eisele (Head of Consulting), Daniel Büttner (Head of Creative). Media agency: Mediatonic, Claudia Schroeter (Director), Matthieu Robert (Online Director), Denise Tribalo (Online Planner), Aurélie Lecomte (Media Planner), Patrick Frieden (Media Planner).

Countless logo proposals were submitted in a design competition in which private individuals and graphic designers took part. A jury selected the two most suitable proposals and invited them to the final vote on the Website of the station. Logo 1 was created by the Zurich agency Resign, logo 2 by the agency Kraftkom.

Special backstage tickets for the DJ Night 2014 on October 31 will be raffled off among all those who vote. The new Planet 105 logo will be presented in color for the first time at the event. Voting runs until August 31, 2014.

If someone is wearing a turban or is dark-skinned, they are quickly targeted by security. But criminals are usually not recognized so quickly. GSR advertises its own surveillance systems with two posters. The inconspicuously dressed suspects can only be found in the pictures if you look very closely. (sis) 

 

Since 2009, Patrick Feuz has headed the federal house editorial department of Der Bund and Tages-Anzeiger and has been deputy editor-in-chief of the Bern daily newspaper since 2007. Before that, the 47-year-old had already been writing for Der Bund since 1993, initially in the Berne department and later for the domestic editorial team, which he took over as head in 2002. Patrick Feuz studied contemporary history, English literature and media studies and has edited various reference books, including the biography of chocolate manufacturer Theodor Tobler.

Artur K. Vogel is relinquishing the Bund editorship at the end of this year - and apparently at the insistence of the editorial team (Werbewoche.ch reported). He has led it since 2007 and now wants to devote more time to writing.

 

Yes, Germans are not always known for good taste, admits the German company Molkerei Müller - with one exception: Müllermilch. The self-ironic campaign was created by Matter Gretener Lesch. Posters, advertisements and radio spots will be used from August 18. To further emotionalize the Müller brand in Switzerland, the sponsorship partnership with the Kloten Flyers has just been extended.

Responsible at Müller media & service: Christian Meyer. Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Caroline Jordan (Art Direction), Laura Haas (Graphics), Marcus Gretener, Ulrich Stauffacher (Consulting). Photography: Oliver Lang.

In the first commercial, musician and actor Carlos Leal jumps from a high diving platform and is (initially) saved from the impact by the pause function. In the second spot, he is then rewound to the beginning of the action using the rewind function.

Both commercials demonstrate in a funny and catchy way how easy it is to actively influence the television program with the Horizon HD Recorder from UPC cablecom. The new commercials can be seen on various channels in Switzerland.
 

 

upc cablecom Rewind german from Manifesto Films on Vimeo.

Interactive or hybrid television (HbbTV) is a standard technology that emerged in Europe in 2010. This allows text news, weather reports, additional video channels or in-house productions from the company's own archive to be shown not only on the Internet, but also on the TV screen at the same time.

Launch planned in 2015

In Switzerland, SRG plans to introduce this hybrid service at the beginning of 2015. Two years ago, Radio and Television in French-speaking Switzerland (RTS) launched a pilot project. The experience has been promising, SRG said in response to an inquiry.

But in order for the hybrid service to be introduced in Switzerland, an amendment to the Radio and Television Ordinance and the SRG license is necessary. The Federal Office of Communications (OFCOM) sent a corresponding revision into consultation in June, the deadline for which is Friday. The amendment is intended to ensure that telecommunications service providers distribute the hybrid television services of licensed stations such as the SRG.

High costs feared

The cable network operators are annoyed by this demand. Bakom is planning a small "Lex SRG", Swisscable criticizes in a press release. By privileging HbbTV over other services, the federal government is, however, orienting itself exclusively to the plans of SRG, the industry association finds.

The revision only purports to improve access to modern services for customers, writes Swisscable. In contrast, the association fears additional costs for customers because the distributors of the hybrid service would have to make considerable investments. Swisscable is affiliated with 220 companies, including Cablecom.

Swisscom is of the same opinion. In view of the technical conversions, enormous investments would be necessary, the company says in response to an inquiry. The telecom provider is fundamentally skeptical about Bakom's plans and considers regulation of hybrid television to be unnecessary.

