The KKL Luzern launches its new website, taking a major step towards an integrated e-commerce platform. With the KKL Seatpicker, you can check the view of the stage in the Concert Hall, Lucerne Hall and Auditorium before you order your tickets. Thanks to 3D animation, the three halls of the building are displayed photo-realistically. "The concert experience at the KKL Luzern now begins at home. Depending on where you choose a seat in the hall, the perspective of the stage changes," explains Hans Koch, Director of the KKL Luzern.

Digital discovery tour

All halls, rooms, terraces and the Red restaurant as well as the World Café and the Seebar can now be discovered with a 3D tour. In addition, 360-degree images of these rooms have also been created. "We want to open up the KKL Luzern to Lucerne residents, guests, tourists and interested parties from all over the world. What you can experience every day in this fantastic building designed by star architect Jean Nouvel should already be tangible on the website," Koch continues.

Free ticket purchase options

The new Website offers guests the opportunity to buy tickets on their computer and print them out conveniently at home via print@home. In addition to buying tickets at the KKL ticket office, this option is also free of charge if you pay in advance. 

 

The script for the twelve-part sitcom "Fässler-Kunz" is being written by Swiss screenwriter Katja Früh ("Lüthi und Blanc," "Der Bestatter") together with actor Patrick Frey. He also immediately takes on the male lead role, while Bernese actress Esther Gemsch plays the female lead. 

The new sitcom "Fässler-Kunz" is about a married couple about to retire. Smaller and bigger everyday crises challenge the protagonists Céline and Thomas Fässler-Kunz again and again. All episodes will be available simultaneously from the beginning of December.

Strengthening the Swiss television landscape

Ivo Hoevel, Senior Vice President Marketing & Products, emphasizes that the company offers TV viewers great added value: "In addition to well-known foreign films and series, our customers also want exciting and entertaining content from Switzerland. The in-house production therefore ideally complements the offering. "With this production, we are also promoting the diversity of the Swiss TV landscape, which is an important concern for us," adds Hoevel.

From the beginning of December, the twelve episodes of the sitcom will be available to UPC Cablecom customers on Myprime. Where, when and how many episodes they want to watch is entirely up to them - true to the new TV offer from Myprime.
 

Several novelties and classics were photographed in various locations in Switzerland - from Nordic cozy rooms to urban lofts. For all their diversity, Micasa items have one thing in common: they are made for life. The new catalog is now available in every store and is accompanied by the multiple award-winning name promotion, which is being run for the fourth time this year.

Responsible at Micasa: Michel Keller (Head of Micasa), Lukas Vasvary (Head of Communications Micasa), Marjana Hochreutener, Lara Di Lenardo (Project Managers Communications Micasa). Responsible at Leo Burnett: Barbara Hartmann, Anna Leudolph, Pablo Schencke, Vanessa Mermoud (creation), Johannes Raggio (ECD), Sebastian Zeuner, Inma Mendiola, Charlotte Gut (consulting), Suzana Kovacevic (art buying), Sue Wittber, Hannes Kälin, Andreas Ganz, Bernhard Vögele (realization/production), Michael Gassler (overall responsibility). Photography: Schaub Stierli Photography. Styling: Ortsofort. Image editing: Felix Schregenberger.

 

To mark its 100th anniversary, pro audito bern commissioned Ruf Lanz to make the concerns of the hearing impaired heard even more. The result was an unusual fundraising campaign in which men are asked to donate their beards or moustaches. This is because people with hearing disabilities depend on being able to read the lips of the other person. And this is exactly what beards or moustaches make very difficult. (Werbewoche.ch reported).

If Swiss Post goes through with the price increase, many titles will have to give up. According to the letter, the diversity of the press should be given more weight than Swiss Post's deficit in newspaper delivery. The rate increase is "unnecessary", as Swiss Post generated a net profit of CHF 626 million in 2013. The letter calls on Leuthard to intervene with Swiss Post regarding the rate increase.

