Bonaparte leafed through the photo albums of celebrities for the Theater an der WinkelwieseThe longed-for "Marthaler effect" in Zurich has failed to materialize. For smaller theatres such as the Theater an der Winkelwiese, the hype surrounding the city's theater policy has not made it any easier to step into the limelight. And although art and commerce are now united, the theater's coffers are now so empty that it is hardly possible to do more than provide information about the repertoire. Today, every stage has to stage itself and establish its identity with its target audience. For Uwe Heinrichs, head of the press department at Theater Neumarkt, theater marketing mainly consists of good artistic quality, which practically always reaches the audience. The advantage over large theaters lies in the small ensemble, which creates intimacy and binds the audience to the theater. According to Heinrichs, traditional advertising makes only a small contribution to the image and recognizability because the market is regionally and numerically very limited and investments in traditional advertising hardly pay off.
This is why smaller theaters are usually dependent on the voluntary work of a communications agency. This was also the case for the Theater an der Winkelwiese, which took the change in management, the new repertoire and the new magazine as an opportunity to draw attention to its own existence in the shadow of the Pfauenbühne and Schiffbau. In the villa on the edge of Zurich's old town, Stephan Roppel will take over as director of the stage known as a talent factory at the beginning of 2003. With the season theme "Present Past", which focuses on biographies and illuminates them in many facets, the stage launches a 24-page in-house magazine, which will be published twice a year with a circulation of 10,000 copies.
Together with the poster campaign, it is the dominant instrument in the communication mix, which continues to be managed by Bonaparte. CD Guillaume Borel implemented the season's slogan with crowd-pullers thanks to "the sympathy bonus for the small, renowned stage". Despite the negative headlines surrounding the Marthaler polemic, celebrities such as Beatrice Tschanz and Charles Clerc were happy to make a contribution to the stage and dug out black and white photos of children.
Luca Aloisi
AD Rating

Theater an der Winkelwiese
Murmurs with an urge to urinate don't work, beer or no beer. But before you click on the next ad rating, it's probably best to take another look at your own children's photos: See you at www.werbewo che.ch/adrating.
Calanda Viva
Top: 48,07%
Flop: 51,93%
AD raters' praise and criticism summarized at www.werbewoche .ch/adrating/comments

The ZVV's night network outpaces the launch campaignMoms and dads in the Zurich conurbation have been waiting for this: From mid-December, the Zurich Transport Network (ZVV) will be transporting their kids home safely. Party people in the greater Zurich area will be able to enjoy this additional service. On weekend nights, they will be transported from location to location every hour or two hours. For the launch, which will only be put on the communication network one month after the product launch, the in-house agency Publicis has shot a surprising cinema spot. In it, the creatives skillfully associate the Clubbers with bats that dread the dawn more than the flight back to the breakfast table. page 7

Muse & Musse Fabienne Nyffeler What was the last cultural event you attended?
Fabienne Nyffeler: "Acapickels: the anniversary". The show of the one and only
Girl-Group was luckily recommended to me...just too much!
What are you reading right now?
Nyffeler: "The Fiery Cross" by Diana Gabaldon.
What CD are you currently listening to?
Nyffeler: Robbie Williams, Shania Twain and everything by Harry.
Which movie would you most like to see again?
Nyffeler: "My Big Fat Greek Wedding", to be able to laugh for two hours again.
What TV show did you fall asleep during the other night?
Nyffeler: I can't remember.
What is your latest discovery on the Internet?
Nyffeler: 1advd.ch, because I'm a hopeless movie freak.
What could you never do without?
Nyffeler: To a delicious aperitif with friends.
What do you do in a free minute?
Nyffeler: Enjoying the peace and quiet and planning the rest of my free time.
Love is...?
Nyffeler: ...beautifully complicated.

Objective: To provide information about the project and the objectives of Suisse Balance.Suisse Balance advertising material: Website, corporate design, logo. Use: Until further notice.
Client: Suisse Balance, Bern; Responsibility: Markus Gerber. Advertising agency: Quer Werbefabrik, Bern; CD: Reto Wilk; Graphics: Katja Dürig; Consulting: Claudia Hauser, Carlo Bommes; Consulting assistance: Nicole Bergdorf; Internet: Esther Kissling.

