The fee regulation for regional television
in the new RTVA is already having consequences: The fact that only ten to
twelve television stations are to be licensed, the
The television landscape in French-speaking Switzerland has been set in motion, as the Basler
Newspaper writes. TV Région Lausannoise, Ici TV (Vevey), Canal Nord
Vaudois (Yverdon) and Téléreseau de la Région nyonnaise have joined forces.
with the participation of the large publishing house Edipresse to Vaud TV
to form what is expected to be one of the four French-speaking Swiss
concessions.
But foreign media companies are also getting involved in French-speaking Switzerland:
The French media group Hersant has already acquired a stake in the Geneva-based broadcaster
Léman Bleu and has established a good starting position there for
the second concession in French-speaking Switzerland. Now, according to Hersant
Baz on the lookout for further takeover candidates in the region
Biel-Neuchâtel. Canal Alpha or TeleBielingue are in the sights.

The new Radio and Television Act (RTVA)
forces the French-speaking Swiss television station TSR to pay 8.3 million
francs. According to SDA, this summer some
programs are removed from the program.
Primetime programs are not affected, said the
TSR program director Yves Ménestrier on Friday. To be canceled
The quiz program "Télé la Question", the family game "Photos de
famille", the magazine program "C'est tous les jours dimanche" and the
welsche Schweiz Aktuell "A.R.C." (Appellation Romande Contrôlée). The
However, regional news is not banned from the screen. They
are to be integrated into the new midday news program.

For the final of the Columbus Awards, the
Austrian Direct Marketing Prize, this year 26 works were entered in the
nominated in a total of seven categories. The agency at the airport from
Altenrhein made it into the D-A-CH category with two works
on the shortlist, as she announced. Also on the shortlist in
in the international category with one work each from OgilvyOne
worldwide, Wunderman and Tribal DDB GmbH from Germany. Nominated is
the agency at the airport with the bathing cap acquisition mailing for
Schneider Aquatec AG, Staad and the brick mailing from Hautle +
Partner, Widnau. The awards will be presented on April 20 on the occasion of the Fight
Night at the Museumsquartier in Vienna.

On Friday, the Federal Council
Minister of Justice Christoph Blocher has been tasked with repealing the
Consider introducing a criminal provision for the publication of confidential government documents, such as the
SDA reports. Article 293 of the Penal Code concerns
Members of the media who publish „official confidential negotiations.“.
They face imprisonment or fines. As Federal Council spokesperson Oswald Sigg told the
Media
According to the announcement, the FDJP is to determine what consequences a possible
would result in repeal.
During a brief discussion about issues related to his communication, the
The Federal Council decided that, with regard to confidential advance notices of
"This will not change anything regarding Federal Council business," Sigg said. The advance notices
are intended to help media professionals prepare their coverage
make it easier.

The ASW Alliance of Swiss Advertising Agencies
will have two new board members: Daniela Müller von Müller
& Partner AG in Aarau and Michael Waldvogel from Idfx in Wädenswil.
The two have already taken part in this year's Board of Directors retreat.
participated. According to the ASW, they will participate in the
General Meeting on May 19, 2006 in Basel.

The German news magazine Focus
in cooperation with the audiobook publisher on March 17, 2006.
Audiobook edition "TV commissioners read crime novels". For the audiobooks
According to Werben & Verkaufen, prominent actors such as Andrea
Sawatzki, Sabine Postel, Udo Wachtveitl and Jan Josef Liefers
can be won. The authors include Ruth Rendell, Daphne
Du Maurier, Mary Higgings Clark and Marc Levy. The CDs are available for 9.95
euros in stores and in the Focus online store.

