Sinka.Interactive helps Cézanne to an Internet presenceWhen the exhibition "Cézanne Perfected - Unfinished" opens its doors to an expectant audience at the Kunsthaus Zürich on May 5, the website for the major exhibition of works by the French pioneer of modern painting will already be up and running. The website comes from the kitchen of the Zurich webfactory Sinka.Interactive in Adliswil. "The central task was to implement the idea of museum education in an Internet-friendly way," says Imre Sinka, owner of Sinka.Interactive, commenting on the site for the exhibition, which has been launched at www.kunsthaus .ch.
In fact, the Cézanne website offers more than simply a virtual tour through the exhibition, which already ensured full box offices in Vienna. Rather, it aims to provide insight into the painter's way of seeing: Click by click and blob by blob of color, the images are made visible to the viewer's eye, as is the anatomy of what was painted. The aim of the site is to get museum visitors in the mood for the exhibition - which, given the expected crowds, is definitely a sensible way to prepare. (br)

Affinity of ads among supporters in the "alternative culture "Best of Print Advertising 1999 The 1999 advertising hits from the advertising index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that performed best in the entire sample, i.e. in all four target groups, in the past year are shown under the heading "Top three".
Advertising IndexFor the Advertising Index ad tests, a representative sample of around 800 people is surveyed in eight waves. The respondent first completes a psychological test (50-item test) and then flips through a magazine with 45 ads. As with reading a magazine, the respondent is free to spend as much time as he or she likes on each ad in the test. Before turning the page, she rates the ad on a scale of 5 ("appeals to me a lot") to 1 ("doesn't appeal to me at all"). Supporters are people who are "very" or "fairly" appealed to by an ad. The acceptance of advertising determined in this way correlates strongly with other functions of advertising impact and is therefore suitable for benchmarking.
For the segmentation of the sample according to target groups, Market Radar uses a psychographic test, the so-called 50-item test. With the help of this test, the value orientations of the respondent are determined and assigned to one of the psychogram fields (see wind rose). The value orientations range from South (conservative) to North (progressive) and from West (outward-looking, materialistic) to East (inward-looking, idealistic).
Further information on the Advertising Index and the Market Radar is available from Demoscope. Planning support with the Advertising Index, the Radar and new
with the Print Advertising Monitor (PAM), Publimedia.

Best of Print Advertising 1999 The 1999 advertising hits from the Advertising Index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that performed best in the entire sample, i.e. in all four target groups, in the past year are shown under the heading "Top three".
Advertising IndexFor the Advertising Index ad tests, a representative sample of around 800 people is surveyed in eight waves. The respondent first completes a psychological test (50-item test) and then flips through a magazine with 45 ads. As with reading a magazine, the respondent is free to spend as much time as he or she likes on each ad in the test. Before turning the page, she rates the ad on a scale of 5 ("appeals to me a lot") to 1 ("doesn't appeal to me at all"). Supporters are people who are "very" or "fairly" appealed to by an ad. The acceptance of advertising determined in this way correlates strongly with other functions of advertising impact and is therefore suitable for benchmarking.
For the segmentation of the sample according to target groups, Market Radar uses a psychographic test, the so-called 50-item test. With the help of this test, the value orientations of the respondent are determined and assigned to one of the psychogram fields (see wind rose). The value orientations range from South (conservative) to North (progressive) and from West (outward-looking, materialistic) to East (inward-looking, idealistic).
Further information on the Advertising Index and the Market Radar is available from Demoscope. Planning support with the Advertising Index, the Radar and new
with the Print Advertising Monitor (PAM), Publimedia.

After the slack years of 1997 and 1998, Affichage-Holding's sales revenue rose by 8.8 percent from CHF 246.9 million in 1998 to CHF 268.7 million, with Swiss business showing an increase of 7.5 percent and European poster business as much as 23 percent. Five years after the entry into Europaplakat, sales revenue abroad already accounts for nine percent of total Affichage sales revenue. In terms of operating income, Affichage even increased by 15.4 percent to 32 million Swiss francs, and net income grew by 11.6 percent from 21.5 to 24 million Swiss francs.
For the current year, the new CEO Christian Kauter expects sales growth of 10 percent to 240 million Swiss francs for the parent company APG (Allgemeine Plakatgesellschaft). Information on the Group's sales expectations is vague: 280 to 300 million Swiss francs.
At the annual press conference, Jean-Pierre Bonny, Chairman of the Board of Affichage Holding, announced his resignation as of July 1, 2000. He had been a member of the Board of Directors for 16 years (including five years as Chairman), and now made way for Jean-Philippe Maître, a Frenchman and former member of the Board. Markus Scheidegger, an advocate from Berne, was nominated as a new member of the Board of Directors (mk).