Increase of six centimes

Swiss Post is increasing prices by two centimes per copy in 2014, 2015 and 2016, i.e. by a total of six centimes. Swiss Post had already standardized its price system for newspaper delivery in 2013.

The Swiss Federation of Trade Unions (SGB) writes that this has already increased the cost of mailing the members' press by six percent. It fears a cost increase of up to 50 percent for the member press. For small newspapers, the higher rates mean an increase of 30 percent, as Marie-Josée Kuhn, editor-in-chief of the Unia newspaper Work, explained in Bern.

Both the SGB and Work have signed the letter. The SP, the Greens, other trade unions and staff associations, the Swiss Trade Association and the Swiss Bishops' Conference have also signed. The Geneva newspaper Le Courrier even went one step further and officially challenged Swiss Post's rate increase with the Federal Office of Communications (Bakom). The decision is still pending.

Swiss Post: 100 million minus per year

Swiss Post defended itself against the accusations: "Swiss Post makes an annual loss of around 100 million francs on newspaper delivery," said a spokeswoman when asked. Swiss Post had already accommodated the press by postponing the rate increase by one year and spreading it over three years.
 

The animals conjure up a smile on visitors' faces, the pictures want to convey. "The truth is not funny at all," says one commentator about the living conditions of zoo animals. Another speaks of a "false laugh." In fact, the pictures seem rather sinister than cheerful Sunday outing mood. (sis)

The new key visual shows that the Stubete am See program, with its numerous concerts and the new Stubete Ball, puts even the Böögen couple in a dancing mood. The communication presence includes numerous products such as posters, advertisements, flyers, online banners, T-shirts, the website and a 16-page program folder.

Teil.ch has been responsible for the visual appearance of the Stubete am See since 2008. In 2009, the Stubete am See poster with the swan motif was included in the advertising yearbook.

Responsible for the Stubete am See: Florian Walser (Artistic Director), Johannes Schmid-Kunz, AAA Agency (Administrative Director). Responsible at Teil.ch: Alain Zeiter (consulting/digital), Martin Zeiter (creative direction), Remo Genepretti (graphics).

Following the successful launch of Swisscows eight weeks ago, the search engine is launching its image search. Functions that are not available on any other search engine have been incorporated, according to a press release issued on Wednesday.

To make the search more effective, it offers the option of refining the results at the top and searching according to specific criteria such as layout, size, color and type. The images are displayed as thumbnails on the page. When users move the mouse over an image, three functions are displayed: In addition to the direct link, there is a preview function and the option to save the image as a favorite. The selected images appear at the bottom of the page. This eliminates the need to open multiple windows.

Another new feature of Swisscows is the ability to select specific regions. This allows search results to be limited to a specific country or region.

Swisscows has revised the design and optimized the mobile version. The user now has access to all functions on all devices. The term cloud simplifies searches on mobile devices. The innovations mentioned above will initially be introduced for the desktop and mobile versions. They are in progress for the Android and iOS app.

In contrast to the well-known search engines, Swisscows does not store any user data, writes the company. The servers are located in Switzerland and guarantee data security. 

Two women and three men could be won to give a face to the "Word on Sunday" on Saturday evening: The Reformed pastor Sibylle Forrer from Oberrieden and the Roman Catholic theologian Katja Wissmiller, who has been a specialist employee at the biblical pastoral office of the Catholic Biblical Association of Switzerland since this summer. Roman Catholic theologian Meinrad Furrer has also taken up a new position and complements the ecumenical diversity at Zurich's Predigerkirche as a pastoral counselor. Martin Kuse, a Reformed pastor from Möriken AG, joins the team. The Christian Catholic Church provides Ioan Jebelean, an experienced priest who already appeared on "Wort zum Sonntag" 5 years ago.

