The Zurich agency LiveEvil of Peter Wyss and Simone Zikmund announces the "first German-language Internet television".On the homepage www.live evil.ch, the two want to continue their lifestyle and society magazine on the net, which used to be broadcast as a regular program on Star TV and is currently on hold. Based on the concept of "Fun + Infomotion", various celebrities have already been guiding viewers through an expanded and multi-layered program on the live Internet for around six months. Now the experimental phase is over, which is why Zikmund and Wyss have launched a major advertising offensive these days. Zürich Express is involved as a media sponsor for a LiveEvil competition.
On Internet TV, the prominent presenters are currently still working for God's wages. Yolanda Tavoli gossips about sports, Vera Dillier gossips knowledgeably about glamour, Daniela Baumann is responsible for music, and Valentino Sivillica will present his own talk show.
Internet TV also works with sponsors. These can commit themselves both on a long-term basis and just for a single broadcast. In addition, the magazine offers sponsors various advertising opportunities in a "Trends" section.
"Of course, the company is a big adventure," says agency owner Simone Zikmund. But LiveEvil is in contact with "interesting partners" with whom the idea is to be "continuously expanded." (pan)

Muse & Musse Robin
Which cultural event did you attend last and why this one in particular?
Robin: The concert of meat, because these punks are just to cry along.
What are you reading right now and why?
Robin: The Denner pork belly ads, because they get me so fired up.
Which CD do you currently prefer to listen to?
Robin: "Wildi Ross" by Gölä - to chase away.
Which motion picture would you
most like to see again and why?
Robin: "Ghost Dog" by Jim Jarmush, for best supporting dog actor.
What TV show did you fall asleep during the other night?
Robin: "Commissioner Rex". This mutt is just not sexy!
What is your latest discovery on the Internet?
Robin: Dancing hamsters on http://stydie.dv8.org
Love is ...?
Robin: Cheer up the whole family with a lukewarm wind of Frolic....

