Annual report published for the first time
of the Ingolstadt-based automobile manufacturer Audi as a magazine with
Contributions from renowned authors and celebrities. The
Bestselling authors Paulo Coelho and Donna Leon deal with the
Short stories on the subject of mobility. Interviews with basketball stars
Dirk Nowitzki, with the CEO of Adidas Herbert Hainer
and the Nobel Prize winner for physics Theodor Hänsch complement the
Annual report. With this campaign, Audi wants to use the medium
annual report for new target groups, according to a
Media release from the automotive group.

The former editor of Schweizer Bank, Claudia Jäggi Talary, is taking on the role of Director Finance & Technology at the Zurich PR agency. Huber & Partner is also expanding its services in the area of Finance & Technology and opening a new office in Basel. Talary is an economist with an interdisciplinary postgraduate degree in European law, politics and economics. She gained her experience at a major Swiss bank, PricewaterhouseCoopers and as an editor at Switzerland's leading banking magazine.

The advertising agency category of bsw leading swiss agencies has the Zurich agency Spillmann/Felser/Leo Burnett as a new member. Spillmann/Felser/Leo Burnett was founded in 2002 and currently employs 42 people. The owners of the agency are Peter Felser, Martin Spillmann, Rolf Zimmermann, Peter Brönnimann, Michael Waeber and Leo Burnett. Important clients include Migros. Mammut, Bucherer, Feldschlösschen. Lindt, Switzerland Tourism and Swiss Life.

Advertising expenditure grew by 18 percent last year, indicating that the growth rate is slowing. In 2003, advertising growth still amounted to 39 percent. The data comes from CTR Market Research. According to CTR, advertising expenditure amounted to 30 billion dollars in 2005, making China the third largest advertising market in the world after the USA and Japan, ahead of the UK and Germany. For the coming year, CTR expects growth of 15 percent, according to the press release from Pressetext. While print advertising has fallen by one percent, radio advertising has increased by 39 percent. This is mainly due to the increasing popularity of cars.

The Rorschach-based tire company Zitap and the Verwaltungsrechenzetrum (VRSG) in St. Gallen have now combined their advertising budgets.
to the agency based at the airport in Altenrhein. A
New image and various guerrilla measures will be implemented for Zitap
realized. For the VRSG, which develops software solutions for the public
administration, in January the agency developed a
Acquisition mailing campaign implemented.

Remigio Ratti will step down as Director of Radio and Television of Italian-speaking Switzerland (RTSI) at the end of 2006. Ratti made the announcement on Saturday after a meeting of the RTSI Regional Council. The RTSI Director will then reach retirement age. Ratti took up the post at the beginning of 2000. Ratti is President of Swiss Solidarity and was a National Councillor for the CVP until 1999. He had run for a seat on the Federal Council, but was eliminated in the run-off against Joseph Deiss. The Regional Council will discuss Ratti's successor on March 25.

Theo Haas, Head of Finance at Rhaeto-Romanic Radio and Television, has been appointed to the Board of Directors of Liechtenstein Broadcasting. Haas was one of two candidates elected by the Liechtenstein government for a four-year term. As Haas told the Tages-Anzeiger newspaper, he sees no conflict between his work in Chur and his position on the Board of Directors. The legal department had also raised no objections. The SRG General Management also has no objections. The Liechtenstein government's wish to have both ORF and SRG SSR idée suisse represented on the Board of Directors has been granted. At the same time, the government confirmed Wolfgang Burtscher, Director of the ORF regional studios in Vorarlberg, for the term of office from 2006 to 2010, meaning that the Board of Directors of Radio Liechtenstein is once again complete following the turbulence of recent months.

US investor Carl Icahn has backed down from his demand to split Time Warner into four independent stock corporations. As the New York Times reported in its online edition, he is instead demanding that CEO Richard D. Parsons increase the planned buyback of Time Warner shares and promise higher cost reductions. Icahn's spin-off plans had not been well received by investors.

The Time Warner unit HBO has created a branding platform with Google Maps to promote the sixth season of the US cult series "The Sopranos". Using Google technology, HBO has created a map of New Jersey to remind visitors of some key scenes and locations from the series. HBO uses keyword marketing to make the site findable. The result is a geo-visual tour of the TV series and the first application of Google Maps for fictional things. A large-scale online campaign also draws attention to the start of the season. Ads for Tony Soprano's strip club "Bada Bing" are also running on Playboy.com.

Arena does not want to sell on the football TV rights for the Bundeliga that it bought at a high price, but has applied for a broadcasting license from the State Media Authority in Düsseldorf. As the Süddeutsche Zeitung reports, another media authority is also being discussed. The former head of ProSieben, Dejan Jocic (33), has now officially become the managing director of Arena. He is to develop the program offering around the league and put together a team.

According to the NZZ am Sonntag, Swiss television (SF) is working on a documentary film that will show a different view of the grounding. UBS is currently examining whether Marcel Ospel should appear in the film. And André Dosé is willing to do so, if the film presents the facts correctly. Otto C. Honegger, head of the DOK editorial department at SF, told NZZaS that it would not be good if the plan were to be made public before the interviews with the protagonists had been taken. The plan is not to produce a counterstatement to the feature film Groundings, which is currently running in theaters, but rather a journalistic treatment with interviews of those involved. More people are to be presented than is the case in the feature film. All the main participants are to have their say. The producer of the feature film, Peter Christian Fueter is not surprised by the SF project. He had discussed with SF representatives a few years ago whether a documentary should be made parallel to the film. Fueter also agreed to make the extensive material collected during the research available to television. The broadcast date is scheduled for October 2, 2006, the fifth anniversary of the grounding.

321 dialog marketing entries were submitted by agencies and clients in the race for the Dialog Marketing Awards. This represents an increase of 33 percent compared to 2005, according to organizer Marc Zehnder. The entries will be presented to the public for three days at the dialog marketing exhibition. It will take place from February 24 to 26, 2006 in Zurich's Maag-Areal.