Budget news O2 communicates for IBB The Zurich agency O2 Marketing und Kommunikation has won the overall account of IBB Holding in Brugg. The agency, which emerged from White Lion Switzerland, came out on top in a pitch. The agency's task is to reflect the change of identity from the industrial operations of the city of Brugg to the IBB Group. This includes the development of the new CD, advertising measures and events.
Trimarca builds a wellness brand The Park Hotels Waldhaus hotel complex in Flims is expanding its offering for 30 million francs and is being supported by Trimarca. The communications agency from Chur already realized the architectural and brand development in advance. It has now been commissioned with the corporate design, the communication concept and the name development for the new wellness area and the alpine recreation resort.
Virus wins Avandia The Biel-based advertising agency Virus Ideenlabor advertises the anti-diabetic drug Avandia. The pharmaceutical company Glaxo-SmithKline chose Virus after a pitch. Following the budgets for the drugs Zantic, Zyban and Avolve, the agency has now won its fourth contract from Glaxo-SmithKline.
Department goes to "SixtyOne" Six months ago, the Zurich restaurant SixtyOne acquired a new manager in Caroline Riester, guaranteeing "that nothing will stay the same", writes the advertising agency Department. She was commissioned by SixtyOne with the communication for a planned relaunch. Department is creating a new CD, brochure, advertising and website for the lakeside restaurant on Mythenquai. The conception phase has already begun.

The Valais free newspaper Valaistribune wants to establish itself as an alternative to the NouvellisteMichel Carron is a burnt child. Since he unleashed the scandal surrounding the Valais cantonal bank, he has been suffering shame and humiliation in his home canton. His main enemy is the daily newspaper Le Nouvelliste. That is why he now wants to launch his newspaper Valaistribune. But Michel Carron is also a Don Quixote of Valaisan proportions: with his citizens' movement, he ran for a seat in the Council of States and a seat on the State Council - in 2001 he received 6964 votes.
Regardless, he wants to delight the population from Sion to St-Gingolph with his Postille shortly before the holidays. He sees the free monthly newspaper with a circulation of 60,000 copies as an alternative to the Nouvelliste.
The French-language daily has been a red rag for Carron since 1987 because he is systematically attacked and dismantled by the CVP's favorite newspaper, as he complains to WerbeWoche. It was he who started the scandal surrounding the Valais cantonal bank, the so-called "Affaire Dorsaz", just over five years ago. According to Carron himself, he lost one million francs as a result of banker Dorsaz's alleged mismanagement. Today, the ombudsman of the Banking Commission agrees with him and recommends that the Valais Cantonal Bank compensate the plaintiff. But the bank stubbornly refuses.
Valaistribune will cost the Alpine cabbage haas a small fortune - he himself expects to spend 60,000 francs per issue. But as a veritable fighter for the cause of democracy, Michel Carron prefers the career of a publisher to going to court again.
Valaistribune should also inform the people of Valais about the machinations in the canton in the long term and thus create opportunities for "objective opinion-forming". The monopolistic Nouvelliste is engaged in "total disinformation", Carron knows from his own experience. Even media from outside the canton are put in their place by those responsible at Nouvelliste as soon as they express a different opinion on matters within the canton. Fabrice Germanier contradicts him in a letter to the editor in Dimanche.ch: the editor-in-chief of Rhône FM points out that his private radio station, which has been on the airwaves since 1990, broadcasts independent information despite Nouvelliste's 12.5 percent shareholding.
Advertising clients must sign the charter
According to Carron, funding for the first edition is secured. He can count on the broad support of the population, he assures us. In addition, a payment slip will be enclosed with the newspaper. In this way, the population can decide whether they want an alternative to the CVP newspaper, Carron explains the appeal for donations.
Anyone who wants to advertise in Valaistribune is also put to the ideological test by Carron. Advertisers must sign a charter and are not allowed to exert any direct influence on the
political and economic events in the canton of Valais.
Carron does not want to mention the names of the journalists who edit Valaistribune. This is part of the surprise of the first edition, he says mysteriously. He does not want to confirm that journalists from the Nouvelliste have defected to him.
Anita Vaucher

Who has the best salami in the village? Just in time for Christmas, AY&R and Citterio come up with a new brand spot
There hasn't been this much Italianità in TV commercials for a long time. First Signore Lorenzo delighted us with his caffè, now the salami manufacturer Citterio is also serving up a new movie made in Italy. However, it is no longer set in glorified post-war Italy.
