The Weko is investigating whether Swiss Post is disregarding its own guidelinesBy Markus Knöpfli Because Swiss Post is also distributing a newspaper to all stop-sticker mailboxes in the Upper Basel area, a publisher has appealed to the Federal Competition Commission (Weko). If the Weko comments on the case, this is likely to have consequences for other newspapers and distribution companies as well.
Normally, the Basellandschaftliche Zeitung (bz) is published with a circulation of 26130 copies. Except on Wednesdays, when the bz appears with a large circulation (GA) of 73294 copies. The GA is an important economic mainstay for the bz, as it alone generates around 50 percent of its revenues. For years, publisher Mathis Lüdin has been sending the bz-GA free of charge by mail to all households in the Upper Basel region, even those with stop stickers on their mailboxes.
But now Robert H. Gloor, one of Lüdin's competitors and publisher of the free monthly magazine Regio aktuell (141000 copies), has called on the Weko, which is now examining a preliminary investigation against Swiss Post.
Gloor's lawyer had argued that Swiss Post, as the dominant company in the market, was discriminating against Regio aktuell by granting bz gross delivery, a service that Swiss Post otherwise only grants to official publication organs and voting advertising.
Gloor, whose paper is only distributed net by the Post, had already demanded at the end of last year that the Post discontinue the bz gross distribution. Swiss Post initially promised to do so as of June 1 of this year, but then announced on June 28 that "we consider the Basellandschaftliche Zeitung to be an official publication organ on the basis of a letter from the government council dated December 21, 1999, and therefore grant gross delivery."
bz is not an official organ of publication
What had happened? When the post office informed Lüdin that it would discontinue gross delivery, he turned to the Basel-Landschaft government council. And he issued him a courtesy letter.
The county clerk, Walter Mundschin, does not want to fax the letter to WerbeWoche, but summarizes it as follows: "In it, the government council confirms that the bz publishes, among other things, building permits and other official notices. Nowhere, however, does it say that it is an official publication organ." As a cantonal publication organ, only the official gazette exists anyway, and the bz publications are voluntary, unpaid and incomplete.
But why does Swiss Post still consider the bz an official publication? "I don't know, I don't know the Post's regulations," says Mundschin.
Post press spokesman Hubert Staffelbach was also unable to answer this question by the time of going to press. However, a letter written by Ulrich Gygi, head of the Swiss Post Group, to Regio aktuell on October 25 may shed some light on the matter. In it, he refers to the letter from the government council, which, according to Gygi, states that the bz "serves as an organ for internal and external announcements". The bz - a PR sheet of the government council?
Be that as it may, for Eric Send of the Foundation for Consumer Protection, one thing is certain in this case as well: "A newspaper is clearly a commercial product, so the stop sticker must be taken into account. If Swiss Post does not do this, it is unacceptable".
But bz and Swiss Post are not alone. Until the beginning of 2000, Olten-based Dietschi AG also had its Oberbaselbieter Zeitung (OZ) distributed gross by the Post subsidiary Direct Mail Company. In addition, the OZ called itself the "Official publication organ in the districts of Waldenburg, Liestal and Sissach".
However, this is only the case for a few municipalities. When Regio aktuell filed a criminal complaint, the OZ quickly deleted the word "official" and dispensed with the gross distribution. As a result, the complaint was withdrawn.
VSGZ hopes for a level playing field with the Weko proposal
Other publishers also disregard the stop stickers on mailboxes. "Almost all free newspapers do gross distribution through their own distribution organizations, and so do we," Willy Grüninger freely admits. Grüninger is president of the Association of Swiss Free Newspapers (VSGZ) and publisher of Schaffhauser Bock and Winterthurer Woche.
For a long time, he had stuck to the stop stickers, but people with stickers on their mailboxes - in Winterthur, this is about 50 percent - kept complaining because they didn't receive the newspaper. That's why he introduced gross distribution. So far, fewer than 300 people have complained in Winterthur, and around 150 in Schaffhausen.
Even if readers have to struggle to get their newspaper now and then, the VSGZ president welcomes the move. "The Post does not have a clear line. Although it has regulations, it does not adhere to them, depending on the customer." Grüninger is aware that a possible Weko decision could also affect him and the VSGZ. "But the main thing is that everyone has a level playing field," he says.

