Ruf Lanz strengthens creation and consulting

Art Director Marcel Schläfle has moved from Euro RSCG to Ruf Lanz.

Marcel Schläfle joins Euro RSCG as new art director of reputation
Lanz joined. In addition, the consulting team of the creative agency
strengthened. Nicole Heri moves in from Fisch Meier Direct, Chantal Baur is now a permanent employee and also Viktoria
Lang, who recently completed her business administration degree,
starts at Ruf Lanz.

Anzeiger Laupen is changing

The Laupen Anzeiger is now published in tabloid format.

The Anzeiger Laupen is now published in
Tabloid format. From November 3, all households in the
district of Laupen and its neighboring municipalities the newly designed
Newspaper as partner title in the combined advertisement Anzeiger Region Bern plus. Until
The existing tariffs will be retained at the end of the year, from January 1, 2006
integrated color tariffs in the millimeter price and favorable
fixed formats are introduced.

Application deadline for SBB boxes in French-speaking Switzerland has expired

The battle between the free newspapers Le Matin Bleu and 20 minutes could come down to distribution on public transport.

The university's media specialist
Bern, Roger Blum, is of the opinion that the battle of the free newspapers Le
Matin Bleu and 20 minutes will be based on the respective
The availability of the two newspapers. Compared to the Aargauer
newspaper, Blum said that the decisive factor was who was in stations,
buses and streetcars. After that, the
advertising. Until October 31, offers could be submitted to SBB for
newspaper boxes in the stations on Lake Geneva. In the
Interview with the AZ
SBB spokesman Jean Louis Scherz said that negotiations were now beginning with the
Interested parties. It is quite possible that a publishing house could find better
conditions than the other. Equally conceivable, however, is the
variant, in which from March - when 20 minutes starts - both leaves
next to each other. Until then, however, Le Matin Bleu is in control for the time being,
with 400 newspaper boxes close to public transport, the
Market.

Two Swiss jurors at the D&AD Awards

The British creative competition has expanded its jury.

The British creative competition D&AD
Awards will open the call for entries for 2006 on November 8. With a few
Changes to the mode: The categories have been reorganized, and English
and entries in other languages are no longer distinguished. The
The jury panel has been expanded and now includes 309 members from 28
Countries. Switzerland is represented by two participants: Florian Beck, Art
Director of Publicis, and Cornel Windlin, co-founder of the Zurich-based
Lineto, a type design firm.

The trade and specialty press meets at Lake Side

On November 16, Publimag is hosting the Trade and Specialized Press Day at Zürichhorn.

On November 16, the Lake Side Casino
Zürichhorn, the day of the trade and specialty press. The
practice-oriented event provides the audience with impulses and shows
Success strategies and measures to strengthen the competitive position
of the trade and specialty press. The focus will be on
various topics in the publishing industry: from successful journalism
to the changes in the trade press brought about by the Internet to
successfully occupied market niches. Among others, Franz
Jaeger on various opportunities and risks for SMEs in the
Communication industry in the current political and economic
environment. The Swiss Press Association is also awarding the
five Q-Awards for outstanding performance in the area of specialist and
Special press. Registration and further information can be found
at
can be found. The latest issue of
Infomag, Publimag's customer magazine, which is now available for download.
is available.

Zurich agency FastBreak focuses on cost-conscious clients

Starting immediately, thanks to a partnership between FastBreak, RailCity, and the Zurich Sports Office, sampling campaigns at Swiss train stations and Zurich sports facilities can be booked as package deals.

The Zurich-based promotion agency FastBreak
is looking for cost-conscious customers. From now on, thanks to a cooperation
between FastBreak, RailCity and the Zurich Sports Office
Sampling campaigns in Swiss train stations and in Zurich sports facilities as a
Packages can be booked. The agency takes over a fixed number
Promotional spaces on predefined dates. For the space providers
the high marketing costs are thus eliminated. Through this cooperation
sampling actions can be offered at a contact price of Fr. -.25
which is up to 30 percent less expensive than conventional
Offered. As a general contractor, FastBreak takes over the
overall responsibility for the action and ensures the commitment of all
involved persons and materials. Permit fees,
Personnel costs and the costs of designing the brand presence at the
Promotional location are included in the price. With a single call
the customer organizes its national sampling.

Radio Basel 1 stands up for children

From October 31 to November 11, Radio Basel the "Child of the day" campaign on Radio Basel 1, a collaboration between the with World Vision.

Running from October 31 to November 11
the "Child of the day" campaign on Radio Basel 1, a collaboration
of the station with World Vision. The organization supports the following worldwide
Children living in extreme poverty. During the campaign, the
regional radio station broadcasts the story of a child every day and hopes to find godparents.
for these children living in developing countries.

Multicolor Print AG: Leading the way with state-of-the-art printing technology

Multicolor Print AG in Baar is acquiring the world's most advanced offset press for 75x105-cm sheet-fed printing.

Multicolor Print AG in Baar acquires the
world's most modern offset press in 75x105cm sheet format. The
Speedmaster CP 2000 XL 105-5+LX2 - a unique
High-tech five-color with coating system and extended
IR drying station - will be installed as early as mid-February 2006 at the
Sihlbruggstrasse 105a in Baar.
Multicolor Print AG provides
Headlines. This time, the spotlight is on a major investment in
form of a Speedmaster CP 2000 XL 105-5+LX2. Behind this rather
dry name stands the world's most modern offset press in the
Print sheet size 75x105cm. The new XL 105 - a unique
High-tech five-color with coating system and extended
IR drying station - will be installed as early as mid-February 2006 at the
Sihlbruggstrasse 105a in Baar. The LX 105 will be the
existing, impressive production line (a Speedmaster SM 102
ten-color, an SM 102 six-color and an SM 52 five-color) makes sense
reinforce and complement - all state-of-the-art offset technology from Heidelberg,
the world's largest printing press factory. "With this innovative
LZ Medien intends to invest heavily in its "print" pillar.
strengthen and address current and future market needs",
explains Erwin Bachmann, Delegate of the Board of Directors.

