Freight Euro RSCG has launched SBB Cargo's first national advertising campaign. Message: The smart one transports in the train.How do I get 500 Eiffel Towers through the Gotthard? This is the logistical problem that SBB Cargo's specialists face when they want to promote their activities to a wider public. Of course, the problem can only be understood figuratively. The comparison is that SBB Cargo transports 500 times as much steel to its destination each year as there is in the Eiffel Tower. To make these gigantic figures comprehensible as a public transport service, SBB Cargo has launched a national advertising campaign. For Frank Bodin's agency Euro RSCG, the SBB job is already the third "government contract", after the budget for the letter post and the Stop Aids campaign. But unlike the Federal Office of Public Health, SBB did not have 83 other agencies jumping on the prestigious bandwagon. The cargo contract was awarded in a two-stage process in which four agencies were invited to participate in a paid pitch. Euro RSCG has been working on the project since September. At
December 9, the first national advertising campaign for SBB Cargo was presented in a competitive presentation. The image campaign has now also been launched, just in time for the launch of a revolutionary new wagon management system by SBB on May 2.
Showing performance behind figuresThe subjects show the company's achievements for the Swiss population in a surprising way. The advertisements that appear in the Swiss press do not feature locomotives or freight cars. Instead, the freight is depicted in a playful way, which is usually hidden from the population in freight trains passing through. "The idea is derived from the freight train product. We have brought to light what otherwise remains hidden in the container," explains CD Text Dominik Imseng. The idea was to illustrate the concrete services behind the abstract figures. SBB Cargo transports 58 million freight tons annually. The freight moved thus reaches 10 million ton kilometers.
As freight, the focus has been on the transport goods that have been transferred from road to rail in the most sustainable way. In addition to pig iron, this also includes mineral oil. The transport of this vital liquid is illustrated with the information "SBB Cargo fills 100 million car tanks every year".
Thousands of trucks lessSBB Cargo also makes it possible that it is always a bit southern in the north. This is demonstrated by orange crates lined up like a long freight train in front of a southern-looking facade. But lesser-known services such as the transport of clothing collections or bulging shopping carts from major Swiss distributors have also been included in the advertising. The rail transports for such tropical fruits and other imported goods mean that thousands fewer trucks have to squeeze through the Urn Valley every day. All subjects are therefore accompanied by the slogan: "Count on us." A double-meaning play on words, because in addition to the clearly calculable effect on transport costs, the text also wants to say that SBB Cargo also wants to make a difference in the future in terms of environmental policy. "Many Swiss people are not aware of what SBB Cargo transports to and through Switzerland every day, thus helping to relieve road congestion," explains Benno Grüter, Head of Marketing & Communications at SBB Cargo. "With the ad campaign, we want to show how important SBB Cargo is for the Swiss economy and the modal shift. We want to make it clear that a significant amount of freight is transported by rail here in Switzerland." Thanks to SBB Cargo, more than 20000 truck journeys are avoided in Switzerland every day.
After the first subjects at the beginning of May in the national daily, Sunday and business press, a wave of advertisements with new subjects will follow in September. The ads will be placed nationally and in three languages. The target audience is decision-makers in the logistics industry in the B-to-B sector, while the general public is also expected to develop a fascination for SBB Cargo. "Rely on Switzerland's lifeline: SBB Cargo."
Posters or TV commercials are not used because the subjects are presented in a striking way, but contain textual information that takes more than just a moment. Mailings have been produced for more in-depth information. At the same time, stickers affixed to fuel pumps at selected service stations will point out that nothing on the road runs without SBB Cargo.
Pioneering servicesA new wagon management system has enabled SBB's wagon fleet to be managed more effectively since May 2. At the click of a mouse, the approximately 11,000 freight wagons can be ordered, scheduled and controlled throughout Europe. A Europe-wide leading system makes the processes considerably more efficient and can be monitored by the customer from booking to invoicing on the Internet. Another pioneering achievement in Switzerland is continuous trains from Germany to Italy.
Bringing freight out of freight wagons and into the light of day: Euro RSCG demonstrates the logistical services provided by SBB Cargo.
Swift advertising: Euro RSCG presents the inner workings of SBB Cargo's freight wagons, demonstrating to customers and the public the economic benefits of rail >> Page 7
Andreas Panzeri

