An error in one of the objectionable points of the reporting is not sufficient to justify a violation of the "Declaration", writes the Press Council in its statement published on Monday. The title "Billion-Bschiss" was undoubtedly an exaggeration, writes the Press Council. In the article itself the K-Tipp explained then however relatively in detail, why it came to this estimate. The exaggeration of facts in headlines and titles is professionally permissible if a fact is thereby brought to the point and a nuance or specification takes place at the latest in the subtitle or at the beginning of the text, writes the Press Council. The title chosen by K-Tipp is not objectionable based on this practice.

Further statement "not to be criticized

The K-Tipp statement objected to by the complainant, according to which the pension funds put "billions into their own pockets", is also not objectionable in the view of the Press Council from the point of view of the duty of truth. In the article it is explained in detail that only a small part of the return generated with the money of the savers is passed on to the insured persons and savers and the largest part flows into the reserves of the pension fund. The statement that the pension funds have had more and more reserves in recent years and decades is also unobjectionable.

Two court cases were described under the title of a text box "Pension funds skimp - courts correct". In its statement to the Press Council, K-Tipp admitted an error: In one case, interest had been paid on a credit balance "too low" and not "not at all," as written in the article. In the opinion of the Press Council, this difference is hardly significant in the context of the article as a whole. (SDA)

The aim of the mandate was to find a common thread for all campaigns based on the international positioning "It all starts with a Nescafé". An exclusive Coop promotion for the launch of a major new product has just been launched: Europe's first machine for making instant coffee. The principle of the promotion is simple: consumers receive the machine free of charge with codes collected on the products.

The idea of the promotion focuses on the joy of rediscovering its Nescafé with various new tasting variants. M&C Saatchi implemented the launch campaign and all POS material via displays, leporellos, totems and communication with the distribution channels, packaging and social networks. The promotion has only just begun, but is already proving very popular with Nescafé consumers. According to the press release, Nestlé Switzerland has already received numerous orders for machines.

Responsible at Nestle Switzerland: Nicolas Huillet (Business Executive Manager), Pascale Kremer (Marketing Manager), Laura Sauty (Marketing Trainee). Responsible at M&C Saatchi: Olivier Girard - (Creative Director), Julien de Preux and David von Ritter (Concept), Jesus Gonzalez (Art Director), Hélène Ferte (Graphic Design), Marion Frangville (Account Director), Nina Hugentobler (Client Service Director), François-Louis Noël (Strategic Planning). Media: Zenithoptimedia Nyon, Gérald Le Meur (Branch Office Manager), Guillaume de Grave, (Account Director).
 

The program presents interesting facts from all over the world - from everyday phenomena and complex scientific questions to curious discoveries and current findings. The show is hosted by Patricia Schmid. The 31-year-old journalism graduate has been working in various roles at Tele Züri for eight years. She currently hosts "Züri News" at the regional station and, as Patricia Boser's deputy, the "Lifestyle" show.

The first program, entitled "Mystery", is dedicated to mysterious phenomena such as voodoo magic, ancient myths and human superstition. Where does voodoo come from and is this cult still practiced today? Why do many people fear the number 13 or black cats? And do shards really bring luck? "Da Vinci" delves into a mystical world and embarks on an exciting search for answers. In the second program, "All About Sex," "Da Vinci" explores the most beautiful secondary matter in the world: From the most famous sex rumors to the much-discussed facts and figures from the bedrooms of this world to the most legendary aphrodisiac foods - nothing remains hidden from the scientific eye of "Da Vinci," according to the press release.

"Da Vinci - The World of Knowledge" will run on Tuesday evenings at 8:30 p.m. (repeat at 10:30 p.m.) on Tele Züri starting April 14, and on Wednesday evenings at 7:30 p.m. (repeat at 9:30 p.m.) on Tele M1, at 8:30 p.m. (repeat at 10:30 p.m.) on Tele Bärn starting April 15, and on Sundays at 7:50 p.m. on TV24 starting April 19.