Fortunately. Citterio and his agency Advico Young & Rubicam (AY&R) have consigned this ancient vacation backdrop, complete with impressions from Italian cinemas of the 1950s, to the dustbin of (spot) history. And rightly so, because memories of the post-war period tend to evoke bitter feelings, even among Italians.
This background was also decisive for the salami manufacturer and AY&R in the search for the answer to the question: should the brand values of the sausage manufacturer continue to be located in Fiat-Cinquecento-Italy? Over the past four years, Giuseppe Citterio Salumificio SA has relied on the "Shopping List" TV commercial, which embedded the Citterio values of tradition and quality in this romantic Italian image. For the new brand spot, the client finally opted for a time-independent story.
A good three quarters of a year was spent working on the realization, says consultant Margrit Weber - after all, the bar was set high following the internationally award-winning previous commercial. The focus of the new spot is primarily on the authenticity and genuineness of the brand.
The Don Camillo and Pepone-style plot shows two salumeria owners whose shop windows are right next to each other. To a cheerful circus tune reminiscent of Nino Rota, the rivals try to outdo each other in decorating the store and thus winning the favor of the customers. In the end, one of them returns to authenticity, clears away all the clutter and hangs a simple Citterio sign in his shop window.
Although many domestic producers now supply the Swiss market with cheap products, Citterio has managed to maintain its expensive salamis in the shrinking meat market and even grow in this segment, as Weber emphasizes. The long-life sausage, which became famous all over the world as a travel snack for Italian emigrants, still generates the largest sales abroad today. And in the limited Swiss salami market, Citterio is now one of the last brands imported from Italy.
The new TV commercial starts on
December 2 - just in time for this year's Christmas sales. According to Margrit Weber, the Swiss still like to treat their loved ones to a real Italian salami for Christmas - as a festive treat or as a gift. Simone Keller

Weltwoche exceeds the boldest expectations in the readership marketWhat could possibly go wrong now? You might ask yourself this when you look at the long-awaited readership figures for Weltwoche magazine. An increase of 34 percent or 106,000 to 417,000 readers, and this predominantly among the young, high-earning audience. The media specialists interviewed by WerbeWoche commented enthusiastically on such results in such a short space of time, but question marks remain. "The new Weltwoche has certainly increased individual sales, and more trial subscriptions have also been generated. This is boosting readership figures," says Urs Schneider from Mediaschneider AG. However, it remains to be seen what will happen if this additional circulation is reduced.
Weltwoche is indeed being pushed with a lot of marketing pressure. Since the launch of the magazine format at the beginning of May, the trial subscription circulation has doubled, says publishing director Uli Rubner confidently. Newsstand sales have developed even more positively, growing by a factor of 2.5. "Theoretically, Weltwoche could certify over 90,000 copies next spring," adds Rubner. However, she does not want to say at the moment whether they will do this or whether they would prefer to certify conservatively. This would be a great step forward compared to the 84,957 copies certified last April (128,644 of which were sold individually).
Industry opinion shifts from skepticism to enthusiasm
After widespread skepticism as to whether the huge step from newspaper to magazine could succeed at all, industry opinion has now suddenly turned around. Weltwoche is receiving praise from media specialists across the board: The new concept has more than achieved the readership targets set by the publisher. "Such a massive and rapid increase surprised everyone. If someone had made such promises six months ago, they would probably have been laughed at," says Monica Jäggi from Winterthur-based Konnex AG.
But will the widely recognized readership success now also bring the expected advertising success? "Weltwoche will certainly be very attractive for clients now," media expert Jäggi is convinced. Provided that the advertising market crisis does not act as a spoilsport. However, Weltwoche now has a better hand in this market. Its audience has clearly become more attractive: With a whopping 80 percent growth among 14- to 34-year-olds, Weltwoche now accounts for 39% of its readership in this age segment (previously 29%). 38% are between 34 and 54 years old (previously 41%), 23% are over 55 years old (previously 30%). Readers with a higher level of education (+27%), with management positions (+45%) and with a household income of over CHF 8,000 (+36%) have also increased significantly.
Weltwoche ads are now available at a bargain price
Despite this development, Weltwoche has decided not to increase its rates. This means that advertisements will continue to be available in 2003 at the bargain price of CHF 32.90 per thousand readers (Facts: CHF 38.60, NZZaS: CHF 44.70). A nice trump card, because in the current advertising market climate a price advantage is also a competitive advantage.
