The fact that breast surgeries such as breast augmentation are very popular is a fact that has recently been widely discussed in the media. The reputable, established and highly experienced surgeons working in top equipped centers and clinics are correspondingly expensive and simply unaffordable for the ever growing number of a younger target group. On the other hand, more and more doctors also want to practice cosmetic medicine without having the appropriate specialist training and infrastructure to do so - not to mention "beauty tourism" to foreign countries, where cheap offers are tempting.

With the launch of the first Breast Atelier in Zurich under the patronage of the renowned Pyramide Clinic, women are to be offered not only an overall cheaper alternative, but also a reputable, reliable and safe one. In addition to the Website the Zurich-based BSW agency Inhalt&Form was also commissioned with the campaign, which is intended to attract as much attention as possible. The striking campaign is intended to implement the sensitive topic in a witty and playful way and to get to the heart of the message. The launch will take place in the greater Zurich area for two weeks on F12 and F200 billboards. Furthermore, posterings in fitness centers are part of the media mix. An animated version is running in Zurich cinemas, on the e-board of Zurich's main train station, and on banners.

Responsible at Breast Atelier: Cédric A. George, MD (Medical Director of the Pyramid Clinic and the Center for Plastic Surgery), Jan Vonderlinn (Managing Director), Responsible at Inhalt&Form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (Text), Pablo Kunz (Graphics), Claudio Zier, Vera Fetz, Linda Egloff (Consulting).

The latest figures from the Mach-Basic Study 2014-2 on the reach of Swiss press products are startling: Sonntagsblick loses 56'000 readers within half a year, NZZ am Sonntag 51'000, and 24'000 readers jump off the Sonntagszeitung. Readership figures for daily newspapers are also in sharp decline: 20 Minuten is losing 20'000 readers, Blick 19'000 , Tages-Anzeiger 17'000 and Neue Zürcher Zeitung as many as 24'000, to name just a few examples. The figures are based on surveys commissioned by Wemf AG für Werbemedienforschung. A total of 19TP5T39;276 people were surveyed between April 2013 and April 2014.

Podium places for commuter newspapers

As before, 20 Minuten is the most widely read press product, with a reach of 1.547 million readers. In second place is Switzerland's second commuter newspaper, Blick am Abend, with 736'000 readers. Also on the podium is Blick, which is still read by around 686'000 people. In the case of journals and magazines, the decline in readership is even more striking. Via, the public transport magazine, is still read by 419'000 people - 62'000 fewer than six months earlier. Schweizer Illustrierte lost 56'000 readers, Tele 40'000 and Das Magazin 39'000. Business publications also struggled: Bilanz lost 20'000 readers within six months, Handelszeitung 19'000 and Finanz und Wirtschaft (FuW) 12'000.

Dramatic losses within a year

According to Wemf, some of these half-yearly changes are statistically significant. The significant loss of reach is dramatically visible in the year-on-year comparison with the Mach-Basic Study 2013-2: For example, Handelszeitung lost 23 percent of its readers in one year and Finanz und Wirtschaft almost 16 percent. The big loser in a year-on-year comparison is the NZZ, whose products all lost more than 10 percent of their readership: the daily still has a reach of 260'000 people - 35'000 fewer than a year ago. The Sunday edition still has 421'000 readers (-61'000). And the NZZ Folio can still count on 365'000 readers, 44'000 fewer than in 2013. But also Tages-Anzeiger (-7 percent), Sonntagsblick (-9 percent) and Blick am Abend (-6 percent) lose readers in the annual review in the significant statistical range.

Theme magazines in high

In absolute terms, Migros magazine loses almost the most readers, with 109'000. However, since the reach is almost 2.4 million people, this only means a drop of 5 percent for the cooperative publication. Tele loses one in five readers with 93'000.

Magazines that cover special interests, on the other hand, are soaring: Ringier's Landliebe publication can continue its triumphant march. It gained 140'000 readers in one year - mainly women. Wandermagazin Schweiz passed the 100'000 mark and now has 105'000 readers - 17 percent or 16'000 more than a year ago. The Bauernzeitung also increased its readership by 21'000 to 177'000 in one year. However, according to Wemf, these are not significant changes in reach. In French-speaking Switzerland, the situation for newspapers does not look any better than in German-speaking Switzerland. Big losers here are 20 Minutes and Le Temps, but also Le Matin dimanche.

Other channels for info

Professor Heinz Bonfadelli of the Institute of Mass Communication and Media Research at the University of Zurich sees various reasons for the loss of readers. The digital news offering is the main reason. Looking at a cell phone, tablet or computer is visible and widespread, especially in urban areas. "This means that the core group of quality-oriented users is also going online - not least to the digital offering within the same media brand," Bonfadelli explained in an interview with the news agency SDA. In this regard, publishers repeatedly asked themselves the question of a paywall, a barrier to payment for their digital content. "But young people today are finding the information - for free." In the case of magazines and journals, Bonfadelli blames the decline in reach on ever higher prices and ever greater competition, including from abroad.