SRG declined to comment when asked by SDA. (SDA)

To mark the brand's 30th birthday, Migros is sweetening the Swiss summer: the lids of Pet bottles will become free admission tickets to zoos, swimming pools and museums throughout Switzerland. With the "Sweet Ticket" promotion on Sweet-ticket.ch Migros would like to thank its customers for their loyalty, according to a statement on Friday. After all, the Swiss are world champions at drinking ice cream.

For the birthday of Migros Ice Tea, Jung von Matt/Next developed a cross-media campaign. Online advertising media (web and mobile), advertisements and stickers on the bottle caps draw the target group's attention to the "Sweet Ticket" anniversary campaign. On the website, the target group can use a code (from the sticker on the cap) to secure free admission tickets for various activities.

The anniversary promotion lasts until September 14, 2014.

Responsible at Bischofszell Nahrungsmittel: Arnold Graf (Key Account/Product Group Manager). Responsible at Jung von Matt/Next: Markus Schärer (Executive Digital Direction), Sam Sherbini (Concept), Marco Zimmerli (Art Direction), Andrea Klainguti (Screen Design), Stefan Ganz (Text), Tanja Jablanovic (Graphics), Amir Ferhatbegovic (Project Management), Christine Bigler (Consulting), Nathalie Eggen (Public Relations), Ralf Brändli, Jonas Grümann (Technology).
 

 

The 59-year-old journalist has been editor-in-chief of Telebasel since 1999. He was also Managing Director until 2008. The Telebasel Foundation announced Surbeck's resignation in a press release on Friday. Deputy editor-in-chief Miriam Jauslin will take over journalistic responsibility for the station on an interim basis from September 1. 

Surbeck's resignation does not come as a complete surprise: Roger Thiriet, President of the Telebasel Foundation, had already indicated in February, when announcing a new organizational structure, that the successor to the Editor-in-Chief would have to be taken in hand at an early stage. 

Since the reform in February, CEO Dominik Prétot has been at the helm of the company alone. Previously, the managing director and the editor-in-chief ran the channel together.

New generation for a new strategy

In addition to a new structure, the Telebasel Board of Trustees also decided on a new "multichannel" strategy in February. Surbeck is quoted in the press release as saying that he now wants to leave its implementation to a younger generation that will tackle this task with an unbiased view and fresh energy. According to Surbeck, this strategy strengthens factors such as cost efficiency and market proximity.

When Surbeck joined the editorial team of the former city channel in 1996, the station had just three full-time editors. Today, Telebasel has over 120 employees. As editor-in-chief, Surbeck has also doubled the daily program output, according to the press release. Telebasel currently offers more than 30 programs.

According to the press release, the broadcaster is debt-free and entrepreneurially and journalistically independent. Surbeck will continue to work for Telebasel as a freelancer on temporary assignments, it added. 

A special event deserves a special concept - with this in mind, Zurich Switzerland initiated a pitch for the brand presence at the Orange Cinema. Zurich Insurance is getting involved for the first time this year and will be a sponsor in Bern, Geneva and Basel. 

The pitch for the Zurich corner, in which several agencies took part, was won by GC Group from Zurich, as announced in a press release on Friday. The team led by CEO and owner Patrik Gubser developed the concept for "movie-ready love". Here, visitors can pose in a photobooth like on famous Hollywood movie posters and take a personal photo home with them as a lasting memory.

The resulting photos can also be shared digitally on social networks. Incidentally, Orange Cinema is familiar territory for the GC Group: GCG has been responsible for Orange's local presence since the Orange Cinema event format was created. At the Zurich agency, Heike Steller, Sergej Kop and Danica Thalmann are responsible for the presentation. 

 

A central newsroom is important for the expansion of ZSZ's online presence in the association of Zurich regional newspapers with Landbote and Zürcher Unterländer, Tamedia spokesman Michele Paparone told the SDA news agency on Thursday. He thus confirmed a report by the Neue Zürcher Zeitung. In this newsroom, the planning of print and online content is to take place together. "You can't do that at three locations," Paparone said. "The personnel and coordination effort would be too great." People would have to be close to each other.

The Tamedia spokesperson emphasized that this was a purely organizational measure. There is no savings target associated with it. Proximity to the affected areas would not be lost either. "The same employees will look after the same regions from Stäfa," said Paparone.

