From the 4th quarter of 2006, the Tages-Anzeiger will have five regional editions. In the regions, 65 new jobs will be created and the layout will also be redeveloped. The Board of Directors of Tamedia AG gave the green light on Monday for the expansion of regionalization. The positive experience with the regional edition on the left bank of Lake Zurich, which has been published for over a year, formed the basis for the decision to launch four further regional editions. The new regional editions will be published in the proven newspaper format on the right bank of Lake Zurich, in the city of Zurich, in the Zurich Oberland and in the Zurich Unterland. According to the communiqué, the publisher is aiming to expand its reach in the main area of the canton of Zurich. To this end, the Tages-Anzeiger will create 65 new jobs, around three quarters of which will be in the regional editorial offices and one quarter in the publishing house. At the same time as the launch of the regional editions, the Tages-Anzeiger will replace its ten-year-old layout with a new visual concept that also takes into account the continuous four-color printing possible at the Bubenberg printing center.as Tamedia announced on Monday, the financing will be secured with additional funds in the single-digit million range and reallocations and savings through productivity advances in publishing and editing. The possibility of job cuts cannot be ruled out in this context. Publishing management and the editorial team will draw up a detailed plan for the implementation of measures by the fall. The proven quality in the Mandel sections foreign, domestic, business, science, sport, culture and society is to be maintained.

The counter and presentation system
"Delta" from the design company Nose won three design awards - the iF
product design
award 2006 in the category public design / interior design, the red
dot design award and the "AIT
Innovation Award".
The counter and presentation system includes information and bar counters,
Presentation counter, sideboard and bench. It was developed as a
Commissioned work for Expotechnik, a provider of exhibition and
Interior design.

All of the major bank's anniversary activities around the world bear the anniversary logo developed by Grey. This also applies to the special edition of the documentation on "The Gates", which is being published in collaboration with Taschen Verlag. Grey is also responsible for the exhibition posters for the exhibition "The Gates, Central Park New York City, 1979-2005 - A Documentation Exhibition" in Zurich. The centerpiece of the anniversary activities is a gift to the founding city of Zurich, according to a press release.

The Zurich-based specialist media publisher Edition
Renteria has expanded its range. In addition to the
existing 24-hour access also includes monthly and annual subscriptions with
with a fee or unlimited address download. The database,
which is based on the "Swiss PR and Media Directory",
contains around 3700 entries with over 10,000 contact persons. Centerpiece
of the web version is the search mask, which allows a strong segmentation of
distribution lists. Edition Renteria has been producing for 33 years
Working principles for press relations.

Dietrich Mateschitz, head of the Austrian Red Bull Group, is thinking about a television channel. According to new-business.de, a niche channel covering sports, lifestyle and music would be possible. Red Bull is currently analyzing the communications market, but no time frame is known. With events such as the Red Bull Air Race, the company already produces plenty of broadcast material, which is transmitted by over 70 TV stations worldwide.

Hubert Burda Media develops a new
In the future, the media company intends to expand its business activities to include magazines
also offer sports betting, reports Werben und Verkaufen. To this end, the
Burda subsidiary Burda Direct founded the company Burda Direct Win. The
Burda Direct boss Jürgen Siegloch and Klaus Zellmann will be in charge,
once manager of the Baden-Baden racecourse. On March 28, decides
the Federal Constitutional Court on the state betting monopoly. So far
private providers are only allowed to accept bets on horse racing.

The Unification Conference of National and
Council of States discussed the Swisscom last mile bill on Monday, but has not yet found a compromise.
It meets again on Tuesday. The councillors agree that Swisscom only has to grant competitors access via the copper cable of the former PTT. However, the modalities still have to be fixed. If no agreement is reached at the conciliation conference,
the entire draft revision would be removed from the business list of the
Parliament and the opening of the last mile would have been limited to
postponed indefinitely. As the two councils did not reach an agreement in the procedure for reconciling differences
the bill had to go to the conciliation conference. The
Council of States insists on the unrestricted opening of access to the
households, the National Council, on the other hand, wants to cover the last mile between a
local exchange and the house connection for Swisscom's competitors only
open for two years.

In the first ten weeks of 2006, cinema attendance in Switzerland increased by 6.6% compared to the same period last year. According to a press release from Cinecom, this figure defies the oft-predicted demise of the movie theater. In 2005, Procinema, the umbrella organization of the Swiss cinema industry, recorded an overall decline in admissions of 14% compared to the previous year.

An international conference in Lucerne, organized by the MAZ - the Swiss School of Journalism - and the University of Lugano, explored the problem of the interdependence of journalism and PR. For Klaus Josef Lutz, CEO of Süddeutsche Zeitung, the top management of the publishing house must shield the editorial team from increasing attempts to exert influence from outside: "A CEO must put himself before his editorial team", because the survival of a quality newspaper depends on the independence of its journalists. Nicholas Jones, former BBC correspondent, sees Internet blogs as an opportunity for greater transparency. "Nobody can hide on the Internet," says Jones, adding that false messages are often exposed in blogs. Nevertheless, he paints a gloomy picture: powerful publishers such as Rupert Murdock set the political agenda. And the parties, for their part, try to manipulate newspapers and electronic media, for example by only providing information to "agreeable" journalists. Klaus Kocks, CEO of the German consultancy CATO, provoked with the statement that journalism is a specific form of public relations that enables the publishing industry to sell advertising space. For Marion Starck, Head of Communications at Burson-Marsteller, a PR agency can only be successful in the long term if it informs the public "with integrity and transparency".
Roger Köppel believes in the "traditional strength of journalism", which cannot be replaced by PR. "A good PR man forces a journalist to question his own standards," said the editor-in-chief of the German daily newspaper "Die Welt". Stephan Russ-Mohl, Professor of Journalism in Lugano and co-organizer of the conference, emphasized that professional PR ultimately only works together with professionally produced journalism. The director of the MAZ, Sylvia Egli von Matt, pleaded for a strict separation of training. Journalism and PR should not be taught under the same roof: "Journalists must work in the service of the public. PR, on the other hand, works in the interests of a company or an authority".
Renowned journalists, media scientists and PR experts from Europe and the USA took part in the conference organized by the MAZ and the University of Lugano in Lucerne.

TBWA/Health has made a good start to 2006 and has already reported two pleasing client additions in the first quarter. The Zurich-based healthcare agency is launching a new product for Pfizer and is managing a recently launched drug for Bristos-Myers-Squibb. According to the communiqué, TBWA/Health's links with the international TBWA/Worldhealth network and its expertise in pharmaceutical marketing are the key factors behind the collaboration.

The world's largest mail order company Otto is launching a range in the high-price segment. The future "brandneu" range will include brands such as Adidas and Calvin Klein. As Werben und Verkaufen writes, Otto intends to sell the new product range via a catalog - with a print run of 1.2 million copies - and on the Internet. The "brandneu" catalog was designed and implemented by the McCann-Erickson subsidiary McEmotion in Hamburg. It is published twice a year and offers branded clothing as well as information on selected cities and corresponding travel offers.

The Keller farming family from Andwil (SG) can be admired in Vögele advertisements in the Swiss press from March 19. They are the winners of the "Fashion for a Lifetime" competition held by the fashion company to mark its 50th anniversary. In August 2005, over 1,000 Swiss families responded to the call for free clothes - for a lifetime. On March 24, the Sat1 program Celebrations will show the Vögele family's trip to South Africa, where they stood in front of the lens for the spring collection.