Regional anchoring important

In detail, the national Sunday newspapers such as NZZ am Sonntag or Sonntagsblick are probably losing readers to more regionally oriented Sunday newspapers. In addition, the Sunday newspapers have experienced years of strong growth. According to Bonfadelli, regional anchoring is very important anyway. He speaks of "a niche that the Internet does not cover so well," which is why older people turn to local and regional newspapers. This is shown - even if not statistically significant - by the popularity of, for example, the Thurgauer Zeitung, the Freiburger Nachrichten or the Walliser Boten, all of which were able to increase their reach. (SDA)

There is still no reach study that satisfies both publishers and the advertising industry. Neither the Mach-Basic studies nor the Total Audience Study by Wemf and Net-Metrix provide them with informative figures. The Total Audience Study only shows the number of total users - i.e. print and online - and any double use of a media offering. It is still in the test phase. But the advertising industry needs additional information, said Wemf marketing manager Urs Wolfensberger in response to an inquiry from the SDA news agency. For example, about the device used for digital use. Specifically: whether a reader gets the news via computer, tablet or cell phone. Depending on the device, the advertising has more value because it can be placed more visibly. To make matters worse, advertisers can never buy the entire readership online, as they may consume news regionally, at different times, and guided by interests. Collecting all these details and more is today's challenge, Wolfensberger said. Wemf is planning a pilot study that will cover many of these challenges in order to create a basis for discussion. (SDA)

Image: Keystone

The Association of Communication Companies Belgium (ACC) is on the lookout for new copywriters for its agencies. In order to find the best, candidates were given a difficult but understandable task: instead of advertising copy for cars, deodorants or smartphones, they were asked to write motivational letters for the unemployed. "Sell the Jobless" Whoever successfully "wrote" a job interview for their "protégé" received a new job as a copywriter as a reward. Killing two birds with one stone, combining the necessary with the useful - and incidentally promoting themselves with the globally acclaimed recruitment campaign. The question is whether someone who is invited to a job interview on the basis of a particularly cleverly written cover letter will be able to meet expectations. Whether the opportunities could be used is unfortunately left open. (hae)
 

The information offered by the 50 national press titles, news sites and information formats of the electronic media (radio/TV) with the widest reach is to be scientifically analyzed, compared and evaluated according to a predefined grid with regard to relevant quality aspects. The rating assesses the quality of the major titles and broadcasting outlets in the three major language regions of Switzerland. It is intended as a guide and external reference for all persons and institutions involved in the media. It is also aimed in particular at the media professionals themselves.

The founding members of the Founders' Association Media Quality Switzerland are four personalities from the media, politics and business: Sylvia Egli von Matt, previously Director of the Swiss School of Journalism Maz, Andreas Durisch, Managing Partner Dynamics Group, Bruno Gehrig, President of Swiss International Airlines, and former Zurich Cantonal Councillor Markus Notter. The latter was recently elected as the first president at the founding meeting. "The quality of the information media is of fundamental importance in our democracy. The quality of the media is directly reflected in the quality of public discourse. Our aim is to promote a culture of quality in the media industry," says Markus Notter.

Scientific approach

The quality of the media is assessed using scientific methods. The rating comprises three parts:

1. the organizational quality assurance of the media houses.

2. the reporting quality of the media.

3: The perception of quality among stakeholders and the public.

Vinzenz Wyss, Professor of Journalism Studies, Institute of Applied Media Studies at the ZHAW Winterthur, Mark Eisenegger, Co-Head of the Institute, Fög-Forschungsinstitut Öffentlichkeit und Gesellschaft at the University of Zurich, and Diana Ingenhoff, Professor of Media and Communication Studies at the University of Fribourg, are responsible. This approach pools and networks the expertise of three specialists and evaluates media quality in three key dimensions. According to a press release, this process promises significant added value in terms of informative value and objectivity. In the next step, the Founders' Association aims to gain 30 to 50 members for the project by the end of the year. At the same time, the Swiss Media Quality Foundation will be established and the necessary foundation capital of around two million Swiss francs will be raised to finance the project for an initial period of three years.

According to the press release, the aim is to collect the necessary data for the first time in 2015 and to present the results in the first and only comprehensive quality rating of Swiss information media in spring 2016.

To find out more about life in these living spaces, Ikea Switzerland, together with Wirz, conducted the international Ikea Life at Home Report in this country.