The changes will affect 15 editors. Due to adjustments in the area of secretarial services and coordination, two positions will be eliminated. There will still be one office each in Thalwil and Rapperswil as temporary workplaces. "On-site research or interviews can be done there," Paparone said. (SDA)
 

His dream was to be an architect. "I'm dangerously close to it with graphics," says Markus Wegmann from behind his oxygen tube with a little mischief in his voice. His Duchenne disease only became an issue when he was at school, so he was even able to complete secondary school without any major problems. The course was set at 17. Today he is the longest-serving member of the creative workshop. He has been working as a designer for web pages and print products since 1999. Markus Wegmann is currently working on the new website for the umbrella organization for social schools. "Seven public pages as well as an internal area where members can log in," explains Wegmann, while he operates the mouse using a special device on his Easy Rider wheelchair. Above all, the designer loves the variety of this work. "The job for the association ranged from designing the logo and stationery to creating the website. I like being able to see a job through from A to Z."

The "création handicap" workshop at the Mathilde-Escher-Heim in Zurich offers people with physical disabilities a creative and challenging field of activity at around 40 workstations. An adapted infrastructure with computer workstations and professional graphics programs from the Adobe range, such as InDesign, Illustrator or Photoshop, is available. A large proportion of stationery products such as greeting cards, greeting cards, notebooks and bookmarks are produced. These can be purchased directly in the workshop or in the company's own online store. The management team is also constantly striving to acquire new orders for customized printed materials such as stationery, business cards, flyers, invitations and personalized birth cards or wedding announcements. One of the specialties on offer is that cards are individually designed piece by piece, even for larger series. The workshop is also interested in services such as smaller mailing orders or database entries. The design and realization of websites as well as their maintenance and updating is becoming increasingly important.

The workshop at MEH is run by Lukas Fischer. He is a qualified social pedagogue, learning coach and adult educator. He is also responsible for training the people in his care and other employees. "Some jobs can't be described very well, which is why I worked for a long time without a job description, which now exists," says Rebecca Oeschger. As a basis for her versatile support as team leader, Oeschger has a graphic design qualification and further training in social work. Yvonne Schümperli is also a trained graphic designer and previously worked in an advertising agency. At "création handicap", in addition to her socio-educational work as team leader, she is also responsible for customer care and acquiring new orders. Schümperli is happy to draw on her experience in marketing for this. But one thing is clear to her: "My new job here is much more rewarding than it used to be at the agency." There is a great sense of humor in the workshop. "This has to do with creativity, among other things. Situational comedy helps us all move forward. But people don't always laugh, sometimes the humor gets lost. Be it because someone is in hospital for a long time or dies young. But I learn a lot - physically disabled or not. Strokes of fate. Every day is accepted - just as it presents itself." In her wheelchair, Yvonne Luginbühl also always appreciates the life-affirming atmosphere in the workshop, which motivates her to start work at 8.30 am. "I can feel the team spirit when the whole crew stamps cards. We all want to achieve something."

Thomas Achermann was formerly a graphic designer at the Tages-Anzeiger editorial office. In the workshop since November 2010. After a serious accident, he struggled to find his way back into working life. "I was glad that I was able to gain a foothold at MEH." He is currently responsible for the graphic design of a blog.

Yvonne Hinder has spastic paraplegia, which impairs her walking and balance. In the workshop, she looks after the telephone and the small kiosk for direct sales. Firdes Atmaca has been dependent on an electric wheelchair for almost two years. Since then, designing her own cards has been her favorite job, as it allows her to let her imagination run wild. It also gives her a boost of morale when she has created something beautiful. "It also makes me feel better health-wise." Firdes is always surfing the internet to find new card designs. This is how she came up with the idea for a series of cards featuring Swiss customs, for example. The work for such projects is distributed at regular meetings to the people who are best suited to a particular job. The creative people in the sheltered workshop work part-time or full-time, depending on their physical capabilities. Remuneration is based on the guidelines of the Canton of Zurich Social Welfare Office. Most of the employees live in individual groups that are as independent as possible in the home, which is directly connected to the building. They also receive the care they need there. However, the graphic workshop is also open to externally organized disabled people.

création handicap" is part of the Mathilde Escher Home. This is the only institution in Switzerland that specializes in the care of people with a progressive muscle disease. However, people with other physical disabilities who require similar care and support are also admitted.

Andreas Panzeri