The PR agency Trimedia International AG merges with the Viennese agency ikp as of January 1, 2001.ikp's head Alfred Autischer will lead the newly created company Trimedia Communications Austria G.m.b.H. and receives a minority shareholding in Trimedia Holding.The merger catapults Trimedia among the three largest PR agencies in Austria, making it one of the big players in the entire German-speaking region.
"The merger with ikp is a strategic acquisition," explains Thomas C. Maurer, Partner at Trimedia Communications. "Expansion is part of the group's strategy, and the process is now provisionally complete for the German-speaking region," he continues. In the future, the agency would like to expand primarily in the French-speaking region, with a focus on the political centers of Brussels and Paris.
Trimedia wants to strengthen the areas of IT, telecommunications and e-commerce as well as financial communications and position itself as a professional contact in these segments. In Switzerland, the agency is hiring four new consultants in the competence areas of information technology and telecommunications and public affairs. They are Stephan Wehrle (43), David Affentranger (27), Jean-Fred Bourquin (53) and Marc de Perrot (38). (ba)

With almost uncanny certainty, the creative team at WHS’s Vienna office keeps coming up with award-worthy advertising ideas. Far from boring is an ad the Viennese ad agency developed to promote the play «Schlaf,» which is being performed at the Theater ohne Grenzen in Vienna. The full-bleed image shows a rumpled sheet with folds arranged to spell out the play’s title. To support the ad, pillows were distributed in public spaces and restaurants. The goal of this giveaway was to prevent anyone from sleeping through a performance. The campaign was created during night shifts. It was directed by Andreas Putz of Text-CD. Sponsors aren’t keen on Expo.02. Two-thirds of all Swiss companies want to increase their sponsorship budgets but are reluctant to allocate funds to Expo.02. This was determined by the GfS Research Institute in the study «Trends in Sponsorship in Switzerland 2000» for the European Sponsorship Exchange. The companies surveyed attach little importance to Expo.02, citing its limited target audience focus and poor value for money. The study is available for 196 francs from the European Sponsorship Exchange (Tel. 071 223 78 82).

A Clever Microsoft Campaign. In September, McCann-Erickson in Geneva portrayed Microsoft as a major player in the Internet business with the slogan «one step ahead? Do you want to be.» Whereas previously individual parts of images were torn out and placed elsewhere, the ad agency is now reaching for the welder: To interpret the slogan literally, it’s tearing posters apart and reassembling the pieces upside down. «Ever since our one-legged poster for the ICRC, there’s been an inflation of special posters,» says Creative Director Frank Bodin, «but a torn poster—no one’s done that yet.»
It’s not just Red Bull that gives you wings. One of the most culinary-rich national incentive events is the Dinner of Excellence, celebrated annually by SAirRelations, which includes the presentation of the Golden Duck award. Because the «most refreshing airline» places a high value on culinary delights, the SAir Group’s internal communications unit once again invited two dozen outstanding chefs from all over the world to compete for the coveted award this year. As of press time, it was not yet known which national culinary team had won the award.
Angie Becker Nominated for the 2001 Marketing Trophy. APG has made the shortlist for the coveted Marketing Trophy in the category of companies with more than 300 employees with its «Angie Becker» campaign. Also among the nominees are the market research firm Robert and Partners, based in Morges, and Rivella for its Olympic sponsorship. The complete list of nominations can be found at www.marketing-trophy.ch. The Swiss Marketing Club (SMC) presents this award to recognize exceptional marketing achievements. Ten companies were nominated by the jury for the fourth presentation of the trophy on January 11, 2001.
Many bike lockers in Basel. Over the next few weeks, 40 lockers for Baslerstab, 100 lockers for Metropol, and 120 to 150 lockers for 20 Minuten will be installed on Basel’s Allmend. Together with private locations, this brings the total to 120 boxes for Baslerstab and 130 for Metropol. In addition to the boxes at the Allmend, 20 Minuten is also present in all buses and trams via dispensers, as well as at the SBB train station with boxes.
Burki’s pen is sharp. Raymond Burki, a cartoonist from French-speaking Switzerland, has been working with the Vaud newspaper *24 Heures* for more than 20 years and is as important to the paper as Nico is to the *Tages-Anzeiger*. And like Nico, he too looks back on the 1999–2000 season in the anthology *Burki 00* with his characteristic dark humor. A personal selection of his cartoons for *24 Heures* offers a sarcastic look back at Russian submarine disasters, Austrian changes in power, and Swiss political farces.
Luxembourgers don't like to watch TV. With an average of 124 minutes of TV viewing per day, Luxembourgers rank last in the world in terms of TV viewing. The compendium «Television 2000,» now in its seventh edition and published by the RTL Group, found the highest figures in Macedonia (275 minutes), Estonia and the U.S. (259 minutes each), Hungary (252 minutes), and the United Kingdom (232 minutes). German-speaking Switzerland ranks in the bottom third with 136 minutes, while Germany is in the middle of the pack with 198 minutes.
Invasion of the Santas. If the ad from Ruedi Wyler Werbung is to be believed, all customers at the Glatt shopping center will be seeing red in December. On the second and third Sundays of Advent, Glatt invites all Santas and mere mortals to abandon contemplation and instead indulge in a veritable gift-buying frenzy. The bearded Christmas messengers were illustrated by Thomas Geissberger, Art Director at Ruedi Wyler Werbung, with great attention to detail—as evidenced by the emergency exit for Santa Claus.
Editorial