"In many Swiss bedrooms, the feel-good atmosphere comes up short. Things are stored in them that have nowhere else to go: Laundry dries here, files pile up, and even the vacuum cleaner still finds room in a corner. It's no wonder that people prefer to keep the door to the bedroom closed when visitors arrive," reveals Katrin Polzer, External Communication Manager at Ikea Switzerland.

But with Ikea's smart solutions, even the bedroom can easily become a showcase and relaxation room. Wirz has developed a campaign that encourages Swiss people to rediscover their most private rooms with IKEA. The TV spot shows the bedroom from a completely new perspective.

The campaign website www.ikea.ch/entdecken inspires IKEA customers with lots of tips and tricks for the rooms in which every day begins and ends. In addition, posters present a selection of products that are now permanently reduced in price. The Ikea Facebook page will also feature various articles on the topic.

Responsible at Ikea Switzerland: Mikael Pilblad (Marketing Manager Switzerland), Katrin Polzer (External Communication Manager), Annelies Bühler (Project Leader Campaign), Ebba Barchan (Project Leader Campaign). Responsible at Wirz: Fernando Perez, Livio Dainese (ECD), Raul Serrat (CD), Grit Wolany (AD), Wolfgang Bark, Marietta Mügge, Torsten Maas (text), Angela Erni (screen design), Basil Abplanalp (graphics), Petra Dreyfus, Stefan Schmid, Eva Boretti, Lorena Ladner (consulting), Sebahat Derdiyok (agency producer), David Willen (photographer), Bigfish (production), Björn Rühmann (director).
 

Following the successful completion of the public takeover of Publigroupe by Swisscom on September 5, 2014 (Werbewoche.ch reported), the new Board of Directors will be elected at the Extraordinary General Meeting on October 24, 2014. In future, Swisscom will appoint the Chairman of the Board of Directors and two other Board members.

At the Extraordinary General Meeting on October 24, 2014, Swisscom CFO Ueli Dietiker will be proposed as Chairman of the Board of Directors and Mario Rossi, Thomas Schönholzer (all Swisscom) and Hans-Peter Rohner (Publigroupe) will be proposed for election to the Board of Directors. The current Publigroupe Board members Pascal Böni, Christian Budry, Andreas Schönenberger, Christian Unger and Christian Wenger will step down at the same time. Hans-Peter Rohner will relinquish his mandate as Chairman of the Board of Directors.

In addition to the election of the new Board of Directors, the Annual General Meeting will also approve the planned sale of the minority stake of 25.07 percent in FPH Freie Presse Holding AG to AG für die Neue Zürcher Zeitung (NZZ Media Group), which already holds the remaining 74.93 percent of the company's capital. The planned transaction amounts to CHF 53 million. The Annual General Meeting will also approve the sale of Publigroupe's shares in Swisscom Directories (49 percent Publigroupe) and LTV Yellow Pages (51 percent Publigroupe) to Swisscom. Swisscom will then take the necessary steps to merge the three Local.ch companies (Swisscom Directories, LTV Yellow Pages and Local.ch), which are to be legally merged before the end of this year.

As previously announced, Swisscom will sell Publigroupe's media holdings. Swisscom will examine all options for the other holdings by the end of the year. Publigroupe Holding will remain in existence until further notice. As already announced with the definitive result on August 29, 2014, Swisscom will apply for the cancellation of the non-tendered Publigroupe shares in the coming weeks. Publigroupe will also be delisted from the SIX Swiss Exchange.

Image: Keystone

Switzerland's market-leading caterer is stepping up its game when it comes to sustainability. In cooperation with the independent Swiss "Fourchette verte" label, the SV Group is committed to an even more balanced menu. Since enjoyment also comes first when it comes to healthy eating, the company communicates accordingly: the aim is to make it easier for guests to make the right choice. In the information campaign developed by KSP, plates become the medium. The campaign runs through various communication media in the restaurants of the SV Group.

Responsible at SV Group: Isabel Gherbal: Marketing Communications Director, Ronnie Kohler: Marketing Consultant. Responsible at KSP: Sascha Borsai (Creative Direction), Anita Kummer (Art Direction), Virginia Waldburger (Graphics), Rémy Müller (Consulting Management), Franziska Saxer (Consulting). Photo: Daniel Aeschlimann. Image processing: Matter of opinion.
 

Digital life brings with it some absurdities: Instead of enjoying moments, we share them. Instead of talking to the other person, we tweet. Instead of being here, we are somewhere else. Serranetga picks up on these contrasts in its national launch campaign. Statements like "I'm a trendsetter. Not a follower." appeal to the alpha user who has understood: real life is more exciting than any post.

The campaign kicks off with a national billboard and online campaign as well as ads in fashion and lifestyle magazines. The spot, produced by Serranetga, will run on TV from October and is currently being distributed via digital channels. The heart of the campaign is the microsite Just-alpha.chwhere the "Alpha Hall of Fame" can be found alongside information about the new smartphone. Users can get one of the coveted spots by posting their personal style on Instagram with the hashtag #justAlpha and explaining with a statement why exactly they are Alpha.