Christian Stärkle wants to wrap local TVs in a TeleCombi mantleBy Markus Knöpfli Prime TV - that was the name of the national project of local TV broadcasters, for which a license application was never submitted. But the idea lives on: Tele-M1 boss Christian Stärkle wants to expand TeleCombi. However, some Combi members are opposed.
Prime TV initiator Christian Stärkle has a new project in mind that could be realized even without a license application: Stärkle is in talks with Tele Top and TeleOstschweiz to expand TeleCombi, the advertising pool of Tele M1, TeleBärn, Tele Tell and Tele Basel, to cover practically all of German-speaking Switzerland.
At the same time, Stärkle wants to align the program structures of all partners: hourly program loops that start on the hour and at the same time. The 60-minute program with news, weather and magazine should also have an identical schedule everywhere.
A plausible idea with three hooks
But Stärkle's happiness would only be perfect if they could also agree on magazine shows with similar content: All stations should broadcast a youth, sports, music or car show once a week. This would allow the locals to offer advertisers throughout German-speaking Switzerland a uniform broadcasting environment - and thus increase TeleCombi's attractiveness for national campaigns. However, for Stärkle, Tele Combi is already attractive. After all, at the current Combi price, members in their home areas can definitely compete with the big broadcasters in terms of GRP. "In most cases, we offer the best value for money," says Stärkle. The idea sounds plausible and simple, but it has at least three catches: first, private TV operators are harder to keep together than a bag of fleas. Tele Basel, for example, has always been averse, even hostile, to Stärkle's projects and, with its 6:53 p.m. broadcast (7-vor-7-News), refuses to be forced into Stärkle's scheme. TeleBärn, which only a few weeks ago switched from an hourly to a half-hour program loop, is behaving similarly.
Secondly, a TeleCombi membership for the high-priced TeleOstschweiz (see WW 15/00) would result in cutbacks in rates. Therefore, it is possible that it will remain on the sidelines after all - or will have to remain, because the much cheaper Tele Top may now also cover St. Gallen.
Schawinski does not give the new proposal a chance
Thirdly, TeleCombi has the flaw that TeleZüri is not (any longer) part of it and has to be booked additionally. TeleZüri boss Roger Schawinski can afford to be on the sidelines, but does not reject cooperations outright.
In 1999, for example, he offered Tele 24 to the locals as a national channel. But that failed due to the behavior of the locals and the large differences in quality. That's why Schawinski doesn't give Stärkle's new proposal a chance - not least because Tele Bärn has pulled out: "What's come out of this kitchen has always been stillborn," he tells WW.
Stärkle sees things differently. Although he describes the half-hourly service in Bern as a "setback," he believes that his project is "closer to its goal than ever. Firstly, because there have been local TV stations in all regions since last year, and secondly, because Tele Top and TeleOstschweiz have been measured by Telecontrol for a few weeks, just like the TeleCombi members. And thirdly, Stärkle is in no hurry, his Tele M1 is doing well. And he knows his Combi peers: "It takes time and can't be forced," he says.