Another winner is already clear: the weekly newspaper market in German-speaking Switzerland is growing significantly. NZZ am Sonntag has just reported 427,000 readers, and Weltwoche has added another 106,000 readers. With a total of 417,000 readers, Weltwoche is close to Facts (484,000). However, the media specialists do not fear a raid on either NZZ am Sonntag or Facts. "These titles are consumed by quite different readerships, but NZZ am Sonntag is somewhat closer to Weltwoche," says Schneider.
Jean Frey CEO Filippo Leutenegger spoke of a sustained improvement in the financial situation of his publishing house. "The first half of the year has been a success - but it's not yet time to celebrate." The results do indeed point to an imminent spring at Jean Frey AG. The company is "in the red" in the second half of 2002, says the CEO. At Weltwoche, the deficit has been reduced from a double-digit million figure last year to a single-digit figure this year. Leutenegger is hoping for a further improvement in 2003.
Roger Köppel had no comment on the strong Weltwoche figures. For the editor-in-chief, the reward apparently came immediately: he had already left on vacation before the presentation of the readership success. Daniel Schifferle

Weber Hodel Schmid and Christinger Partner are working on a new image for DennerBy Andreas Panzeri The new management at discounter Denner, with 30-year-old Philippe Gaydoul at the helm, is starting to show results. The rejuvenation at the top of the company is to be followed by a visible facelift. Weber Hodel Schmid is working on a new advertising presence for Denner. Christinger Partner is to give 314 stores a visual makeover over the next two years.
"There's a lot to do and there are sure to be surprises," reveals Reini Weber. His agency
Weber Hodel Schmid (WHS) recently became responsible for the discounter's future advertising. This choice of agency caused a stir, as Denner has so far attracted attention with so-called pork belly advertisements and hardly any creative advertising. Gaydoul now wants to change that. "Denner came to us because they need different advertising," says Weber.
The "poor man's groove" has had its day at Denner
Schweri's grandson Gaydoul, who recently attracted attention with the sale of his Waro chain to Coop and the concentration of Franz Carl Weber - now only 9 large stores instead of 21 - commissioned a new corporate design for the more than 300 Denner stores at the beginning of this year. A new logo was designed by a German agency. Since then, this has been further developed by Christinger Partner in Schlieren and "continuously optimized" during the conversion of 14 test stores to date, according to Michael Egger at Christinger. At the same time, WHS is now also working on a comprehensive restyling of Denner's CD.
"The pork belly advertising is successful and will continue to run on Tuesdays and Thursdays for the time being. But we could become more flexible, and even here there are possibilities for a new design," explains Weber. Accordingly, Denner wants to continue to advertise like a discounter. However, the "poor man's groove" should be a thing of the past.
"We remain a discounter and don't want to offer a shopping experience where you have to invest a lot of money in an expensive product presentation," adds Stefan Maegli, Head of Advertising at Denner. Even with the new corporate design that WHS is currently working on, it must still be possible to offer promotional goods from the pallet in the store.
In the popular store for complementary purchases, there will be "no fancy-pants atmosphere" in the future either. 1400 different products are piled up in the now streamlined range in the store. 75 percent of these are branded products.
Even more creative possibilities than this sales advertising will certainly be offered by the campaigns with which WHS will be able to accompany the opening of three to four converted stores every week in the coming year.
WHS has been commissioned with a "significant budget" for this opening advertising. This advertising at local level will primarily involve multimedia communication. In addition, events for Denner customers, including catering and hostesses, will ensure a great deal of goodwill. This will be flanked by advertisements, mailings and radio spots.
Positive customer reactions to the new labeling
On February 27 of this year, the first Denner store was opened on Uetlibergstrasse in Zurich as a pilot branch of the "New Denner". It led the way for a further ten test stores that followed throughout Switzerland over the course of the summer. At the same time, Denner had the new look evaluated in a customer survey. The positive result of their graphic proposals ultimately led to Christinger Partner in Schlieren being commissioned to create new signage for 314 stores throughout Switzerland.
The work will take two years. Three to four stores are to be restyled each week. To this end, Christinger has measured all the stores and "created a separate, customized layout", as Egger, project manager at the graphics and lettering specialist, explains.
