Alphonse Garcia wants to serve as Chief Creative
Officer at TBWA Switzerland on the international success of the most creative
contribute to the world. He does not work in advertising. The
Advertising is his life. This is evident in his constant curiosity.
Alphonse Garcia does not distinguish between working hours and
Leisure time. And he wants to share this «passion for advertising» through his
See the works in a different setting. «Advertising is like a spectacle.”
In the theater. You address an audience, and the audience is supposed to
»feel that you're doing it with enthusiasm and want to give him pleasure."
However, it should also feel that it is respected. «That’s where
Many advertisers—to me, they often come across as too arrogant. They make a nice
Creation—they want an award for it, and the rest is none of their business
»," Garcia reflects.
For the creative professional, every aspect of life revolves around advertising
organized. Even when he's relaxing, he wants to immerse himself in culture at the same time
find inspiration in a wide variety of fields. Now Garcia has
has expanded its range to both banks, because for the past few days
In addition to serving as CEO of Rive Gauche on Lake Geneva, Alphonse Garcia also serves as
Chief Creative Officer at the agency on Lake Zurich for the entire group
TBWA Switzerland is responsible.
Alphonse Garcia co-founded Rive Gauche in Geneva three and a half years ago
founded as a spin-off of TBWA with Pierre Yves Brandt. The idea was to,
a second brand for the network in Switzerland with
to create a slightly different concept. In the midst of the recession of the
That's when the company got its start in the industry. As a result, its ambitious plans had to
needs to be corrected slightly. With «quite spectacular campaigns and
»a somewhat different creation" and, above all, through the use of
Strategy—which was even less well known back then in French-speaking Switzerland
– The small agency quickly made a name for itself.
Rive Gauche has already been named «Agency of the Year» in French-speaking Switzerland twice.
Garcia attributes this to a way of working that is «absolument différent»
compared to other agencies. He sees the difference in the strategic
An approach and a vision that are «more focused and closer to the customer»
. These include, for example, Médecins sans Frontières, Swiss Lotto, or
Media outlets such as SSR Radio espace deux, Le Temps, and L’Hebdo.

Rive Gauche employs eight people. Garcia worked there until he moved to
Zurich, serving as both CD and Managing Director. That worked out in
this small organization, because Rive Gauche, with Pierre Yves Brandt, is a
has a second CD. In addition, a CD in management could also give him more
provide a creative vision «with a deep understanding of the work of the
»Design." Garcia can now apply such ideas throughout Switzerland
take over after replacing Hans-Joachim Timm as CCO, who is taking on a new
was looking for a challenge.
TBWA in Küsnacht employs 50 people. Garcia will start on
He'll be here most of the time in January for the first phase. He served as deputy for the agency in Geneva, with
Sébastien Fabbi has been appointed as the new Managing Director. He previously served as Marketing Director at Citroën Suisse.

And his German? «No problem»—he understands enough to attend a meeting
to be able to follow along, and in this job, the true language is the language
in the creative department. In addition, TBWA has a fairly multicultural staff made up of people
who speak English, French, or Spanish. «You had to
»I've always been able to find it somewhere."
The idea of working with CCO Switzerland came about pretty spontaneously. «I’ll let
»I let challenges guide me and don't follow long-term plans." So
Garcia didn't think twice about whether he wanted to live in the French-speaking part of Switzerland
might miss. «I’ve liked Zurich for a long time. I like the energy
»Here, and I have a lot of friends in various agencies in Zurich."
Alphonse Garcia is a citizen of the world. He was born in Spain and grew up in the
At the age of seven months, he moved to Switzerland with his parents
...had come. «A second-generation immigrant» who had attended all the schools in Lausanne
all the way to art and design school. He had always wanted to become a graphic designer because
in his parents' house, someone like that worked on the same floor—and
It was in his studio that Alphonse spent much of his free time as a boy
spent.
After graduating from the École des Beaux-Arts, he completed internships at several agencies
added. «Right after I graduated, advertising was my world and my goal.»
In addition, he has also taken supplementary courses at the university in subjects
such as sociology and economics.
His career at the Swiss agencies also took him to a position as, for three years,
CD at Publicis Lausanne. When that office closed,
Co-founded Garcia Rive Gauche.