Patrick Lienert joined Seiler DDB as creative director on April 1Head of the week "Drawers full of good campaigns"
He joined Seiler because he sees interesting prospects in this agency. "I can actively participate in creating a creative turnaround together with Markus Cavegn," emphasizes Patrick Lienert. With Cavegn's strengths in art and Lienert's qualities in copywriting, two CDs have found each other as colleagues.
They will be joined by a team strengthened with several new employees from the agency. "Investments are being made," confirms Lienert. At the same time, he sees the other side of the commitment: "We want to show what we can do with the new crew. We therefore also have to become more active in new business."
Being a copywriter and a manager at the same time is a special challenge and one of the reasons why Patrick Lienert switched from Publicis to Seiler DDB: "At the big agencies, these positions with such entrepreneurial skills are usually filled for a long time." And since Lienert likes to play chess but shows little interest in similar strategy games at work, the manageability of a medium-sized team seemed to offer him ideal development opportunities. "I also see my job as a CD as providing a climate of freedom of thought," he says. With his communicative nature, Lienert hopes to create an atmosphere in which one can "function intellectually honestly" and in which the substance of the statements is decisive - and not who they come from.
The fact that the path of every advertiser is "paved with good campaigns that gather dust unused in drawers" is also accepted by Lienert as a rule of fate in the industry. Nevertheless, he has never given up on "making relatively intelligent advertising." Advertising that takes the viewer seriously and considers him "as a partner and not as a victim.
One campaign of which he is particularly proud was therefore a New Year's message from Switzerland to Austria in the winter of 1998/99. At that time, after a successful stage of the bilateral negotiations, the Federal Council as a whole, according to Lienert's idea, had an advertisement thanking Austria placed in the Wiener Kurier.
Lienert's interest in such dimensions of advertising was awakened after a few semesters of studying economics and sociology. He learned his craft "from scratch" at a small agency in Bern as a copywriter, CD and partner.
Along the way, he also trained to become a certified advertising manager. He later worked for Springer & Jacoby in Hamburg for a few months before rejoining Dieter Jäggi as a CD and finally moving to Publicis in Zurich.
The fact that Lienert has now moved back from the city to join Seiler on the edge of the Zollikerberg forest pleases him not least as a passionate botanist. "I study wild plants and know this field of knowledge very well," he says, surprised by his rather unusual hobby. Andreas Panzeri

From June 2000, Bilan, the business magazine for western Switzerland, is published with a new layout and concept.Fax Bilan becomes e-capable
An important innovation is the eBilan section: on 16 to 32 pages, the monthly magazine covers the topics of the Internet, e-business and IT, with a focus on French-speaking Switzerland.
Golden Ear awards radio spots For the third time after 1998 and 1999, the Golden Ear is now once again looking for the best Swiss radio spots. The deadline for entries is May 29, 2000. Fourteen jurors from advertising, radio and TV will judge the submitted spots. The Golden Ear Night and awards ceremony will take place on June 28 at Miller's Studio in Zurich. The "Radio Advertiser of the Year" will also be awarded on the same evening. The award honors a company that has rendered outstanding services to the medium of radio in some way over the past twelve months.
Shares research.ch from November
The Handelszeitung publishing group has set the launch date for the new Swiss investor magazine Aktien research.ch for the beginning of November. The editorial and marketing teams are currently being set up at full speed. Asaf Musti, who had already managed various magazines of the publishing group, has been recruited as advertising sales manager. Aktien research was first published by parent publisher Axel Springer on April 13. Although cooperation is planned, the Swiss version is to differ from the German model in terms of content and graphics.
Tele Top on the upswing Tele Top, the local television station in eastern Switzerland, is raising its profile: in February, the average daily reach was still a meager 27500 people. By the beginning of April, however, this figure had already risen to 44300 viewers per day. Following the recently approved expansion of the license area, the areas of St.Gallen, Rorschach and Appenzell have now been added. The station's technical reach thus rises to over one million people.