For the first time, the editorial team of the Lucerne-based culture magazine has «handed the issue over» to others: The Art of Giving. Lucerne-based artist Susanne Hofer has transformed the editorial section into a 16-page special supplement on the theme of «gifts.» She enlisted the help of numerous artists, whose gifts can now be removed from the magazine. Specifically, the special pages made of lightweight cardboard have been turned into 16 pages of puzzles and craft activities. Readers will find a cut-out jumping jack, a flip book, and even a gift certificate for dinner. Reactions to the “Gifts” issue will be featured starting in mid-December in authentic gift-giving stories on the website www.kulturluzern.ch as well as in the February issue of the culture magazine. Mediavision halted in Abtwil. RMB Switzerland remains the sole marketer of cinemas in German-speaking Switzerland and has added multiplexes in Abtwil SG, Baden, and Lausanne to its portfolio. At the Cinedome in Abtwil—which is set to open in February and features eight screens and 1,850 seats—the French cinema marketer Mediavision (MV), which operates in French-speaking Switzerland, had also applied for the lease. However, RMB was awarded the contract. RMB also secured the lease in Baden, where the Trafo—with five screens and 1,200 seats—opened at the end of November. Another new addition to RMB’s portfolio is the Flon in Lausanne, which will open in fall 2003 (seven screens, 1,900 seats). Finally, Zurich’s Cinemax will expand in May 2003 to twelve screens (an increase of 800 seats), allowing RMB to extend its lease there as well. CEO Matthias Luchsinger estimates that these theaters will generate approximately 700,000 additional moviegoers in their first full year of operation. When asked, MV Managing Director Olivier Bloch admitted defeat but emphasized that genuine competition had taken place only in Abtwil. In Baden and Zurich, MV had not been invited to bid, and in Lausanne, RMB had been in pole position thanks to a separate contract with Flon owner Europlex.
Even the masses love style. The fashion chain H&M, with 800 stores in 14 countries, offers stylish bargains even for smaller budgets. Nevertheless, the youthful Swedish label has never had to suffer from a “cheap” image. One of the reasons for this is likely H&M’s consistently sophisticated advertising. Only supermodels are good enough—even for clothes from the clearance bin. This sophisticated styling has now been carried through in a press mailing for H&M’s latest spring collection. The catalog presents itself like a sample collection of fabrics. Two brass screws hold 16 cardboard sheets together. These feature a collection of artfully composed photographs of the new collection, printed in high gloss. The illustrations are by Rebecca Antoniou, and the styling is by Marina Kereklidou.
Goodness from Beyond. The Audrey Hepburn Children’s Fund, Children’s Hospital Los Angeles, and the watchmaker Longines jointly hosted a charity gala in Hollywood to benefit the «Audrey Hepburn Cares Team» at Children’s Hospital Los Angeles. For the occasion, Hollywood Boulevard in front of the Roosevelt Hotel was closed for 24 hours, and an 18-by-48-meter chalk artwork was painted on the asphalt. It depicts Audrey Hepburn with children. Even though the actress passed away in 1993, she lives on in the hearts of her fans—though not always to the delight of her sons, as was the case at this charity event in Hollywood. In fact, in the canton of Vaud, Hepburn’s sons had a museum dedicated to their famous mother closed this summer because they claimed the memorial had degenerated into «a kitschy shrine,» comparable to Elvis Presley’s Graceland. They complained that even jam and herbs were being marketed with the image of their late mother. In Hollywood, the initiative didn’t line the pockets of any unscrupulous celebrity profiteers. The auction of a Longines watch and a pendant with crystal hearts raised 31,000 francs for the children’s foundation Audrey had established during her lifetime.
Limits of pulling power. During the Christmas season, we’re constantly treated to images of reindeer diligently and contentedly pulling Santa’s sleigh through snow-covered landscapes. Hold on—that’s not always true: «We’ve managed to show that reindeer do, in fact, sometimes reach the limits of their pulling power,» reports the Wyler Werbung agency. This rare image was captured when three strong reindeer tried to run off with a sleigh. Santa had loaded the sleigh with his purchases from Shoppi & Tivoli. Santa must have thought to himself in Spreitenbach: «I think a reindeer’s got me.»
A bold statement. In large, full-color ads in various daily newspapers on Monday, December 2, the business association Economiesuisse is promoting a secure electricity supply based on nuclear energy. A small caption notes that Switzerland’s electricity mix consists of 60 percent hydropower and 40 percent nuclear energy. In contrast, the headline reads in large letters: «40% Nuclear energy moves us forward.» Accompanying the text is a picture of a woman sleeping peacefully on a train. The SBB runs on nuclear power, the unsuspecting viewer of the ad might think. However, the SBB itself advertises that it operates its public services using hydropower that accounts for nearly 96 percent of its energy mix. «It’s part of our strategy to explicitly position ourselves as an environmentally conscious company that relies entirely on renewable energy,» the SBB was quoted as saying the day after the ad appeared. Aha, someone at the PR agency for the Forum Stromversorgung didn’t do their homework properly. This somewhat peculiar story was also picked up by the Tages-Anzeiger. «Emotions ran high» at SBB, press spokesperson Christian Ginsig explained to WerbeWoche. Many customers called, confused as to why the railway was now advertising nuclear power. Legally, the Swiss Federal Railways has not taken any action since then. However, they are «in contact» with Economiesuisse and have asked them to stop the ad.
Half a Corporate Design Award for Switzerland. At the Corporate Design Award hosted by the German Communications Association, the two Swiss finalists, CI Programm and Nose Applied Intelligence, came away empty-handed. Interbrand Zintzmeyer & Lux, on the other hand, received one of the four prizes. However, the award-winning branding for the tour operator TUI did not originate from the Zurich headquarters, but rather from the Cologne branch.
RMB monitors commercial volume. Starting in 2004, RMB Switzerland plans to stop showing commercials that are too loud in its leased theaters. RMB CEO Matthias Luchsinger announced that, starting in 2004, the company will reject all commercials that do not comply with the international standard «Leq 82 dB(m),» which has been in effect for six years. The standard limits the average volume per commercial to 82 decibels. However, it is not always adhered to, leading to complaints from moviegoers, theater owners, and advertisers. RMB intends to ensure compliance with the standard as early as 2003 by becoming the first cinema marketer in Europe to have all commercials checked by two sound studios and by rewarding clients whose commercials meet the standard with a five percent freespace bonus on their current booking. Clients whose commercials are too loud will receive a written warning, but their commercials will still be shown.
A Gun License for Slope Hogs. Ski bunnies will soon be tearing it up in the mountains again, as winter has already set in there. For Umbrail Sport in Gossau, the season is once again a great opportunity to position itself as a specialist in custom-made equipment. The specially designed “slope hog” appears as an advertising element in print ads and direct mail pieces, as well as at events and point-of-sale promotions. The ad campaign—which requires a firearms license—was created by Eugster Kommunikation in Rorschacherberg.

