The Qatar-based satellite broadcaster will launch an English edition in spring, but versions in Urdu, French, Spanish and Turkish have also been announced. According to Pressetext, the English Al-Jazeera International will employ around 250 journalists from 30 countries in four correspondent offices in London, Washington, Kuala Lumpur and Moscow. With an estimated 40 million viewers worldwide, Al-Jazeera is one of the best-known satellite broadcasters outside the Arab world. The Emir of Qatar, Sheik Hamad bin Khalifa al Thani, founded the channel in 1996 in order to offer the entire Arab world a news channel that was not subject to censorship.

The 48-year-old from Winterthur is taking over
Rudolf Gerber's successor at the Winterthur daily newspaper.
Gerber retires after 26 years at the helm. Colette
Gradwohl was elected on Wednesday by the Board of Directors of Ziegler Druck- und
Verlags-AG into office, reports SDA. The former head of
of the Information department and member of the management of Radio
Gradwohl, who worked for DRS from 1980 to 1983, already worked for the
regional and local editorial offices of the Landbote.

The "New Internet Research Switzerland" is not feasible as proposed in November 2005. Following the roundtable held on January 19, SRG and Wemf announced in a joint communiqué that the total costs of the proposed research model far exceed the current financial resources of the Swiss Internet industry. CHF 4.5 million had been earmarked to provide the tools for collecting Internet usage data. "The concept of the New Internet Research Switzerland with a standardization of the currency went in the right direction", said Wemf research director Harald Amschler to Werbewoche, but it proved to be too ambitious financially. The plan was to replace SRG's panel research, Wemf's Net-Audit and MAComis with Net-Metrix (Net-Profile, Net-Audit and Net-Tracking modules). The two tracks for the advertising market on the one hand and for program research on the other are to be set up and offered autonomously for the time being in order to reduce complexity. Further plans include staggering the development and optimizing costs. On January 19, it was also noted that the Internet community must also be represented in the sponsorship of the new NET-Metrix company to be founded alongside Wemf and SRG/Publica Data. The formation of an Internet association is also desirable, according to the press release.
A redimensioned offer to the internet community is to follow in March. The two largest internet marketers, AdLink and Web2Com, have been called in for the second round of bids and are supporting SRG and Wemf alongside two representatives of the "User Commission" working group.

The print and download PDF version
magazine Punkt was published on the occasion of the Swiss Finance
Conference in Zurich (print run 4000 copies). It aims to reach around 6
once a year to get to the heart of a current investment topic, but
are not bound to a fixed publication frequency. The texts are deliberately concise
and generously illustrated, according to the press release. The
The reader's time budget should be taken into account. Like co-editors
and editor-in-chief Rino Borini, a complete overview of the
Advertising financing is targeted. The print edition is available by subscription
The online edition will always remain free of charge. With
the design, the communications agency Instanz in Zollikerberg
commissioned.

The Zurich-based communications agency for
Advertising Voser has two new customers: Swiss Cancer League and
Vinatura. "We
have prevailed against three medium-sized agencies. The campaign
for skin cancer prevention for the Swiss Cancer League in the form of TV commercials.
and information brochures," said agency head Eric Voser to Werbewoche. At the same time
the work for the organic wine producer from Schweizer
Vinatura wines in the starting blocks.

The Swiss Advertising Agency turns one year old
and treats itself to three new employees.
Roland Trabadelo as Senior Consultant, Sarah Erni as Junior AD and Jonas
Scheidegger are now on board as consultants. The agency thus counts
eight people from now on. The advertising agency's clients include the
Oltener Tagblatt, the Swiss Pharmacists' Association and the Schweizer
Youth hostels.

The two daily newspapers of the Basler
Zeitung Medien are joining forces in a new joint
online marketplace on which it operates with jobwinner.ch, homegate.ch and
car4you.ch work together. "Basler Zeitung and Basler Stab have
joint online sections for jobs, real estate and cars. Regional
offers are listed first in the search engines," said
Andreas Gran, Head of Marketing and Communication at Baslerstab,
to Werbewoche. According to Gran, jobwinner.ch,
homegate.ch and car4you.ch, for their part, rely on the Basel media as
Partner.