As many Denner stores are located in completely different premises, from large supermarkets to small stores on the first floor of apartment buildings, various adjustments also had to be made to the new signage. The new equipment includes light boxes, the appearance of the shop windows, boards, parking lot signs and various interior products such as ceiling hangers, shelf labels, promotional labels and information boards.

"Express" boss Marius Hagger on cost efficiency and internal competitionBy Oliver Classen Heinz Krebs is still the publishing director of the ZürichExpress in the current masthead. But since the beginning of the week, ex-journalist Marius Hagger has been sitting in his office. There he is poring over Tamedia's battle plans for the next commuter newspaper war. And is hoping for better luck in battle than with the Winner capital destruction machine.
Your last major print project, the Facts counterpart "Reflex", was developed for Ringier under Thomas Trüb. Now you are solely responsible for the new 20-minute competitor "Express". Do you specialize in "Me too" products?
Marius Hagger: An original question, but unfortunately it doesn't correspond to the facts. For one thing, our "Reflex" concept had more in common with today's Weltwoche than the former Facts, and for another, I would only have been a member of the founding editorial team there. The "Express" as we are planning it will also not have a "me too" character, but will be a clearly distinguishable innovation.
As head of Tamedia's "Focus" cost-cutting program, you have cut jobs so far. Now you are creating 20 new jobs. Does that fill you with satisfaction?
Hagger: Satisfaction is not the right word. I'm happy about this new opportunity. Especially that after the difficult experience of setting up the Winner internet platform on the sales side, I now have an opportunity not only to spend money, but also to earn it. And we will. The organizational and cost efficiency that I learned during the "Focus" year, which ended in the summer, will contribute to this. In this respect, the "Express" is also a personal touchstone for me.
With a budget volume of 5 percent of last year's Group turnover, specifically around 35 million francs, the "Express" is also a test for your boss Martin Kall.
Hagger: I don't want to comment on this figure. It is true that in this battle for the commuter market, we must and will prepare ourselves for a marathon rather than a sprint, both financially and in terms of personnel.
The internal project argumentation from the end of September even spoke of the "ambition to produce the best commuter newspaper in the world".
Hagger: If you are given the opportunity to launch a new product with considerable resources in such difficult times, it must surely become the best possible newspaper. Anything else would be unforgivable.
How exactly should "Express" stand out from 20 minutes in terms of content?
Hagger: For example, through journalistic excellence. With the right editorial team, some of whom we already have and some of whom we are recruiting, we should be able to produce two to three prime-time stories a day that have what it takes to become the talk of the town. Another option is authors and columnists who present surprising approaches and also give the paper an intellectual profile. As you can see, there is plenty of potential for differentiation.
These guidelines could also come from the new editor-in-chief of the Tages-Anzeiger, Peter Hartmeier.
Hagger: Journalistic competition stimulates business, even internally. But compared to the Tagi's editorial budget, which is many times higher, the "Express" is fighting a rather short battle. But with all the greater commitment.
Should the official gazette "Tagblatt der Stadt Zürich", which is included in the home delivery of the "Express", also offer its own editorial services?
Hagger: It actually has to. The current contract with the city obliges us to do so. And we are happy to provide this public service conscientiously. However, the content of the commuter newspaper and the Tagblatt will be complementary, i.e. they will not compete with each other.
How many of the eight planned "Tagblatt" pages will not be filled by official advertisements?
Hagger: That depends on the daily schedule. I assume two editorial pages, the rest are official and commercial advertisements as well as classified ads.
From next spring, Tamedia will therefore be publishing three Zurich daily newspapers. For the sake of clarity, it would be helpful to divide up the advertising market accordingly: for example, the image campaigns for the Tages-Anzeiger, the recommendation ads for the "Express" and the classifieds for the "Tagblatt".
Hagger: Such a demarcation is unrealistic and does not meet the needs of the advertising market, let alone the competitive situation in the commuter market. The "Tagblatt" and "Express" are positioned in a commercially complementary way and their rates are aligned according to their reach and reader structure.
In analogy to the full house of Tagi and SonntagsZeitung, other in-house combinations would also make sense.
Hagger: We will certainly examine sensible options in detail in due course. But first we will have to wait and see how the market takes to the new products. This process can only be controlled to a limited extent.