Garcia is also expected to act as a sort of «bridge-builder» at TBWA. That is
In fact, that's the essence of the advertising profession: building bridges between
Customers and brands, products and consumers, and now French-speaking Switzerland and
German-speaking Switzerland. Garcia hopes to find a more «Latin” atmosphere in Zurich
to be able to introduce »Esprit.".
His personal motivation for taking the job in Zurich was to be a
an established agency like TBWA to bring a fresh perspective and a new
help build their image. TBWA International is considered one of the top ten
one of the world's fastest-growing agency networks. The Gunn Report
The agency chain was named the world's most creative network of 2005
chosen. «My ambition is to, from here in Switzerland,
to make a contribution. We want to build a new TBWA out of Zurich
– »an agency with a certain standard."   

Andreas Panzeri

Partnership: Wirz + Fraefel has also met with Mixer and has expressed interest. WW: What could a partnership with Mixer offer?
Stefan Fraefel: We're filming
We often travel abroad and have therefore already seen quite a few service productions,
with whom we have developed friendly relationships over the years
are. Experience shows that good cooperation through such
Maintaining distance requires mutual trust and regular
personal contact.

WW: What's important?
Stefan Fraefel: How
For all jobs abroad, the key is local production expertise
Key factors: Proven top contacts in the scene, a wide selection
Great locations and an international cast are just as much a part of it
as important as gu-
to have camera operators and technicians on hand. If a
If production were to take place in Brazil, we would certainly, in addition to
You can also contact Mixer.

WW: Does that also offer price advantages?
Stefan Fraefel: Mixer
says that the prices for services in Brazil are significantly
more in depth. We'll definitely send you a quote the next time we have the opportunity
ask for, in order to be able to compare the offer with others. That
Now a production in South America for the
I don't really think it could be a major competitor, unless
The agencies want to meet with the Brasil production team before filming begins –
to discuss the details—on site, of course—…

Advertising Commission: If PubliPresse wants to receive bonuses from Tamedia, it will have to really go the extra mile for Tamedia publications. More than a year after Tamedia
Agreement with PubliPresse regarding the commission for intermediaries in connection with the
who has resigned from the *Tages-Anzeiger* and the *SonntagsZeitung* (SoZ), is
A new contract has now been signed. Otto Meier,
The CEO of PubliPresse emphasizes that the cooperation between
that the relationship between the two companies had never ended and that there was a «vital”
»There is interest in unity." Jürg Brauchli, Head of Printing and 
Logistics at Tamedia: «In the form of a quintessentially Swiss
Through compromise, we've found common ground again, even though
»There are still differences on some points."

For example, a compromise was necessary regarding the question of when Tamedias’
The termination is effective. One thing is clear: Tamedia terminated
ahead of schedule at the end of 2004, assuming the deal between
PubliGroupe and NZZ, and the resulting significant changes in the market situation in the
The greater Zurich area justifies this step. Accordingly, since
At the beginning of 2005, there was no contract in place. For its part, P went
assuming that the contract can be terminated only at the end of 2005 and therefore after
remains valid. Both companies backed up their position with
Legal opinion.

New Bonus Policy
The solution that has now been found is as follows: Tamedia
PubliPresse pays the same rate for both titles
Basic commissions and, in return, receives consistent
P's services, including del credere. Meier had at the beginning
This year, we are still considering cutting back on one or two services
make

The only difference between the old and new contracts concerns the
Bonus Policy: Both contracting parties confirm this. Thus, bonuses that
Tamedia pays PubliPresse—no longer based solely on revenue, but now
also depends on market share. In this context, «the market» was defined by the Tages-Anzeiger
as the total circulation of the major German-Swiss daily newspapers
defined in the industry typology under «Daily Press I,”,
listed as »sold.” For SoZ, the market accordingly includes
the «Sunday Press» category (German-speaking Switzerland). «We believe that,
that P is not entitled to bonuses if she merely uses the
Market trends have an impact. However, if they—even when prices are falling—
Sales—which are helping our titles make up ground—we want their
»To reward hard work," Brauchli explains this change.

A significant additional burden
At the time of the transition, Otto Meier said: «As for the variable portion
With regard to order picking (Bonus), the current contract remains in effect until
Mid-2005, and the provisions of the
»new contract, effective as of January 1, 2006."

