The jury, chaired by Fredy Collioud, has selected the subjects for the shortlist from over 500 posters submitted. The Swiss Poster Award will be presented at the APG Poster Night on May 11, 2006. The posters were divided into three categories: Culture, Public Services and Commercial. The nominees in the Culture category are Circuit (Gavillet & Rust), Natural History Museum Bern, The Great Bone Show (Claude Kuhn), Oertli Foundation (Publicis), Zurich Opera House, Tito (Studio Geissbühler), Zurich Opera House, La Bohème (Studio Geissbühler), Theater Aeternam, Sennentuntschi (Erich Brechbühl). The nominees in the Public Services category are: Federal Office of Public Health, Start/Ziel (Publicis), Médecins sans frontières (Publicis), Stiftung für soziale Jugendprojekte (Spillmann/Felser/Leo Burnett); SUVA Veloprävention (Ruf Lanz), SUVA Winterprävention (Ruf Lanz), Zürcher Frauenzentrale (Publicis). The nominees in the Commercial category are: Baileys (Spillmann/Felser/Leo Burnett), Flash delivery (Publicis), Hotel Dolder (Jung von Matt/Limmat), Migros Budget (Exxtra Kommunikation) Migros Mobile (Euro RSCG); National Versicherung (Spillmann/Felser/Leo Burnett), Nike (Ruf Lanz), Panasonic (Jung von Matt/Limmat), Partnerwinner (Publicis), SBB Rauchfreie Züge (Jung von Matt/Limmat), Smirnoff (JWT+Hostettler+Fabrikant), VBZ (Ruf Lanz)The shortlist with the corresponding subjects can be viewed on the APG website.

Coca-Cola launched on Monday as
official sponsor of the 2006 FIFA World Cup the
Switzerland-wide promotion "Let's play football". The aim of the campaign is to,
the young football fans aged between 12 and 19 in advance
of the 2006 World Cup, the soft drinks giant announced. Among the
There are nine-digit codes on the lids of the drinks bottles. They can be
entered via the Internet or via a WAP-enabled cell phone
and lead to a variety of prizes such as World Cup tickets, XBox 360
Core Systems or FIFA games. The multimedia strategy includes
wallpapers, ringtones and music downloads. The promotion
ends with the last World Cup tournament in July. In addition to the two
Online and mobile communication elements are flanked by various
activities at the POP and TV commercials, posters and advertisements supported the campaign.
Coca-Cola will also sponsor the 2008 European Championships in Switzerland and
Austria. As part of the
sports initiative also includes active recreational sports and grassroots football.
Coca-Cola is also currently touring the coveted FIFA World Cup trophy around the world.
the world. Football fans around the globe are to receive the trophy from
can take a close look at them.

The dispute between the management of the French-speaking Swiss radio station RSR and Pascal Décaillet has come to an end: the producer and presenter of the radio program "Forums" is returning to the station. It has not yet been decided when he will return. According to SDA, an RSR news program reported that the parties had met on Monday. Décaillet will take over the management of "Forums" again after his sick leave. Some adjustments will also be made to the program.

The Contexta agency has won the budget for the Vedis eye laser centers at the Pallas Clinic in a pitch. The Bern-based agency's fresh and creative concept was convincing. The new company, created through a merger of Vedis Augenlaser Zentren and the eye laser department of Klinik Pallas, wants to position itself as the clear number 1 in the Swiss market. Contexta is designing the communicative appearance. The first works will already be on display in spring.

The online editions of 20 Minuten and 20 minutes have now announced the detailed tariff for 2006. It is structured in a 5-point strategy. The top maxim of the news portal from Tamedia is: clarity and simplicity. As Head of Online & New Business Stephan Obwegeser told Werbewoche, the company has opted for simple standards to spare customers the confusion of the many special formats. The advertising formats can now only be booked by the week: Leaderboard (728×90 pixels), Wide Skyscraper (160×600 pixels), Rectangle (300×250 pixels) and the large format Monsterboard (468 x 60 pixels). "Fixed placements are popular with customers and allow for very easy integration into classic campaigns," Obwegeser said. With week-by-week booking, 20 Minuten also wants to make it possible to evaluate performance with weekly values from MA Comis. 20 Minuten is very well established as a website and often booked out for 1-2 months, he said. Particularly in demand at the moment as a result of the just launched news campaign is the Channel News, but also sports, which was particularly in demand during the Olympics. In terms of prices, the news portal aims to be competitive: all fixed placements have a thousand-contact price of less than CHF 25, measured by ad impressions. Customers who prefer CPM-based placements will continue to receive them. According to Obwegeser, 30 to 40 percent of customers prefer this type of billing. They still have the choice of the classic full banner as well as DHTML advertising formats, according to 20 Minuten. CPM (Cost per "M" - M is the Roman numeral for thousand) refers to the cost per thousand banner placements.