Distribution, on the other hand, is very precise. It is surprising that Tamedia continues to provide its logistics to arch-enemy 20 Minuten despite its official declaration of war. In view of the martial rhetoric of your boss, it seems imperative to terminate this contract for the supply of boxes and colportage.
Hagger: I see it differently. I have no problem with Tamedia utilizing its distribution capacity and earning good money with it. Besides, 20 Minuten would otherwise simply set up its own structures. So nothing would be gained by terminating the contract, but something would be lost, namely an interesting contract.
How many colporteurs will be deployed at the beginning of April?
Hagger: The launch date has not yet been set. We will be working with over 100 colporteurs, selecting them very carefully and preparing them for their task as far as possible. After all, they are our product managers on the front line.
You can also control the printing of the "Express". Almost half of the initial print run of 300,000 copies has to be produced externally. Who has now received the printing order?
Hagger: Tamedia will print a large part of the "Express" circulation and the "Tagblatt" itself. Until we put our new, even more efficient printing presses into operation in mid-2004, the Zehnder company in Wil will print the remaining, also large part of the "Express" circulation.
See also page 20

The successor to resigned editor-in-chief Ariane Dayer must give L'Hebdo more dynamismNo, no, says Gérard Geiger. The editor-in-chief of L'Hebdo, Ariane Dayer, has by no means had to resign, as the Swiss-German media have reported. On the contrary: the head of Ringier Romandie and the editorial team of the weekly magazine regret the resignation of the editor-in-chief. But the journalist, who learned the craft of political research in the Swiss parliament, is regarded as a tough doer with a character that does not allow any compromises or half-measures.When Group CEO Michael Ringier invited the editor-in-chief to Zurich for an interview at the beginning of last week, he knew what he had to be prepared for. On the one hand, he was plagued by the declining reach of his flagship in French-speaking Switzerland; on the other, he did not want to lose the high-profile editor. He offered her a post in Brussels. "No," was Dayer's response - she quickly handed in her notice and resigned.
Even though Ringier did not call for a tabloid magazine for French-speaking Switzerland, the publisher probably demanded a little more adaptation to the greatly changed environment in which news magazines also have to assert themselves in French-speaking Switzerland. L'Hebdo, which celebrated its twentieth birthday last year, no longer surprises readers. It lacks scoops and a feel for trendy topics.
Ariane Dayer's credo was to get readers, especially younger ones, more interested in politics again. This idée fixe could not be shaken. Initially a correspondent for L'Hebdo in Bern and later head of the politics department, this topic was understandably close to her heart. The only thing was, the topic of political events had to be presented in a reasonably sexy way in order to be noticed by readers without a university degree. L'Hebdo's presentation of topics, not just of a political nature, comes across as brittle.
The fact that Ariane Dayer is supposed to have pursued a feminist and left-wing line never became apparent, at least in the magazine. This is why the campaign by Christiane Brunner, a member of the SP Council of States, is completely out of place and pointless. In Saturday's edition of Le Temps, she called for solidarity with Ariane Dayer in an advertisement reminiscent of an obituary. The ad was co-signed by politicians from French-speaking Switzerland as well as personalities close to trade unions and cultural circles. The advertisement praises Ariane Dayer's commitment to the cause of women and minorities in our country. The SP member of the Council of States seems to have completely missed the fact that Ariane Dayer was not shown the door, but resigned of her own free will.
Gérard Geiger is confident that a successor to Ariane Dayer will be found very soon. He told WerbeWoche that he had received dozens of emails and letters from highly qualified candidates expressing their interest in the editor-in-chief position as soon as Dayer's departure became known. This in turn signals to him that L'Hebdo is obviously still a desirable product, he notes with satisfaction. Gérard Geiger describes rumors that Dimanche.ch or L'Illustré are merging with L'Hebdo as nonsense.
Anita Vaucher

Muse & Musse Sandra Chollet What was the last cultural event you attended?
Sandra Chollet: The International Short Film Festival in Winterthur. Out of curiosity and interest.
What are you reading right now?
Chollet: "No Logo" by Naomi Klein. Because I'm interested in the world of brands.
Which CD do you currently prefer to listen to?
Chollet: "Charango" by Morcheba.
Which movie would you most like to see again?
Chollet: "Together" by Lukas Modysson. Because laughter is good for you.
What TV show did you fall asleep during the other night?
Chollet: It's never happened to me before. My sofa is too uncomfortable for that.
What is your latest discovery on the Internet?