Responsible at Samsung: Anja Olsson (Head of Marcom), Jennifer Rimann (Marcom Specialist). Responsible at Serranetga: Florian Beck (ECD), Nicolas Hostettler (Digital Strategist), Mitch Bekk (Director), Res Matthys, Thomas Blumer, Matthias Ziegler, Antonia Meyer, Matthias Ulrich (Text), Florian Bosshard, Raphael Monsch (AD), Mirjam Herms (Digital Concept), Julia Miller, Phillipe Lehmann (Screendesign), Diego Dirren and Erwan Eydt (Programming), Thomas Spreng (Technical Direction), Tanja Birrer (Consulting), Maurizio Rugghia (Managing Director), Joel Scheidegger (Producer, Brand Film), Pascal Walder (Camera) UPP (Post Production), Spacetrain (Music), Leo Krumbacher (Photography), Retouched Hamburg (Image Editing), Starcom (Media).

Semi-wild mountain olives, grown at 670 meters above sea level, each one picked by hand, pressed with passion and bottled unfiltered: This is the art of making olive oil from Le Delizie Di Capua. Nicola Di Capua brought olive oil to Switzerland in 1964. Back then, people still thought it was furniture polish. Today, gourmets and top chefs all over the country swear by oil from Le Delizie Di Capua. It can only be bought directly from the producer, in selected grocery stores and on the Internet.

The Scotti agency has redesigned the website of Le Delizie Di Capua, including the online store. On the site you can find out everything about the four hundred year old olive trees, the history, the family of today, the production, the olive oil, the art of simply cooking well and, above all, how to buy olive oil: Ledelizie.ch.

Responsible at Le Delizie Di Capua: Nicola, Gabriela and Thomas Di Capua. Responsible at Scotti advertising agency: Peter Rettinghausen (CD and text); Sandjay Deng, (art); Andrew Liyanage (web design and programming); Patricia Meneghin (consulting); Lukas Lienhard (photos).
 

The signatories of the Code of Conducts (CoC) undertake to adhere at least to the defined criteria and implementations in the operation of affiliate marketing activities.By taking these measures, the quality of affiliate marketing is to be permanently strengthened and the highest possible transparency achieved for all market participants with regard to working methods and procedures. The primary goal of this establishment of a basic qualitative understanding and commitment to the associated guidelines is to ensure the transparency and sustainable professionalization of all participants in affiliate marketing in Switzerland.

The Code of Conducts (CoC) of the IAB Switzerland are based on the Code of Conducts developed by the Bundesverband Digitale Wirtschaft (BVDW) for the German market.All signatories of the Code of Conducts (CoC) receive a certification from the IAB Switzerland, which they may use in their communication. With the Code of Conducts (CoC), the affiliate marketing focus group is already launching its third publication this year, following the glossary and the advertiser guide.

The focus group is made up exclusively of experts and industry insiders who want to strengthen and further develop the market through their commitment. They include representatives of advertisers, publishers, networks and agencies: Jael Marty (Conrad Electronic), Dominik Habermacher (Bagthis.ch), Immo Hütte (Tradedoubler), Urs Bühler (Zanox), Matteo Schürch (affilinet), Lars Ketelsen (Tradetracker), Robert Thöne (Metapeople) and Kurt Schwendener, head of the focus group (Adresult).
 

When asked about the fact that Swisscom had secured a major advantage over its competitors with the rights to broadcast soccer and ice hockey, Tveter was clear. He said it was "outrageous" what was happening in Switzerland with the sports rights - which was why the Competition Commission had been called in. It was "outrageous" that Swisscom, as the dominant provider in the telecommunications market, could secure exclusivity over sports leagues. The consumer's right to have access to sports broadcasts is fundamental, he said. Even in Germany and England, where Sky Sports holds the rights, sports broadcasts are offered to all competitors at reasonable prices. UPC Cablecom had received a corresponding offer from Swisscom subsidiary Teleclub - but "at unacceptable conditions", which in the end had to be borne by UPC Cablecom customers. Since then, Teleclub has rejected all further negotiations.

Through its Teleclub subsidiary, Swisscom offers Swisscom TV customers all Raiffeisen Super League and National League A matches, as well as individual lower league matches, live and exclusively on demand from CHF 3.50. The service is also available to cable customers. Cable customers can only subscribe to Teleclub's complete packages. In order to enjoy the sports broadcasts, the basic Teleclub package (39.90 francs) and the additional "Sport" package (9.90 francs per month) must be subscribed to. (hae/SoZ)

Image: UPC Cablecom