The video book "Tatort Matterhorn" (Crime Scene Matterhorn), which accompanies the TV broadcast, uses film sequences, interactive graphics and in-depth texts to tell the story of the drama that took place 150 years ago during the first ascent of the most prominent peak in the Alps. This gives the lavishly produced two-part documentary "Tatort Matterhorn" a further narrative dimension.

This video book is the third collaboration between Docmine and Swiss radio and television. It began with "The Swiss", also a docufiction. The video book "Carl Lutz - The Forgotten Hero" about the Swiss diplomat Carl Lutz, who saved more than 50,000 Jews from the Holocaust in Budapest, turned out to be an international success. The video book "Carl Lutz" received the award for the best German eBook at the last Frankfurt Book Fair and was voted "Best of App Store 2014" by Apple (Werbewoche.ch reported).

All videobooks are available in the "Videobooks" app for iPads and Android tablets. The first part of the videobook "Tatort Matterhorn" will also be available for download in this app at the same time as the broadcast. The second part of the videobook will be available on April 2.

 

She is currently Head of Sales for Teleregiocombi. According to the press release, Birghan has helped Belcom to continuously expand its position in the Swiss media market and has therefore played a key role in the company's marketing success.

 

In the lottery, the probability of all possible combinations is always the same. The unrealistic combination 1,2,3,4,5,6 is therefore drawn just as often as the combination 8, 17, 25, 32, 37, 41, which smells like a six.

The only reason why you shouldn't tick 1,2,3,4,5,6 is that if the combinations and patterns are too simple, there is a good chance that another bright mind will come up with the same "idea". Any winnings would therefore have to be shared, thirded or whasawed. Annoying, if you ever win.

Nevertheless, Almap BBDO in Brazil shows that you can be a little more creative when filling out the tickets. For the Panamericana School of Art and Design, the agency not only sent out originally filled out tickets for the 80 million euro New Year's lottery to journalists, but also called for a lottery ticket design contest (in this lottery, six numbers out of 60 have to be chosen and a ticket contains three betting options).
 

In an online competition, participants designed their tickets to their heart's content - in the hope of winning a prize that would also change their lives. And possibly even more lasting than a few lottery millions: A 100 percent scholarship for school. The following gentleman enjoyed this with his Charlie Chaplin creation:

 

Interesting: the entries included not only several fours, but also one five. However, the case movie leaves open whether the ticket was printed out and redeemed. 16.2 million francs are currently waiting for a winner in the Swiss Lotto jackpot - get started and create your own. Winning the millions with a drawing would definitely have more style than the whole run-of-the-mill lottery. (hae)

Gentina is thus returning to his roots in eastern Switzerland after working in the Zurich area. The 39-year-old holds a degree in political science from the University of Zurich. Most recently, Mirko Gentina was responsible for energy campaigning and other communication projects for economiesuisse, the umbrella organization of the Swiss economy. Before joining economiesuisse, he worked as a consultant for Burson-Marsteller and as editor-in-chief for various specialist publishers.

Realizing targeted growth

At Yjoo Communications, Mirko Gentina will be responsible for mandates in the areas of corporate communications, association work and the public sector. I am delighted that with Mirko Gentina we can provide our clients with additional expertise in the areas of business and politics, both nationally and regionally. With his wealth of experience, he is an ideal addition to the team of consultants," says Gabi Badertscher, Site Manager of Yjoo St. Gallen. Martin Zahner, Chairman of the Board of Directors of Yjoo Communications, adds: "With the expansion of the consulting team, we are further expanding our comprehensive communication services as a full-service agency active in the areas of strategy, conception, design and implementation at the St. Gallen location in Eastern Switzerland.

Mirko Gentina has been working as a Senior Consultant at Yjoo Communications in St. Gallen since the beginning of March.

When it comes to design, Y7K puts a love of craftsmanship at the heart of its brand new website design Delaneau.com. It documents the elaborate manufacturing history of the Rondo Galloping Horse creation. Staged in lavish images by renowned reportage photographer Laurent Burst, each step recounts the small-scale process from the customer's initial inspiration to the individual craftsmanship to the finished one-of-a-kind piece. Visitors to the website can enjoy alternating key visuals that appear depending on the time of day. The diversity and inventiveness of Delaneau's collections can be glimpsed through a watch wheel.