One thing is clear: With the new agreement, which will also apply to all as of the beginning of 2006
If it is transferred to other Tamedia publications, P takes on a considerable
an additional burden. «Life certainly isn’t getting any easier for us,
»Because a director's cut is always our top priority," Meier confirms. He
But I'm happy to say yes to this «athletic challenge» because
Tamedias' products are leading titles in their respective markets.

Markus Knöpfli

Ringier and Jean Frey continue to not pay compensation to media agencies that book directly.
For nearly a year, Tamedia has been granting the
Media agencies that place their ads directly with Tamedia publications rather than through
Book through Publimedia to receive a «direct booking bonus.» This is also
will remain the same in 2006, despite criticism from PubliPresse. 14 agencies are
currently taking advantage of the offer (see p. 16); some even wish that
Other publishers—notably Ringier and Jean Frey—are following Tamedia's example
follow. But Jean-Frey CEO Filippo Leutenegger dismisses the idea: His publishing house will «in the
»We won't introduce a direct booking discount in 2006," he writes. Because since the
«Transparent» current prices and commissions for all market participants»
if that were the case, advertisers would also have access to all media channels
«equivalent.» Alexander also says "nyet."
Theobald, Head of Magazines at Ringier: «Ringier does not award any
Discounts for direct bookings, and currently has no plans to offer such discounts
»to introduce discounts." This is because Ringier works with P, which
is not currently up for discussion.
Markus Knöpfli

Odlo sportswear aims to represent an emotional sports experience. Publicis provides the
A public relations campaign for this. «There’s no such thing as bad weather, there’s
»It's just the wrong clothes!" goes a hiker's saying. Or
Does this wisdom perhaps come from cross-country skiers or joggers?
Apparently, she has his for the entire outdoor sports community
Validity. And in Switzerland, it is not only relatively high
not only a growing group, but also one that is well-informed and well-paid.
The Swiss sportswear company was able to take advantage of this situation
With its Norwegian roots, Odlo benefits. Since its Swiss
Market Entry – Following the Invention of Fully Synthetic Sports Underwear
In the early 1970s—the revenue of the company, founded in 1946,
The brand's reputation as a product innovator has grown steadily. And it has always done so with a—
up to double-digit growth rates.

The domestic market remains important
In 2004, the Group's revenue (together with the division
(Outerwear) surpassed the 100-million-franc mark for the first time. Although Odlo
Although it is sold in 22 countries, the Swiss domestic market has a major
"Significance," explains PR Director Claudia Merkel. On the one hand, there is the
Awareness rate of 43 percent compared to other markets
much higher; on the other hand, Odlo is a leader in the areas of functional underwear,
Nordic walking and cross-country skiing apparel, each accounting for over 40 percent
Market share of the clear market leader.
Since Odlo entered the market, communication has primarily focused on the
Consumer acceptance and awareness regarding
Since the introduction of the new cotton alternative, people have been switching to it
Logos 2003: Focus on Image Building. After all, several
Competitors have gained a foothold in the market, and Odlo is facing them primarily in the
He actively joined the sponsorship and events division. A look at the news site
on the Internet is enough to ensure direct, customer-retaining coverage
illustrate: from instructions on proper Nordic walking to
Collaborative marketing for healthy eating with Bio-Familia, ranging from
Cross-country skiing fun with SonntagsBlick and the top athlete, and
Fashion designer Björn Daehlie has a whole range of options available.
The reference to the first major international image campaign,
which led to Publicis being commissioned, is not missing. The large
a public relations campaign launched in Germany, France, and Switzerland
is launching just in time for the holiday shopping season, when sales are expected to reach
is entering the home stretch toward the year's peak. The creative team led by
The campaign created by Publicis Creative Director Philipp Skarbal includes, among other things,
In addition to POS promotions, advertisements, and posters, there will also be a TV commercial for the first time.
The film, produced by Markenfilm Schweiz and directed by the Icelandic
The black-and-white commercial directed by filmmaker Lalli Jonsson dramatizes
a sophisticated take on the wisdom mentioned at the beginning. You see a
A jogger who, undeterred by the cold, wet winter weather, set out on a
Run prepared. The perspective shifts the moment he starts to
begins, revealing the protagonist's subjective perspective:
The bleak atmosphere seems to have vanished; the jogger runs into
a perfect sense of well-being thanks to the harmonious scenery created by 
is reflected in classical music. The film ends with a fade-in
a handwritten line that also appears in the print and
Poster design that conveys the same message – Emotional
Temperature: 20 degrees Odlo – and the product note «With the
»functional sports underwear from Odlo." As a unifying element and
As a visual highlight, the brand logo appears in a striking and memorable way in place of
the degree symbol for temperature.   