Chollet: At www.beercul
ture.com you can find out everything you need to know about beer.
What could you never do without?
Chollet: Discovering the world, my family and friends, a good meal and a good beer (preferably a Calanda Viva).
What do you do in a free minute?
Chollet: When I'm in the office, I'm usually drawn out into nature in my spare time.
Love is...?
Chollet: ...my elixir of life.

It caught my eye. I’ll admit, I haven’t seen a single episode of «Sex and the City» yet—especially since I took a break from TV shows after binge-watching «The X-Files.» But looking at the insightful ad for the hit U.S. series, it quickly becomes clear that these stories are actually a must-watch because they shed light on current social norms between men and women. And a crash course for better understanding certainly can’t hurt. It would probably also make it easier to understand the message of the “Wannabe” ad. If a woman takes her clothes off for a man with money and a car, she’d surely do the same for a mega hair dryer—it’s only logical. But unfortunately, it’s not clear what she needs it for.
Chandra Kurt
[email protected]
Column

The New Agenda by Mike Müller
Two years ago, an acquaintance got me hooked on his electronic organizer. As savvy users, we admitted to each other that 80 percent of the motivation behind buying a handheld was childish—but there’s a bit of a kid in every grown man. I was happy to let the prospect of an electronic organizer sublimate my boyish impulses and bought myself the latest Visor. It didn’t stay new for very long, because the latest Compaq with a much better screen soon hit the market. I had to rein in my boyishness and argued very maturely that one couldn’t buy a new product every six months. That was very reasonable, but deeply unsatisfying. The balance between boyishness and reason became increasingly lopsided with the Visor. I had gotten used to the device, but in the world of electronics, habit is an unspeakably temporary state. Either you really keep up with the times, or you might as well stick with the Atari. That friend who got me hooked back then told me recently that his handheld and computer had both crashed at the same time. He’d spent half a week reconstructing his schedule in the most analog way possible. Because of this near-amnesia experience, he’s gone back to using a paper planner. As I listened, beads of sweat formed on my forehead at the thought of my lousy backup habits, and I plunged into yet another discourse on systems theory. Paper or electronics? Or memory training to memorize all my appointments? Or stop making appointments altogether: socially fatal, professionally disastrous, personally isolating?
Maybe I'll secretly buy the latest Palm and use the good old paper planner during meetings. I'll check the Palm under the covers—its screen is so bright that you don't even need a flashlight.
[email protected]
Mike Müller is a performer.
Business lunch

My cutlet, I love you best when you’re tossed in hot butter. The Costa Brava restaurant is undoubtedly located in a neighborhood that hardly evokes Spanish associations—unless, of course, you step into this charming little spot on Limmatstrasse, just to satisfy that sudden craving for a veal cutlet or a beef fillet.
Carnivores know all about it: When that craving hits, good advice is often hard to come by, and when it gets expensive, it’s no longer good advice—unless, of course, you pass the bill on to a controller with a smile. It’s almost Christmas, come on, just turn a blind eye. But he didn’t, that guy. So let’s give this imaginary chief accountant a good scolding. It’s his own fault! Well, it began, in true Mediterranean style, with a fish soup full of all kinds of shellfish and other sea creatures, some of which were already in an advanced state of decomposition. But that’s no big deal: cooked fish doesn’t have to upset your stomach. And in this particular case, it didn’t.
At this place, they love to use peperoncini. That’s only to be expected at a Spanish restaurant—though the chef may have used a bit too much when seasoning the fish soup. Sure, those red peppers definitely belong in the soup, but in moderation, Señor! And the salt didn’t quite work out either; there was a bit too much of that as well. These things happen, you tell yourself cheerfully—after all, this soup—while my dining companion was enjoying a field salad—is followed by a monster of a veal chop: Don Amador Villanueva has the butcher prepare it nice and big. In the end, after the cut has slowly braised in the buttered pan, it tips the scales at a hefty 400 grams.
Resistance is futile, because the meat is tender and topped with plenty of fresh herbs. Of course, after this mountain of meat, there’s no room left for dessert—no matter how tempting it may be. Where would you even put it? You’re already full, but not (yet) so much from the wine. It’s sliding down your throat so pleasantly right now that you want to lean back and relax, but you still have to remind yourself: Time to go! The service is good, that’s true. But the wine list could certainly be more extensive when it comes to wines by the glass. The price for this feast: 187 francs. A lot? A little? Only the controller knows the answer to that…
Carlo Bernasconi
[email protected]
Costa Brava, Limmatstrasse 267
8005 Zurich
Tel. 01 272 27 71
There are (almost) always parking spaces.
