Google has now agreed to pay up to 90 million dollars in a lawsuit against search engine giant Google alleging that it concealed the extent of so-called click fraud from advertisers. The dispute revolves around Google's paid search advertising program, which pays per click. Google had apparently previously concealed from advertisers the extent of clicks from people who have no intention of buying, but are troublemakers or scammers who deliberately abuse the paid search results system. Google is now offering to compensate advertisers for what it considers to be false clicks, according to a statement from the SDA. The compensation will be refunded in the form of vouchers and additional ads on Google.

Hans-Jürg Gränicher has been working for the company since March 1.
new for Codex Flores as Sales Manager. At the online magazine for
music aesthetics and cognitive music psychology, he is concerned with
mainly the sponsors, festival partners and advertising customers as well as
existing contacts with theaters, universities and museums. Gränicher
previously worked for Media Focus and WEMF. Codex Flores is aimed at
with researched stories to readers who are professionally involved in music.
have.

The new Mobile Unlimited product from
Swisscom Mobile makes surfing and e-mailing possible in the open air
possible. In the style of the existing campaign, the Biel-based agency
Erdmannpeisker the mobile Internet connection, which can be accessed via five
transmission technologies work. Open-air surfing will
and with the headline "Internet is where you are".
are" underlined. 

After seven years of political proceedings
the total revision of the Radio and Television Act enters the
Final round. On Thursday, the Council of States voted in favor of all controversial
questions followed the National Council's lead and has thus held a conciliation conference
avoided. The Council of States gives the private radio and TV stations fixed
4 percent of the CHF 1.1 billion in radio and television fees. The
means 16 million for the radios (today 8 million) and 28 million
for the TV stations (currently 5 million). For SRG, the decision leads to
Revenue shortfall of 30 million francs. SRG spokesman Simon Meyer
did not wish to provide this information to the SDA news agency.
but is convinced that everyone will live with the new RTVG.
can. However, it is clear that the conditions for private and
commercial broadcasters would have improved. What Swissinfo, the
SRG's international news and information portal, the Confederation is taking over
half as a result of a motion by Council of States member Filippo Lombardi.
How much that will be remains to be seen. According to Meyer, the budget is 28.
million francs. In any case, it is possible to extend the existing offer
in an equivalent form. Federal President Moritz
Leuenberger assumes that the totally revised RTVA will come into force on January 1.
will come into force in 2007. However, new discussions will soon
on further revisions that will lead to a new RTVA in 2020.
could lead to. The following is an overview:
Advertising bans: Advertising for tobacco, politics and religion is prohibited,
Medication and medical treatments. Furthermore, advertising,
which diminishes religious or political beliefs, misleads
or is unfair.
Alcohol advertising: The ban on alcohol advertising for SRG also applies to everyone
private and foreign television stations. Private local radio stations and
TV stations may advertise alcoholic beverages. Advertising for spirits
is also prohibited.
Sponsorship: The Federal Council may regulate advertising and sponsorship in the
SRG radio and television programs in whole or in part.
Interstitial advertising: Advertising must always be placed between individual
programs and broadcast in blocks. The Federal Council
determines the possible deviations.
Fee splitting: Private radio and TV stations receive a fixed 4
percent of the CHF 1.1 billion in radio and television fees. The
corresponds to 16 million for the radios and 28 million for the
TV stations.
Swissinfo: SRG promotes the connection between the Swiss abroad and the
Swiss abroad with their homeland and the presence of Switzerland in the
abroad. The federal government provides at least half of this foreign supply.

Swiss film: Television broadcasters with national with national or
Regional language channels that broadcast films must at least
pay four percent of their gross income for Swiss films.
This does not apply to SRG.
Supervision I: The Independent Complaints Authority (UBI) continues to assess
only the editorial part of radio and television. It is intended for
The regions of the national languages each have an independent ombudsman. The
SRG provides for its own independent ombudsman's offices.
Supervision II: The Federal Office of Communications (OFCOM) supervises the
Compliance with the regulations on advertising, sponsorship and the new
Ban on political and religious advertising.
Diversity of opinion: A media broadcaster can acquire a maximum of two television licenses and two radio licenses.
Mountain regions: Private radio stations in the mountain and peripheral regions can be
of a maximum of one percent of SRG reception fees when switching to
new technologies are supported.
Viewing figures: An independent foundation for usage research ensures
for the collection of scientific data on radio and
Television use. It is financed by reception fees and is subject to
under the supervision of DETEC.