Luca Aloisi

Books titled «Communication Can Be Learned,»,
writes Federal Councilor Moritz Leuenberger in the foreword to the recently published
the non-fiction book *Communication as a Profession*. And: «The teachings of the
»Communication never ends. I'm still right in the middle of it, too." Typical
Scenes from the daily work lives of 25 professionals, ranging from
The band consists of members aged 25 and 52. They have all chosen to
I decided to pursue a career in communications—and for my education and
Continuing education at the university. The case studies are actually taken from
the first five years of the Institute for Applied Media Studies
in Winterthur, where the book was published by Media Daten (at
(which also publishes *Werbewoche*) has published. 

Bern Model The management of the
Espace Media Groupe never tires of insisting that the Bern model, with
The *Bund* and the *Berner Zeitung* working under one roof is working out great. Nothing—
Nevertheless, there is a flurry of open letters, rallies, and parliamentary
Comments addressed to the local favorite, Espace, regarding the
planned layoffs of up to 15 additional positions at the
"Qualitätstitel Bund." These days, the Bund editorial team is also losing
In-house at Terrain. The editorial board, the Kleine Bund, and the
The domestic news desk is forced to leave the prestigious penthouse floor of the
building on Bubenbergplatz and take the elevator down to the third floor. The
The entire attic is to be rented out to non-residents. A move to the
Espace Publishing's offices in the Lorraine Quarter, where the
According to insiders, the editorial staff of the Berner Zeitung is at home, and furthermore,
It's already a done deal. (rw)

Media Marketing: Four trade journals were honored with the Q-Award for their market performance. But innovations were few and far between. It is not a beauty—
competition
intended as such, and not as a pat on the back among colleagues. The association
Schweizer Presse views its Q-Award competition primarily as
Measures to promote quality. «By participating in such an event before the
certain market performance metrics under the critical scrutiny of the industry community
When they are highlighted, standards are set and criteria become clear
»done," writes the association in its announcement of this year's
Winner.

The media group GastroNews received the top award for its
Overall Concept. From the former union newsletter «Union Helvetia,»
for more than ten years
Work is a versatile communications company for the
"It was created for the restaurant industry," the laudatory speech states. In addition to
the
completely revamped print media, including the weekly newspaper eXpresso, are
additional business areas such as address trading and call centers
had been developed, but the areas remained, despite a uniform
Distinguished by its transparent appearance.

The Media Trend Journal was honored with the Q-Award for Quality—
A sister publication of *Werbewoche*—highly acclaimed. In particular for
The MTJ provides long-term statistics with expert analysis
has become a leading authority in the Swiss communications industry,
the jury decided. It awarded the prize for best market presentation to the
Travelmanager monthly magazine. It has proven itself as a successful publication.
An extension of the well-established magazine *Travel Inside*. The
The overall editorial and publishing approach corresponds in terms of content and
Tone tailored to the target audience's needs. The food and beverage magazine Salz
& Peffer received the award for design. She stood out
great attention to detail in the textual and visual design
and place special emphasis on beautiful and sensual
Illustrations, they say.

The Innovation Award was not presented this year. The
The jury expressed disappointment that none of the applicants met the usual standards
and has left the tried and true behind. For the future, she hopes
creative cross-media solutions, successful ideas for
Additional business ventures, line extensions, and brand transfers—or even ideas,
How to Introduce Young Readers to Professional and Specialized Journals
can be.

Stefano Monachesi

"Quality in Mind" CD by Matthias Freuler of Wirz Werbung on the topic of overseas production. WW: What does Wirz Werbung think about collaborating with Mixer?
Matthias Freuler: Isabelle
Hahn from Mixer also stopped by and showed us a very interesting showreel
shown. Interest in Mixer or a director of Mixer is
In principle, yes, but there isn't a specific project at this time.

WW: Do the agency's clients find it appealing when they are shown a commercial from
is offered by a successful international company like Mixer?

Matthias Freuler: A
The client's main priority is that the commercial he has approved
is implemented in the best possible way. Anyone who does this is, for most customers,
more of a secondary concern: Main-
The thing is, production is affordable and the movie will turn out great. And this
Security can be a challenge for an internationally active production company that is part of the
Showcase examples of success at Cannes more effectively –
However, it comes at a price.