Objective: To increase awareness and online presentation of the communications agency Blackbox Partnership Advertising media: Corporate website. Use: Until further notice.
Commissioned by: Blackbox Partnership, London; responsibility: Christian Barnes, Maroulla Paul, Managing Owners. Agency: Netman Solutions, Olten; Design: Patrick Schnyder; Consulting: Valentin Lüthi; Sounds: Robert Weder.

News Blick wants to go into the retail tradeRingier wants to sell its tabloid Blick not only at newsstands in future. Group CEO Michael Ringier told AZ Mittelland Zeitung that new distribution channels are being discussed: "This newspaper belongs at every checkout in a Coop or Migros." A redesign is also being considered, "because we consider the appearance to be somewhat antiquated", said Ringier.
Jean Frey magazines to be printed in Zofingen from 2003The magazines Bilanz, Beobachter and TR 7 from Jean Frey will be printed by Ringier Print in Zofingen from 2003. Bruno Hörler, Head of Marketing at Ringier Print, corrected a report in Blick at the request of WerbeWoche. It had referred to 2005. The printing contract is currently with Druckerei Winterthur (DW), which Ringier took over from the Basler Mediengruppe in the summer of 2001. Ringier intends to close DW by the end of 2003.
Testing system for giant postersThe Zurich outdoor advertising company Paron is introducing a system to measure the quality of a giant poster site and make pricing transparent. It is based on random frequency counts over several days. Criteria such as visibility/distance, distractions in the surrounding area and lighting are also taken into account. The system was developed by the media consulting agency Chollet MediaExpert.