National Councillor Josef Lang on Thursday
submitted a motion to repeal Article 293 of the Criminal Code. The
Article of the law criminalizes journalists who publish secret or
publish confidential information from administration and politics.
The media trade union Comedia and numerous members of the National Council
National Councillors support the initiative to remedy a long-standing shortcoming.
to remedy the situation, according to a press release. Several sensational
Convictions of media professionals have only recently shown that
the article inadmissibly restricts media freedom. In the
Incidentally, he would not have allowed indiscretions from administration and politics
could prevent this. The latest efforts to amend Article 293 of the Criminal Code
date back to 1997.

Elevator-TV received its license on 11 January. At the insider lunch of the electronic media interest group IGEM, initiator Dominik Kaiser and program director Torsten Prenter (formerly RTL 2) announced the program concept. There was no news yet on the name and branding of the channel or who the marketing agency will be. A pitch is currently underway and the result will be announced in the next 2 weeks, Dominik Kaiser informed. Only the advertising agency has already been decided: the first RufLanz commercials will be shown in June and July. RufLanz will also advertise the casting of Elevator-TV's own SuperStar clone. According to Kaiser, an eye-catching campaign is planned in any case. The exact location of the station has also not yet been decided: Zurich or Schlieren. However, the technical service provider and the internal head of technology have already been engaged, as Elevator TV will have a completely digitalized playout and archive. This allows a digital connection to the producers and, for example, the acceptance of broadcasts via the Internet. Internal technical broadcasting operations will start at the beginning of August. At the start of broadcasting, analog and digital broadcasts will be made via cable with a possible range of 75 percent. Operations will be ensured by 20-30 employees, with most positions already filled. Elevator-TV wants to maintain a lean and low-cost structure and work with an external marketer and external production companies. Torsten Prenter said that this would also enable the company to respond to trends much more quickly and become the trendsetter it aspires to be. Elevator-TV has set itself the goal of reacting more quickly to international developments than the competition. In terms of programming, Switzerland will receive genuine private television in the best Pro 7 or RTL style. The program includes pop soaps (casting shows such as MusicStar), for which the company wants to establish its own channel faces, coaching soaps such as "Tiernanny" or "Supernanny", which are to be set in Swiss locations, cooking shows, whereby the Swiss Jamie Oliver is still being sought, a knowledge magazine à la "Welt der Wunder", with which cooperation talks are already being held. In addition to what has already been seen elsewhere, Elevator-TV is also planning something new: an auction show, for example, which could take the form of a docu-soap from Swiss living rooms or with celebrities, Swiss comedy and "hit list television", which, according to Prenter, could include programs about the 10 most beautiful Swiss women or the 10 most intelligent Swiss men. The structure of the program is based on tried and tested private television: Children are catered for in the mornings, Swiss Game and service topics alternate from 10 a.m. onwards, and family series, documentaries and comedy are broadcast from 3 p.m. onwards. From 4 p.m. it's sitcom time, and from 6 p.m. there are telenovelas and quiz shows. At 7 p.m., Elevator TV still needs a brilliant idea: they are still looking for a daily CH format "with a must-have impulse," says Prenter. What exactly this should be, however, remains open. Elevator TV is not reinventing television history either and broadcasts blockbusters, films and crime series from 8 p.m. onwards. This is because only the time between 6 p.m. and 11 p.m. is relevant for television viewing, and Elevator-TV wants to achieve a high market share among the target group of 15 to 49-year-olds. To achieve this, the new Swiss private broadcaster wants to cleverly counter-program its programs against its competitors and show what viewers want to see.
Elevator TV has also set itself the goal of becoming largely independent of traditional advertising spot revenues and is focusing more strongly than existing stations on interactivity. Program-accompanying competitions and voting are intended to encourage viewers to interact via SMS and MMS or to get a ringtone. The cooperation with Twister Switzerland and Digame is already underway. Advertising customers will also be integrated into the program as much as possible. "We will do everything that is requested within the legal framework. We have no inhibitions," promised initiator Dominik Kaiser.
Kathrin Fischer