«Advertising columns» under close scrutiny»
It is considered the oldest advertising medium in the Western world: the Litfass column. In the summer of 1855, a «Dicke»—as it was jokingly dubbed at the time—was erected for the first time in Berlin. It was named the
A 3.6-meter-high column named after its inventor, the Berlin printer Ernst Theodor Amadeus Litfass. Initial reactions to this monstrosity—a novelty in the streetscape of the time—were mixed. Some protested vehemently, lamenting that now «anyone who wants to get rid of their junk in any way is promoting themselves and their wares here in the most ridiculous and sensationalist manner.».
The majority, however, was enthusiastic about the idea, which explains the success Litfass had with his column. The Berlin police chief at the time granted him the exclusive concession to install 100 of these «advertising columns.» The exclusive contract was set for a term of 25 years and also included the exclusive right to cover and post posters on public urinals and fountain basins in Berlin. One of the reasons Litfass received these dream terms was that he agreed to display posters from public authorities free of charge, in addition to the commercial publication of private advertisements. The idea quickly spread throughout Germany and made Litfass a rich man…
The advertising column has survived the revolution in outdoor advertising. And to this day, the crux of the matter remains how to measure advertising effectiveness. Whether on an advertising column or on modern billboards, the poster remains a complex medium for media research. After all, no two poster locations are alike. The diversity of advertising media is the defining characteristic of outdoor advertising. Poster research must come to terms with this if it is to do justice to the unique characteristics of the poster as an advertising medium. With this issue, we are launching a new series of articles on the state of poster research in Europe. We begin with Oscar—or rather, its successor, the British Postar model—on page 19. Samuel Helbling

Affinity of ads among supporters in the "alternative culture "Best of Print Advertising The advertising hits 2000 from the Advertising Index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that performed best among the entire sample, i.e. among all four target groups in total, in the 3rd quarter 2000 are shown under the heading "Top three".

On November 17, the first event of the New Media Circle was held at the Landesmuseum in Zurich.News New Media Circle
The online advertising initiative was launched by Borsalino.ch, Search.ch and Real Media. MSN, NZZ Online, Ringier, Sunrise and Tamedia have already been won over to participate. The aim of the event, which is to be held three to four times a year, is to improve the dialog between customers, intermediaries and providers of online advertising. In particular, the organizers hope to achieve greater integration of new media in the advertising and media planning of classic agencies.
WAPs are flops Current WAP offerings do not meet the needs of the user. This is the conclusion of a study by Forrester Research (www.for rester.com). None of the 50 sites tested were able to meet the demands of the test team. According to Forrester, today's WAP sites make the mistake of squeezing complex Internet content onto the small display of cell phones. WAP providers would have to turn more to "microdesign". By this, the consulting firm means simple navigation as well as short and precise content.