The expert describes the Speedmaster LX 105 as a completely new
Machine category for highly industrialized commercial printing
(leaflets, brochures), labels and even packaging. One
Machine designed from feeder to delivery for this purpose, still
print better, even faster and even more productively. Even faster
In the future, this will mean 18,000 printed sheets per hour and therefore
shorter appointments, of course. "Already alone their
award-winning design will make every printer's heart beat faster.
But no less impressive is also their weight of over 55
tons, with a length of around 15 meters," explains Werner Amrhein,
Production Manager at Multicolor Print AG.

Varnish as a creative specialty
As a dynamic, future-oriented printing company for all
Multicolor Print AG sets the bar in the field of modern communication.
has always been higher, especially when it comes to qualitative demands.
"It's no coincidence that well-known company names adorn the reference list," emphasizes
Anton Schaller, Managing Director of Multicolor Print AG. Flexibility
and creativity form the backdrop for extraordinary
Achievements to be proud of. With the investment in state-of-the-art,
highly automated printing technology Multicolor Print AG creates itself with
the new XL 105 a strong basis for new possibilities and solutions.
And, at the same time, the opportunity to present its service catalog in the top
quality area to be expanded significantly. The variety of different
Paint applications for effective surface finishing with
refined effects, at the same time to the normal four- or
Five-color printing, varnish should be a creative specialty of many a customer.
open up new perspectives for unique solutions. By the way, besides
With the XL 105, even thicker cardboard can be processed with conventional papers in the future.
on the topic. So in just under four months, Multicolor Print AG will be launching its
customers with the Speedmaster LX 105 not only the most modern press
their class, but also to introduce a whole new
performance standard can present.

Multicolor Print AG is a subsidiary of LZ Medien Holding.
It employs more than 100 professionals and generated a profit of
sales of around 28 million Swiss francs last year.

Gutenberg Museum celebrates reopening

On November 3, the Gutenberg Museum in in Freiburg reopens its doors after a break of over two years.

The Gutenberg Museum opens on November 3
in Freiburg reopens its doors after a break of over two years.
Visitors can thus relive the 500-year history of printing.
to inspect. The opening ceremony will take place at the locations on
Liebfrauenplatz and includes various messages of greeting, which
Presentation of the new museum management and a presentation on the
Museum history. The only Swiss museum of graphic arts
industry has suffered since its first opening in 2000 due to
Mortgage debt of 2.3 million francs due to lack of money. In order to
Museum out of bankruptcy, the Swiss Museum Association decided to
Association for Visual Communication Viscom last June to purchase the
property. 

Future of the Viper media art festival is uncertain

The Viper International Festival of Film, Video, and New Media is short 120,000 francs.

The international festival Viper for
Film, video and new media are 120,000 francs short. As the SDA
reported, the Basel event will therefore be postponed from November to March.
2006 will be postponed. This decision can be seen as an indirect reaction
be interpreted as the decision of the Chirstoph Merian Foundation, which
announced a year ago that the festival would only run until 2005.
support. The Basel-based foundation gave the following reasons for its withdrawal
according to SDA, the festival, which was brought to Basel from Lucerne, does not reach
Broad impact. Based on the decision, the festival management had
already cut the budget by around 100,000 to 900,000. The
However, financing has not yet been secured and potential
Investors are holding back until they have more information about the future of the
festivals know. Meanwhile, the canton of Basel-Stadt is planning a
fusion model, according to which Viper, together with the Basler Forum für
new media plug.in should be carried further.  

Bkanal.ch has its own blog

The Swiss Broadband Magazine has undergone a minor redesign and now features its own blog.

The Swiss broadband magazine bkanal.ch
has undergone a minimal redesign and now appears with a new
its own weblog. According to a press release, Blog.bkanal.ch is intended to
be a platform for the publication of news and smaller stories and
facilitate the exchange with the audience. In addition, the
Broadband magazine operators will become better known more quickly through the blog,
as this is indexed more thoroughly by the search engines.
Bkanal.ch has been online since August 5, since then 15 contributions with
audiovisual content. The advertising-financed online magazine
is aimed at an audience between the ages of 18 and 38 and includes
current contributions from film, music, art and design as well as leisure and
Sport. Since its launch, the website has had more than 15,000 visitors
clicked and around 600 people subscribed to the newsletter.

SF DRS is delighted to receive two awards

At the Media Days in Munich, Swiss Television received an Eyes & Ears Award, and Barbara Lüthi received a CNN Journalist Award.

At the Media Days in Munich, the
Schweizer Fernsehen DRS received an Eyes & Ears Award.
The design team led by Creative Director Alex Hefter is in the
The award was presented in the category "Advertising bumper series bar", according to
in a press release. According to the jury, the award-winning
advertising bumpers in an innovative and slightly whimsical way, the domestic
the evening before for the series audience. The award is presented annually by
"Eyes & Ears of Europe", the European Association for Design,
Promotion and Marketing of Audiovisual Media. For the first time
the CNN Journalist Award was also presented in Munich. In total
five journalists received an award for their
outstanding German-language print, TV and radio articles. As
The only Swiss woman to win was "Rundschau" editor Barbara Lüthi with
the report "Toy factory in China".
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