The Zurich-based communications and PR agency
Open up is strengthening its consulting team with Regula Reidhaar. The 30-year-old
Germanist most recently worked as a research assistant for
Culture and PR at the Swiss Embassy in Berlin. With Reidhaar
the Open up consulting team now comprises six people.
At the same time, the agency reports new mandates: Since the beginning of 2006
supports Swiss Life with editorial work, final editing and
Production coordination of the employee magazine "Life". Innopark, a
national network for innovation services with headquarters in
Winterthur, has entrusted Open up with the realization of the entire
including website and company portrait. The mandate also includes
the planning and implementation of media work. For the company Step by Step, which
a center for wellness and fitness in Aarau a few weeks ago.
opened, the agency designed the overall communication and
realized as lead agency the
First appearance.

The German sports rights marketer Arena was surprisingly awarded the live rights to the German Bundesliga in December last year, beating out pay-TV broadcaster Premiere. Arena has now been awarded a 10-year television license by the Media Commission of the North Rhine-Westphalian State Media Authority in Düsseldorf. Arena is a subsidiary of the cable TV company Unity Media. Meanwhile, warning voices have been raised in the German press that the bundling of cable network and content has the potential for abuse. Premiere CEO Georg Kofler, for example, called for a change in the law, as reported by Netzeitung. Nevertheless, Premiere is still hoping to obtain a sub-license for the Bundesliga from Arena. Arena's television license is still subject to reservation. The Commission on Concentration in the Media (KEK) and the federal state media authorities still have to give their approval.

Editor-in-chief Dominik Thali (43) is leaving the Seetaler Boten at the end of May to take up a challenge as co-head of the information and communication office of the Canton of Lucerne's national church. Thali was editor-in-chief of the Seetaler local newspaper between 1989 and 1991 and subsequently worked as editor of the Luzerner Neuste Nachrichten and the Neue Luzerner Zeitung, among others. In 2000, Thali returned to the Seetaler Boten as editor-in-chief, reports the Neue Luzerner Zeitung.

"German triumphs, German tragedies" was included as a DVD in the Bild am Sonntag on March 5 and, according to the publisher, increased circulation by 11.5 percent, which corresponds to 210,000 copies. As New-business.de reports, this first free DVD is the prelude to a 30-part series with the best World Cup matches since 1954 in their original length. Each match is accompanied by a glossy magazine with background information and analysis. However, the other tasks are available in shops, weekly on Monday at 7.99 euros. The British Daily Mail has also had good experiences with DVD giveaways. Thanks to free Elvis DVDs, romantic films and DVDs on toddler education, which were accompanied by a TV advertising campaign, the paper was the only one in the mass newspaper market to increase its circulation. In February, growth amounted to 2.1 percent, or 0.52 percent annually, as reported by Media Guardian.

The Austrian energy drink manufacturer Red Bull has bought the New York New Jersey Metrostars soccer team and renamed it Red Bull New York. Red Bull will also build a new stadium, the Red Bull Arena. The stadium is due to be completed in 2008. This means that Red Bull now owns the second soccer club in Austria alongside Red Bull Salzburg. In addition to football, Red Bull is also investing in extreme sports and Formula 1.

Free newspapers may have temporary success due to the "free mentality", but the business model itself is doomed to failure. This is the opinion of Mathias Döpfner, CEO of Axel Springer AG. The phenomenon of free newspapers has provoked the view in many quarters that in future all newspaper publishers will offer both free and paid-for titles. Döpfner does not share this opinion. He sees traditional media in danger due to the ageing population and the loss of young readers to digital media. However, free newspapers are not a solution to this problem. The head of Germany's largest media company names two alternative strategies for newspapers: On the one hand, the close linking of the Internet and print products and, on the other, "good old newspaper start-ups". Döpfner will present these models at the World Newspaper Congress in June, according to the World Association of Newspapers.

Last January, three proceedings were opened against two media outlets for publishing secret official documents. Federal Councillor Christoph Blocher now wants to clarify what exactly is meant by secret, as reported by the Basler Zeitung. "The government and administration have a dysfunctional relationship with publicity," Blocher told Baz. "That's why I'm now having it clarified exactly who should have the authority to declare negotiations or documents secret - and according to what criteria this should be done." Blocher is of the opinion that there are "state secrets" worthy of protection. However, the current proceedings against journalists are often "not really about secret matters". The Green Party National Councillor from Zug, Josef Lang, is pulling in the same direction. In a motion, he is calling for the ban on the "publication of official secret proceedings" in the Swiss Criminal Code to be lifted. According to Baz, Lang is of the opinion that the Federal Administration's secrecy restricts media freedom. Almost fifty parliamentarians from all parties in the National Council - including the majority of the responsible legal committee - have signed Lang's motion, which he submitted on Thursday.