Over the past five years, there has been plenty to read and talk about Facts.by Beat Fritsch On the magazine's fifth birthday, which was celebrated last week at the Kasernenareal in Zurich, there was also plenty to eat, drink and smoke.
Party organizer Rolf Kunz - who has also organized Advertiser-of-the-Year events and was able to learn there what makes a good party - delivered solid work. The hall was surrounded by food and drink stands with the most exquisite delicacies. The guys from Rex Bar provided plenty of enjoyment in the blue haze with their cigar belly store.
When a lot of old wine gurgles into new wineskins, Frank Ebinger from Casa del Vino is not far away. He delivers palatable Chardonnay and the fashionable wine Valdemar, which does not give you a headache even with excessive consumption. The boss himself serves the wine, assisted by Petra Karasch, a self-employed decorator and stylist.
Natascha Kriesi from Caduff's Wine Loft is well versed in handling drinks. The pub is one of the Facts crew's favorite locations. And with Bruno Bötschi and Daniel Eggli (Salz & Pfeffer, Cigar), two more smoke and food specialists came to the party. Bötschi, by the way, is considered the heart (keeps the place running), Eggli the brain (came up with the whole thing) of the bustling Winterthur publishing house, where - betcha - not a single spelling dictionary can be found.
A pleasant address was given by Facts ad manager Roger Knabenhans. He confined himself to presenting his successor: Kilian Gasser, newly minted head of advertising, was area sales manager at TA-Media's Infomagazin and is returning to his former employer after a year as a consultant at HBH Communications.
The audience included journos and artists, publishers and advertisers. However, anyone who had been waiting for a speech by Hans Heinrich Coninx or Michel Favre was disappointed: the owner and CEO of TA-Media AG were conspicuous by their absence. Honi soit qui mal y pense!
The new BSW President Cornelia Harder made a special trip. The important advertising parties take place in Zurich, but Harder works in Lausanne. No wonder she was thinking about buying a BSW helicopter in the presence of Swissair advertising manager Andy Wild.
Robert Bryan came from even further away, but not in a helicopter. In Sydney, he is responsible for one of the most unusual Swiss exports: the cinema by the lake, which takes place down under by the sea. Bryan was in Zurich for a meeting; part of the Australian advertising is created in Switzerland: AD Mathias Schröder of Schröder & Partners in Zollikon is responsible for this.
Also spotted at the party: Brigitte Bolliger, certified advertising manager and personal assistant to Walter Frey, came with Patrizia Haller of Haller Communications. And of course there were also - party people ahoy! - Simon Flatt and Daniel Bächler from Micom were also there. They accompanied Marlin Bretscher and Isabelle Vetter. Isabelle, coming from Optimedia, will take over the head of media at Metzger Lehner Briccola in May.
Despite increased consumption of spirituous beverages, the guests behaved in a civilized manner. Except for Renato Turri from Persönlich. He attracted negative attention right from the start and snatched the only free parking space in the vicinity of the location from under the nose of the WerbeWoche crew ...
Beat Fritsch

radio and television presenter Mona Vetsch explains what puts the icing on the cake at the Facts birthday party, and which of the delicacies served are not to be missed.
Whoever else celebrates anniversaries in the advertising scene will be spotted at a wide variety of industry events. But who makes the definitive leap onto the coveted shortlist places is decided by the editorial team. Do you actually already have something to report? Then you seize times fast to the listener (01 296 97 98) or mailen you to [email protected]. Online, there are event tips at www.werbewoche.ch.

More and more cultural posters are being submitted, but the interest of designers of commercial posters in participating in the EDI competition for the best Swiss posters is declining. That's why the Federal Office of Culture and APG as sponsor are considering new rules of the game. More about the competition and the winning entries on page 14.

Grey Advertising Inc. unites its various communications companies under one holding umbrella. This is to take account of the rapid growth of the market and of non-traditional agencies. The holding company will be called Grey Global Group Inc. The traditional advertising arm will be renamed Grey Worldwide. The change is subject to shareholder approval. Edward Meyer remains at the helm as President and CEO of Grey Global Group.
Volvo consolidates European business Swedish carmaker Volvo has consolidated its European media budget ($200 million) with Mindshare. It is also looking for a new creative lead agency for Europe. The previous handler, Gothenburg-based Forsman & Bodenfors, returned the budget in March. The changes are related to the acquisition of Volvo by Ford.
FAZ Overview of the Net Economy The Frankfurter Allgemeine Zeitung (FAZ) is doubling its coverage of new media. In future, the Netzwirtschaft im Überblick page will highlight topics on the Internet, telecommunications and e-commerce on Mondays and Thursdays. It will be produced by the business editorial team.
White knight for Young & Rubicam The takeover bid from WPP did not please some managers at Young & Rubicam: They fear too much interference in the management of the agency. According to the Financial Times, a group around Chief Operating Officer Tom Bell is therefore looking for a partner to save Y&R from the takeover. Negotiations with such a "white knight" are "quite concrete".

