Before joining Energy, 29-year-old Sascha Wanner worked at Radio 105 and Radio 24 for six years. Jan Müller will be leaving Planet 105 at the end of the year (Werbewoche.ch reported). Before that, he will accompany the relaunch of the station, which will be celebrated with a big DJ night on October 31, 2014.

Roger Schawinski: "Almost everything will be different for us now: new station name, new logo, new content, new broadcasting studio, new concepts with new voices. The name Planet 105 contains a promise that we want to keep. All of this should help us to further sharpen our profile. Planet 105 is the only Swiss station that consistently and uncompromisingly focuses on the best music of today for a predominantly younger audience. I look forward to implementing these concepts together with my team over the next few months."
 

Digital transformation is one of the most important social and economic issues of our time, and one that also affects many Swiss companies. On September 1, 2014, the HWZ Hochschule für Wirtschaft Zürich will therefore launch Switzerland's first Center for Digital Business. Under the direction of Manuel P. Nappo, the Center for Digital Business offers courses of study, supports companies with consulting and project services, conducts research projects and provides the economy with free know-how. "The pressure on Swiss companies from digitalization and innovation has increased significantly in recent years and traditional business models are reaching their limits," says Manuel P. Nappo, Head of the new Center for Digital Business at the HWZ and "Digital Pioneer of the Year 2013". "By establishing the Center, we are helping Swiss companies and decision-makers to successfully master the challenges of the digital age and prepare for the future."

The Center for Digital Business prioritizes the following digital transformation topics: Digital Leadership, Mobile Strategy, Finance 2.0, HR 2.0, Mobile First Culture, Digital Change Management, Digital Stakeholder, Social Media, Multichannel Experience, Data and Analytics.

Tailor-made courses, in-house training, coaching and workshops are realized for SMEs, associations and administrations to facilitate their entry into the digital world. The Center is also responsible for the part-time Master's degree course in Digital Business at the HWZ. This is made up of five certificate courses (CAS), three of which can be selected and lead to a Master's degree in conjunction with a major practical project. Great importance is attached to the transfer of theory to practice; accordingly, practical implementation is included in all CAS. The MAS is therefore one of the most modern educational concepts in the field of digital business.
 

"Wer's glaubt" is a 60-minute interactive live show that's all about crazy claims. Last year, the branded entertainment format was not only very popular with the target audience, but was also honored in the industry. Among others, with the Goldbach Crossmedia Award in gold.

The aim of the quiz is to find out whether bizarre cases of damage are real or well invented. The candidates compete in three teams, each with a celebrity. In several rounds of the game, they have to deal with cases of damage. In "The Experiment," for example, they have to find out what happens when a firework rocket explodes in an aquarium. Or the candidates ask the claims expert from Mobiliar about the course of events in an absolutely unbelievable case of damage that actually happened. The audience is fully involved and can guess live during the show via the "second screen" on the Joiz website in each game round, submit their tips and win prizes.

The media strategy was created together with the PHD agency, and the quiz show contestants are recruited together with media partner 20 Minuten. Last year, the online call-up was the most successful 20 Minuten promotion, with over 30,000 clicks in the first five days. "20 Minuten" will stay on board throughout the second season: Before each show, readers can puzzle over the outcome of a harmful experiment online on 20 Minuten and win prizes.

Mobiliar is very much looking forward to the second season. "Making relevant brand content accessible to a young target group is a challenge, especially in our market," says Patrick Tharin, responsible for advertising Mobijeunes, and adds: "With Wer's glaubt, we have a great concept that is integrated into our well-known campaign." The show runs until Oct. 23 every Thursday at 8 p.m. on Joiz.

Casefilm of the first season:

A total of 61 digital radio stations can be received in Zurich. Thanks to the radio license and new DAB technology, low-cost access is possible. Stations such as Zurich's LoRa, Stadtfilter from Winterthur and Kanal K from Aarau are benefiting. Roger Schawinski's youth radio station Planet 105 will also be broadcast on DAB+. Eight of the 14 new radio stations define themselves by their music profile. Radio Tropic, for example, entertains with tropical Latin music. Radio Industrie from Zug focuses on the various currents of rap music and traces its roots in soul, funk and jazz. Toxic.fm from St. Gallen plays rock songs from the last 20 years.

20 applicants for 14 broadcasting slots

Rundfunk.FM, which became known as a summer radio project, can now be received year-round in the digital ether from January. Open Broadcast is a completely user-generated radio station that, like the music Internet radios Backstage Radio, Spoon Radio and TraxxFM, will also be broadcast via the DAB+ island of Zurich. In addition to LoRa, Stadtfilter and Kanal K, the five "word radios" also include the Basel youth and culture station Radio X and the Christian family station Radio 74. The Geneva DAB island went into operation at the beginning of June. 20 radio stations had applied for the 14 free broadcasting slots on the Zurich DAB island. The selected radios had distinguished themselves, among other things, by actively using the interactive possibilities of digital radio, the statement said. (SDA)

You could swap your smartphone with another person for a day. Would you? And if so, with whom?
With the author Peter Brown Hoffmeister, probably the last person without a cell phone. He would have a new experience and I could work undisturbed for a day.

