Regular "Café Bâle" viewers become
will soon no longer recognize the sitcom. Because as the Basler
newspaper reported, the company Allcomm, which operates the program under
produced under the direction of former "10vor10" boss Klaus Vieli, a
rejuvenation of the sitcom. The expiring contracts will therefore be
of actresses Charlotte Heinimann and Dominique Lendi at the end of the year
not renewed. In response to this decision, Roland
Herrmann, the third of four actors, announced his retirement.
The author and "Café Bâle" co-founder Roger Thiriet is leaving the
The same applies to the program after ten years. "We have to have fresh ideas",
Vieli explained to the BaZ. Roger Thiriet and the actors
had done an excellent job, but the younger generation needed
viewers new identification figures. In contrast to the three
actors leaving the company - according to Charlotte Heinimann, the only
Rinalda Caduff will continue to be seen in the "Café Bâle" - showed herself
Thiriet was neither surprised nor disappointed by the separation. The Allcomm
produces the sitcom on behalf of Basler Zeitung Medien. The
The number of viewers per episode is 200,000 to 300,000, the audience is
63 years old on average.

The guesswork surrounding
Ringier's planned line extension "Cash daily" goes into the next phase
Round. While the balance sheet was published in September by a daily evening newspaper
reported with 16 tabloid pages, Marco Castellaneta
last week to the
The Fribourg daily La Liberté has brought a new scenario into play. The
Abendzeitung could be a
will play a lesser role, according to the Ringier Head of Communications. One thinks
to a multi-channel platform with Internet and TV, which is broadcast once a week.
could be supplemented by a printed newspaper. However, in
the matter has not yet been decided. Castellaneta also emphasized this at
Request from the
Advertising Week. He did not want to confirm either version, as the product is still in the project phase.

The globally active advertising agency Wieden
& Kennedy has won the pitch for a global Coca-Cola campaign.
won. As reported in an article by Advertising Age
Wieden & Kennedy beat Berlin Cameron in the final round of the one-year selection process.
through. In recent years, Coca-Cola has always relied on
country-specific campaigns. The new idea now includes a global
concept, which is in the vein of McDonald's "I'm loving
it" and only make minimal cultural changes if necessary.
should be experienced. The fee for the winner Wieden & Kennedy is to be
According to speculation, the amount involved is in the multi-digit millions
act. 

Next Monday, the
French-speaking Swiss enjoy Le Matin Bleu for the first time. The
free newspaper starts with around 100,000 copies, which, according to a
media release in 44 cities and towns from Geneva to Aigle via
Fribourg and Yverdon-les-Bains. The publishing house
Edipresse will publish the first edition from six o'clock in the morning in around 400 boxes.
and distribute them at train stations. As the SDA reports
Edipresse Director General Tibère Adler at the media conference on
Thursday is extremely confident: "I am one hundred percent convinced,
that, thanks to the new free newspaper, the Le Matin Group as a whole
will grow." The 20-strong editorial team will produce a daily newspaper
that are primarily aimed at the "young, urban and active
population" - similar to the planned competitor product 20
minutes from Tamedia, the launch of which was announced on Monday.
But despite this announcement, Edipresse is not planning any
change in strategy, because according to overall project manager Théo Bouchat, the
Publisher with various advertising combinations a "terrifying
Weapon" in your hands.

The travel offer of the teletext of SF1 is
also available on TeleZüri's ZüriText from January 2006. The vessel
includes last-minute offers on pages 400 to 439, the
Travel catalog on page 444 and the tourism offers in section 520
to 560. together with the online travel marketplace Planet Holiday, which
is contacted 1.5 million times a month, the offers are
the largest Swiss comparison and sales platform for travel.
Planet Holiday is a product of Swiss TXT, which has developed it as a
cross-media travel platform via the channels teletext, Internet and
Mobile operates. With portal partnerships, including search.ch
and romandie.com, has massively expanded its market presence since 1997.
be

The Car4you vehicle exchange is now expanding its existing cooperation with
the websites autobild.ch and 20minuten.ch. Vehicle seekers can now find
This new collaboration means that the offers recorded on Car4you in
via
twenty Internet portals, including blick.ch, tagesanzeiger.ch, search.ch,
acs.ch and bluewin.ch. The online vehicle market was founded in 1997
and now offers potential car buyers access to around 80,000
vehicle offers.

The online marketer Adlink and the
Internet comparison service Comparis.ch have
marketing partnership. The advertising-relevant target group
on Comparis.ch consists predominantly of informed consumers who
make their purchasing decisions based on their comparisons on the Internet,
writes Adlink. The platform recorded in the MMXI measurement from
September 245,000 users and over 6.3 million page views.

