The second episode of the series by Kurt Felix
entertainment program "A red carpet for..." on SF DRS
was not a success. Only around 435,000 spectators watched the
show with DJ BoBo as the star guest, as reported by the Aargauer Zeitung. This
corresponds to a market share of just 23.1%. At the premiere with
Adolf Ogi's market share was 32%. No cause for concern, says SF
DRS. "We are on the right track," explains spokesperson Urs Durrer
told the Aargauer Zeitung. The decline in spectator numbers is
to the ski race broadcast simultaneously on SF2.

The Fribourg newspaper La Liberté has published a
Cooperation agreed with Ringier Romandie. From December 3, the
TV program guide TV8 from Ringier on Saturdays to the newsstand circulation of
La Liberté is enclosed. The selling price of the newspaper will be
working days by 70 centimes to 2.90 francs. Subscribers to La
Liberté can purchase a TV8 subscription at a reduced rate.

Last week, the 19.
Epica Awards have been presented. The prestigious advertising prize is awarded by 32
trade magazines from 23 European countries - including the
Advertising Week. At the end of the four-day jury marathon, two
Swiss works on the podium: in the Print category JWT+H+F with
their campaign for Smirnoff Red Vodka and Spillmann Felser Leo
Burnett for National Insurance.

TeleTicino was honored with the
Swiss Integration Prize, which is awarded by the Federal Commission
for foreigners. The prize, which is worth 30,000
The prize, which is endowed with CHF 1,000, was awarded in equal parts to three projects.
TeleTicino was chosen for its weekly program "Il Ponte".
awarded. The program under the direction of Zlatko Hodzic deals with
deals with the problems of foreigners in Ticino. The program shows
opportunities for encounters between different cultures and support
the fight against racism, according to a press release. The jury,
under the direction of Achille Casanova, has selected from around 150 candidates the
best projects were selected.

Swiss Radio DRS is expanding its
morning program. So the morning starts an hour earlier than
until now. The most striking innovation, however, is the program 
"HeuteMorgen". The program is broadcast on DRS 1/DRS Musigwälle and DRS 2
will be broadcast. In addition, a short form of "HeuteMorgen" is produced for DRS 3
is conceived. The program is hosted by Daniel Knoll, Brigitte
Kramer, Marc Lehmann and Veronica Meier. In addition to the moderation
news, moderated talks and short reports the program
characterize. The core topics are politics, the economy, Germany and abroad, as well as
such as sport, culture, science and society. "TodayTomorrow" should
such as the lunchtime and evening information programs "Rendez-vous",
"Echo der Zeit" and "Info 3" positioned as info flagship
explained Marco Färber, Editor-in-Chief of SR DRS. The aim is to
The most audience-intensive radio primetime will be strengthened, continues Färber.
In 2004, as a first step, DRS launched the expansion of the
In the morning with a half-hour grid, more regional information,
Service and weather. The innovations form the basis for this second
Expansion phase at the beginning of December.

The Swiss cable network company
Cablecom was commissioned to modernize the cable networks of three Geneva
municipalities. The 25,000 households connected to the
The municipalities of Onex, Lancy and Carouge are to receive all services
from Cablecom. This gives customers access to
digital television, broadband Internet and digital telephony. The
The contract amounts to over CHF 20 million and has a term of
of several years, as the company reported on Tuesday.
Cablecom plans to complete work on the cable network in Geneva by June 2007.
to close.

The Independent Complaints Authority for
Radio and Television (UBI) has lodged a complaint against the broadcast on Sat.1
Switzerland broadcast game show "Play and Win" due to a lack of
Transparency with regard to the conditions of participation approved. In the
The interactive game show centered around puzzle games in which
the public could participate by telephone or postcard. The
UBI has come to the conclusion that the viewers are in the right
participation via postcard does not provide a correct picture of the
conditions of participation. The moderator's notes
primarily to the possibility of calling a value-added service number.
can have targeted. The UBI also criticizes the fact that no indications
displayed on relevant platforms such as the website or teletext
have been made. The decision can be appealed to the administrative court at the
Federal Supreme Court. The UBI did not take up the
complaint, insofar as the complaints relate to aspects of lottery law or the
Price Disclosure Regulation. These questions would be answered by
other authorities, according to a press release.

With an increase of 4.7 points in the
October, the Web2index recorded the biggest jump of the current year to date.
year. The index, which tracks the development of the Swiss
online advertising market now stands at 120.2 points. The growth
makes online marketer Web2com confident: The
The trend is similar to that of the previous year, according to a
Communication. At that time, the index had fallen in the last four months
final spurt and had risen by as many points as in the previous year.
the first two thirds of the year. So this year too
expect an increase by the end of the year, writes Web2com.

(pr) The advertising research company Media
With the introduction of a new data view, Focus continues to pursue the
The path to in-depth advertising data collection and analysis. As
latest product innovation, the latest data update was the
Possibility to analyze data according to advertisers introduced.
Advertising for branded products can therefore be used by manufacturers and
advertising placements made by retailers. Per
At the touch of a button, you can see what proportion of the advertising
product and the relationship between this and the
advertising expenditure of the manufacturer.
The attached example for "Rolex" shows that the company in 2004
from the manufacturer's perspective for a total of around CHF 2.65 million. With
The new data view makes it possible to recognize that this advertising only
around 47% comes from the advertiser "Rolex" itself. At the same time
the major role played by the "Bucherer" dealer for "Rolex".
46% of the advertising expenditure comes from the
advertisements that he placed as an advertiser for "Rolex". The
The remaining 7% are attributable to six other retailers.
This differentiated view of advertising data is very important in all
markets determined by traders. The following are particularly affected
Telecommunications, consumer electronics, watches/jewelry
and perfumes as well as all major retailers (Coop, Migros, Denner,
etc.).
Media Focus has adjusted all data retroactively (since 1993), so that
all available data years are analyzed comparably
can.

The internet station Buureradio.ch from
National Councillor Toni Brunner is supported by Digital Media Distribution (DMD)
produced. The young company is responsible for the music compilation
and be responsible for the technical streaming implementation.
Buureradio.ch wants to specialize primarily in folk music. From the
28 December, editorial and entertainment programs will also be available.
will be broadcast. These are to be presented by popular personalities from the
farmer scene, including Mister Switzerland Renzo Blumenthal,
can be co-designed. In addition to the production of web radios, the
DMD, based in the Bernese Oberland, advises media companies and provides sound reinforcement for public spaces. To the
Customers include Virus, 20 Minuten, Warner Music Switzerland
and Sunrise.

Beat Schneider was elected by the Board of Directors
of Swiss TXT as the new director. Schneider had taken over the management
of the SRG subsidiary on an interim basis at the beginning of November. He steps
succeeded Max Frei, who resigned from office by mutual consent with the
Board of Directors had made available. Schneider had been
as Head of Human Resources and Organizational Development
at Swiss TXT. In April 2004, he was appointed deputy
Director elected.

The management of Basler Stadt-Zytig is
a falling out. Editor-in-chief Beat Alder, for example, accuses the
free newspaper accused his publisher Rolf-Peter Zehnder of having given him the
contractually agreed salary by several thousand francs.
Zehnder confirmed this statement to the Klein Report. He
stated, however, that Alder would be relieved of his previous duties in September.
had been relieved as head of sales. According to the Klein Report, Alder
advertising income for themselves due to the pay cut
retained. He also felt insulted by his boss,
insulted and bullied. The local paper will continue to be published
become. But the future of the Stadt-Zytig seems uncertain after
According to Alder, the sports editor has now also resigned.