Are you just the clown, the introvert, the slow turtle or the fat whale to him? Is he deliberately turning your job into a shark tank? Or is he deliberately isolating you from the team?

In powerful images, the Brazilian agency Escala, commissioned by the Ministry of Labor, shows how superiors can make working life difficult for their employees by respecting the organizational chart above all - and what they are not allowed to do.(sis)

Building, managing and successfully establishing brands: That's what "Mensch Marke" is all about. The new blog Mensch-marke.info provides input and tips for anyone who is professionally involved with brands or simply wants to know more.

Specialist articles ranging from the initial naming idea to touchpoint analysis are part of the concept. The blog also provides regular interviews with successful brand leaders, as announced in a press release on Thursday. Readers will benefit from experiences and "real-life" examples, which should also provide valuable assistance for their own practice.

On the blog, for example, you can currently find a Interview with Damaris Lienhard. She is the boss of the successful Appenzell hotel Hof Weissbad, which received the "Swiss Employer Award" for the second time in 2014.
 

"Until now, Lufthansa has been a good example in all respects, almost a school example," says Gullotti in an interview with Handelszeitung. Gullotti used to work for Swiss (a subsidiary of the Lufthansa Group). Lufthansa has not taken part in speculation, communicated quickly and transparently and addressed all the groups involved.

Gullotti, who now works as a consultant, communicated the Crossair crash in Bassersdorf in 2001 with 24 fatalities. "Of course you can't compare an event like that," he says. "But I still remember how central and challenging it was to deal with the relatives."

As a press spokesperson, you play through crisis situations. "What you can't practise is empathy with the relatives and those affected and also with the employees," says Gullotti. After the Germanwings accident, Lufthansa CEO Spor effectively expressed his trust in the pilots and showed a lot of emotion.

 

Twitter Germany conducted a 10-minute survey of 500 respondents who live in Germany, Austria or Switzerland, are on Twitter at least once a month and follow an SME on Twitter. On Thursday, the company presented the results of this survey. It shows that SMEs are seen on Twitter and also discovered via Twitter.

It seems that when potential customers find an SME on Twitter, they often perform actions that are beneficial to the company.

Followers want to learn more about new products (40%), get useful information (38%) and show support (37%) on Twitter - and they also want to interact with SMEs.

The published study results can be found here.

 

The next Werbewoche newsletter will be published next Tuesday, April 7, 2015. News from the media and communications industry can be found at Advertisingweek.ch again from Easter Monday, April 6. The next print edition will be in your mailbox on April 17.

The whole Werbewoche team wishes you a happy Easter - and a good windbreaker for the Easter bunny.

For example, for restaurants, cafés and bars, where guests particularly like to pay with a debit or credit card: Under the communicative guiding idea of the "Dream Team" for satisfied guests, a mailing was realized that dramatizes the advantages of working with Aduno.

The mailings serve as initial contact and function as door-opener for further measures. According to the press release, the very high response rates and deals with new customers show that the strategy of generating enthusiasm among potential new customers is working.

Responsible at Aduno: Christoph Bont (Head Marketing Communication), Gina Demarchi (Marketing Communication Manager). Responsible at Metzger Rottmann Bürge: Michael Rottmann, Patrick Meyer, Grit Wolany and Vasco Bickel (creation), Silvan Metzger and Karin Schweizer (consulting), Ursula Trottmann and Philipp Graf (production).

 

The agency started on the color scale of red - orange - yellow - light green - medium green - dark green at yellow. Today, the agency is very proud of its "certified medium green". This is how the 11-year celebration with the motto "KSP is newly certified medium green" came about. "With this, we are and remain far ahead of our industry and especially the big agencies in terms of sustainability," says Daniel Krieg, CEO of KSP.

KSP has been CO2 neutral since 2013. This year, among other things, the agency established a fund that is endowed annually with 2 percent of annual sales. With these funds, the agency supports sustainable projects internally and externally that appear particularly worthy of support. Since the same year, KSP has owned a VW e-up, with its own electric charging station directly in front of the agency's headquarters at 367 Seestrasse. In addition, the agency has been carbon neutral with Myclimate since 2013. Specifically, 30 families in the state of Karnataka in southern India have received a biogas plant - a simple source of energy for cooking that simultaneously reduces greenhouse gases and reduces deforestation.

The agency also underwent a rigorous sustainability audit in 2013. Since then, it has been working to become "proven & transparently sustainable" with external monitoring and to improve its rating in a total of nine fields of action, Krieg summarizes the sustainability reporting at the 11th anniversary celebration. This includes, for example, a waste reduction of more than 50 percent. The first KSP sustainability report in short form is already available at Facebook viewable.
 