Evaluation

Food .......................4
Drinks ..................3
Operation ................4
Business Factor ……..3
5=top, 4=very good, 3=o.k., 2=naja, 1=flop

Objective: Acquisition of new customers, loyalty to Sunrise.Sunrise advertising media: full-size banner, monster board, over page, pop-up, skyscraper, field hockey stick and publicity reports. Deployment: December 2 to 13.
Client: Sunrise TDC Switzerland AG, Zurich; Responsibility: René Gmür, E-Business Sales; Daniela Schönholzer, Marketing Communications; Nicole Kocsis, Product Manager. Agency: Futurecom interactive AG, Zurich; responsibility: Jeannette Bours; consulting/agency: Publimedia Webadvertising AG; responsibility: Tobias Fehrlin.

The shrewd David among the snowboard equipment manufacturers is once again giving the unimaginative mass industry a hard time this year with fine, target group-specific advertising. At this year's freestyle.ch, the really striking B4 posters with the astonished snowboard mouth could not be overlooked - and will also bring a smile to the faces around the branches in Flims and Laax throughout the winter. This poster was the brainchild of Flavio Meroni and Martin Stulz at Publicis, with graphics by Nadine Geissbühler and consulting by Reto Wolf. If you believe the old industry adage "No news is good news", Ringier should be doing just fine. The autumn press breakfast with publisher and operational Group CEO Martin Werfeli was hardly newsworthy. Cash is still on sick leave, Eastern Europe continues to inspire hope, the Weltwoche competition is still being tinkered with, and "Springier" could only have been considered as a "merger among equals": Fortunately, at least the croissants were fresh and the coffee wasn't as stale as the zero reports above.
Iex shrinks by a third. 300 exhibitors are expected at the Zurich Internet Expo (iEx) trade fair from February 5 to 7, 2003. This is around 32% less than in 2002, and the exhibition space will even shrink by around 36% to 9000 square meters. The trade fair must adapt to the changes in the Internet industry without ifs and buts, writes iEx in a press release. Many companies that were present two years ago no longer exist, and the industry has not yet been able to build on the successes of recent years.
The 1000 best wines. Bilanz knows from its socio-demographic studies that its readers particularly appreciate a good wine. "So why not take a closer look at this topic?" asks editor-in-chief Medard Meier in his editorial for the first Bilanz lifestyle magazine on the subject of wine. The concept for this supplement comes from wine journalist and WerbeWoche employee Chandra Kurt, and was realized by Hanspeter Eggenberger's editorial company Duktus. The wine popes from all over the world helped write it. The 1000 best wines were chosen in the well-known Bilanz rating tradition. This wine magazine, which is published regularly in December, brings the number of Bilanz lifestyle supplements to five. In addition to watches, luxury and interiors, there is now also an issue entitled Leisure, which is to emerge from the previous themed issue on cars.
Incentive for seven Swiss-German publishers. The Swiss Arts Council Pro Helvetia and Migros Culture Percentage are awarding publishing prizes for the fourth time this year, together with the culture departments of the cantons of Basel-Stadt and Basel-Landschaft. This time, seven independent Swiss-German publishers are being supported with a total of CHF 360000: Ammann Verlag, Bilgerverlag, Limmat Verlag and Unionsverlag (all Zurich) as well as the publishers Lenos and Urs Engeler (both Basel) and the publishing house Im Waldgut (Frauenfeld). How the sum is distributed among the recipients remains a well-kept secret. Pro Helvetia praised the publishers for their ability to maintain their independence. Their profile contributes to the diversity and vitality of the Swiss literary scene. The award is intended to enable publishers to strengthen their distribution and advertising.
Everyone a Warhol for 15 minutes. Every year, the Migros Museum, which is part of the Migros Culture Percentage, has a bag designed. This year, the young graphic design duo Julia Bolli and Marc Hahn were given the opportunity to apply their keen instincts. With their idea, they want to attract the attention of art lovers and lure them back to the Migros Museum of Contemporary Art. Anyone who pulls the shopping bag over their head is not only a star for 15 minutes, but can also be admired as Andy Warhol. However, it is advisable to carefully clear the bag of eggs, fish or other shopping items such as flour before such an art event, otherwise it will become a performance.