In the first quarter of 2000, both SF 1 and SF 2 lost market share. For SF 1, the loss in prime time compared to the same period the previous year was one percent, bringing the share to 35.5 percent; for SF 2, the loss was 1.1 percentage points, bringing the share to 6.2 percent. SF DRS attributes the decline to increased public interest due to the events of the previous year: The beginning of 1999 was marked by avalanches and floods, the NATO intervention in Kosovo, and the broadcast of the Alpine World Ski Championships in Vail. Tele 24 remained steady at 2.5 percent during prime time. TV 3 also reached 2.5 percent. Among the German-language foreign channels, the only ones to show positive growth were RTL 2 (+1.1% to 3.7%), Kabel 1 (+0.8% to 2.4%), and ORF 1 (+0.4% to 3.7%). Among the losers were Pro 7 (–1.3% to 4.7%), Sat 1 (–0.4% to 4.8%), and ARD (–0.4% to 5.6%). RTL managed to stay above last year’s result. Branding by coin toss. Unique, Unaxis, Atraxis: Many corporate identity agencies have recently racked their brains over new names for Swiss companies. Often with controversial results. The oil giants Chevron and Phillips Petroleum took a simpler approach. To decide whether their joint chemicals business should be called Chevron-Phillips or Phillips-Chevron, they agreed to flip a coin. A special gold coin featuring both options was minted for the toss. CI consultant Fortuna preferred Chevron-Phillips.
Vivian com.mt. In September, Burda subsidiary vivian.com Publishing—a new hybrid of a news magazine, women’s magazine, and online magazine—will launch as a print publication and a new website. To this end, Vivian is launching the website www.vivian.com. The print edition will be published every Monday with a paid circulation of 130,000 copies, as guaranteed to advertisers. Vivian is launching as a cross-media print and online brand that positions itself independently among women’s, news, and online magazines. Its target audience is the “Infonet generation”: women who are developing new ways to balance work and family and who are creating their own networks and media platforms.
Schaffhausen TV wants to expand to Winterthur. To raise its profile beyond the canton’s borders, the Geneva-based advertising agency ABC Publi Conseil takes a chance: As part of a multi-part mailing, the BSW agency sent out a politically controversial image: Inspired by a visual of a peperoncini featuring the Swiss cross, the Geneva-based advertisers came up with the question «Neutre?»—which they answer with «Jamais!» on the back. As you read on, you realize: The subject doesn’t refer to Switzerland’s political situation at all, but rather to the agency’s philosophy. According to the ad copy, in order to discover the extraordinary—which constitutes the added value of communication—it is essential to refrain entirely from neutral statements.
SW Establishes Parliamentary Group. Swiss Advertising (SW), the umbrella organization for commercial communication, has established a parliamentary group to better represent the interests of the communications industry in the political arena. Carlo Schmid (CVP), president of SW and president of the Council of States, will chair the group. Sixty-eight members of parliament from both chambers have already signed up.
Schaffhausen TV wants to move to Winterthur. After the Leuenberger Department granted coverage area expansions last week to the Eastern Swiss broadcasters Tele Top, TeleOstschweiz, and TeleSüdostschweiz (see page 22), Schaffhauser TV now also wants to expand its broadcast area to include Winterthur. The board of directors has decided to prepare a corresponding application and submit it to the Federal Office of Communications, said Norbert Neininger, delegate of the board of directors, when asked. With the new DETEC decision, a monopoly situation now exists only in Winterthur.
Identical implementations. Two campaigns are currently running for the two websites www.mcmedicine.ch and www.plancal.ch, and they are more alike than they are different. The former positions the site as a health center for questions of all kinds, while the latter presents Plancal as a leading provider of construction industry software. The websites were created by the two Zurich-based agencies Wirz and Lesch+Frei. The creative quality of both sites suggests that they were developed using a so-called “quick-and-dirty” approach. That is likely why no dispute will arise over who came up with the idea and who copied it.
Swisspool: No changes. According to the new audited circulation figures, Swisspool has once again seen a decline in circulation. Swisspool I (Tages-Anzeiger, Berner Zeitung, Basler Zeitung, Neue Luzerner Zeitung, St. Galler Tagblatt) fell from 781,309 copies last year to 775,105 copies (down 0.79 percent), while Swisspool II, thanks to increases at 24Heures and Tribune de Genève, fell only from 947,125 copies to 943,128 copies (down 0.42 percent). However, according to Edi Battaglia of the Swisspool clearinghouse, this will not result in any changes to the pool rates. An adjustment may be possible as of 2001, however, when the circulation of the Berner Zeitung is set to increase by just under 40,000 copies in the middle of this year thanks to the merger in the Oberland (WW 13/00).
More complaints than ever before before the Press Council. In 1999, the Press Council had more work than ever before: A total of 39 new complaints were received, and 18 cases were still pending by the end of the year. Twenty-three cases prompted a statement. This time, only the print media were affected. The main issues were violations of privacy, as well as unfair conduct and unjustified accusations by the media.
RTL/PRO 7 Switzerland: Social Plan Finalized. The board of directors and the former staff of RTL/PRO 7’s failed Swiss division have agreed on a social plan. The controversial provision stipulating that a laid-off employee who finds a new job within the notice period would have to return a quarter of the salary paid during that period has been dropped. The Comedia union expressed dissatisfaction, stating that policymakers must safeguard employees’ positions in the future by imposing conditions on broadcasting licenses.
Editorial

Cézanne Builds Customer Loyalty The debate in the late 1980s was heated and ideologically charged. An outcry swept the nation when the major banks began sponsoring music in 1987. Art was degenerating into a lubricant for capitalist industrial society, the arts pages murmured somberly. Sponsorship, it was argued, reduced art to its marketability—that is, to its non-aesthetic utilitarian value: as an attraction at a tourist fairground, as a trail of glue to lure taxpayers and businesses, or even as a tranquilizer for rebellious minorities.
In the meantime, a sense of level-headedness has set in, and discussions are now more objective. Cultural sponsorship has also become established in our part of the world and is now recognized as a distinct form of communication. A code of rights and obligations has emerged between artists and companies; sponsors and sponsored parties work together to convey value and satisfaction to shared target audiences. The sponsored party secures funding, in-kind contributions, or expertise, and the sponsor expects, in return—by appealing to consumers on an emotional level—a positive impact on its image. This arrangement requires a great deal of tact from both partners. Elisa Bortoluzzi Dubach is a pioneer in this field. She organizes lecture series on this topic at universities and publishes non-fiction books. In an interview on page 33, she discusses the new form of patronage in cultural sponsorship.
Around the world, the business world is facing unprecedented competition and a pace of innovation unlike any other. Depending on the situation, companies adorn themselves with contemporary art—such as Winterthur Insurance with John Armleder’s «Liberty Domes» —as an expression of its dynamism—or it focuses on preserving tradition as a form of compensation, as Credit Suisse does by sponsoring a Cézanne exhibition at the Kunsthaus Zürich that had already been shown in Vienna to great acclaim. In any case, it all serves to enhance the company’s image.
Oscar Wilde summed it up long before our time: «When bankers get together, they talk about art. When artists get together, they talk about money.» Samuel Helbling