From quickly folding a T-shirt, to preparing hard-boiled ice cream in the shape of a heart, or uncorking a wine bottle without a bottle opener, to properly cutting a mango - "life hacks by Mazda" is more than just advertising. The campaign offers practical life help on TV every day and illustrates the brand philosophy.

From April to December (interrupted by a short break in the summer months of June, July and August) Mazda will show the spots on the stations RTS Un, RSI La 1, SRF1 and SRF Info, announces a statement on Thursday. In each case eight seconds before and four seconds after the meteo Mazda as a sponsor makes it possible to experience what characterizes the brand as a corporate philosophy: Its very own history, its very own technology and its very own approach to things.

In addition to breaking with convention in terms of content, there is also a formal aspect: Instead of using one commercial, as is usual with sponsorship formats, the Mazda campaign uses no less than forty different films. The aim is to show viewers that they, too, have an infinite number of ways to break conventions, to do things better every day, and to make their lives more beautiful and easier.

The starting point of the accompanying campaign in social media is the microsite Mazda.ch/lifehacks (online from April 2, 2015), which was realized with the support of the online agency dotpulse from Zurich. Here, all spots will gradually be put online.

The overall campaign is divided into two parts. In the first phase, Mazda will exclusively present the life hacks. In the second phase, which is scheduled to begin on April 22, users will have the opportunity to actively participate, uploading their own life hacks and taking part in a competition. Nothing has been revealed yet about the main prize. However, it is in line with Mazda's characteristic philosophy of questioning everything in order to find better solutions, according to the release.

The bilingual communications agency Numéro 10 in Bern is realizing and distributing this subject nationally in 20 Minuten and Blick am Abend.

Digitally affine, mostly younger, urban people have clear expectations of their telecommunications provider and deliberately forgo extras and distinctive service. According to the announcement, Wingo is designed to offer customers the best performance at a reasonable price, thus supporting customer growth at Swisscom.

The ICT market has changed dramatically in recent years and is increasingly permeating our everyday lives. As the market has matured, customers' wishes have also become more complex. The changed environment requires providers to differentiate themselves more strongly in the market and to address the needs of the various customer groups even more precisely.

Wingo primarily targets young, urban customers

"With Wingo, we are targeting digitally affine, urban customers that we have not reached sufficiently as Swisscom in the past. Thanks to reduced service, very simple offers and a low price, we will win new customers," says Swisscom Marc Werner, Head of Swisscom Residential Customer Business, of the new offering. The Wingo brand reduces the offer to the essentials. It will only be available online to address customers, take out subscriptions and receive support. In this way, Wingo is targeting the needs of private customers who are already well versed in the digital world and who consciously want to do without services.

Wingo is focusing on subscriptions specifically geared to the target group. The fixed-network offering will only be available in those areas where fiber has already been laid to customers' homes. This will reduce technical complexity. As Swisscom's usual services, such as stores and free hotlines, are also dispensed with, Wingo can offer very low-cost products.

With Wingo, Swisscom aims to address residential customers who could not previously be reached with Swisscom's offering. For this reason, Swisscom expects to be able to maintain or expand its market share and revenues in the future with the help of Wingo, despite strong competition and simultaneous price erosion in the telecommunications market. Wingo is available on the market with its offer as of today.

Together with supplier GfK and a committee of client representatives, Mediapulse has been intensively developing the Mediapulse Radiopanel in recent months. The pleasing result: From 2015, users will have access to even more precise data on radio usage.

Thanks to further development, the measurement system resolves synchronous broadcasts for all stations directly during data processing, according to a statement. As soon as two or more radio stations broadcast the same sound, a permanent comparison of all radio stations with each other immediately detects this. In these sequences, an additional plausibility check is then carried out to ensure correct station assignment. This solution has been directly effective in the system since January 1, 2015 and ensures the flawless handling of longer synchronous sequences for all stations.

As part of the further development, the technical implementation of the so-called transmitter families was also improved. These measures supplement the existing system with an effective tool for accurate measurement and thus ensure the quality of the data.

The new campaign visually sums up the investment philosophy and working methods of the asset manager, which has been successful for more than 150 years: working with project partners to screen, identify, analyze and control risks from the outset - in order to successfully shape the future and achieve sustainable performance.

Responsible at Swiss Life Asset Management: Jean-Pierre Grimaud (CEO), Marcel S. Finker (BD), Tatjana Aepli, Christine Raschle (Heads Communications SL AM), Marie Gente (Head Communications AMB), Elena Le Gal (Graphic Designer). Responsible at TBWA\Zurich: Matthias Kiess (CEO), Simon Rehsche (Strategy), Cyrill Wirz, Bruce Roberts, Bettina Klossner, Marek Zdarsky, Martin Schmidlin, Stefanie Wolf (Creation), Petra Zehnder, Stefanie Rübenacker (Consulting), Felix Streuli (Photography).