Guest commentary Global brands have regional roots. "Think global, brand local", advises Jürgen Häusler.Swissair, Swiss, SwissHansa, Lufthansa? Brand issues are a hot topic among the general public. The fate of major national brands in global competition has consequences for the collective mood. Brand issues are a topic of discussion at the regulars' table as well as in the business lounge: what about the future of the nation when one brand icon after another passes into foreign ownership? when it comes to the internationalization of the economy and society, Switzerland's northern neighbor almost reflexively comes to mind. In the NZZ, for example, a literary scholar paints the horror picture of a "literary Lufthansa" for the future status of Swiss German studies. He is by no means engaged in intellectual national defense. Rather, he is committed to "entering the intercontinental business". He is concerned with the cultural studies insight that, especially in times of globalization, our interest should be directed towards local contexts in which things arise and to which they refer.
This can be seamlessly transferred to current brand strategy discussions: Are only global brands conceivable as so-called power brands? Do only global brands have a future? The first thing that stands out here is that these also always refer to their origin. Of course, Coca-Cola is omnipresent. But who doesn't this brand always remind them of the "American way of life"?
Mobile exclusivity in its simultaneously dynamic and cultivated variety is associated worldwide with the three letters BMW. Even if their regional significance is no longer present in the collective consciousness - who buys a world car with their BMW? Hardly anyone. "German engineering" ensures that I mutate into the master of the road. First-class sweets are called Lindt & Sprüngli worldwide. Their
The melt-in-the-mouth class of the masses is always due to the happy cows grazing on the Swiss Alpine meadows in the mind of the connoisseur.
Seen in this light, global brands are always also local brands. Cultural contexts are an integral part of the canon of values of major brands and therefore a central aspect of their appeal. And cultural contexts provide the differences that are known to be the sine qua non of any identification with brands.
Leveling out regional differences to develop global brands cannot therefore be a promising path. Accordingly, Swiss(air) might have a future as a premium brand in Lufthansa's portfolio if it actually lived and experienced Swissness. Even if some Swiss people regret that this is in the hands of their unloved northern neighbor.
> Jürgen Häusler is CEO of the Interbrand Zintzmeyer and Lux Group in Zurich.

(pictured) becomes the first Head of Advertising Market Strategy at Group level at Ringier. He will take up the newly created key position at the beginning of September.Bruno Blaser Blaser has worked as Publishing Director for Blick and SonntagsBlick for the past six years. Ringier newspaper director Bernhard Weissberg will take over this function ad interim....
After more than 15 years in agency work, Markus Tränkle has set up his own business. The copywriter and concept developer most recently worked as Creative Director for Publicis in Zurich. Former career stages
included ASGS/BBDO, Seiler DDB and Advico Young & Rubicam.
...
Copywriter/concept developer Thomas Schöb (pictured) has been working for the Zurich advertising agency Ruf Lanz on a permanent basis since the beginning of May. Schöb has been working as a freelance concept developer for the past six years. Ruf Lanz has used his services since the agency was founded.
...
Publimedia is launching a competence center for planning and handling combined print and online campaigns under the name PrintPlus. The new unit will be headed by Corinne Blaser (photo), formerly Head of Cinema and Print Sales at Cinecom.
...
Suzanne Auer has been appointed Head of Communications at the Federal Office for Professional Education and Technology (OPET). In August, she will replace Myriam Holzner, who went into business for herself at the beginning of May. Auer has been Head of Information for the City of Bern for two years.
...
The Ringier business newspaper Cash is losing two editors. According to Journalists.ch, Pascal Schumacher, who wrote about banks and financial service providers among other things, is moving to Swiss television DRS. Stefan O. Waldvogel is leaving the "Mein Geld" section and joining Bilanz.
...
The Basel local station Basilisk has poached two presenters from Radio Virus. Reto Anderegg and Philippe Gerber previously worked as a morning team for the SRG youth cable station. From the beginning of August, they will take on the same role at Basilisk.

Commuter papers Tagblatt Medien is considering a new product to counter 20 Minuten. 20 Minuten's expansion into eastern Switzerland is something Tagblatt Medien has always said it is sufficiently prepared for with its free weekly Anzeiger. But now Daniel Ehrat, publishing director of the Anzeiger, is for the first time suggesting the launch of a new title as a defensive option. Specifically, he said that Tagblatt Medien will decide this week at a strategy meeting whether it will submit another offer to SBB for around 100 box locations - for the Anzeiger, whose publication frequency "will certainly not be changed" - or, "which is quite possible, for another product". However, he did not want to give any more precise details and said that Ehrat met with SBB on May 11. He wanted to know whether he could bid for the Anzeiger, even though it does not appear daily - contrary to what was requested in the tender. SBB did not give a clear answer, but extended the submission deadline to May 17, says Ehrat. Beat-Gaudenz Schwarz from SBB did not want to comment on the meeting with Ehrat.
(mk)