Gay magazines are considered a source of new trends.
However, they also have a reputation as testing grounds for new products before they are made available to the general public. Incidentally, the London gay club G.A.Y. enjoys a similar status; it’s regularly chosen by record producers as the first venue for new teen bands or indie rockers to perform. After all, bands in particular clearly have a real chance of success if they’ve made it with the gay community. Back to the gay press, where this slightly shocking ad first saw the light of day. More specifically, in the French glossy magazine Têtu. Over several pages, it advertises various men’s perfumes and clothing items. For example, for brands like Calvin Klein, Balenciaga, Emince, and Xavier Delcour. However, the approach is anything but conventionally aesthetic. It plays on human addictive behavior; at the very least, the model poses like a heroin addict or a solvent sniffer. The individual scenes capture the essence of these actually tragic role models so precisely that they send a cold shiver down your spine. Aestheticized misery is much harder to accept than real misery presented on an aesthetic plane, as Michel Comte, for example, has done in his work for the Red Cross. Chandra Kurt
Column

My Wish List
BY Michael Barney
Christmas is just a few weeks away. But it’s already been here for weeks: in department store windows, in store promotions. Christmas decorations and Christmas cookies are on sale way too early, in my opinion. That’s why this would be my first wish on my very own personal wish list. Please, don’t turn Christmas into nothing but a sales frenzy. Giving gifts is generally a wonderful thing, but bringing joy to others can certainly happen outside the realm of Christmas trees and tinsel, too.
My wish list mostly consists of free gifts anyway. For example, not yawning with my mouth open on the S-Bahn in the morning, not picking my nose, or not biting my fingernails. My wish that some of my fellow passengers would stop dousing themselves in liters of hideous perfume will remain unfulfilled forever. Just like my hope for fewer ringing cell phones and the resulting need to eavesdrop on stupid conversations.
My next complaint concerns the bad habit of constantly stuffing food into one’s mouth in public. Is it really the case that an entire group of travelers is constantly on the verge of starvation? They stuff their faces, smack their lips, crumble food, and devour it so voraciously that it’s hard to even look at them. As a smoker, I accept the no-smoking rule on trains and at airports. But a ban on eating can’t be enforced because of all the starving people.
Oh, dear Christ Child, please give Ilonka’s new dog a name, give Reto a great Bible campaign for his creative school, and give me a mild winter without too much snow, but with lots of time spent with the lovely Claudine.
But, I know, who still believes in the Christ Child these days? Not even Santa Claus.
Language Observer

†es†
Amen
†
Rejoice, for it is here
the three-part program, which is called
Microsanct Jehoovah™
Double-click your life. Download Jesus onto your hard drive.
Get Him
and save it under «Favorites»
Restart
Now choose Jesus
and use it as a mask
for the final artwork of your existence
For behold, Jesus is more than just an icon
or a tool
or a clipboard
It's the header for all your documents
He's the program assistant of your life
It's the homepage on your browsing path
Jesus is the source of your joy
on the desktop
He is the color that fills your smile
Your Affinity Settings
The Window for Synchronizing Your Love
Jesus is the toolbar
To undo your entries
to manage your
Storage capacity
To zoom in on the hearts
and to remove the virus
That means: I love myself
Copy what's good and delete what's bad
Don't leave anyone behind
at the edges of the page
Open your mainframe
and let the data streams
flow into you
Before you close this
Create an alias for Jesus
on your desk
and the day, the week, your very being
becomes the shortcut to your happiness
Click OK
to your document structure
Your status indicator
and your content
to update
In the Name of Hardware and Software
and virtual reality
online & offlineAmen
Ruedi Häuptli, Beat Gloor
www.textcontrol.ch