The Conference of Editors-in-Chief has
agreed to reduce the contributions to the Swiss Press Council by CHF 9,000.
to increase the contribution. However, this contribution is limited to one year,
according to journalists.ch, the website of the Zurich Press Association.
The reason for this is the discussion about the inclusion of publishers in
the sponsoring foundation of the Press Council. The editors-in-chief are in favor of
integrate publishers. The journalists' associations Comedia and
However, the majority of imprints are opposed to this. Can you not
the Swiss Press Association is planning a parallel organization
to the Press Council, which Press Council President Peter Studer described as "suboptimal".
is the reason for his resignation. Studer has also announced his resignation for
announced at the end of 2006 if no agreement is reached.

The Lausanne-based communications agency Trio
has brought Jacqueline Trachsel on board as project manager. After her
training as a marketing planner, the 28-year-old works as a
Head of Advertising at Migros and Head of Communications at
Accor Hôtellerie. Trio serves clients such as Honda Motorcycles, Kodak and
Nestlé.

The Business Development division of
Publisuisse is now under the management of Reto Hufenus. Through the
It is intended to contribute to this by observing and analyzing media developments,
strengthen the company's position in the electronic advertising market,
according to a press release. Hufenus studied at the University of St. Gallen.
Gallen business administration and then worked for various companies
as a controller. Most recently, he was Head of Controlling at
Swiss Radio DRS.

The Jung von Matt agency group will soon also be represented in Eastern Europe. As the industry magazine Kress reports, an agency is to be founded in Poland in 2007 as part of the "Neuland" project. Tibor Barci, born in Hungary and an Austrian by choice, has been engaged for this purpose. Barci is President of the Creativ Club Austria and ran the Viennese agency Barci&Partner for 20 years, which was sold to Young&Rubicam in 2000. Barci will manage the project from Vienna, where he will be able to use the infrastructure of JvM/Donau.

With growth of 10.9 percent in gross advertising sales, German magazines got off to a disproportionately good start to the 2006 advertising year. The figures are based on those published by Nielsen Media Research for the months of January and February. Consumer magazines grew more than twice as strongly as the overall market, which increased by 4.8 percent. The automotive sector in particular,
Finance, tourism, pharmaceuticals and services have their
Advertising expenditure in magazines increased at an above-average rate. All sectors increased their gross advertising revenue: newspapers by 4.4%, TV by 2.3%, radio by 0.6% and specialist magazines by 0.2%.

The Goldbach Media Group, which is active in the marketing of electronic and mobile media and in cross-media, almost tripled its profit to CHF 4.5 million last year compared to the previous year. In 2004, the profit amounted to CHF 1.7 million. Net sales also increased by 12 percent. Goldbach Media has also grown in terms of the number of employees: 19 new jobs were created in 2005, which corresponds to an increase of 13 percent. As Goldbach Media announced on Thursday, new customers were acquired and market shares increased in all market segments such as TV, radio, adScreen, Internet and mobile. Goldbach Media has set itself the target of achieving double-digit growth in the 2006 financial year and exceeding the 200 million net sales mark. Measured against the electronic media sub-market, which grew by 3.7 percent according to the press release, all Goldbach Media segments recorded above-average growth. Market share in the radio segment increased significantly to 30 percent. The position in the sale of advertising on the Internet and search engine marketing was also substantially expanded, with the Internet segment increasing by almost 30 percent and already contributing 11.5 percent to total sales in 2005. Sales of TV advertising grew by 4 percent and now account for almost the 50 percent targeted in the overall portfolio. The adScreen advertising form also developed well, with an increase of 30 percent. However, the figures for mobile marketing and communication, which are bundled in the subsidiary Active Mobile Media, are not as pleasing. They contributed less than 1 percent to total sales. Goldbach Media, on the other hand, is confident that the mobile phone advertising medium will soon become popular and has also taken initial measures and launched the first cell phone novela.