The redesign of the sales documents by TBS & Partner followed all along the line the agency had conceived in advance for the internationally active pump manufacturer headquartered in Switzerland. In addition to CP's brochures and factsheets, which are specifically geared to the innovative pump manufacturer's high-quality high-tech products, TBS also provided various promotional items and giveaways.

In all the measures implemented, TBS & Partner made sure to communicate sustainability and innovative power as the two central brand elements of the company - and to visually stage these in line with the claim "cleaner pumps, cleaner planet". The trade fair stand developed for international trade fairs and the newly labeled field service vehicles are also presented in the typical CP look after the successful implementation by TBS & Partner, which harmoniously combines nature and technology.

Responsible at CP Pump Systems:Caroline Hug (Senior Marketing Manager); Julia Fitzi (Sales / Marketing Assistant). Responsible at TBS: Jürg Neuenschwander (overall responsibility), Christian Tobler (art direction); Nadine Agosti (consulting); Claudio Fornito (polygraphy); Heini Fümm (photography).
 

Radio SRF 2 Kultur is often associated with high culture. Mozart, Vivaldi, Chopin. This image is now to be changed. With the new positioning of the early evening program from 4 p.m. to 6.30 p.m., topics such as film, art, music but also science will increasingly appeal to a broad, younger audience interested in culture. The campaign is supported by radio spots and an online quiz. It was directed by Patrick Karpiczenko.
 

With the hashtag #KuoniScouts, all travel fans can submit their personal travel tips via all relevant channels such as Facebook, Instagram and Twitter. On the one hand, this allows travelers to exchange ideas with each other and with Kuoni, and on the other hand, it creates a collection of valuable tips on global travel in the long term. Travel tips can be submitted at Scouts.kuoni.ch be posted.

Responsible at Kuoni: Romina Lemmert (Team Leader Social Media Marketing); Olivier Mollet (Social Media Manager). Responsible at Ogilvy One: Björn Schneider and Philip Hetjens (overall responsibility); Nadine Wolf (Head of Social@Ogilvy); Benjamin Franken, Creative Director Karl Badde (AD Digital & Interaction Designer;) Simone Paulzen (Text).
 

The Red Dot Design Award is one of the largest design competitions in the world. Held annually, it is aimed at agencies, design studios, freelancers and companies with strong campaigns. Each year, it honors the best in the industry in three categories: Product Design, Design Concept and Communication Design. Komet received an award in the Communication Design category for its Ohropax campaign.

Ohropax produces earplugs for different purposes. The award-winning campaign focuses on these in an illustrative way and dramatizes how Ohropax protects hearing and makes the stresses of everyday life and leisure acceptable. The visuals for the individual products and areas of application adorn a wide variety of communication measures.

Responsible at F. Uhlmann-Eyraud SA: Philippe Bessire (Marketing & Sales Director), Jean-Yves Cuendet (Head of Marketing), Yan Delacombaz (Product Manager). Responsible at Komet: Thom Pfister (CD), Roland Zenger, Joël Weber (AD), Reto Eckert (Graphics), Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting),Suzanne Scherer, Rebecca Lineham (Consulting). Image processing: Patrick Salonen.
 

The airspace closure near Tiefencastel was imposed by the Grisons cantonal police's operations coordinator after the train accident, as police spokeswoman Anita Senti told media reports on Monday. Such closures are imposed so as not to hinder the rescue work. According to Senti, the report will be sent to the federal authorities later this week together with a report on the incident. SRF commented on the incident last Friday evening: the pilot had tried to obtain information but found out about the closure too late. The helicopter that was on duty for SRF was apparently carrying a system that warns of collisions, and at no time did it approach another helicopter. In addition, the pilot had complied with the regulation that an accident site may not be approached closer than a distance of 500 meters. (SDA)

Image: Keystone

1. you could swap your smartphone with someone else's for a day. Would you? And if so, with whom?
With Angela Merkel to confuse the NSA a bit.

2. what would you work for free for one month (one week)?
I do it all the time, but mostly involuntarily. But voluntarily I find the relief organization
Zukunft-fuer-kinder.ch a super thing, would invest for it also more than one week.

3. do you fall for advertising? When?
Most of all on their own...

4. what does not come to the office under any circumstances?
Boredom.

