The subject always contains a compound word. One of them is "Schlau", the other a surname, such as Meier, Kämpf, Widmer or Zbinden. As the poster campaign is being placed in Lucerne for the first time, Lucerne residents were addressed personally, namely with their names - at least the 30 most common surnames from Lucerne with children of school age between eight and 14. This resulted in colorful, eye-catching poster subjects such as Schlaumeier-, Schlaukämpf-, Schlauwidmer or Schlauzbinden etc.

The poster campaign is accompanied by a Facebook app and Facebook ads. The posters have been up in Lucerne since August 11, and the ten percent back-to-school campaign will run until September 1, 2014.

Responsible at KünzlerBachmann Verlag: Roger Hartmann (Publishing Director Spick). Responsible at Match Communications: Roland Sennhauser, Christian Staub, Michaela Döbeli

 

The visual greets visitors on flyers, indoor measures, online and even in the form of a real lollipop as a giveaway.

Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Komet: Thom Pfister (CD), Joël Weber (AD), Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Sarina Künzli (Consulting). 3D image processing: Twin Design.

 

Or more precisely: the McCann Beograd agency on behalf of the Fit Curves Gym. In Belgrade, it seems as if the cityscape is dominated by large billboards. They are thick because notices are not removed, but pasted over for years. As the most popular and most easily accessible spot seems to be in the middle of the pillar, the poor advertisers put on a lot of weight, especially in the stomach area.

This belly fat was then cut down with a chainsaw. And apart from the rather innovative idea, the considerable thickness of the stacked posters is particularly fascinating. It probably didn't take years, but rather decades, for this column to reach its "slaughter weight".

via AOTW

I wonder if the rest of the pillar was "trained away" after the campaign? At least in poster-making circles, the fitness studio would not have made many friends with this campaign... (hae)

Doppelleu Brauwerkstatt is a successful young brewery in Winterthur and produces specialty beers under the Doppelleu and Chopfab brands. The Chopfab brand offers top-fermented beers with a full, spicy taste. Specialty beers such as Whisky Ale or India Pale Ale are sold under the premium brand Doppelleu. Schneitermeier developed the brand and product identities for Doppelleu and Chopfab when the company was launched. The corporate identity and packaging design of Doppelleu and Chopfab have now been honored with this year's Red Dot Award for high design quality.

Red Dot Design Award for Dynamite and the Restaraunt Intermezzo

Dynamite wins the Red Dot Design Award 2014 "Communications Design" for the overall appearance and opening campaign of the Intermezzo restaurant. Several men and women with special support needs work at Intermezzo. The Red Dot Award honored a graphically and conceptually very independent work that deals with the topic of disability in a very self-confident way and proclaims the "other" as part of everyday life.

Dynamite: Intermezzo - likeably different (Werbewoche.ch)

Responsible at Zuwebe: Antonio Gallego (Chairman of the Executive Board), Karin Reichmuth (PR Manager), Ursula Herzog (Head of Housekeeping), Christian Meier (Head of intermezzo). Responsible at Dynamite: Siegfried Simader, Caroline Rissel (art direction), Urs Zwyssig (text), Massimiliano Madonna, Roger Bosshart (concept/consulting), Dominique Cinter, Carlos Gonçalves (programmers), Siegfried Simader (stop-motion animation), Claudia Faganini (photography).
 

To this end, an innovation team was set up and a Web platform which uses specific cases to show APG|SGA's market partners what is possible in outdoor advertising in terms of planning, creativity, production and advertising media technology. The website, which is available in four languages, shows a large number of innovations and specific case studies that have been successfully implemented in Switzerland and abroad. The search is based on various main categories - from "Strategy & Media", "Creation & Production", "Furniture & Features" to "Digital & Interaction" - and can be supplemented with additional criteria. The examples are described in a structured manner and are documented in detail with images, films and other reports. According to the press release, the innovate! platform will be continuously updated and expanded.

An innovation team comprising all APG|SGA divisions and brands is responsible for this. It is headed by Daniel Strobel, Head of Advertising Market and Segment Companies, and not only documents Out of Home Media concepts that have already been implemented, but also sees itself as a "think tank". It evaluates, develops and implements creative ideas and new projects together with advertising customers, agencies, landowners, the public sector and suppliers. Markus Ehrle, CEO of APG|SGA, on the launch of innovate: "With innovate!, APG|SGA is creating a unique platform for exchange and a source of inspiration that will become an active ambassador for the attractiveness and creativity of Out of Home Media in Switzerland."
 

For the first time, the independent industry organization Net-Metrix has published official Internet usage figures for the online portal Blickamabend.ch published. In July 2014, the Blickamabend.ch website was accessed by 816,000 different devices (unique clients). The number of visits amounted to 2,406,355 and a total of 13,528,294 page impressions (PIs) were generated. Blick am Abend editor-in-chief Peter Röthlisberger: "We are very proud of these figures. We have tried something new with listicles and native ads, which has obviously been very well received by Internet users. In addition, the combination of Blick am Abend and social media works extremely well. We use the resources of the newsroom and the power of Facebook and Twitter."

Blick am Abend launched its additional online channel in December 2013 with the aim of presenting news and entertainment in an attractive, visually powerful and interactive way (Werbewoche.ch reported). The strong Blick am Abend brand has thus also been successfully established online, according to a press release. The online news portal Blick.ch achieved 4,065,000 unique clients, 60,725,542 visits and 879,234,410 page impressions in the same survey period (July).

