Markus Gut, the creative director of Publicis,
will represent Switzerland at the New York Festival. He will be a juror in
in the film category. The judging will take place online on 22.
November. For almost 50 years, the NY Festivals have characterized the
best advertisements, films and posters worldwide. Every year the
festivals have seen an increase in the number of entries.

SV Switzerland takes over the
Operational management of SF DRS staff and event catering in
Zurich. The mandate is linked to a five-year rental agreement.
The catering company will provide catering for SF DRS at its own risk.
operate. The 34 employees of the previous restaurant operator
receive a transfer offer from SV Switzerland. In the summer, SF DRS had
In 2005, the management of Leutschenbach in Zurich in the course of
Conversion work put out to tender again.

The over 45s are seriously bothered
on the youth craze in the media and advertising. This was revealed by a study by the German
Reader's Digest survey of 27,500 readers. Of the
respondents over the age of 45, 80 % agree or largely agree,
that society is characterized by an exaggerated striving for
youthfulness. 55 % of the "45 plus" agree with the statement
I fully agree that there is a one-sided obsession with youth in the media.
34 % consider this statement to be true in the majority of cases.
When it comes to advertising, even 64 % are of the opinion that it is too much
focus on young people. 27 % agree with this opinion in
87 % would prefer companies that employ older people in the workforce.
Take advertising seriously. Companies that strive for better products and
services for older people, 86 % of those surveyed would
supported. The authors of the studies state that in Germany
the over 45s 61 % of the purchasing power freely available for consumption
of over 12 billion euros per month.

In the revised Radio and TV Act (RTVA)
no maximum number of licenses per organizer should be stipulated.
become. This is the proposal of the Council of States Committee for Transport and
Telecommunications, which is in the process of being settled on this point.
continues to oppose the National Council. In doing so, it is above all
large publishing houses and their desire for a comprehensive
cross-media offering. Tamedia, for example, named
presentation of its half-year figures for 2005 as the "greatest danger" in the
electronic media that the National Council will limit the concessions to two each.
radio and television broadcasters. The passage was approved by the Council of States
already deleted in the first reading, but the National Council has
has been inserted.
The tug-of-war also continues with the supervision of radio and
Television. According to its communication, the Commission finds that the
Competencies of the Independent Complaints Authority (UBI) regarding advertising
and sponsorship are not to be expanded. This takes it one step further
step behind the first proposal of the Council of States: This
wanted to grant the UBI such powers, but only to the extent that
"Aspects of free will formation are affected". After the
National Council rejected this amendment in the second reading and referred to its
uniform supervisory authority for editorial and commercial
content, the Commission is now apparently also taking a stubborn stance.
It is also intransigent when it comes to fee splitting: the fixed
share of 4 % each for private radio and TV broadcasters represents the
Commission continues to welcome a flexible solution with 3 to 5 %.
It is generous when it comes to financing the SRG foreign service.
While the National Council has set the Confederation's share of the costs precisely at
half, the Commission wants to give him "at least" the
half.
By contrast, the National Council's proposal that the
Advertising ban for wine and beer only for private radio stations and
regional television is abolished, but in addition to SRG, all
national and regional language TV stations, including
of foreign windows remains prohibited. The establishment of a
independent foundation as the sponsor of audience research, the
Commission - according to the communication, with some modifications that
were not explained in detail.
Overall, of the 18 disagreements, the preliminary consultation committee
between the National Council and the Council of States. However, their
decisions are not binding; they will be submitted to the Supervisory Board in the next session.
Council of States, which can also override this.
Stefano Monachesi

Dietrich Berg becomes the new publishing director of
Blick Group. As of November 15, he will take over from newspaper boss
Bernhard Weissberg, who had managed the publishing house on an interim basis. Berg
was previously head of publishing at the Tages-Anzeiger in Zurich, among other positions.
At the same time, the Blick publishing house is being reorganized. Through the reduction of
positions in production and office work, additional positions can be
be created on the sales front, according to Ringier. In total
Nine employees are affected by the reorganization, which will create
an additional 180 job percent. The advertising department is now divided into three
groups are broken down, a new department is creatively
respond to individual customer requests. All customer service departments
are now the responsibility of Daniel Schönmann. Advertising Manager remains as before
Mario Cecchin. Karin Rüeger-Graf continues to bear responsibility for
communication and the reader market. The entire classified advertising market is becoming
Blick Online has been outsourced and is now under the overall management of Bernhard
Wüthrich stand.
The reorganization is accompanied by a price reduction. Blick lowers
its gross ad price by 10 percent. However, the
Advisory Commission/JUP reduced from 15 to 5 percent. Volume discounts
are now combined according to the bookings with Blick and SonntagsBlick.
calculated. In addition, the standard formats are reduced to the most common
reduced. In this way, the publishing house aims to make the rate structure as
transparent and simple. The SonntagsBlick advertising rate
remains unchanged in its main positions.

The timetable change on December 11 brings
for public transport in the canton of Thurgau, a significant expansion
of the offer. The public transport/tourism department has
agency VetschCom, based in Frauenfeld, Switzerland, after a pitch
commissioned to develop communication measures to promote the
to publicize service improvements throughout the canton. The end of November
The information and image campaign that is currently underway will culminate in the launch of the
Thurgaumobil magazine, which in future will be distributed at least twice a year to all
households in the canton, from posters F12 and F4
and small formats, hanging boxes on trains and buses, radio spots,
traffic boards and a new website.