KirchSport becomes Infront Sports & Media. The rights marketing company KirchSport is transformed into Infront Sports & Media AG, based in Zug, at the beginning of 2003. The majority shareholders of the company are Robert Louis-Dreyfus, KJ Jacobs AG, Sheikh Saleh Kamel and Martin Steinmeyer.
10% is owned by the management with Uli Sigg, Oscar Frei (CEO) and former footballer Günter Netzer, who will act as Executive Director. The new owners took over KirchSport from the insolvent Kirch Group in mid-October. The Zug-based company is not concerned that income from TV sports rights could fall drastically in the future due to the global recession. "The 2006 World Cup is well on track, and the exploitation of the Bundesliga rights should not be a problem either," said Robert Louis-Dreyfus, the former Adidas owner.
Swiss advertising honored in Beirut. Swiss advertising performed modestly at the Le Mondial de la publicité francophone competition. At last Sunday's award ceremony, which took place in Beirut this year, McCann-Erickson, Geneva, won silver. The agency won in the magazine category with the "Bracket" motif for the insurance company Generali, which had already been awarded a Silver Lion in Cannes. Transphere SA also won silver in the multimedia category for the fashion house Bon Génie Grieder. The Mondial, which has honored the best French-language advertising since 1986, also includes a national prize. For Switzerland, McCann won gold and Transphere silver; Simko took bronze with the TV commercial "Chouettes" for Cardinal. According to Simko, 44 entries were submitted from Switzerland - apart from the winners, only Rive Gauche for Dimanche.ch made it onto the shortlist.
Massive award. ZenithOptimedia, France, the media agency of the Publicis Group, recently conducted a worldwide study describing the 40 most important media titles that reflect and shape today's world. The lifestyle magazine Massiv was the only Swiss representative to appear among these 40 international titles, demonstrating its keen sense of the pulse of the times. ZenithOptimedia describes the selected titles as "beautiful, elegant and of above-average intelligence - examples of authentic modernity and creativity". The "style press 02" study, published in book form, is distributed to a selection of luxury brands as a self-appointed media guide. For Massiv, this mention is a great honor and confirmation of its three-year existence. The St.Gallen-based magazine has become an important insider tip in the rapidly growing lifestyle sector in the Swiss market, but is also internationally recognized and positioned. The in-house rating of the jeans brand Diesel listed Massiv among the nine best international magazines alongside titles such as Italian Vogue, Dutch and ID. Massiv has a circulation of 25,000 copies and has been published seven times a year since 2003.
Zurich gift ideas. Ideas, tips and stories about Christmas can be found in a shopping guide published by the Tages-Anzeiger in its issue of
November 25th. The handy pocket-sized guide has 84 pages and includes an editorial section as well as many advertisements for the perfect Christmas gift. You will be inspired by ideas from the supermarket to the kitchen store, fitness center or jeweler. "Christmas Shopping" is also available in all VBZ Züri-Linie vehicles until December 24 - "while stocks last".
Easter greetings in blue. The Silat martial arts school in Zurich teaches women how to defend themselves effectively. A subject created by Sulzer Sutter, which is to be used as a slide in various Zurich cinemas in December and January, shows just how effectively. It's hard to believe that this idea was hatched in the minds of three men, Felix Dammann, Francis Sulzer and Robert Köhler. Ouch!

Budget news Mindshare with new client The media agency Mindshare in Zurich secured the budget of the Campari Group. The agency was also chosen by TCS: the association has entrusted it with the entire budget, including member advertising, club activities and the Eti protection letter. The budgets of the low-cost airline Germanwings and the motorcycle brand Triumph are also new. Mindshare can also take over the management of the Gillette, Braun, Duracell and Oral-B brands from OMD from January.
Universal McCann with General Mills The food group General Mills has transferred its overall media budget for Germany, Austria and Switzerland to Universal McCann. The seven-figure total budget was previously managed by Carat, Hamburg.
SN Brussels flies with Lowe direct SN Brussels Airlines, the successor airline to Belgium's Sabena, which was discontinued in 2001, is launching its new frequent flyer program Privilege at the beginning of the year. Zurich-based Lowe Direct was commissioned to design and implement this program. The task included finding a name, developing and designing the program as well as designing and implementing the associated media.