The Mondial de la publicité francophone (MPF) is losing prestige, which apparently doesn't bother the organizersBy Anita Vaucher Ever since last year's Mondial de la publicité francophone (MPF) was held in Geneva, at the latest, it has been obvious even to Swiss advertisers that the MPF has lost prestige. This year's participation by agencies in French-speaking Switzerland has reached a record low.
Anyone who tries to click on the homepage of the Mondial de la publicité francophone (MPF) is turned away with the answer "Unknown". This is not a good sign for an event that has been in the crossfire of criticism for some time and is visibly losing prestige.
Just ten agencies from French-speaking Switzerland submitted their work to the MPF this year. This event has never been of interest to advertisers from German-speaking Switzerland. According to Richard Martinez, CD of Oasis Advertising in Geneva and this year's jury member, the lack of interest may have to do with the fact that last year's event in Geneva was very unprofessionally organized and could no longer motivate many of the French-speaking Swiss to participate.
The Swiss works submitted were rather mediocre and by no means representative of Swiss advertising, he further states. Nevertheless, he maintains the classification of the event as "Mondial". Martinez is convinced that this is an opportunity for the Swiss to compete on an international level with other countries that produce high-quality advertising, such as France, Belgium or Canada.
Art Directors Club is too "alémanique"
In addition, there are not enough competitions in Switzerland and ADC is too "alémanique. The ADC is biased toward the German-speaking part of Switzerland, Martinez argues, summarizing the mood in advertising circles in the French-speaking part of Switzerland. The German-speaking Swiss also view advertisers in French-speaking Switzerland as less creative. Martinez is disturbed by these prejudices on both sides of the Saane. Instead of openly seeking constructive dialog, he says, there are constant skirmishes from behind the scenes.
Charly Schwarz of Initiative Media Western in Geneva and last year's jury member at the MPF, is now in charge of motivating the agencies of French-speaking Switzerland to present their work at the MPF. At the same time, he wants to better market the Mondial de la publicité francophone in Switzerland.
"I hear the message, but I don't believe it," is what Frank Bodin of McCann-Erickson, Geneva, must have said to himself in the face of this announcement. Last year's award ceremony, which he was able to witness in person, had a lasting impact on him and prompted him to immediately submit a 5-point plan to the MPF's managers in order to save the Mondial, as he says.
More than a year later, he has still not received a response. Judging by this year's results, his suggestions have not been taken into account either. Frank Bodin thinks it makes sense to cultivate and promote francophone advertising culture. He would also like to get involved in this, but this would have to take place on a different level than the one shown so far.
Last year, Bodin was particularly irritated by the name "Prix des Nations Suisse," which in this case would have been better called "Prix des Nations Suisse Romande," he enthuses. And one should finally stop organizing competitions for the 7th league, he continues.
He attributes the questionable assessment of the submitted works to the jury. "There are people on this panel who have never received a bouquet for their work," Bodin tells WerbeWoche, implying that the MPF jury members are not nationally or internationally recognized luminaries in their field.
In Frank Bodin's view, ADC is the "Swiss championship" against which the agencies in German- and French-speaking Switzerland primarily have to measure themselves. However, he would definitely see a competition alongside it in which only the agencies in French-speaking Switzerland could measure themselves. At the same time, however, Bodin warns against the increasing inflation of awards and competitions, which, with their different evaluation criteria, must ultimately lead to confusion and a reduction in quality. This ultimately damages the reputation of the entire advertising industry, he is convinced.

Kirchhofer, Basel, promotes a Bible that is available in Dutti's storesThe power of the church is crumbling. More and more flocks are doing well without a shepherd. Out of this plight of priests and pastors preaching to empty pews, the faith ministry Christ for All (Cfa) has designed a large-scale sales promotion campaign for the New Testament that has received the blessing of theologians of all shades. In order to bring the Gospel to the people, despite the flight from the church, the Christian activists are using the branch network of the major retailer Migros as a sales channel. The campaign was preceded by a comprehensive redesign of the New Testament: the Bible, which is on sale between the milk and honey shelves for ten francs, was adapted by the Swiss Bible Society to modern reading habits both linguistically and visually. The campaign is flanked by a B12 poster campaign. The less missionary advertising flute for the nationwide sheep hunt was played by the Basel advertising agency Kirchhofer. Page 10

Several "major Swiss publishing houses" wanted to take a stake in 20 Minuten (Schweiz) AG.This was confirmed by Chris Tanner, co-owner of A&A Actienbank, which holds a stake in 20 Minuten (Schweiz) AG via 20 Minuten Holding. "We don't simply reject such requests, but we don't need money," Tanner added. Participations were possible, but it depended on "whether we achieve a better strategic position with them." For the time being, the company wanted to conclude talks with another investor. For example, the British investment group Apax Europa will take a 50 million euro stake in 20 Minuten Holding. The existing shareholders, Actienbank and the Norwegian publishing house Schibsted, will also increase their stakes by five million and 22 million euros respectively. The holding company will use the additional 77 million euros to expand primarily in Germany, Italy and Spain. Schibsted will now hold 41.3 percent, Apax 27.8 percent, A&A 29.1 percent and the management 1.8 percent of the holding company. This will also change the composition of the BoD. According to Tanner, A&A will delegate two people to the holding company's board of directors, where they will form a majority with Apax. However, due to a shareholders' agreement, all important decisions must be made unanimously. Ekkehard Kuppel of McKinsey was appointed as the new CEO of the holding company. There will also be changes on the board of 20 Minuten (Schweiz) AG. (mk)