Maxim, the world's largest men's lifestyle magazine with headquarters in New York, is launching a global redesign. This includes an increased focus on lifestyle, fashion, luxury and close collaboration with Hollywood stars and film studios. The German-language edition of Maxim, which is published in Zurich by Posh Media, is one of the first editions worldwide to switch to the new look. The cover of the first German-language edition of Maxim to be published in the new design features top model Irina Shayk, who can soon be seen in the movie "Hercules". Cristiano Ronaldo's girlfriend is joined by the two Swiss models Maura Waller and Thamara Weiss.

The Swiss edition of Maxim also has its own, significantly expanded event section with international and national content produced in-house. For example, the polo tournament of the Legacy Polo Club in Switzerland and the Ultra Festival in Croatia will appear in the August issue. The "Maxim Hot 100" event will take place this year on September 20, 2014 in Zurich at the "Aura" location. According to the press release, it will be "a showcase of the most beautiful Swiss women, with a few surprises of course". The list of the most beautiful Swiss women will be published in the October 2014 issue.

"In the Fire of Propaganda" is the first co-production between the two institutions, as they announced on Tuesday. With a few exceptions, the 200 or so documents on display come from the collections of the two institutions. Almost all of them can be seen in the original. They include newspapers and magazines, posters and postcards, photographs and graphics, leaflets and dispatches, manuscripts, books and films. The exhibition begins at the Museum of Communication with an introduction to the topic and is continued and explored in greater depth at the Swiss National Library.

Inner turmoil exploited

Although Switzerland was spared the actual war between 1914 and 1918, it was nevertheless caught between the ideological fronts. While a large part of German-speaking Switzerland sympathized strongly with Germany and Austria-Hungary, the hearts of the French-speaking part of the country beat for France and its allies. This inner conflict was also perceived by the foreign war powers, the exhibition organizers write. The warring powers took advantage of this situation to wage a propaganda war on Swiss territory for the first time on this scale, for example by founding their own press agencies and magazines.

The Exhibition at the Museum of Communication and the Swiss National Library in Bern runs from August 21 to November 9 and is accompanied by a series of free special tours. (SDA)

Against the backdrop of increasingly intense competition, effective advertising measures are becoming ever more important for companies, especially SMEs. At the same time, the variety of advertising options in the digital world is almost impossible for many companies to keep track of.

In order to consistently pursue the strategy of the independent advertising consultant, Local.ch has decided to enter into a partnership with Mykompass. Mykompass is a young, successful company with experienced management and complete solutions for the individual, platform-independent optimization of online and offline advertising measures for Swiss SMEs, including search engine marketing packages, Google Adwords, Google BusinessView, stickers, billboards, flyers and posters. According to the press release, the partnership between the two companies will enable even more comprehensive coverage of the advertising needs of Swiss SMEs. Local.ch and Mykompass will continue to operate independently of each other on the market.

Jontsch, a football fan from childhood, has already provided live commentary from Swiss football stadiums for various radio stations. On his "Abig-Show" on Radio 24, he also welcomed football icons such as Gladbach legend Günter Netzer. His anticipation is correspondingly great: "As Arrigo Sacchi already said, "Football is the most important of all unimportant things in life!" - Football is one of my greatest passions. I'm delighted to be able to share this enthusiasm every week with great football personalities and Swiss fans," says Jontsch.

Broadcast kick-off with Marco Streller and Uli Forte

The show is produced in the Zurich event location "Mausefalle" and is broadcast every Monday at 9:25 p.m. on Tele Züri, Tele M1 and Tele Bärn and at 10:15 p.m. on TV24. For each show, the presenter will welcome three expert guests, such as players, coaches, officials and sports journalists, and discuss the latest happenings around the round leather. The main focus of the talk show will be on the Raiffeisen Super League, as well as the Brack.ch Challenge League on a selective basis. For this purpose, the AZ Medien TV family has entered into a partnership with Teleclub and will show the highlights from their live broadcasts of the individual football matches. International soccer is not neglected in the "Brack.ch Soccer Arena" either: In each broadcast, a Swiss legionnaire or trainer who has been engaged abroad will be called in for a short interview. Jontsch is supported by "social media" expert and football journalist Benny Epstein, who records Facebook and Twitter comments and questions from viewers and addresses them directly to the guests. In the first edition, guests will include FCB striker Marco Streller and YB coach Uli Forte. The main topic of the first broadcast is the 7th matchday of the Raiffeisen Super League with the top match FC Basel against Young Boys from Bern.

 

The blog regularly features new products and industry trends, competitions and exciting background information. The blog is rounded off with articles about curious and entertaining things from the world of electronics.

The Blog is intended to act "like a state-of-the-art test laboratory", without sacrificing a pinch of humor. The test lab theme is not neglected in terms of content either: the platform is not intended as a mere one-way communication channel, but users can actively participate in it. People interested in electronics can register as product testers. You have the opportunity to test the latest gadgets for Microspot.ch and publish your experiences with the products on the blog.

 

The new reading section will contain interviews and articles about Biel topics and personalities, as the Biel advertising agency announced on Tuesday. With the distribution to all households and companies, the Guide de Bienne quadruples its circulation to around 39'000 copies. As before, the magazine is available in downtown stores and is enclosed with a partial circulation of the Bieler Tagblatt and the Journal du Jura. The magazine is published by Annoncen-Agentur Biel in cooperation with the City of Biel and the City Biel-Bienne Association. This is a
Subsidiary of the Biel-based publisher Gassmann. (SDA)