Sponsoring Publicis heats up the Alinghi fever surrounding the America's Cup with three commercials for UBS. A prime example of a win-win situation: the victory was a sensation. The landlocked country of Switzerland leaves the world's best sailors in the slipstream. Alinghi wins the America's Cup 2003 in New Zealand. This victory also brings UBS a long-lasting wave of success for its image. The cooperation between Switzerland's largest bank and billionaire Ernesto Bertarelli's Team Alinghi is now one of the most successful sponsorship commitments in the world. Now the race is taking place in Europe for the first time. The media interest is likely to be even greater than in New Zealand because boats from Germany, South Africa and China will also be competing in Valencia in 2007. A "win-win situation", according to UBS.
Training is already underwayThe Alinghi team can be sure of the support of one of the largest global financial services providers. Conversely, thanks to Alinghi, UBS is able to emotionalize the most important aspect of its business world: teamwork. The race works in such a way that eleven teams from nine countries will determine the challenger in a preliminary competition in Valencia - the Louis Vuitton Cup - who will be allowed to compete against the last winner, Alinghi, in the America's Cup.
The first teams are already training and testing their boats on site today for this spectacle. "Clear sail" therefore also for advertising. Together with Publicis in Zurich, UBS has developed a series of new films featuring Team Alinghi. The commercials communicate the key values of preparation, commitment and "understanding". All the films use fascinating sailing footage shot at the future racing venue in Valencia.
Christian Siegrist, the consultant responsible at Publicis, was present during the filming. It is clear to him: "When you see these sailors in action in the commercials, their motivation and passion are unmistakable. Alinghi has only one goal, and that coincides 1:1 with what UBS wants with its clients: success." Publicis produced over 100 cut-downs from the three commercials in seven language versions, ranging from 7 to 45 seconds in length.
Star Com in London is responsible for media planning for the international use of the commercials. The films will be used on television in general and specifically in the context of sailing-related programs. The budget for the media use is still open. Publicis has also designed advertisements and posters for various applications. Part of UBS's concept as a sponsor is that the races are no more than an almost secret ritual on the open sea. The spectators should see what happens on the boats: hard work and teamwork.
Fine-tuning the racing boatsThe spots were filmed with the boats that were built for the Cup in New Zealand. In the meantime, two Alinghi teams are testing the boats adapted to the new rules in Valencia. Before the race, the test results will lead to two more modified boats before the real start is made in June 2007 with the optimum racing boat. Both Alinghi and the other teams have had shipyards built in Valencia for this development process, comparable to the pits in Formula 1 - only much larger.
Working on the spots led to a "completely different way of tackling a project", explains Christian Siegrist. The film team had to adapt to Alinghi's specifications and was able to follow the sailors' training almost like a documentary. "We only had a slot of one week, otherwise we would have had to wait a whole year again," reveals Siegrist.
Authentic film materialThe advertiser was impressed by how the very lightly built high-tech boats "yaw and creak like a whale". These sounds also give the commercials a very authentic character. It was also fascinating to study the technology of the boats in more detail. "You constantly had the feeling that the lightweight material was breaking apart in the waves."
Christian Siegrist, who was in charge of the UBS/Alinghi budget for Publicis during the last race, is now so enthusiastic about sailing that he obtained his own sailing license last fall, "but only for Lake Zurich". A supporting program for the America's Cup with the UBS Alinghi Swiss Tour will also start there at Whitsun. More information can be found on the website alinghi.com.
Making of ...Publicis and Markenfilm from Hamburg spent four days filming in Valencia at the original locations of the next America's Cup 2007. 70 people worked on the set around director Adrian Moat.
Two cameras were installed on speedboats. One camera followed the sailors' training from a helicopter.
A small lipstick camera mounted at the top of the Alinghi's 30-meter-high mast also provides special effects. The winning yacht from the 2003 America's Cup served as the boat.
The main actors in the commercials are all real protagonists from Team Alinghi.
Reaching the goal with teamwork: the commercials convey the similarities between Team Alinghi and UBS.
Andreas Panzeri