A user study on TagesZeitungen.ch is intended above all to provide new impetus for further researchWayne Sutherland, currently Content Manager of the online job platform Human Line, evaluated 35 Swiss online newspapers in December. In doing so, Sutherland primarily wanted to stimulate the implementation of new, more broadly based usability studies.Those who visit the website TagesZeitungen.ch to see a ranking of the best to the worst on-
line newspaper is looking for will be disappointed. Almost all the newspapers studied scored two out of a possible three points in Sutherland's overall assessment, with only a few scoring one or three. "A precise ranking was not the goal of the research," Sutherland explains. With the pilot study, he rather wanted to provide food for thought and define evaluation criteria.
The quality should come before the quantity
For Sutherland, the first study is just the beginning of a whole series of qualitative investigations on the subject of usability. "So far, almost only quantities have been measured," Sutherland criticizes.
He himself would like to conduct another study in the summer, and for this purpose he would like to expand his criteria, base them more broadly and combine them with qualitative measurements. "I would like to work with a neutral research company, such as Wemf, a CMR software company or Siemens," Sutherland explains. Also, in the spirit of scientificity, many more users, not just one person, would have to evaluate sites according to defined criteria. Then it would be possible to make a more accurate assessment.
The assessment is still subjective
The criteria defined by Sutherland together with Peter Züllig, lecturer for visual media at the University of Fribourg, leave - depending on the point of view - some to much room for interpretation. There can be no question of an objective assessment in the user study.
When, for example, is a site too colorful or too complicated in design? A good example of the subjectivity of the Sutherland study is the website of the Tages-Anzeiger, which scored rather poorly in terms of orientation and navigation, but received good marks for precisely these two criteria in a study by the German magazine for digital communication, kress Internet.
The ratings on TagesZeitungen.ch have in any case become less important since the study was conducted in December. Finally, some of the online newspapers studied have already set up a new presence.
Different reactions to the study in the publishing houses
The online managers in the publishing houses have taken note of the study. Marcel Sennhauser, TA-Media, said that the study was certainly good as an impetus for qualitative comparisons, but that it should not be overrated. TA-Media AG is building on scientifically collected, hard data and is therefore participating in a pan-European survey by Pro Active International.
Wolfgang Frei, NZZ, is particularly bothered by the fact that the study did not take into account the quality and scope of the content. "Transferred to books, this would mean that a bound Simmel is a better book than a paperback Grass."
Most online newspapers are only copies of the print product anyway, says Sutherland, justifying the exclusion of the content. That's why he only examined the verifiability, the topicality and their medium-appropriate preparation. Clemens Hörler
tops, but no flops on Tageszeitungen.ch

Sutherland, while studying communication science at the University of Fribourg, has already been
dealt with the topic of usability. That's when he came up with the idea of examining Blick Online and worked with visual media lecturer Peter Züllig to develop the criteria for assessing usability. In December, he used these criteria to examine 35 online newspapers in a field study.
The criteria, which are described at www.TagesZeitungen.ch, include the possibility of interactivity, loading time, additional services, navigation, insertion of advertising into the overall picture and topicality. Sutherland, together with the consulting firm Crusius, Bern, and the Internet provider and software company ClassicCom, published and widely communicated the evaluation of the online newspapers, broken down by the individual criteria.
The fact that Sutherland himself now works for Human Line (in which Ringier holds a majority stake) and ClassicCom for eBund is not a problem for Sutherland. ClassicCom had no influence on the content of the study. He himself had worked out the criteria while still a student and obviously did not favor the view... (ch)

Ulrich Bollmann is the new president of the Association of PR Agencies, and 1999 was a growth yearBy Andreas Panzeri At the traditional media briefing of the Swiss PR industry, Ulrich Bollmann was introduced as the new president. In terms of turnover, 1999 was a year of growth. However, the year 2000 could become the decision year for the longer-term positioning of the agencies.
"With the new media, a new way of thinking is also entering PR work. Information preparation, timing, feedback and updating are taking on a completely new look." This is how the new BPRA President Ulrich Bollmann commented on the development of his industry.
The CEO of Burson-Marsteller moderated the discussion at the traditional Media Day for the first time in place of Hugo Schmidt, who stepped down after two years. Also new to the board is Peter Felber, INT/EXT Communication AG, Basel, who replaces Jean-Marc Hensch, who will move with his people to Farner PR in July. Remaining members of the board are Christian König, responsible ICO delegate, and Hugo Schmidt as Past-President.
"1999 was a year of growth for most Swiss PR agencies," was the other major headline of the talk. The average increase in turnover in 1999 was calculated at 8.82 percent for the agencies of the association. Per employee, a turnover of 227000 Swiss francs was achieved.
Trimedia Groupe Suisse continues to lead the association agencies, newly followed by Farner PR, which overtook the Wirz PR Group in 1999. "Unofficially" in second place, as a non-member of the BPRA, would be Peter Bütikofer & Company AG.
According to statistics, the five largest agencies account for half of the fee revenues of 36 agencies in Switzerland recorded by the BPRA survey. These figures reflect a structure that has been evident for years: PR agencies are either large and have more than 30 employees, or they are small and have fewer than 15 employees. "The midfield is missing," said Ulrich Bollmann, explaining this as a result of increased specialization. "Agencies with a comprehensive range of services must have a certain business size."
Agencies must have been in existence for at least five years and have five employees in order to be accepted into the BPRA. Currently, 19 agencies are organized in the association. They cover 70 percent of the fee volume.
New media require new PR job profiles
In line with this insight, the BPRA has long supported efforts to promote both in-service and university education. Good relations exist with the SPRG and the SPRI, within the framework of which a first master's course in public relations is currently being completed at the University of Lugano.
PR Agency Market Switzerland 1999