Haute Info has in the months of January to
September 2005, a total of just under 400 magazines with almost 100,000
pages were viewed. In the process, about 30,000 advertisements and about 40,000
Ad pages according to both quantitative and qualitative
analyzed from the point of view of the The proportion of advertisements in this
period at an average of 32 % and the share of ad pages
at an average of 43 %.
The qualitative analysis of the advertising subjects for the second half of 2005 revealed 6 different trends:
1. celebrities as image carriers
Madonna and Demi Moore for Versace, Uma Thurman for Louis Vuitton,
Nicole Kidman for Chanel N° 5 and Omega-the list of celebrities who have
advertising for brands is becoming longer and longer and is encompassing more and more industries.
2. celebrities as product developers
The very competitive cosmetics industry experienced a real boom in 2005
of celebrity fragrances, celebrities like David and Victoria Beckham,
Sara Jessica Parker, Britney Spears, Paris Hilton and Jette Joop
Not only do they act as image carriers for the campaigns, but they also appear
as product developer for the individual fragrances.
3. pornography becomes socially acceptable
Particularly in Europe, some very daring now in the fall are
Campaigns emerged. In view of the continuing puritanism in the
USA, where already the depiction of nudity is shocking resp.
is socially unacceptable, this trend only applies to Europe.
4. dadaism
2006 as "commemorative year" on the occasion of the 90th birthday of Dadaism
is casting its shadow in advertising. The trend towards alienation
and otherness is currently expressed in advertising.
5. illustrations
A striking number of advertising subjects are currently illustrated. Apart from the
cost factor, illustration is currently certainly a tried and tested
Means to promote a brand or a product. New at this
Another trend is the combination of illustrations with digital
Post-processing, such as collages with photos and/or the combination with
Photography.
6. the woman-being from another star?
Expected to be the most short-lived trend of all. The
"alienated" representation of the model as a being from another star
looks very unnatural and partly doll-like. Currently on view in
first and foremost in the current fall-winter campaigns of the
Fashion labels.
Advertising subjects are oriented to the spirit of the times, which is created by television series,
films and magazines. Advertising subjects become yardsticks
for trends and social currents. They try to understand the
lifestyle of the target group in visual terms and strike a chord with them.
of the time.
With the latest "Visual Trendreport", Haute Info makes this zeitgeist
tangible. The current version of the "Visual Trend Report" includes 38
pages and can be ordered for 750 Swiss francs (450 euros) in the form of a CD.
Rom or can also be ordered as a hardcopy.

The jury of the competitions for film and
Press at the Cannes Advertising Festival next year by David Droga
presided over. In his career, the Australian has himself
won an impressive number of awards in Cannes: During the
six years as Executive Director of Saatchi & Saatchi London
he collected 45 Lions and two Grand Prix. In 2003 he moved to
Publicis as Worldwide Chief Creative Officer of the network. In the
In the first two years under Droga's creative leadership, Publicis gained
According to a statement from the advertising festival, twice as many lions as in the
entire decade before. Droga recently announced the resignation of
his office. At the beginning of 2006, together with the Publicis Group, he launches
the company Drogafive, a "laboratory for brand ideas and entertainment"
in New York and Los Angeles.

As part of a management buy-out
Kai Hebel acquired all the shares in AVD Goldach, which had previously
was a wholly-owned subsidiary of the Vogel Medien Group. The 39-year-old
Kai Hebel has been Managing Director of the printing company since 2001.
active. The takeover of the company, which is celebrating its 75th anniversary this year,
is "also a piece of personal future" for him. The location and
Job security is guaranteed, according to the press release. "Vogel has
opted for a strategic focus on its traditional business area of
specialist media business. Against this background, we are very
glad to have Mr. Hebel as the experienced managing director of the
ideal solution for AVD Goldach," commented Kurt
Eckernkamp, Chairman of the Supervisory Board of the Vogel Medien Group, the
Sale. 

The Lucerne agency Bossard Kommunikation
Together with the Zurich-based consulting firm BHP Hanser and
partner the communication budget of the municipality of Emmen. The two partners
prevailed in a competitive presentation. The municipality had
Bossard Kommunikation was commissioned to develop a campaign,
which "puts the popular image of the multi-cultural community in the right light".
will move forward", according to a press release. The exact thrust
of the campaign will remain secret until further notice.

Six in a working group
transportation companies in the Bern region have joined forces to
Cooperation with 20 Minuten renewed. The commuter newspaper will also be published in
at the stations over the next five years. To the
The working group includes the SBB, the BLS Lötschbergbahn, the Bern Region
of PostBus Switzerland, Regionalverkehr Bern-Solothurn (RBS), the
Regionalverkehr Mittelland (RM) and Sensetal Bahn + Bus AG (STB).
The six partners had reserved the stand areas for the installation of
Newspaper boxes to be re-tendered as of mid-August. As part of the
evaluation procedure, the decision was made to continue the
cooperation with 20 Minuten, according to a press release
of the SBB. However, the company is not ruling out the possibility of working with
to work together with another partner.

As part of the Lead Management Symposium on November 24, 2005
explains Torsten Tomczak (Professor at the University of St. Gallen),
which aspects of target group marketing need to be considered in the future. In addition
marketing managers from three well-known companies show how to generate leads
and process them in a targeted manner. The system developed by Nemuk and RBC Solutions
The symposium is being held for the second time, this time at the
Renaissance Hotel Zurich. Admission is free of charge. More
Information can be found on the event website.