E-mail marketing can bring success, but it can also cost a good reputation - by 2004, some 200 billion advertising e-mails are expected to be sent in the USABy Clemens Hörler Spamming is a taboo for many companies. They therefore limit e-mail marketing to maintaining existing customer relationships with opt-in e-mails. But there are also ways to acquire new customers without spamming.
Mass mailing of advertising e-mails is inexpensive, but it can backfire. Although there are still no laws in Switzerland that regulate the sending of advertising e-mails, angry recipients can take revenge on the sender by bombarding him with e-mails.
What is even more serious: The sender can damage his reputation with aimless spamming. Surveys show that around 90 percent of users have a negative attitude toward mass mailings.
Marketing experts therefore recommend that companies use this tool cautiously, for example in the form of opt-in marketing: Internet users give their express consent to be informed about new offers. Although this is not a way to attract new customers, it does help to retain existing customers. According to Forrester Research, an average of four percent of recipients of opt-in e-mails buy the advertised product.
Email from a friend is more credible than advertising
An elegant method of attracting new customers is also viral marketing: you let your advertising message spread like a rumor. Many companies provide ready-made forms with which the visitor can recommend the website to friends.
"Virus marketing, like the rumor, is a primal form of communication," believes Stéphane Périno of Geneva-based Agence Virtuelle. The big advantage, he says, is that a friend often has greater credibility as an advertising ambassador than the company itself.
Predestined for virus marketing are websites with services where the internaut benefits if as many of his colleagues as possible use the same offer, for example, co-shopping platforms on which prices fall as the number of buyers increases. However, many companies are unable to offer such services and try to arouse the internauts' propaganda enthusiasm with rewards. For example, the recruitment agency Topjobs Net AG raffled off ten digital cameras among Internet users who recommended the job platform Jobworld.ch in February or March.
18800 donkeys hoped
on ten cell phones
One of the most successful virus campaigns in Switzerland was carried out by Ericsson Schweiz AG at the end of 1998. It had asked Advico Young & Rubicam and FutureCom Interactive to promote a Christmas campaign via the handy.ch website. The solution consisted of an online game in which participants had to have a virtual donkey loaded with as many packages as possible by their acquaintances. Ten cell phone packages were raffled among the successful donkey owners and loaders.
The donkey owners therefore tried to involve as many acquaintances as possible in the game and diligently sent out mails to recruit new pack loaders. The result: In four weeks, 74453 internauts loaded 18800 donkeys. Ericsson sold more Christmas packages than budgeted.
Of course, viral marketing is no guarantee of success, especially if internauts are to be enticed to send out prefabricated forms en masse. If the internaut thinks more about his own profit than about the benefit for his acquaintances, he also loses credibility as an advertising ambassador.
Email marketing statistics

At the end of 1999, there were 569 million e-mail accounts worldwide, 83 percent more than the previous year. This was the result of a study by Messaging Online. By 2002, the number of e-mail accounts is expected to have grown to one billion, according to Messaging Online.
In the USA, around 200 billion advertising e-mails are expected to be sent per year by 2004. That would be equivalent to about three e-mails per day per resident of the USA. According to a study by Forrester Research Inc. (www.forrester.com), American companies plan to spend 4.8 billion dollars on e-mail marketing in four years. 3.2 billion will be spent on maintaining existing customers. The Forrester study "The Email Marketing Dialogue" also states that companies that have outsourced their electronic marketing activities to specialized companies currently achieve four times higher purchase rates than companies that handle email marketing in-house.
A study by Jupiter Communications (www.jup.com) shows that 5 to 15 percent of Internet users who learn about a website via virus marketing actually visit it. (ch)