These ads are once again a perfect fit for the Advent season. At no other time of year do you find so many cocktail and dinner plans in your calendar as you do now—not to mention the mountains of chocolate waiting in every department store or on every kitchen table. The consequences of such culinary temptations are well known. That’s why: «Don’t wait until it’s too late.» PROhGH helps tone your body and turn every Pirelli tire into a six-pack. It’s not just the Finns who know that regular sauna visits also keep your figure in shape. But here’s something else they could learn: thanks to modern deodorant technology, they no longer have to take their clothes off in winter. This is especially handy while you’re still waiting for PROhGH to take effect. Chandra Kurt
[email protected]
Column

Secondhand Advertising by Carmelo Buffoli
Everything is getting more expensive, and saving money is the order of the day. Health insurance premiums are rising, the postal service is raising its rates again, and companies are imposing hiring freezes. Expenses are being cut, because even in a difficult economic situation, the goal is to stay in the black. It goes without saying that advertising budgets are the first to fall by the wayside.
So things are getting tough for us advertisers, and the question is: What should we do? Burying our heads in the sand won’t help; instead, we need ideas and creativity. These are, after all, the qualities that are known to be our particular strength. We actually have a concrete suggestion: secondhand advertising! High-quality advertising at bargain prices! That means less work for us and maximum benefit at minimal cost for our clients.
Here’s how it works: An existing advertising campaign is used for a new project. This means that current posters are left up on the billboards, the logo is replaced, and the advertising medium is immediately promoting our client’s new product. Brochures, flyers, and mailings are adapted just as easily and conveniently. Simply insert the logo and address, and the printed materials are ready to serve as your advertising medium. Any campaign is suitable for repurposed advertising, and the client can choose one based entirely on their personal taste. A flat fee is charged per advertising medium; any additional work involved in incorporating complex logos will be billed separately.
Secondhand advertising is our response to the current economic situation and meets the needs of our customers. After all, advertising is important—especially in times like these. Secondhand is all the rage, and our idea has already taken shape: the first secondhand agency is in the works!
[email protected]
Carmelo Buffoli is the owner of
Buffoli & Partners, Zurich.
Business lunch

In Freiburg, you dine very close to heaven. This is a tribute, Monsieur Pierre-André Ayer. Though still young, this Freiburg chef knows how to work with ingredients in such a way that dining at his new restaurant on Boulevard de Pérolles is a true delight. He has moved from the Lower Town—where the grandees of Freiburg’s culinary scene once stirred their pots within earshot—to a new building in the city center. What’s unusual about the restaurant is that you head downstairs, guided by a beautifully curved staircase into the basement. There, Madame Françoise Ayer welcomes guests with her service team.
You can tell just by looking at the tip of Pierre-André’s nose that he detests frills in the kitchen and on the plate. His business lunch began with a «surprise du chef»—and it was indeed a surprise: lukewarm rabbit fillet wrapped in a paper-thin layer of bacon, served with a goose liver mousse in pistachio brittle. Délicieux.
The first course consisted of raw tuna, marinated pikeperch, and a jumbo shrimp seared for just a fraction of a second, accompanied by shaved cucumber and fennel. Delicious. The second course: a beef tenderloin skewer, beautifully tenderly seared, with black salsify fricassee and a black truffle sauce. It was outstanding how these flavors complemented the meat. This was followed by a dessert plate featuring all sorts of small portions, from chocolate cake to parfait—pretty to look at, but, like the first two courses, not overloaded with decorative frills. After countless business lunches, it was a real relief.
People are happy to do that,
77 francs. On top of that, the wine list at Le Pérolles features down-to-earth wines from regions of France that are still relatively unknown.
The interior is tastefully decorated but avoids any flashy features: everything focuses on the impeccable offerings from the kitchen and wine cellar. Plus, there’s plenty of space at the tables, and you have a view of a small grove. Out front is a small terrace that Monsieur Ayer plans to open when the weather gets warmer again. The service is—how could it be otherwise—both discreet and charming. Cigars are smoked only at a small, cozy bar. Also available: a versatile lounge for 6 to 30 guests, ideal for a business meeting.
Carlo Bernasconi
[email protected]
Le Pérolles, 18a Boulevard de Pérolles
1700 Fribourg
Tel. 026 347 40 30
Fax 026 347 40 32
Evaluation

Food …………………..5
Drinks ..................4
Operation ................4
Business Factor ........5
5=top, 4=very good, 3=o.k., 2=naja, 1=flop