Christine Purgly becomes head of business and consulting atScotti WerbeagenturHead of the week "Strategies are the humus of creative advertising."
Christine Purgly becomes business and consulting manager at Scotti Werbeagentur
At the beginning of February 2001, Christine Purgly will take over the business and consulting management of the Scotti advertising agency. The 37-year-old, who currently works at Publicis, is looking forward to running a business in the full sense. And to apply the professional and management experience she has acquired in the course of her 15 years in advertising as a co-manager at the second highest level of management.
Together with Ivan Scotti, who will increasingly focus on corporate planning, and Creative Director Markus Stalder, Christine Purgly will also play a decisive role in the development of strategies and concepts. She considers strategic planning indispensable for finding relevant consumer benefits that can be used to stimulate the behavior of a target group in the way that is envisioned. "Strategies are the humus of creative advertising that actually shows success," says the advertiser.
Christine Purgly, who grew up in Zurich, attended school and graduated with a commercial diploma, can look back on a regular career that began at Advico even before the merger with Young & Rubicam. She worked there for three years. At the same time, she trained as an advertising assistant. She then worked as a consultant at Wirz for seven years. During this time, she completed her training as an advertising manager. She then moved to the advertising agency Publicis, which was still called Farner at the time, as a consulting group manager, "where I tried to implement the knowledge I had packed into my rucksack at Wirz".
The full-blooded advertiser draws inspiration from the field of tension that prevails in an advertising agency, given by the consultant, the creative and the client. Above all, she is fascinated by the fact that bringing together different demands, needs, skills and natures triggers a process from which something new always emerges.
Before Christine Purgly decided on Scotti, she also examined offers on the customer side. But she doesn't want to deal with just one topic. The variety of working for different clients, brands, industries and problems at the same time, which is ultimately in the nature of the work of an advertising agency, corresponds to a personal diversity that she perceives in herself, she says.
Christine Purgly finds a balance to her work by spending time with friends, riding dressage and practicing yoga. "It always sounds so esoteric, but yoga does have the effect that you somehow stay with yourself, feel your own center again and can thus deal with your energy more efficiently," says the advertiser. Ernst Weber

Best of Print Advertising The Advertising Hits 2000 from the Advertising Index of the market research institute Demoscope
In cooperation with the market research institute Demoscope, Publimedia presents the readers of WerbeWoche five times a year with an excerpt from the
Results from the Advertising Index (AX Print). This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are those subjects that achieved the greatest acceptance in the relevant psychographic target group (see wind rose). The three subjects that performed best among the entire sample, i.e. among all four target groups in total, in the 3rd quarter 2000 are shown under the heading "Top three".

Zug-based luxury goods group Richemont consolidates its European media buying with CIA, London.News Richemont consolidates with CIA
CIA won the pitch against OMD, Mindshare and Initiative Media. The budget is estimated at over CHF 180 million. Previously, Richemont's various brands were each managed at country level by their own agencies. Among others, the watch brands Cartier and Piaget, the fashion label Chloe and the writing utensil manufacturer Montblanc belong to Richemont.
Hasbro chooses DDB The U.S. group Hasbro is consolidating the budgets of its toy brands at DDB Worldwide. The global budget is estimated at between 145 and 180 million Swiss francs. DDB beat Grey Worldwide, Rotter Kantor and Griffin Bacal in the pitch. Grey, however, retains the budget for Hasbro's board games.
Ford Europe returns to O&M Car manufacturer Ford is once again making Ogilvy & Mather its European lead agency. Only two years ago, Ford shifted a large part of its budgets to Young & Rubicam. Now O&M is getting back the Fiesta, Galaxy, Ka and Focus models. Billings amounting to around 250 million Swiss francs are thus changing hands.
BBDO: New business with layoffs In the executive suite of BBDO, they were recently happy about the profit of the global Chrysler budget (about 1.8 billion francs of new billings). However, the new business is less pleasing for the employees: Because Chrysler hopes to make savings from the consolidation, BBDO is about to announce layoffs. Duplications are to be avoided and efficiency increased. BBDO did not disclose how many employees are affected. However, new managers have been hired to build up Chrysler's PentaMark unit: Several employees of the former co-supervisor FCB followed Chrysler to BBDO.