The Central Switzerland PR Society has elected a new president and two new board members.Andrea Helfenstein, a consultant at the Bolzern communications agency in Kriens, and Karin Helfenstein, head of public relations at the Migros Luzern cooperative, complete the board to nine members. During the past year, there were two departures. Alex Herrmann, communications manager at IBM Switzerland, will take over the presidency. Herrmann wants to communicate the importance of the industry to the outside world through events in Central Switzerland. "The PR market in Central Switzerland is still capable of development," he says. "A lot of things happen in very small agencies, and you can feel the pull of Zurich.
Through his professional activities in Zurich, the new president can also maintain good contacts with the Zurich PR Society. "This is also how joint events have already come about, for example in Zug," says Herrmann. "We are trying to make sure that the pull goes a little in the other direction as well." (ba)

For the third time, the Swiss Training Center for Marketing and Communication, Sawi, is offering the Chief Information Officer diploma course.The course starts on September 20, 2000 and lasts until June 23, 2001.For the first time, participants have the opportunity to earn the Chief Information Officer (CIO) diploma after passing their thesis and exams.
The aim of the course is to present the changes in markets brought about by modern information technologies and to train participants to use these technologies profitably. This should result in competitive advantages in the markets of the future. Lectured expert knowledge is implemented in workshops and practical exercises.
In preparation for the courses, three information evenings will be held in May: on Wednesday, May 24, 7 p.m. in Zurich, on Thursday, May 25, 7 p.m. in Biel, and on Friday, May 26, 7 p.m. at the NSH in Basel. For further information, call Sawi on 032 366 70 40. (ba)

Ulrich Bollmann: Burson-Marsteller Switzerland wants to cultivate domestic quality in an international contextHead of the week "Creating additional values without giving up existing ones".
He had already been CEO Switzerland at the PR agency Burson-Marsteller since the beginning of 1999. The fact that a new captain, Ulrich Bollmann, had taken the helm was only noticed when Dieter Jäggi announced that his name would be eliminated from the logo.
The agency, which was founded by Jäggi and merged two years ago with the Y-&-R subsidiary Burson-Marsteller international, is to be a fully-fledged member of the world's leading public relations group, even when visible to the outside world.
"We will fall behind as a national leader if we cannot argue to customers that we also offer abroad what we do in Switzerland," says Ulrich Bollmann.
This process of integrating the company into the global network did not take place as a "fire drill," but was a process that is still ongoing in parts. "We want to continue to cultivate our successful values and complement them with the international framework," is how the new CEO formulates his corporate goal. He defines Corporate Communications, Investor Relations as well as Healthcare/Biotechnology, Public Affairs and Marketing Communications/Advertising as business areas. This communications approach is also reflected in the fact that Burson-Marsteller is a member of both the BPRA and the BSW.
The introduction of the compact disc for Philips in the 1980s, the transformation of the old Hoffmann-La Roche into the new Roche holding structure, and later the entire communications support for the Volksbank/SKA merger and the transformation into Credit Suisse were mandates that Bollmann points to with pride.
"The change management of such organizations fascinates me," says the PR man. Such long-term and complex projects are more rewarding for him today than the more short-term work as a journalist. Until 1981, Bollmann deliberately shuttled between the fronts. After he had built up the press and information office of the Accident Directors' Conference in 1974, he moved to the HandelsZeitung as deputy editor-in-chief. The economist earned his doctorate in 1972 on the subject of "Ten Years of the Euro Capital Market.
Bollmann has always combined his main job with sideline activities. For many years, he was the commander of the Press and Radio Department (APF), founding president of the Zugerland Lions Club in 1983, and today he is a member of the board of directors of the Lucerne-based LZ Media Group, as well as chairman of the board of directors of the Parkhotel in Zug and of a wine trading company. His four children, however, find him totally weird when the old man goes snooping all by himself. Andreas Panzeri

Forum Corporate Publishing e.V. is moving into its first office in Munich, headed by 37-year-old Petra Tewes, who has been appointed Managing Director of the association. She previously worked as an association officer.The Forum is based in Munich. "We have many members from southern Germany," explains Tewes, "and the founding of the forum last May also originated here." However, the now seven Swiss members do not rely solely on Munich as a meeting place. For specifically Swiss issues, such as legal questions, the association also organizes meetings in Zurich.
The office will hold seminars and workshops and regularly commission studies to ensure greater transparency in the corporate publishing market. "Another important concern for us is to promote journalistic quality," adds Petra Tewes, "this is also considered an admission criterion for new members." (ba)