Responsible at Delaneau: Jessica Walther (Managing Director). Responsible at Y7K: Samuel Alder, Ruben Feurer, Joris Noordermeer, Yves Sinka, Laurent Burst (Photography). Responsible at Nose: Elena Holheu (text).

Despite the ban on advertising and marketing for connections with an asterisk entry in the telephone directory in force since 2012, numerous consumers continue to be harassed by advertising callers. The threat of a prison sentence of up to three years does not seem to deter telephone advertisers. Consumer advocates, including the French-speaking Swiss organization FRC, are once again drawing attention to this abuse. In most cases, it is extremely difficult to identify the caller. The call centers of the troublemakers are often located abroad - even if a Swiss number usually lights up on the customer's display, the FRC and its sister organizations announced on Monday.

The solution to the problem has been on the table for some time. Telecom providers have been able to use technical means to block illegal calls for months without any problems. Nevertheless, nothing is being done by the major network operators, write the consumer advocates. This gives the impression that telecoms providers are not taking their customers' criticism seriously.

Thousands of complaints

The State Secretariat for Economic Affairs (Seco) takes a less gloomy view of the current situation. The law, which came into force in 2012, is bearing fruit: unsolicited advertising calls and other unfair business practices have led to over 12,000 complaints to the federal authorities within two years, it said in May last year. In this context, Seco filed 62 complaints. In addition, a total of 121 companies were warned. According to Seco, they were made aware of the breach of the law in writing. Around half of these companies have changed their criticized business conduct. (SDA)

With Creative Director Thomas Jakob, he now has a deputy at his side who not only supports Waldvogel in creative processes, but also gives him the opportunity to concentrate even more on advising and supporting his clients, as detailed in a press release. "Especially now, in idfx's growth phase, this is essential," says Michael Waldvogel.

Thomas Jakob is no stranger to the advertising industry. For over 30 years, he worked in various national and international agencies, including Wiener Deville, DDB and JWT. He was also the owner of the advertising agency Jakob + Partner, most recently known as "Der Werbemacher." Together, Michael Waldvogel and Thomas Jakob want to continue the agency's successful growth. Waldvogel is convinced: "With the new organization, we have created the ideal conditions for this!"

With immediate effect, agency owner Michael Waldvogel (seated) will be supported in the management by Creative Director Thomas Jakob.
 

In his annual report, President Roger Riwar presented an intensive and varied 2014. The main points were the promotional products ideas park at Suisse Emex, the PSF Forum, the FHSG study, and the new KV training with a specialization in promotional products. According to the press release, it is also pleasing that the association is growing steadily and that the importance and positioning of the promotional product is taking its rightful place in advertising budgets and studies.

The promotional products market, which according to the St. Gallen University of Applied Sciences is 90 percent certain to be worth over 700 million Swiss francs per year, is something to be aware of.

The board of directors will be restructured in 2015 and will have only five board members instead of eight. Daniel Lörtscher, Michael Mätzener, and Promoswiss veteran Beat Nolze, who can look back on more than 20 years of association activity, were bade farewell with thanks for their achievements and a big round of applause.

The new 2015 Board of Directors presents itself as follows:

Tom Oester (Events), Christoph Zindel (Finance), Roger Riwar (President), Peter Kaiser (Marketing), Adrian Schmidhäusler (Secretariat) (f.l.)

Campiche succeeds Daniel Suter, who is stepping down as president after four years for health reasons. Robbiani will be the new vice president. Campiche, 67, wrote during his career for the newspaper La Liberté, among others, and was previously vice president of Impressum. The new president wants to promote the unity of the language regions, as he told the SDA news agency. Today, he said, the industry is fragmented and lacks a common culture. For his part, Robbiani, a multimedia journalist, wants to push for a new collective labor agreement (CLA) for German-speaking Switzerland and Ticino. In contrast to French-speaking Switzerland, these two language regions have not had a CLA since 2004. (SDA)

The new president Christian Campiche and the new vice president Vito Robbiani (Photo: Karl Mathis)