WW: Don't Swiss agencies have a moral obligation to honor domestic talent as well?
Matthias Freuler: Neither
Do we choose a Swiss product simply because it's Swiss, or
We choose a foreign production because we like to travel abroad
would turn. We simply look for individual solutions for
For each film, they select the best possible director. Often, that director is from Switzerland, but sometimes they’re from abroad as well.

WW: Is moving abroad more of a qualitative or financial issue?
Matthias Freuler: Both. But not always at the same time. Switzerland certainly has
a few very good directors and production companies. But if, like
Since Wirz Werbung produces more than 20 commercials a year, one would also expect
benefit talented individuals in Germany, England, the Netherlands, or elsewhere
sit. As for the financial side: It's not as if it's the case abroad
is always cheaper. After all, when the crew, the client, and the agency are all around half
If you have to fly around the world, the travel expenses are so high that it
isn't worth it. For every movie, we check which production we'll use the
get the best performance.

Interviews: Andreas Panzeri

Color Management I Heidelberg offers Prinect Color Solutions, a comprehensive solution for an end-to-end color workflow. Without anyone actually saying so
was discovered during a recent inspection conducted by Heidelberger Druckmaschinen AG
It became clear at the workshop on color management held in (Heidelberg),
that color matching on a printing press is the wrong way to
to achieve a good print result. «Lithography,» or
«Artistic» adjustments at the printing press produce a lot of
It results in waste and, above all, takes a lot of time. From the perspective of the
Printing company: the fact that, according to this subjective (and belated)
Although complaints about the procedure aren't exactly inevitable, they
but at least can be ruled out with greater certainty.

So far, when matching colors, a little more color is still added here and there
If this were done to make the subject appear «more powerful,» then
Print shops that take color management seriously avoid such manipulations
actually prohibited—a color-accurate, customized proof
provided that. All color corrections to the image/subject should, in fact,
after the "ready for print" approval has been granted (which, under standard lighting conditions,
(which should be approved) are omitted—and the printing company takes care of
ensure accurate color reproduction.

Measure, Analyze, Control
As a tool for its customers, Heidelberg has developed this for the purpose of
color-accurate reproduction under the umbrella of its Prinect-branded
Various workflow management systems for automated print production
Products and solutions grouped by application area. The
The Prinect Color Solutions division (see box on page 26) is involved in this
is responsible for an optimized color workflow and is also expected to
enable faster job changes. This is achieved by
Tools for products in this application area and
Solutions. These include precise color presets (via prepress
(Interface) along with new features in the machine control system
(Color Assistant) as well as color measurement devices (Axis Control or Image
Control) and new products for process control and adjustment.

In color measurement systems, the printed
Measured the print control strip and, based on that, adjusted the printing press
controlled. These measurement fields provide the printer with information about the color and
the increase in tonal value or dot size; the latter results from the
Print processing in conjunction with a number of other parameters such as
Ink and paper, and must be handled during the prepress stage at the
Plate manufacturing must be taken into account.

To meet higher quality requirements, Heidelberg has developed this type of
developed a unique color measurement system called Image Control. Image Control
(Image above) measures the entire printed sheet, rather than, as is done at the control station
Integrated Axis Control, control strip only. 160,000 measurement points
(for the 70 x 100 cm size) reveal even the slightest color variations.
During the measurement process, which lasts approximately 25 seconds, the following can also be
For example, the identical uses of a printing plate were also compared, and possible
Color differences are corrected.

As a special feature, Heidelberg has designed this for use in this measurement and
Regelstation has developed so-called "Minispots" and, more recently, also
released, which can be analyzed using Image Control. The
The advantage of these elements, which can be placed freely on the sheet, is that the
The print quality achieved in the process can be clearly illustrated.
In addition, there is the option to, in the event of changes to the
Production process in conjunction with Image Control for the complex
To skip printing a test form and make adjustments to the existing
Performing calibrations and creating ICC profiles using the Mini-Spots. As
When replacing a test form used for profiling a printing press, the
However, the mini-spots are not being viewed.