British advertising group WPP is apparently on the verge of acquiring Young & Rubicam.Young & Rubicam to WPP? Talks between WPP CEO Martin Sorrell and Y-&-R CEO Tom Bell broke down unsuccessfully in mid-March. According to the London Independent, however, WPP is confident of coming through with its offer of four billion dollars. There are no plans for a hostile takeover; rather, WPP wants to convince Y&R's management to agree to the deal. If the purchase goes through, WPP will overtake U.S. giant Omnicom as the world's largest advertising group to date.
UPC plans German pay TV The Dutch telecom group UPC wants to establish a pay TV platform in Germany within the next twelve months. Several billion deutschmarks will be invested for this purpose, UPC CEO Mark Schneider told the Financial Times Deutschland. Film rights trader and TM3 boss Herbert Kloiber is under discussion as a program supplier.
3Com switches to Lowe Lintas The American computer group 3Com has selected Lowe Lintas & Partners, New York, as its new agency. The other participants in the pitch for the global budget, which was increased by 40 percent to $100 million, were the previous budget holder FCB Worldwide, San Francisco, as well as Ogilvy & Mather and Young & Rubicam, both New York. The Palm Division, which was recently spun off from 3Com, will continue to be managed by FCB.
Consumer advocate attacks US advertisers On Wednesday, the CEOs of the ten largest US agencies received mail from Commercial Alert. The organization, founded by consumer advocate Ralph Nader, believes advertising occupies every waking moment of citizens and literally slays them. In the letter, Commercial Alert asks the agencies whether any area is still sacred to them.

German web agency Die Argonauten opens its Swiss office on May 1 (www.argonauts.ch).Service Argonauten set up shop in Langnau am Albis Die Argonauten, part of the Grey Network, is located in the old spinning mill in Langnau am Albis. The new office is headed by Managing Director Martin Bauer (previously Interactive Key Account Manager and Member of the Executive Board at Digivision).
Active Agent with new partners The Austrian online marketer Active Agent, represented in Switzerland since October 1999, has gained two new shareholders. The Viennese investment house Global Equity Partners is to provide financial support for the company's expansion into Eastern Europe. The financial holding BHS brings in its subsidiary IntegrAd. In future, IntegrAd will operate as Active Agent Deutschland and market the e-commerce platforms Primus and Scout 24, in which BHS has a stake.
Internet Partner for Blue Window Blue Window, Swisscom's Internet provider, transfers the marketing of its Web offerings in the area of online advertising to Internet Partner AG. This allows Blue Window to focus more on online marketing activities, such as the cooperations with e-commerce providers called PowerDeal.

From May 18, the fashion magazine will be wooing readers with a new name, more topicality and a new editor-in-chiefBy Daniel Schifferle A new name, more topical content and a fresh layout: these are the ingredients with which the fashion magazine, which will be called Meyer's from May 18, wants to stop the downward trend in the reader market. Silvia Aeschbach will be the new editor-in-chief.
Declining circulation and reach figures, a dusty image, too little clear positioning: The fashion magazine has had a hard time on the market in recent years. The magazine has been given improvements, but only in small steps. This did not succeed in reversing the trend. Now, the publisher Meyer has decided on a comprehensive relaunch. The result is in the hands of readers for the first time in the May 18 issue.
The most striking change is the new name: . "This is our way of saying goodbye to our dusty image," says Jürg Meyer, head of the publishing house of the same name, explaining the change, "Meyer's sounds modern and promises topicality."
This is the other important point in which the new Meyer's wants to distinguish itself from the past. A past in which the magazine's content was too arbitrary and too little driven by topicality. "In the future, we will bring the topics that are moving at the moment," says Meyer, "because only a current medium will also be noticed regularly."
New content with classic women's magazine structure
The new claim to topicality is to be visible in all areas of the magazine. The sections themselves continue to follow the classic structure of women's titles: fashion, society, beauty/wellness and living. With more service, more people, more researched stories and regular home stories, their appeal is to be increased. The new layout is also more modern. Meyer's follows the current trend in magazine design: clearer and more clearly structured, as well as a slight increase in the proportion of pictures.
The reorientation at the fashion magazine is accompanied by a change in the editor-in-chief. Silvia Aeschbach, previously head of society at Facts, replaces interim editor-in-chief Monica Congiu.
Aeschbach developed the content concept of the newly designed magazine. Brigitte Meyer is responsible for the visual appearance. She, like two other editorial staff members, was also poached from Facts. Meyer's is thus underlining its new news character.
The relaunch will be accompanied by an extensive campaign by Lesch + Frei in May and June. This will include TV commercials, posters, streetcar dispensers and POS measures. Activities will also be stepped up for newsstand sales, a sales channel that has so far been neglected by the fashion magazine. Today, only two percent of the circulation is sold through retail outlets.
However, the louder presence at the newsstand is not only aimed at additional individual sales, but also at improving the image par excellence. Jürg Meyer: "A magazine that claims to be up-to-date must also be visible and noticeable in the market."