An industry survey commissioned by the Association of PR Agencies in Switzerland (BPRA) and PR-Week
Name Member Headquarters Net fee tr. diff. with-
in SFr. million 1999 in % employees
 1 Trimedia Groupe Suisse BPRA Berne/Geneva/ 11.109 15.33 49
  Lugano/Zurich
 2 Peter Bütikofer & Company AG Zurich 10,654 26,83 39
 3 Farner PR (incl. FTC) BPRA Zurich/Bern/ 9.163 6.55 42
  Lausanne/Geneva
 4 Wirz PR Group 1) BPRA Zurich 8.884 2.47 45
 5 Burson-Marsteller AG BPRA Berne/Zurich 6.982 12.63 33
  (formerly Jäggi Burson Marsteller AG)
 6 Mediapolis AG St.Gallen 3,600 24,14 15
 7 Lauffer, Hensch & Partner (LHP) AG BPRA Zurich 3.386 12.87 7
 8 Aloha Communications AG 2) BPRA Baar/Lausanne 3,153 5,10 13
 9 F&P Frei & Partner Communications AG BPRA Zurich 3.085 14.29 10
10 cR Kommunikation AG BPRA Zurich 2.658 32.91 10
11 Hugo Schmidt AG BPRA Lucerne 2,404 4,52 13
12 Wenger Kommunikations AG BPRA Bern 2.274 3.36 11
13 apr AG für Public Relations BPRA Zurich 2.080 - 16.80 6
14 Dr. Peter P. Knobel AG BPRA Zug 1.999 15.63 9
15 Rubeli Häusermann Public Relations AG Zurich 1.900 11.76 7
16 BPR Communications AG BPRA St.Gallen 1,871 10,07 10
17 pl.ar. AG für Öffentlichkeitsarbeit BPRA Zurich 1.819 29.93 8
18 MACH AG Communication Baden 1.465 - 22.88 6
19 Rochat & Partners Geneva 1.386 1.62 7.5
20 Business Forum Bern 1,308 9,00 7
21 Senarclens, Leu + Partner AG Zurich 1.281 - 1.40 5
22 PRW Public Relations + Werbe AG BPRA Zurich 1.201 - 14.19 5
23 Pleiken & Partners SA/AG BPRA Gland 1.094 9.49 5
24 Marcel Bernet Public Relations Zurich 1.048 - 12.64 5
25 INT/EXT Communications AG BPRA Basel 0.901 28.79 5
26 Linder Kommunikation AG Zurich 0.780 - 2.50 4
27 pr-kfs Karl F. Schneider AG BPRA Schlieren 0.774 - 3.21 5
28 Loepfe & Partner AG Zug 0.720 20.00 4
29 Zoebeli Communications AG Berne 0.686 14.43 4
30 Toby E. Rodes Consultants AG BPRA Basel 0.593 - 1.04 5
31 KLK Public Relations Basel 0.489 - 13.92 2
32 Mediata SA Berne 0.181 - 21.65 2
33 3 Agencies (do not want to name Various 0.896 - 15.87 5.5
be called)
TOTAL 91.812 9.38 404
Total BPRA 65,415 8,82 291
BPRA share 71.2 % 72.0 %
1) Wirz PR Group - Wirz Public Relations, Investor Relations, Frontpage, Homepage, Target
2) Sales Aloha Communications AG incl. Western Switzerland branch: Rohner Communications