Delta-E (DE) values can also be displayed on the Image Control console
that are nothing more than the deviation of the print result from the
specify the desired printing standard (the deviations as
DE values are used as quality criteria, for example, in the relevant
(as specified in ISO standards). The DE values and all other relevant
Information can be presented on an A4 sheet as «Quality Reports»
compiled and printed on the built-in printer, and
They thus serve as proof of quality or a certificate. If
Pulled a sufficient number of sheets from the printer and performed regular sheet measurements
If this is done, then these documents are likely to be found primarily in
Complaints or disputes regarding print quality are handled very well as
Evidence is admissible.

Who can afford that …?
At first glance, a color management workflow like the one from
Heidelberg isn't cheap for a printing company. Up to ten
A percentage of the cost of a printing press can be covered by the investment
in Prinect Color Solutions' products and services.
«Cost savings when switching jobs, thanks to less waste and
Printing plates, as well as working hours, and an overall very significant
Shorter setup times make it possible to recoup the investment in a significantly
»less than a year," explains Axel Zöller, Product Management
Prinect. This was revealed by a representative survey
result in about 50 customers. Whether this and the qualitative arguments in
ultimately be sufficient to address the practice that is still very common
However, eliminating proofs from the printing plants is another matter
History.
 

Jürgen Franck

The Ringier Group at its TV magazine Tele two and a half
jobs. This was reported by the industry portal Persoenlich.com, citing a message on Ringier's intranet. Prisca Wolfensberger from the
At the request of Werbewoche, Ringier's media office confirmed that it
These are two full-time positions in the film department as well as
half a proofreading position. Reason for the
The elimination of jobs is the outsourcing of program section production for the
magazines Tele, TV2 and TV4 as well as for Blick and Sonntagsblick: From
January 1, Ringier will obtain its content from the Polish company Media-Press.

Brazil Isabelle Hahn, International
Management Representative of the Brazilian film production company Mixer, has been based in Switzerland.
Looking for contacts with potential customers.WW: You did a promotional tour for mixers in Switzerland. How were you received?
Isabelle Hahn: I had
a very good impression of the Swiss creative market. I
was fortunate enough to have intelligent, humane and visionary
to meet people for whom it is important to set the tone
and think big.

WW: Who is Mixer and what is the significance of this organization in Brazil?
Isabelle Hahn: Mixer
has been in existence since 2003.
seven top specialists in the individual audiovisual genres,
TV content, cinema and digital animation have joined forces to
to exchange experiences, ideas, creative power and technology together
and cost-optimized. Over the past two years
Mixer with 5000 square meters of production space, a team of 270
media professionals, 25 editing suites and post-production studios,
HDTV cameras, a headquarters in São Paulo and a branch office in
Rio de Janeiro has grown into a media powerhouse and is now the
largest independent production company in Latin America.

WW: Mixer now wants to conquer the European market. How should we imagine this expansion?
Isabelle Hahn: We
see ourselves as global players and are focused on the needs of the
international media market with our creative and man power
aligned. In advertising, with 47 lions we are the
fourth most awarded production company in the world, our President Joao
Daniel Thikomiroff is on the international ranking with 41 lions
even in second place. Our goal is to bring Brazil into the
in the minds of Europeans as a media location. Most
still think of the well-known "Brazil and the
Clichés such as football, samba, beaches and beautiful women. But Brazil
has much more to offer. With outstanding logistics,
State-of-the-art equipment, internationally experienced creatives unite
We have all the advantages to produce for Europe in the future.

WW: What are the advantages in detail?
Isabelle Hahn: In
Brazil has all the locations you could wish for.
Urban skylines and "matrix" scenarios that are otherwise only seen in America.
for a multiple of the price, just like the entire
range of European regions with their individual
scenic beauty and historical architecture. What's more,
that we are working with a unique multi-ethnic pool of performers
any population group in Brazil. While in
Europe is winter, we have sun and summer, and we
have a time difference of only three hours.

WW: Will you be running your own office in Europe?
Isabelle Hahn: No,
We will work from our headquarters in São Paulo or our branch office in
operate in Rio de Janeiro. Of course we treat the
individual projects with the partners personally and travel for
Meetings and presentations to Europe.

WW: How are you planning to proceed?
Isabelle Hahn: The
seed has been planted, now I hope that future projects
Brazil is positively positioned in the minds of decision-makers.
I think the beginning is the hardest part, once we have the first project
successfully realized, the advantages of the
Brazil as a media location and a cooperation with Mixer International
more and more. The further procedure results from
future projects for Switzerland.

Interview: Andreas Panzeri