What would you work for free for a week?
Only for charitable companies that have no funds but the guts to make a difference. That was the case with the Mühlehalde home for the blind, the Tier im Recht foundation and the Autismus Forum Schweiz.

What definitely does not come to your office?
A scented candle. Even though Danielle keeps trying.

What would you most like to promote?
We start less from the product and more from the decision-makers. A screw manufacturer with a CEO who is open to fresh, unconventional ideas is more interesting than a hyped product with an overstructured marketing department that levels everything.

Where and how have you bluffed in your life?
In my first year as an apprentice typographer, I regularly printed swank business cards for myself and my colleagues, with titles like Jumbopilot, Fussballprofi or Stuntman. Our target group were the blondes in the discos in southern Germany.

What would you not promote under any circumstances?
For advertising bans.

What do you see as the biggest challenge for advertising right now?
There's a bit of hype around new media channels. But all these new channels can't replace the ideas. On the contrary! Through digitization, people are increasingly able to simply filter out unwanted advertising. This means that advertising must be thought of and made so interesting that people are happy to watch it voluntarily and ideally even share it with others. The brilliant idea will therefore become even more important in the future.

A buzz word that gets on your nerves?
Celebrity! The most inflationary word of our time. The most beautiful headline was recently provided by Blick: "Börni Höhn is now called Vava Voom." I guessed ex-Bachelor contestant. Wrong: ex-Musicstar fourth-place finisher.

The best self-promotion?
When you do good advertising for your customers over a long period of time.

What is it that you can't possibly do without?
On photographic art. Czech artist Miroslav Tichy said it very poetically: "Photography is painting with light."

What inspired you to get into the advertising industry?
The Toni yogurt campaign by Aebi & Partner at the beginning of the 80s. I wanted to do intelligent, entertaining advertising like that!

Which advertising medium do you find abhorrent?
The bike messenger bags. As a pedestrian, you only ever see them after you've almost been run over - suboptimal for grasping an advertising message.

What are you determined to achieve?
The train at 22:04. That's why it's over here.

Markus Ruf is co-owner and creative director of the Zurich advertising agency Call Lanz. He founded the agency in 2001 together with Danielle Lanz. Ruf Lanz is one of the most creative addresses in Switzerland. Its client portfolio includes VBZ, Suva, Swiss Milk Producers, Bank Coop, Migros (Delizio coffee), Swiss Deluxe Hotels, the Hiltl gastronomy company and many others. Markus Ruf is a two-time Advertiser of the Year. His work has won countless awards both nationally and internationally.

The "13 Questions" appear both online and in the print edition of Werbewoche.

Appealing, modern, surprising - that's how the new Coop newspaper wants to present itself. The first thing that stands out is that the newspaper is now stapled and more compact, making it even more versatile. On the front page, people appear who embody the topic of the cover story. The individual sections are separated by color, which should make reading more pleasant and clear. Readers also benefit from advice, everyday information, shopping tips and recipe suggestions. "Being close to our customers has always been a major concern for us. Through the Coopzeitung, we can enter into a dialog with our customers week after week and inform them about news from the Coop world," says Joos Sutter, Chairman of the Executive Board.

Appeal to young families

With its revised customer magazine, Coop wants to appeal more to young families. "We want to attract even more readers in this segment in particular," says Editor-in-Chief Christian Degen. For this reason, family topics will be given greater weight in the future and placed more prominently in the front section of the newspaper. Great importance continues to be attached to the topic of food. The "Eating & Drinking" section has been given even more importance with a slightly different look and a kind of "booklet-within-a-booklet" with its own cover picture. With 3.6 million readers each week, Coopzeitung, Coopération and Cooperazione are the most widely read newspapers in Switzerland. They will continue to be printed in Switzerland in the future.

Watching TV, listening to the radio or watching videos over the Internet - Swiss online users are increasingly engaging in such streaming activities. A third of the online community even say they use streaming services several times a week or more. At 56.3 percent, men are still overrepresented in the streaming user group. The proportion of younger people (14 to 39-year-olds) is also above average: 4 out of 5 online users in this age category use streaming content. Among the over-40s, it is still more than half with a share of 59 percent.

The latest data from the Net-Metrix-Base 2014-1 study prove: Video content is generally more popular than audio content. Videos on video portals (such as YouTube, Clipfish, Myvideo) have by far the highest usage share among streaming users: 71 percent say they use these streaming offers several times a month or more. Streaming videos on TV broadcasters' portals (such as SRF Videoportal, ARD Mediathek or RTL Now) comes in second on the popularity scale with 62 percent. Around 2.2 million Swiss listen to web radio or live radio from the Internet several times a month or more frequently - this corresponds to a share of 59 percent of all streaming users.