Franck Belaich on the problems of professional planning in Switzerland / By Anita Vaucher
There is no room for strategic planning in this country. The man who claims this is Franck Belaich, Director of Publicis Cashmere-Bohème, Lyon. At the Sawi/FRP seminar on strategic planning, he explained the requirements for professional planning - and incidentally noted a "certain ossification" in Switzerland.
The seminar title "Y a-t-il autant de plannings stratégiques que de planners?" suggests that the term "strategic planning" is difficult to define.
Franck Belaich: Not really. There are just different ways of interpreting the term, because strategic planning can also be practiced differently and depends on the respective culture of a country and a society. The decisive factor is the importance that is attached to a strategic planner in the company.
Traditionally, a distinction is made between the Francophone and the Anglo-Saxon approach to strategic planning. What is the difference?
Belaich: The Anglo-American model rationalizes the irrational. It cannot do without systematization. Everything is analyzed down to the last detail. This approach is strictly growth-oriented and has a strong commercial focus. However, the material that strategic planners work with is alive and changing. It is about relationships, psychology and emotions. In terms of their culture, the French have little trouble dealing with these fleeting aspects. Francophone strategic planning is more subtle and nuanced.
Can you also imagine the strategic planner as a trendsetter?
Belaich: Definitely.
What is the difference between the classic trendsetter and the strategic planner?
Belaich: If a change in social values is perceived by a so-called trendsetter, it means to me that this trend already exists and is already on the wane again. The trendsetter sits on the crest of the wave and judges from there what is in and what is out. The strategic planner, on the other hand, sets the wave in motion based on his or her findings and is the driving force behind a trend.
You did your doctorate on French literature. What fascinates you about strategic planning?
Belaich: I belong to the post-68 generation and therefore question everything. I wanted to analyze and critically question texts. I wanted to know how literature works, what codes it has, what it really wants to tell us. And I actually still do that in my job today.
In Switzerland, strategic planning is still in its infancy. What advice do you have for advertisers who work in a small market and are not professional planners themselves?
Belaich: I want to stimulate interest in planning, even though there is no place for strategic planning in this country, at least at the moment. My aim is to show course participants how to proceed systematically and what considerations should be made when approaching a brand. I want to give them a different perspective on reality. That's what it's all about.
Is the Swiss market too small for professional strategic planning?
Belaich: I don't think it's a question of the size of a country or a market. On the contrary, there are some really great brands in Switzerland for which professional planning would be worthwhile. But you can sense a certain ossification in this country. The companies have a very peculiar
their customers. Swiss managers think they know exactly what is good for consumers - and that's that. They are generally not very interested in what the consumer really wants. It is obviously not the Swiss mentality to express their wishes loudly.
Can planning improve this situation in our country?
Belaich: Before planning can be successful, the Swiss must learn to be more critical and companies must finally understand that consumers can consume differently. To put it somewhat exaggeratedly: strategic planning will only be successful in Switzerland when the consumer society in Switzerland changes.
Is the Swiss consumer still immature?
Belaich: He is not critical enough and too undemanding when it comes to brand communication. He is easy to fob off.
Medium-sized and small agencies in Switzerland cannot afford planning departments. What alternatives do you see for these agencies?
Belaich: You have to start planning strategically without telling the customer - and above all without charging them for it. What drives me up the wall every time is this return-on-investment thinking. Why isn't strategic planning seen as an investment for the agency?
If strategic planning becomes an increasingly important part of the communication package, you would have to consider in the long term whether it could be sold as added value.
Belaich: For the reasons mentioned, this is not possible in Switzerland at the moment. However, the agency can make it clear to the client that it enables a different approach with strategic planning.
In recent years, creation has become less important, while media planning, for example, has gained in importance. Shouldn't the priorities be reassessed?
Belaich: Today, creativity is not only required in creation, but also in marketing or media planning. And this is where the work of the strategic planner comes in. They can use their insights to create the conditions for more creativity.