The market leader Jobs.ch has tripled its profits and further extended its market leadership. Turnover increased by almost 60 percent to CHF 9.5 million. The platform recorded an average of 930,000 visits. This corresponds to an increase of 50 percent. With Blick.ch, Espace.ch and Weltwoche.ch, jobs.ch has gained new cooperation partners. Furthermore, the Jobs.ch partner network has already grown to a considerable size. In the spring, Jobs.ch plans to introduce two new services that will bring employers and jobseekers even closer together, according to the press release.

In the Swiss section on page eight of Thursday's edition, the top half-page ad problematically supports the SVP's anti-asylum advertisement at the bottom. The top Puma ad shows a group of black people standing in front of an entrance. It is not obvious at first glance that the advertisement is for football boots - the Puma logo and claim are too small. The headline of the SVP ad, which is directed against asylum policy and takes up the bottom page of the newspaper, immediately catches the eye: "We owe it to redistributors and state profiteers: social abuse!" Marcel Kohler, Managing Director of 20 Minuten, told Werbewoche that the placement was an oversight in the paper's planning. "We regret the incident and have apologized to the customer." Like all political advertisements, the SVP advertisement was scrutinized by the legal service, while the content of the Puma advertisement was examined. Kohler continues: "I have now issued instructions to also examine the environment of political advertisements in future." The free newspaper has a Wemf-certified circulation of 380,427 copies and reaches around 950,000 readers.

After weeks of tug-of-war, the publishing house has decided not to go ahead with the billion-euro purchase of the television group. This was announced by the publishing group on Wednesday. The decision is based on the unacceptable risks that have arisen due to the economic and legal uncertainties. The project will therefore not be pursued any further. The shares in the amount of EUR 2.5 billion, which Springer had already secured in the purchase agreement with the owners of ProSiebenSat.1, the investor group around Haim Saban, will revert to the previous owners, as the agreement has lapsed. The public takeover bid to the outside shareholders has also lapsed. Springer's decision is a reaction to the developments of the last few days: the Federal Cartel Office had prohibited the merger on January 23, and the media supervisory authority KEK had also vetoed it. The state media authorities, which could have overridden the KEK's decision, postponed their decision until the end of February on January 31. Springer was also no longer able to decide in favor of a ministerial approval, which could have circumvented the Federal Cartel Office's decision. According to the Süddeutsche Zeitung, both the DuMont Schauberg publishing group and Holtzbrinck had already threatened legal action to prevent this.Haim Saban was disappointed by the publishing group's decision. Nevertheless, he and his investors continue to be extremely satisfied with the development of ProSiebenSat.1. ProSieben and Sat.1 are currently showing somewhat stronger growth than RTL. Saban is said to already be looking for other buyers for the station family. Among the possible buyers are the French TV group TF1 and Luxembourg's SBS Broadcasting. But US media groups and investment companies are also showing interest. These include GE Electric, Blackstone, Ronald Lauder, Viacom, Permira, Disney and tycoon Rupert Murdoch. The price is also likely to be redefined in a possible new sales round: when the transaction with Springer was agreed, the ProSiebenSat.1 shares cost around EUR 14; they currently stand at over EUR 19, as reported by Netzeitung.

Magazine On March 24, the first
a new health magazine called Komplett Gesund. Publisher
are the Südostschweiz Media Group in Chur and the Zurich
Woodtli College for Education in Comprehensive Medicine. In terms of content, the
new leaf traditional conventional medicine as well as natural medicine
and mediate between the disciplines. According to
Editor-in-chief Philipp Flury, former producer of the programme "Gesundheit
consultation hour", Komplett Gesund is the first magazine to achieve the balancing act of
and hopes to find a market niche. Flury believes that in the last few
years a change of opinion among doctors of the classical school
towards alternative medicine has taken place.
The paper is to start with a print run of around 10,000 copies. The first
The first number is to comprise 60 pages, of which 20 to 25 are for advertising pages. On
two people work in the editorial office for the time being, content is also provided by a
Series of freelance authors. (cs)

Soda, the magazine for visual communication, has joined forces with Kilian Gasser from kg Werbeakquisition & Verlagsberatung. The joint venture is a sign that Soda is stepping up the pace to meet the growing demand from readers, clients and media agencies. Soda has also placed all 6 issues to be published this year under the motto Development - in order to develop one highlight after another.