Generic marketing Two years after the first advertising screens appeared, manufacturers and marketers founded an association.E-Board, Plasmedia, AdScreen, Canal Poste, electronic poster, terminal, plasma or LCD screen - the names for advertising screens at train stations, kiosks, in restaurants, buses, stores or cinemas are almost as varied as the number of manufacturers, operators and marketers put together. This repeatedly causes confusion among advertising customers, not least because technical standards and format specifications also vary. In addition, up to now each marketer has only carried out observation studies for their own products. In short, until now there has simply been a lack of clarity in this young medium. One genre, one standard, one research, one voice - these are the goals of the new association, which is to be founded at the beginning of June and will unite marketers, hardware and software manufacturers as well as some network operators. Its name has already been decided: IG AdScreen. Which shows that the future members are already on the same page.
has agreed on a generic name: In future, the new medium will be called AdScreen, an abbreviation for Advertising on Screen. "This name sums up the new advertising platform and has now become established in the industry," says Fredy Grau, explaining the choice. Grau is responsible for the strategic development of the screen sector at marketer IP Multimedia (IP).
Roger Baur, who holds the same position at competitor Cinecom, adds: "Terms such as Plasmedia or E-Board will fade into the background as generic terms in future." Baur knows that this also demands something from him, as Plasmedia is the name of Cinecom's screen offering. Grau has it better in this respect, his area was already called AdScreen. However, he will cede the domain name www. adscreen.ch, which automatically leads to the IP, to the association.
Open to advertisers and media peopleAlthough they compete with each other in the market, Baur and Grau are the main initiators of the new association. They have been working together for months to bring it about. The statutes have now been drawn up and the first members have also been confirmed: on the marketer side, Swiss Post, possibly the Affichage subsidiary E-Advertising and the French-speaking Swiss marketer Neo-Advertising will join the association alongside Cinecom and IP. Among the hardware and software manufacturers, Bison Systems, John Lay Electronics, Sony, ScreenImage and Screenaxxmedia have confirmed their membership. However, the association is open to other interested parties, emphasize Baur and Grau. Representatives of advertising clients and media planners have also been approached. "We are also in close contact with the
Interessengemeinschaft elektronische Medien (Igem), where our parent companies IP and Cinecom are already members," says Grau.
After a founding event in a few weeks, the IG will focus primarily on two activities: One working group will be dedicated to genre marketing, providing the website with content and marking its presence at trade fairs and events. A second group will focus on research and in particular on inter-media comparability.
The first steps have already been taken. For example, the IG is discussing with Mediafocus and Wemf the possibility of including the genre in their advertising sales statistics from 2006. Publica Data has received a request for future usage measurement using Mediawatch (although this is still being tested there), and Wemf is evaluating whether the
medium could be integrated into certain studies (such as Mach Consumer) from 2007.
AdScreen is to become the generic name for screen advertising, IG AdScreen is the name of the association.
Markus Knöpfli