With the addition of March Höfe Zeitung, the Zürichsee-Zeitung newspaper group has almost completed its circumnavigation of the lake. A moderate pricing policy and a considered approach should keep advertisers and readers this time.
A small step in circulation, a big one in the advertising market: The integration of March Höfe Zeitung (MHZ) into the Zürichsee-Zeitung (ZSZ) group will enable advertisers to cover the entire area around the lake with a single ad for the first time from May 3. To this end, Zürichsee Medien is taking over a minority stake in MHZ, increasing its publication frequency to six times a week and expanding the title to the level of the existing affiliated titles in terms of scope and appearance.
"This is an old dream come true," says Luzi Bernet, Editor-in-Chief of the Zürichsee-Zeitung, "we now have a presence around the lake." Jost Kessler, advertising manager at Publicitas Stäfa, is pleased that the previous coverage gap has finally been eliminated. "Only now do retailers and businesses have the opportunity to really reach their entire catchment area," says Kessler. In addition, the attractiveness for national advertising is increasing.
Intensified tussle with Südostschweiz
However, the strength of the five Verbund titles continues to lie in the regional area. This is also reflected in the content. "We distribute local and regional information across all the bundles," says Kessler, "guaranteeing our local advertisers attention in every section of the newspaper." That's important, because advertisers in the bundled titles still come mainly from the regional area.
With the integration of MHZ, the Zürichsee-Zeitungsverbund is intensifying competition with Südostschweiz, which is fighting for readers and advertisers in the same area with the March-Anzeiger and Höfner Volksblatt head papers. However, Kessler cannot imagine an outright rift with Südostschweiz. "Our joint Pressekombi 27 is doing far too well for that," he says, "we'll stay together there."
In terms of circulation, the total edition of the newspaper group will only increase by 4044 to 50787 copies. If at all, because whether the existing subscribers of the MHZ will stick with it after the integration is still anything but certain. The bitter disappointments at the start of the ZSZ integration in October 1997 have not yet been forgotten. When the paper broke out of its right-bank home and headed south to the left shore of the lake, readers and advertisers left in droves.
"We were ill-prepared," says Erland Herkenrath, managing director of ZSZ, "had not adjusted enough to the needs in the individual areas." This is different now: the local authorities were involved and informed at an early stage. MHZ subscribers are also being treated more sensitively: they will receive their paper at the old price until the end of the year. After that, it will be raised from 129 to 198 francs. However, those who do not want to take part in this can still have the paper delivered to their home three times a week as before. This is a recipe that has also proved successful with the other Left Bank titles and gives cause for optimism.
A newspaper does not (yet) submit to
Even the last small flaw cannot dampen the new confidence. The ZSZ Group has not quite won yet. The Thalwiler, the local paper on the Zurich city border, has so far successfully fended off all attempts at attack. But this has long since ceased to have anything to do with true independence. "Without an advertising combination with the ZSZ, the Thalwiler would not be able to survive," Erland Herkenrath is convinced, "and it has a quality problem." It is therefore only a matter of time before it, too, is incorporated into the association.
Around the lake at the old price

With the integration of the March Höfe Zeitung (MHZ), which will also be published six times a week from May 3, advertisers will be able to advertise on the entire right and left banks of the lake in the complete edition of the Zürichsee-Zeitung (ZSZ). And this at the old price until the end of the year. The "Linth-Zeitung/MHZ" module is now available for advertising only the upper lake region, and the "ZSZ linkes Ufer/MHZ" module for the left bank of the lake.