For the first time, Net-Metrix also has data on device usage for streaming activities. Striking - but not surprising - is the fact that smartphones are way out in front, especially for the use of video content on video portals and web radio. Laptops are consistently popular for playing streaming content, especially videos on video portals and TV station portals: 37 percent and 22.7 percent of all streaming users respectively use such a device for this purpose. The majority of web radio listeners use a desktop PC (22.1 percent), closely followed by laptop (21.8 percent) and smartphone (21.3 percent).

On Wednesday, August 20, the newspaper Blick published the identity of the man who had filed a complaint against the new stadium in Aarau at the last second before the deadline. Although his face was pixelated and his last name was "only" initialed, the 58-year-old man was immediately recognized. As the Sunday newspaper reports in the current issue, W. was subsequently harassed by telephone, unknown persons sneaking around his property and photographing his house. After the publication, the police contacted W. and promised to send patrols vobeiz.

The exposed scapegoat - the stadium was approved by the Aarau electorate at the ballot box - now wants to take legal action against the tabloid. W. has filed a criminal complaint with the Aargau cantonal police. He does not accept that he is portrayed as a criminal for exercising a civil right, W. told the Sonntagszeitung. The police consider the initial suspicion of defamation to be given and will summon the journalists concerned, who waited for W. in front of his house and photographed him, for questioning. Experts such as data protection expert Hanspeter Thür and media lawyer Peter Studer consider the charges to be promising. Felix Gingesser, Editor-in-Chief Sports of the Blick Group, is not aware of any guilt. He is convinced that anyone who makes use of his right to object should be named. Although objections are a fundamental democratic right, in this case they are at the expense of the general public. (SoZ/hae) 

Success for the Zurich communications agency: the "Mannequins" campaign for Pro Infirmis, which has already won several awards, has been shortlisted for the finals of the Clio Awards in the categories "Design", "Out of Home", "Content + Contact" and "Innovative Media" and can hope to win one of the coveted awards.

On the Day of People with Disabilities in December 2013, abnormal mannequins stood in five boutiques on Zurich's Bahnhofstrasse (Werbewoche.ch reported). The documentary reached over 15 million views on Youtube so far, making it the most successful viral film from Switzerland.

Other Swiss shortlists:

Leo Burnett, "Design" category: "Swiss Wrestling Emmentaler

Publicis, "Print" category, L'Oréal

The Clio Award Night will take place on October 1, 2014 in New York. The award is one of the most important honors for advertisers worldwide and celebrates its 55th anniversary in 2014. Each year, the top-class jury honors outstanding creative work in the fields of advertising, design, digital media and public relations.
 

Defacing election propaganda is not really the democratic way. Even if the temptation may sometimes be great, depending on the penetrating nature of the heads and slogans. The situation is somewhat more harmless once the elections are over and the posters have lost their political relevance. In Switzerland, most posters are neatly dismantled, tidied up or properly pasted over by the poster company. In other countries, the confidently smiling representatives of the people are left to their fate: Those who are not displaced by the next best techno party fall victim to the weather and sunlight.

In Belgium, the agency Famous has taken advantage of this: In the campaign of the sunscreen manufacturer Gerard's, the faded heads of the past European election experienced a second spring. Presumably not entirely voluntarily. Whether too red or too pale - sunlight can cause serious damage to the skin. Or it could, if it weren't for the fact that it's summer. (hae)

Marianne Gilgen has been working for SF DRS, SF and SRF since 1990. At the beginning, she worked for four years as an editor at the "Tagesschau". After that, she helped develop and launch the magazine "Lipstick" for a year. From 1995 to 2001, Marianne Gilgen reported as a correspondent for SRF - first from the Bern Fribourg Valais region, then from Ticino and Italy. In the fall of 2001, Marianne Gilgen moved to the editorial department of "Arena", which she took over at the end of 2007. For 13 years, she played a key role in shaping "Arena" with presenters Patrick Rohr, Urs Leuthard, Reto Brennwald, Sonja Hasler and Urs Wiedmer. Since 2004, Marianne Gilgen has also produced and been responsible for broadcasts on major domestic political events such as Federal Council elections and national votes. For the national elections, she was responsible for the pre-election coverage.

At the end of October 2014, Marianne Gilgen will relinquish her position as head of "Arena" and take over overall management of SRG's coverage of the federal parliamentary elections on October 18, 2015. She will continue to perform her duties as producer of the Federal Council elections and the national voting broadcasts on SRF. Marianne Gilgen: "As election director, I am organizing SRF's twelve-hour live broadcast of the 2015 elections on the one hand, and coordinating the election coverage of radio, television and online of all SRG media in all language regions for SRG on the other. An organizational challenge. It's precisely this and the collaboration across language borders that excites me about this new task."