Advertising market PubliGroupe and some publishers want to create a marketplace where classified ads in print and online media can be booked and retrieved across all providers.
The plan is ambitious: the company Class Services is to be founded before the summer break with share capital of CHF 2.5 million and a shareholder loan that is four times higher. PubliGroupe (P) is to hold a 65 percent stake and the publishers and other providers a total of 35 percent. The joint development of the classifieds market would then begin in mid-2006. And at a rapid pace. Even in pessimistic scenarios, the project group assumes that Class will be able to achieve sales of CHF 7 to 10 million within five years and will be self-supporting by the fourth year. The background to the project is clear: Classified ads are outstripping newspapers and are increasingly migrating to the Internet. Own websites and online booking tools, the former joint publisher platform Swissclick and other efforts and incentives have not brought about the hoped-for trend reversal. On the contrary: new providers emerged and were far more successful in the online classifieds market than the publishers.
Martin Diem, Head of New Media at Espace Media Groupe and member of the project group, illustrates the situation with an example: "In January 2005, the leading online job platforms offered several thousand vacancies, while typical publisher websites only had a few hundred vacancies, with a few exceptions."
The quantity alone says nothing about the quality of the platform. "But marketplaces thrive on the breadth of their offering, and most publishers' own platforms are clearly lagging behind here," Diem notes.
The heavy user-orientedClass is now intended to provide the basis for ideally uniting all classified ad providers - regardless of whether they come from the publishing side or are purely online providers - on a single classified ad marketplace. This is the first important difference to Swissclick, which was originally a pure publisher platform. In concrete terms, this means that in addition to P, its large and small leased publishers, independent publishers, but also publisher-independent providers such as Jobs.ch, Jobpilot.ch or the current Swissclick can join Class - and are even invited to do so.
With one restriction: for the time being, the new company will limit itself to the three main categories of real estate, vehicles and jobs. However, it will open up multi- and cross-media possibilities: Via Class, the same content can be booked in print, online and, in future, mobile media, and new cross-media products can be offered between print, online and mobile media.
This is also the crux of the project: Class is initially based on the needs of professional advertisers. Large HR departments, real estate agents and car importers only ever want one thing: "They want to place various forms of classified ads in any media at the click of a mouse from their own IT system," says Diem. To date, however, this has not been so easy because both customers and intermediaries (including Publicitas) and not least the publishers or online providers each use individual tools and standards. And because the numerous providers can each be visited individually and cannot be booked from a central classifieds website.
The new company now wants to put an end to this by "merely" providing the classifieds market with a powerful server and specially developed software, but by setting a uniform standard. Classified ad providers who join Class will be technically integrated into the Class network in such a way that the interfaces and the different IT systems and formats no longer represent an obstacle. In the best-case scenario, for example, a newspaper that receives an advertisement via Class will no longer have any problems - provided that it also adapts its internal processes.
Regardless of whether the advertiser wants to place their ad via the website of an affiliated publisher or online marketer or via mypublicitas.ch - they always encounter a similar input screen. But that's not all: the tool can be used to manage the advertiser's portfolio, archive placed advertisements, save logos and other elements, calculate offers (including any discount entitlements) and also place booking orders with any provider from here.
However, the online providers and print publishers affiliated with Class can highlight their own titles in the input mask and only offer third-party titles and providers for booking in a second step. However, the advertiser is free to place their ad in one or more print or online media. A combination of print and online is also possible.
Class remains in the background
Another important difference to Swissclick: Class will not appear to advertisers or category users. The company remains completely in the background. Advertisers will also never receive the invoice from Class, but always from the provider or intermediary through which they gained access to the Class network.
The category user will also not come across the name Class anywhere. If they browse through the Basler Zeitung, for example, they will only find those advertisements that were explicitly placed there. This is also the case on baz.ch. There, however, users also have the option of accessing the Class network via a link and expanding their search. Ideally, as mentioned, they will then come across all classified ads.
Incidentally, Class does not set any price targets either. Advertising rates are and will remain a matter for the individual providers. It remains to be seen whether, thanks to the shared platform, they will also be able to put together parallel or completely new online or cross-media discount packages in addition to the existing print combos and pools. "However, Class is in a position to map the various agreements in the system," says Diem.
In future, for example, it would be possible for the Berner Zeitung to enter into an online print combination with Jobs.ch. Or for publishers and online providers to agree on a pool based on a modular system.
But that is still a long way off. The only plan is that all providers who join the Class marketplace will be integrated into an overall package, as a marketing measure so to speak, so that advertisers can book the maximum reach of all providers united in Class at a discount.
This is how Class worksIn addition to the P, which contributes 65% of Class's share capital totaling CHF 2.5 million, some minority shareholders will also have a seat on the Board of Directors. Class's total financing requirements amount to CHF 13 million. This is to be covered by additional shareholder loans. Shares in Class can be subscribed until June 30, 2005.
The following areas contribute to the class turnover: Firstly, publishers or online companies pay an annual participation fee of between CHF 10,000 and 50,000, with the amount depending on the volume of classified ads placed. Secondly, Class charges a service fee of 2 percent of the advertisement price for processed print ads. And thirdly, Class charges an operating commission for online ads. This amounts to 10 percent of the turnover plus a unit fee per advertisement and publication day (50 centimes per job advertisement, 10 centimes per real estate advertisement and 2 centimes per vehicle advertisement).
Making a profit is not the primary goal of Class. However, the capital provided by investors should earn an appropriate rate of interest. Any further profits are used to constantly adapt the Class software to changing (technical) conditions and, if necessary, to reduce the fees. (mk)
Project team and steering committeeThe actual project team is headed by Andreas Göldi from PubliGroupe (PubliConnect), with Kurt Blum from NZZ, Martin Diem from Espace Media, Andreas Gran from Baslerstab, Bruno Hauser from Gassmann, Lukas Joos from Südostschweiz, Sam Müller from AZ Medien and Kurt Obrist from PrintOnline also involved.
The Steering Committee is chaired by Polo Stäheli, Board Delegate of Espace Media, with Marco de Stoppani from NZZ, Ueli Eckstein from AZ Medien, Beat Meyer from Basler Mediengruppe, Hanspeter Lebrument from Südostschweiz and Hans-Peter Rohner and Otto Meier from P also represented. (mk)
Class simplifies booking, but leaves the media their identity.
Markus Knöpfli