5. what would you most like to promote?
For customers who believe in ideas.

6. was there a moment in your life when you thought: Wow. This is awesome. And it's from me!
The birth of my children.

7. the best self-promotion?
Good advertising for others.

8. the best testimonial ever?
Joan Collins and Aretha Franklin in the Snickers commercial.

9. what is it impossible for you to do without?
Anything that has to do with water - preferably in the form of powder snow or surging waves.

10. what do you think about owned media?
Few who get it right. Many who get it wrong.

11. what inspired you to enter the advertising industry?
BBH's work was groundbreaking at the time.

12. which advertising medium do you find abominable?
Bicycle jerseys are already one of the ugliest things you can see on the street.

13. which websites do you use regularly? (private/professional)
WeatherPro, while an app, is almost as important as the agenda for an outdoors person.

Daniel Meier is the founder and co-owner of the Küsnacht-based communications agency Unikat. Before founding the company in 2003, the trained graphic designer worked as an art and creative director for numerous national and international agencies, including Publicis, McCann-Erickson, Demner & Merlicek Vienna, DDB Düsseldorf and Jung von Matt/ Limmat. Unikat's client portfolio includes companies such as Pfister, Lidl Switzerland and Rausch. The agency is responsible for the current "Campaign of the Year" ("Barry and Hans" for Swiss fruit), voted for by the readers of Werbewoche.

The "13 Questions" appear both online and in the print edition of Werbewoche.

Enough time has now passed to be able to view the strange characteristics of the nineties from a healthy distance. Fashion, music, technology - from today's perspective, it's all hilarious. The generation that lived out their childhood and teenage years back then and was shaped by the impressions it left behind has now grown up. They are affluent, enterprising - and ready to celebrate the decade of all decades. Advertising gratefully accepts this invitation. For example Microsoft with the "Child of the 90's"-campaign. Or the current Twix campaign by BBDO New York. It explains why the new "Twix Bites" were not launched back then. Whether endless dial-up chirping, virtual pets or inflatable sneakers - the nineties have rarely been parodied in such a funny way.

And finally, there is the fear that, at the turn of the millennium, the Millennium bugs everything that had anything to do with computers would collapse. Fortunately, things turned out differently. Otherwise we might have to watch the following commercials on old typewriters today. (hae)

This year's summer at least had a mercy last Thursday evening and gave the hosts and visitors a wonderful evening. "We can also have a barbecue" was the invitation and more than 100 guests came by to toast: to a successfully growing agency that has an equally successful year behind it and hopefully also ahead of it. Once again, sausages and salads from Künzli Metzg around the corner were served on the roof terrace of Alpha 245. "That suits us," say the two hosts Pam Hügli and Diana Wick Rossi, who is still on maternity leave. "We are also a down-to-earth advertising agency. That's why we're serving honest beer tonight to toast an equally honest and therefore fruitful collaboration." The two were delighted with the many guests and with their team, which - as was evident at a late hour - not only goes full throttle when it comes to advertising, but also when it comes to celebrating.

Pam Hügli with Eliane Tschudi, Head of Social Media SBB with Marco Serratore, Project Manager Marketing Communication SBB.

Patrick Beeli from Alpha 245 in conversation with Philipp Boksberger, CEO Lorange Institute of Business Zurich.

Thomas Ackermann

Two former companions: Mige Waeber and Raul Serrat

The two hosts and managing directors of Alpha 245: Pam Hügli (Managing Director), Diana Wick Rossi (Creative Director)

The crew of the Goldbach Group.

All tables were fully occupied.

Head of Realization Daniel Belser

Peter Felser is proud of what his two former employees have achieved together. Here with two other former employees: Sebahat Derdiyok and Nicole Musy.

 

The trio will take over from Susanne Wille. According to the press release, this new line-up from Italian-, French- and German-speaking Switzerland is intended to underline the national significance of the event. The team of three will share the moderation duties, including the draw, equally. Sven Sarbach, Head of Show and Events: "With Mélanie Freymond, Christa Rigozzi and Sven Epiney, we have been able to engage three competent, experienced show personalities. We are convinced that this will also make the show more attractive for the other language regions."

On Saturday, January 10, 2015, Swiss Radio and Television will present the awards for the 13th time. "Swiss Award" is the biggest television show in Switzerland and is broadcast live to all parts of the country. The prize is awarded in five categories: politics, business, culture, show and society.