The SRG Audience Council has
about SF's coverage of the Olympic Games and the
Winter Games in Turin, the sitcom "Schöni Uussichte" and the program
"Design Suisse". SF did a "good to very good" job with the
Olympic Winter Games, comments the Public Council. The
In his eyes, live broadcasts have proven themselves through a high presence, a
good overview of the individual activities and a good solution
for parallel competitions. A total of
The moderators and commentators were described as competent,
although more in-depth knowledge would have been desirable in some sports
would be. On the other hand, the role of cabaret artist
Simon Enzler, who humorously commented on the day's events:
Not all Audience Council members would have appreciated his contributions equally.
estimated.
The sitcom "Schöni Uussichte" did not get a good review. The
committee thinks it's good that this genre is still being cultivated. With
the predecessor sitcoms such as "Fascht e Familie", however, the new
program could not keep up. The jokes are only funny to a limited extent, too little
The individual stories are imaginative, the background too penetrating.
Laugh track. However, the Council admits the sitcom has potential for development
to.
The Council was impressed by "Design Suisse". The series on the
Swiss design is convincing due to the uniform concept, the
The cinematic realization meets high standards. The program has a
broad spectrum, is relevant in terms of content and creative in form. Several
However, members of the Council would have preferred a better broadcasting slot.
desired.

20 minutes will be shown during the next
World Cup with a Saturday edition. The
Extra expenditure that will be devoted entirely to the World Cup,
will be published on June 10, 17, 24 and July 1. Whether the day before the
It remains to be seen whether a newspaper will be published for the final match on July 8.
"If Switzerland plays in the final, we will of course also be there on the 8th.
July," joked Marco Gasser, the Head of
Sales from 20 Minuten, compared to Werbewoche. However, as on July 8
games are not taking place, a news paper makes no sense. The
Event preview for the final day will be in the 20-minute weekend edition
Week realized.
With a circulation of 150,000 copies, the special newspaper is published in the
cities of Zurich, Berne, Basel, Lucerne, St. Gallen, Winterthur and in
distributed by colporteurs in Lausanne and Geneva in French-speaking Switzerland.
"The target audience is young football enthusiasts who want to spend their Saturday
are on the road in the morning," says Gasser. 20 minutes had already passed during
experience with an evening newspaper at the 2002 World Cup in Korea. With
The print run of 150,000 copies could be used to create an attractive
product on the reader and advertising market,
commented Gasser on the circulation figures.
What is the feedback from advertisers? "The interest
is great, we are surprised," said Gasser. He sees no problems
that the World Cup specials will compete with the established magazine Week
could: "These are two different products: Week is a
lifestyle-oriented magazine for the weekend. The WM issues
will come across as sports newspapers devoted entirely to King Football.
prescribe."
Carole Scheidegger

The controversy over the Mohammed cartoons has
for the German newspaper Die Welt, as the
FAZ reports? The Union of European Turkish Democrats (UETD) has taken action against
the newspaper headed by Roger Köppel filed a criminal complaint with the
Cologne public prosecutor's office for incitement of the people and insulting
religious communities. With the publication, the
Leaf provokes the Muslim community in Germany
and recklessly jeopardized the public peace, it says
according to Deutschlandradio in the explanatory statement. The Secretary General of the
Association, Abdullah Emili, also accused Roger Köppel of "hate-filled
statements" about Muslims.

The representative market study Reader's
Digest European Trusted Brands 2006 also analyzed brand preferences for
Switzerland. Like last year, the winner is
Swisscom. For 74 percent of Swiss people, Swisscom is the
most trusted brand in telecommunications. Nokia shines with
cell phones with 65 percent of mentions, Migros dominates in
service providers with 63 percent. Migros beat Coop in the trust test
with 33 percent and Denner with 4 percent.
Reader's Digest surveyed a total of 1100 Swiss women and men.
Swiss in 35 categories, the survey was expanded this year to include 7 new categories.
Categories expanded. The winners of the survey include Canon in the
category, Raiffeisen in the banking category, Nespresso in the
in the coffee brands category, Emmi in the dairy products category, Swiss Life in the
life insurers and Findus for ready meals.
Toyota (Auto) also successfully improved its positions,
Miele (household appliances), Dell (PC), Kuoni (tour operator), Visa
(credit cards), Die Mibiliar (property insurance), Bluewin
(Internet company), Shell (gasoline), Migros (vitamin products),
Aspirin (anti-inflammatory), Neo Citran (cold remedy), L'Oréal
(hair care), Nivea (cosmetics and skin care), OMO (detergents),
Swatch (watches), Whiskas (pet food), Helsana (health insurance),
Similasan (homeopathy) and Elmex (dental care).
The survey is conducted annually in 14 countries across Europe. About
25,000 people are surveyed for this, 1100 of them in Switzerland, and
representative of the respective age structure of the population. 15
of the 35 product categories are explicitly only available for the survey in Switzerland.
Reader's Digest announced in a press release.