Cinema The advertising marketer Cinecom Austria grew by a total of 6.9 percent in 2004.cinema The advertising marketer Cinecom Austria grew by a total of 6.9 percent in 2004. Following the introduction of digital cinema advertising last year, the number of customers and campaigns increased by more than 50 percent, according to a press release. In Switzerland, digital projection in cinemas will start on June 30, 2005. According to Matthias Luchsinger, Managing Director of Cinecom Switzerland, the trend since the opening of bookings at the beginning of May has been in the same direction as in Austria.

Convergence "Are you despairing of the musical monotony of the Swiss radio landscape?" asks the commuter newspaper 20 Minuten and wants to remedy the situation on its website, which broadcasts a 24-hour music program over the Internet under the name IP-Radio. During the day, "urban sounds trickle out of cyberspace", writes 20 Minuten, while the evenings are dedicated to specific music styles. The streaming partner is Sunrise.

Awards At the International Advertising Festival in Cannes, Ken Kutaragi is honored as "Advertiser of the Year".Kutaragi is CEO of Sony Computer Entertainment and is considered the "father of Playstation", for whose advertising he receives the award. Since the launch of the Playstation One in 1994, Sony games consoles have won 26 Lions, including three Grands Prix.

In terms of online Internet use, the people of Ticino continue to bring up the rear, but they are catching up relatively strongly.Internet use in Switzerland increased again in 2004. 54 percent of Swiss people used the Internet from home at least once every three months, which is 18 percent more than in 2001. At 40 percent, use at work or at school is lower and has increased by just 6 percent since 2001. A breakdown by gender shows that in 2004
70 percent of men and 55 percent of women use the Internet. Among men, the under-24 age group stands out in particular: 92% of them use the Internet. Women aged 50 and over are clearly the least likely to use the Internet, with a share of just 24%.
This data comes from the SRG research service, which uses 42,000 computer-assisted telephone interviews per year to investigate the media use of the Swiss population.
Looking at the individual language regions, the following picture emerges from the survey: with an Internet usage rate of 66% - 4% more than in the previous year - German-speaking Switzerland once again took the lead in 2004. The Internet usage rate at work rose by 3% to 42%, and that at home increased by 5% to
56 percent.
In 2004, a total of 56 percent of the population aged 15 and over in Suisse romande used the Internet, just one percent more than in 2003. 34 percent used the Internet at work and 46 percent at home. In Ticino, less than half of the population used the Internet last year, with the proportion of users being
42%, but it still grew by 4% compared to the previous year.
34 percent of Ticino residents accessed the Internet from home and 26 percent at work.
Based on the data from the MMXI panel, Google.ch was the leading domain in the Swiss internet market as a whole. On average, 1524,000 unique visitors (UV) visited the search engine each month. It displaced Bluewin.ch, which had 1306,000 UV and had always been in first place in the last three years, into second place. The bronze medal goes to Microsoft.com with 1060000 UV. With the exception of SBB.ch, the following places are occupied exclusively by search engines and Internet portals. The internet domain of the Swiss Federal Railways achieved 529000 UV per month in 2004, thanks to individual timetable information.
Among the media sites in German-speaking Switzerland, Blick.ch took the lead in 2004 with 203,000 UV per month. In second place with 175,000 average UV per month is the news service of Swiss television DRS. It is followed in third place by NZZ.ch (16,000 UV).
In French-speaking Switzerland, the internet domain of Télévision Suisse Romande (TSR.ch) was by far the most used media domain (63,000 UV per month). Lematin.ch ranked second with 39,000 UV. RSR.ch, the internet domain of Radio Suisse Romande, is in third place with 32,000 UV.
In Svizzera italiana, the private media domain Ticinoline.ch took the gold medal, recording 12,600 UV per month.
Markus Knöpfli

Regional TV The Ticino private broadcaster TeleTicino closed the 2004 financial year with a loss of 108,000 francs (previous year: minus 105,000 francs), but unlike in 2003, sales in the commercial sector increased significantly (by 8.5 percent). The loss is solely due to the cuts in the fee shares by the Federal Office of Communications. In 2004, TeleTicino received only three quarters of the legally possible fee splitting.