Andy Lehmann provides an insight into Mediahaus Seefeld's client list for the first timeWhen he founded Mediahaus Seefeld almost a year ago, Andy Lehman wanted one thing above all else: to be independent. His declared aim was also to resurrect the classic, owner-managed media agency - true to the credo: everything from a single source, from strategy to controlling. "We have since expanded the quality of our original approach even further," explains Lehmann, adding that due to market demand, the company also offers media consulting services and sports sponsorship consulting. "Today's clients often want intensive and often specialized consulting before they even need traditional media agency services," says Lehmann, describing the changed market situation.
Around 60 percent of Mediahaus Seefeld's income comes from traditional full-service media agency services. According to Lehmann, a significant proportion, namely around a quarter, is earned from media consulting. The remaining 15 percent of the company's income comes from sports sponsorship.
The start-up from Mediahaus Seefeld is a true reflection of the current advertising market crisis. One of its main characteristics is the increasingly irregular release of media budgets. The media specialist regrets that we will have to live with this in the future. This is because the crisis has led to a behavior on the part of advertising clients that will shape the future of media work in the long term.
"The cost-conscious handling of advertising budgets has a lasting impact on clients in this phase," Lehmann is convinced. Quality in consulting and flexibility in processing are now increasingly in demand, especially from traditional Swiss branded goods and retail companies.
Short-termism and overly generous media
According to Lehmann, the entire industry lacks the optimism of the major driving forces of the second half of the nineties. Those trendy advertising investors from the telecoms, IT and financial sectors who quickly built up huge advertising pressure - and subsequently mobilized all other sectors in the long term. However, he is convinced that this will soon change again and that short-term thinking will give way to medium-term planning.
Lehmann sees a current danger in the media's growing willingness to negotiate, as expressed, among other things, by the ample free space granted in response to the purchasing power exercised. "Under the current pressure, the media and media agencies are making mistakes that could have long-term consequences." Lehmann warns that once the market has become accustomed to flexible prices, the wheel is no longer so easy to turn back. Under these circumstances, the media could only benefit partially from a renewed upswing.
Daniel Schifferle
Client list Mediahaus Seefeld

Classic media agency services (from strategy to controlling):
Athleticum Sportmarkets AG, Balena AG, Brasil Life Activ GmbH, Bataillard AG, Ergoline AG, Glas Trösch Holding AG, Katadyn AG, Lista Schweiz AG, Marie Claire AG, Maison du Vin (Geneva), Portable Shop Schweiz AG, PRS - PET-Recycling Schweiz, Rio Mare, Steinfels Weinauktionen, Tilsiter Switzerland, Trojka Wodka.
Sponsoring consulting: Sportart AG, Viva AG, Swiss Ice Hockey National League, Spenglercup, FC Zurich, Science Com AG, various direct client mandates.
Agencies with which Mediahaus Seefeld works in partnership on client projects: Hesskiss, GFS Communication, Erat, Thoma & Herzog, Boxx, Viva AG.

Objective: To generate new subscribers.Jean Frey AG/Beobachter Advertising material: Flash banner. Use: October to November.
Client: Jean Frey AG/Beobachter, Zurich. Media agency: Optimedia AG Zurich; Gianni Abner. Planning/consulting: Adlink Internet Media AG, Zurich; Pierino Simonelli.

Gate Gourmet, an aviation catering company based in Glattbrugg, ZH, has appointed Connie Voigt as Director of Corporate Communications. In early July 2003, Rudolf Lisibach will take over as head of the NZZ Group’s Commercial Printing division and will also join the Group Executive Board. He has been responsible for production and technology at the Neue Zürcher Zeitung since 1995 and will succeed Kurt Ringer, who is retiring due to age.
The Zurich-based direct marketing agency OgilvyOne is responding to revenue growth of over 10 percent this year with a new management structure. In early January 2003, Barbara Dürst (photo) will assume the role of COO and take charge of day-to-day operations. In addition to his consulting responsibilities, Daniel Brüngger will focus more heavily on new business going forward. A new position, Client Service Director, will be created to lead the consulting division. Guido Wietlisbach,
who continues to serve as chairman of the board of directors and, together with Brüngger, holds a majority stake in OgilvyOne, is taking over as head of strategic planning and creative with immediate effect.
Beat Stalder, advertising director at Reader’s Digest Switzerland, is leaving the publishing house. He will remain in his position until his successor is appointed, but no later than the end of April 2003.
The Zurich-based media group Tamedia AG has appointed Franziska Hügli as its new head of corporate communications. The business journalist will succeed Peter Hartmeier, who was recently named editor-in-chief of the *Tages-Anzeiger*.
Andreas Stalder, the former director of the X communications trade show, left the organizer, Reed Messen (Switzerland) AG, at the end of November 2002. Iris Sorgalla will succeed him.
Marc Schumacher joined the Contexta team in Bern on November 1 as Director of Strategic Planning. After completing his studies at the University of St. Gallen (HSG), Schumacher worked for several years as a management consultant.
Peter F. Müller has resigned from his position as advertising director at *Schweizer Familie* effective immediately. Müller resigned of his own accord, explained publishing director Roland Wahrenberger.