The "Wort zum Sonntag" program has had a permanent place in the television program since 1954 and celebrates its 60th anniversary this year. This makes it one of the oldest programs on Swiss radio and television, but it is by no means outdated and is appreciated by viewers. The new speakers take on the demanding task of commenting on current issues or commenting on social debates in just under four minutes. They are not expected to deliver mini-sermons, but to recognize and name the signs of the times.

The new team will replace the current "Word on Sunday" spokespersons Nadja Eigenmann-Winter (Roman Catholic), Tania Oldenhage (Protestant Reformed), Hugo Gehring (Roman Catholic), Christian Jegerlehner (Protestant Reformed) and Walter Wilhelm (Protestant Methodist) in early October.

Inspired by urban flair and surrounded by modern architecture, the eleven heads now serve a renowned client base with the entire spectrum of communication services from the up-and-coming Kreis 5. The new appearance not only includes a new logo, new letterheads and a new website. The philosophy, which incidentally also provides the explanation of the company name, was captured by the advertisers in a film. The spot shows in a gripping way how red and white become pink. Red stands for fire, power and passion. White stands for purity, clarity and soundness. The agency has been serving its clients according to these principles for almost 8 years.
 

The leading companies in Germany, Austria and Switzerland have recognized the great importance of social media. Nevertheless, the enormous business potential of social media is not being exploited. This is the conclusion of a study conducted by the University of Zurich in close cooperation with Lithium Technologies, Coundco and other partners.

Lots of activity, little strategy

The study shows that although the majority of companies are active on social media channels, they do not have a strategy that enables sustainable and systematic monetization. Social media activities are not integrated into companies' core business processes and are managed bottom-up and by the requirements of individual departments. Social media is primarily seen as an alternative tool for classic push marketing. In contrast, the potential of pull marketing and user-generated content remains unnoticed. As a result, only very few companies use the possibilities of peer-to-peer-based social support (customers helping customers).

Measurability as a challenge

Only ten percent of the companies surveyed can prove the business benefits of their social media activities. Reach, interaction and traffic on the homepage are named as the most important key figures. In contrast, key performance indicators (KPIs) such as conversion rates, net promoter score and call deflection, which are decisive for sustainable corporate profit, are either not defined or not defined sufficiently.

Social media activities of 206 companies examined

Under the direction of Prof. René Algesheimer, holder of the Chair of Marketing and Market Research at the University of Zurich, and in close cooperation with Lithium Technologies and Lithium partners SAP, Netconomy, Coundco and Etecture, the study examined large companies with many years of experience in the business processes of marketing, sales, customer service and product/service development. For the study, the actual social media activities of 206 companies were examined first. In a second step, 73 of these companies were asked about their own assessment and evaluation of their social media activities.

Coundco supports and accompanies study

The Cound agency specializes in networked campaigns with social media extensions and community building. It accompanied and actively supported the study, among other things by referring its clients for the study, preparing the design of the study results and disseminating them on the web. For Florian Wieser, Chief Strategist at Coundco, the study shows that "trial and error remains an important approach when dealing with people in digital communities". The study also makes it clear that the interplay between short-term measures and strategy is still unbalanced. "Linking objectives, strategy and activities is the biggest challenge. Only with consistent networking will the measured key figures show their contribution to the two relevant market figures of turnover and cost savings," says Florian Wieser.

The most important figures from the study at a glance

● On a scale of 6 points, companies give social media an average importance of 4.3 points.

● 80 percent of companies use their social media activities to increase profits and improve their business results.

● 77 percent of companies measure the success of social media activities, but only 10 % can demonstrate concrete financial benefits.

● 70 percent of companies assume that they use social media intensively, but in reality this only applies to 48 %.

● 92 percent of companies use Facebook, but only 17 percent have their own forums or communities.

● Social media budgets currently account for an average of 0 to 5 percent of the total marketing budget.

● Most companies expect an above-average increase in their social media budget. This will rise to 11 to 15 percent within the next five years.

The study can under this link can be downloaded.