 

Switzerland is widely regarded as a model of security and order. What tarnishes this image is the fact that over 60,000 burglaries are registered in this country every year. Per capita, Switzerland was even the European champion in burglary statistics in 2012. But many people still think that it won't happen to me. More and more alarm systems are being installed, but unfortunately often only after a break-in. To change this, Publicis/Red Lion created a surprising poster campaign for Anliker Alarm that turns passers-by into witnesses of a burglary themselves: the viewer of the subject catches a dark figure leaving the scene of the crime. In close collaboration with Clear Channel Switzerland, the glazed poster spots were left open to further enhance the illusion of a broken window.

Responsible at Anliker Alarm: René Hofmann. Responsible at Publicis/Red Lion: Thomas Wildberger (CCO), David Fischer (CD), Bruce Roberts (AD), David Lübke (Text), Anatole Comte (Graphics), Benjamin Kägi (Art Buying), Christian Siegrist (Consulting). Responsible at Clear Channel: Fabiola Zuleta, Ivan Schultheiss, Roberto Credaro. Photo and image editing: Jonathan Heyer, Patrik Rohner.
 

What counts is innovative strength, professional craftsmanship and successful implementation in at least three communication disciplines in terms of integrated communication. A few days ago, the expert jury of renowned communications specialists met and nominated the entries for the 10th Corporate Communications Award. The expert jury honored the following five applicants for creatively integrated communication services:

- Heads Corporate Branding for Amag

- Eclat/Rod communication for SBB

- Zurich Airport

- LST Schenker for Wolfisberg Tor-Technik

- Swiss Life

Who will win the coveted "Communicators" trophies this year will be revealed at the tenth awards ceremony on Thursday, September 11, 2014 from 5.45 pm in the event hall of the Metropol restaurant at Fraumünsterstrasse 12 in the heart of Zurich. The organizers have a few surprises in store for an award ceremony worthy of the 10th anniversary, as can be seen from the current Invitation trailer is available. Information and registrations are available at Award-cc.com - or via newsletter.

 

Google remains silent about the identity of the applicants. As was announced at the end of July, 1645 requests for 7085 addresses were received in Switzerland. Google is currently unable to say how many entries have been deleted from Google.ch, company spokesman Samuel Leiser told the news agency SDA. The individual sites with deleted content are also not being published. However, the responsible webmasters have been informed. The requests are being dealt with on a case-by-case basis, Leiser assured. A team of lawyers based in Europe is working on this.

Google selects itself

The difficulties for Google caused by the decision of the European Court of Justice continue. On the one hand, the company must delete outdated and inaccurate entries. On the other hand, it must comply with the public's right to information, for example when it comes to politicians. Google carries out this triage itself. However, this task should not be entrusted to a private company, demanded Green Party National Councillor Balthasar Glättli (ZH). This is actually a matter for the judiciary. He intends to submit a parliamentary motion on this issue. Glättli's view is shared by fellow councillor Jean Christophe Schwaab (SP/VD). The authorities must ensure that information that is in the public interest can also be seen and found. In particular, he mentions publications in the media. He submitted a corresponding postulate two years ago, which the National Council approved. This calls on the Federal Council to examine a law that enshrines or specifies the right to be forgotten. The Federal Council has not yet announced anything.

Proof of identity required

Google has defined several criteria in order to be able to carry out the triage. The company requires a whole series of information from people requesting deletion. In addition to their name, applicants must prove their identity using an electronic form. In addition to a passport or ID card, they can also use another form of identification, covering numbers and photos.

Attempts at concealment occur

Applicants must then justify their request. This is where problems arise, as Google states. It sometimes happens that people want to delete some known facts that are not to their advantage. In these cases, Google assures that it wants to take the status of the applicant into account. A person in the public interest is not treated in the same way as ordinary citizens. And political discourse is not normally deleted. However, the line is not easy to draw, Leiser admitted. The search engine is open to suggestions from outside and wants to adapt its methods if necessary. At European level, Google had registered 91,000 requests involving 328,000 links by mid-July. A little more than half of the requested entries have already been deleted, according to the statement. Around 30 percent of the requests had been rejected. Further details were requested for a further 15 percent. (SDA)