Fee splitting A sensitive position paper from publishers puts TeleTop in pole position On March 14, shortly before the
final parliamentary votes on the new RTVA, published
der Tages-Anzeiger Brisantes: The major publishers in German-speaking Switzerland
apparently have clear ideas about how the prospective
standing fee-splitting cake for
28 million francs - is to be distributed in the future.
The plan, which the Tagi has taken from a draft by the Swiss Press Association
is quite simple: All Swiss-German publishers with
own regional TV are to receive a concession with a performance mandate.
and thus also fee-splitting shares. For
independent TVs, on the other hand, the association document does not see any
Demand. Specifically: TeleTop, the largest broadcaster in the
Eastern Switzerland, comes away empty-handed and its territory would be under TeleZüri,
TeleOstschweiz and Schaffhauser TV.

Norbert Neininger, responsible for the department of
electronic media, confirms the existence of "such a paper",
did not want to take a stand and was met with a shake of the head. "That the
publishers take a position and exclude a non-publisher is
not very clever," comments Anton Schaller. His
media consulting firm built a new media center for the
St. Galler Tagblatt AG opened the TeleOstschweiz channel and attempted to
in vain with top boss Günter Heuberger to create a joint Eastern Switzerland
TV solution. Even today, Schaller still rates the
TeleTop's distribution area as "too heterogeneous and lacking a
clear center unsuitable for making television". Nevertheless, he is
convinced: "The publishers' position paper will ultimately benefit TeleTop."
This is because the top boss is the only one who is independent of the Group and only operates
electronic media and does not pose a dominant threat to the market.
"Against multimedia groups such as Tamedia and NZZ, Heuberger has now
battle for fee money with the licensing authorities," says
Schaller. (mk)

Guest commentary Anyone who thinks that weblog advertising makes money is wrong, says Nick Lüthi, who invests a lot of time in his weblog,
researched on the Internet, formulated texts, created graphics or even
Sound and image on his personal website for viewing or subscription
at some point plays with the thought: Could my
Turning amateur journalism into cash? Good: Most people blog
for the fun of it. For a few extra francs as
compensation for the often time-consuming hobby, the
few bloggers have any objections. In addition to publishing
as an advertising canvasser, but then there is a lack of
Desire and time. If you're going to earn money, then do it as automatically as possible.

The seemingly perfect way out of this dilemma is offered by the
Partner programs from Internet giants such as Google, Amazon or Yahoo.
For three years now, Google's Adsense program has offered the
possibility to integrate ads into his weblog with very little effort.
to be integrated. However, anyone who thinks that the rouble is now rolling is mistaken. Even much
respected weblogs, such as "schockwellenreiter.de", which, according to
is clicked on around 200,000 times a month by its operator Jörg Kantel,
generates a monthly net income of just 180 euros. With his
This amount corresponds to an hourly wage of 2
euro, Kantel wrote in June 2005. Other companies have reported similar
Blogger celebrities. Web log authors, who are inspired by their
activity, there are at most a few dozen in the world - and
with an estimated number of weblogs in the tens of millions.

Even though Google generates almost 80 percent of its revenue from the Adsense program
(more than 600 million dollars in the third quarter of 2005 alone!) to the
partner, the largest single amount remains with the
Ad intermediaries. Web logs can therefore be used to make money.
Google will say to itself. A lot of small cattle make a lot of muck
- the small cattle are left with the crumbs. This economic reality
basically prohibits the question: How do I become a professional blogger? And that
is not even bad. After all, nobody comes up with the
idea of imagining the conversation on the street, the conversation in the café
to be silvered. The blogosphere is first and foremost a global
Chat corner. When limited resources mean that you can't get into
can only briefly summarize his weblog entries, then this is the
quality can only be beneficial.

> Nick Lüthi is a media journalist and blogger at www.bernergazette.ch.