From mid-2006, Radio Sunshine and
the media consulting firm Ruoss AG conducted an extensive field test with
High Definition (HD) Radio. This standard makes it possible, via FM
to transmit digital data together with the analog signal. So that
not only the analog program can also be distributed in digital form
but additional programs and data services can also be integrated.
switch on. In the field test, this will be Sunshine itself,
on the other hand, another program (possible examples are Swiss
Music Radio or Eviva) and an information service with a loop
of spoken contributions.
While HD technology is still practically unknown in Europe, the
in the USA: With 500 stations, HB-Radio is now ready for the market.
According to Markus Ruoss, owner of Ruoss AG and majority shareholder of Radio
Sunshine, already in operation, 3500 more have signed up.
committed. From next year, the receivers will be available on the
mass market. In Switzerland, however, they are not yet
available.
In August, the Federal Office of Communications granted Sunshine and Ruoss AG
has been granted a license for a two-year trial. It will be tested
among other things, how HD radio affects the reception of stations on
neighboring frequencies and what the costs for a conversion would be.
would be incurred. Markus Ruoss also sees the financial outlay
one of the main advantages of HD radio over the more widely publicized
Digital Audio Broadcast (DAB): Because the signal is broadcast via FM
a large part of the previous investments in the transmitter network can be
while a completely new network will be built for DAB.
must. Ruoss does not see HD radio as a replacement for the
DAB technology, which is not yet widely accepted, but as a cost-effective
Alternative for stations with a smaller budget, especially for regional
and local organizers. The radio specialist is convinced that in
There will be no standardized platforms like FM today in the future anyway
but digital programs via a variety of technologies
be broadcast. Unfortunately, however, in Switzerland obvious
Options such as HD radio are often not even examined, Ruoss regrets.
That is why he is now taking the initiative himself.
It's not cheap: for the two-year, two-stage trial
400,000 francs are budgeted for this. 100,000 francs are contributed by Sunshine and
Ruoss AG itself, sponsors are being sought for the rest. One thing is agreed
Ruoss is already working with a number of equipment suppliers such as the US Frimen Broadcast
Electronics and iBiquity Digital Corporation and the Italian
RVR company. He has also received verbal commitments from larger
organizers who want to participate, Ruoss told Werbewoche.
However, nothing is ready to be decided yet. The Association of Swiss
Privatradios is contributing CHF 10,000. A special offer
Ruoss tells the radio stations: "If you have at least 50,000 francs cash
will be switched on as a second program."

Stefano Monachesi

From November, Radio Argovia will transform the
Restaurant Einstein regularly turns into a broadcasting studio. From November 2
the radio station organizes events in the restaurant directly below the radio studio in the
new AZ-Medienhaus is at home, once a month
(every Wednesday) Unplugged concerts with Aargau artists and bands
and broadcasts it live on the airwaves. The morning show with Michel
Erismann broadcasts from the restaurant at the beginning of November. At "Breakfast at
Einstein's", listeners can enjoy a live breakfast with Victor Giaccobo, Mike
Müller or Ursus and Nadeschkin will be there.

The Government Council of the Canton of Berne
the cable network operator Cablecom to return France 3 to analog
basic offer for the city of Berne. Cablecom has the
French TV channel moved to pay TV in December 2004. To the
reception are now, according to a government announcement, a digital decoder
and a subscription (CHF 25 per month) are required. Cablecom enjoys
a de facto monopoly position in the cable television sector, i.e.
it. For this reason, the Government Council is of the opinion that its analogous
basic offer in addition to the Swiss channels also includes the national channels from
the neighboring countries of Germany, Austria, France and Italy
as long as digital television is not yet standard.
had become.

On Thursday, Federal Councillor Pascal Couchepin in
Bern Viviane Reding, EU Commissioner for Information Society and Telecommunications
Communication, received. As the Federal Department of Home Affairs
announced in a press release, the meeting took place with a view to
the Media Agreement between the European Union and the European Commission, which comes into force on January 1, 2006.
Switzerland and the European Union. The agreement is part of the
Bilateral Agreements II and regulates the participation of the Confederation in the
EU programs in the audiovisual sector. The focus is on
the promotion of the development and distribution of audiovisual
works and the promotion of further training, which is of great importance to the Swiss
film industry should bring concrete benefits. As can be seen from the
during her visit, Viviane Reding expressed her
Satisfaction with the federal government's participation in the European program.
Switzerland has signed the media agreement, in which it contributed
euro was ratified on October 17, 2005, the EU must
the approval procedure by the end of November at the latest.
conclude.

With immediate effect, Florian Walz moves within
of Affichage Holding from E-Advertising AG in Winterthur into the
Corporate Development department of the Group Executive Board. After his
many years of working for well-known media agencies, Florian
Walz for the last two years as a media consultant and deputy
Managing Director at E-Advertising. In his new role as Chief
Researcher Innovation and Technology, Walz will dedicate himself to the
technological developments in the entire out-of-home market and will
from January 1, 2006, the project management for the basic research of
Adopt Swiss Poster Research.