In Liechtenstein, a poster campaign entitled "Without Exclusion" will be launched on Tuesday, the International Day against Racism. The campaign ran in Switzerland last fall. The poster campaign was developed by the Federal Commission against Racism to mark its tenth anniversary. Liechtenstein co-financed the campaign. Potential victims of discrimination have their say on the posters and use their statements to draw attention to unequal treatment and racially motivated exclusion in everyday life.

The newspaper company Metro
International announced a joint venture in Mexico on Monday.
In connection with this, a new version of Metro is to be launched in the spring in
Mexico City, according to a press release. For the
The launch of the new paper is underwritten by Publicaciones
Metropolitanas, in which Metro International holds a 35
percent of the shares. A further 35 percent is in the hands of
Immobilaria Torraco, which is also involved in Burger King, Starbuck's and Domino's
Pizza are involved. According to ZenithOptimedia, the volume of the
Mexican advertising market of around 3.7 trillion US dollars.

The two former Weltwoche authors Christian Kämmerling and Christian Seiler are joining the management of Red Bulletin Verlag in Vienna with immediate effect. As Kress.de reports, the two have already been working as consultants for the publishing house since the fall. Kämmerling co-founded the magazine of the Süddeutsche Zeitung and was most recently responsible for the lifestyle aspects of the Handelszeitung. Seiler was head of culture at Weltwoche until the end of 2004, before that he was editor-in-chief of the culture magazine "Du". Red Bulletin Verlag is owned by the energy drink manufacturer Red Bull and publishes the people magazine "Seitenblicke" and a Formula 1 newspaper.

In the 2005 financial year, the
Tagblatt Medien's advertising revenue fell from 48 million in 2004 to 45.8 million in 2004.
million francs. Advertising income from the flagship publication "St. Galler
Tagblatt" fell by a further 5.6 percent to CHF 37 million.
The losses were in line with comparable German-speaking Swiss companies.
daily newspapers, writes the St. Galler Tagblatt on Monday. The
The decline in earnings was mainly due to the reduction in
advertising sizes and the frequency of publication as well as from savings
in color. Tagblatt Medien's print sales shrank by
12 percent to 27.6 million. The discontinuation of the NZZ am Sonntag and
The increased competition in the printing sector are the causes. Increased
Radio Ostschweiz AG, on the other hand, with Radio aktuell, which has a
13 percent increase in advertising revenue and 30 percent increase in listener numbers
percent, the best result in its history. Tele
Eastern Switzerland increased its sports and sponsorship income and its
income from media sponsorships by 17 percent. The start to 2006
did not go according to plan either, and advertising revenues were also down in the
again below budget in the first two months. A major challenge
the company sees the economical use of resources and
even greater efficiency, writes the St. Galler Tagblatt. Then
new sources of income are also to be tapped.

Google and Nikefootball.com have created a community for football players on joga.com. Like-minded people can create websites there, exchange information, publish photos and videos and meet up for matches, according to heise.de. Similar platforms have existed for some time, but they tend to be more local and down-to-earth. Nike and Google, on the other hand, are aiming to create a global community - adorned with photos of advertising icons such as Ronaldinho and Thierry Henry.

Monika Rot is now responsible for marketing and sales at the Swiss subsidiary of the luxury brand Wolford. She takes over the position of Marketing & Sales Director from Stefan Meyrat, who has left the company. In her new role, Rot has overall responsibility for the Swiss market. She began her professional career at La Prairie and was then responsible for the La Prairie, Juvena and Marlies Möller brands as General Manager. Most recently, she was Education & Sales Director for the Clinique brand at Estée Lauder.

Just two weeks after changing its publication day, Wirtschaftswoche has tripled its single copy sales. This corresponds to around 41,800 copies sold, reports kress.de. In the 4th quarter, Wirtschaftswoche sold an average of 181,822 copies, 14,729 of which were sold individually. In order to increase sales figures and push the advertising business, the trade journal has been published on Mondays instead of Thursdays since March 6.

In view of the EFFIE awards ceremony for the most efficient and effective campaigns in Switzerland, which will be held on Thursday, Wirz points out that the German Advertising Council sees eroticism in advertising on the decline. The Swiss Commission for Fair Advertising has also addressed the issue of sexist advertising and last year recorded half as many sanction proceedings and a decrease in complaints. The pan-European BBDO study "Being Twanty Somenthing in Europe" has shown that young target groups are increasingly less interested in advertising with sex, which is often unimaginative and unrelated to the advertised product. On the other hand, campaigns that use humor and have a funny and surprising link to the brand and benefits are being increasingly rewarded. According to Wirz, "sex sells" is therefore a thing of the past; today it is increasingly a case of "humor works".

Clear Channel Outdoor is a new partner in the cinecom Cannes network and is taking over the poster sector for Switzerland from Crhistinger Partner. The outdoor advertiser Clear Channel Outdoor has thus become a partner for the Outdoor category of the Swiss partner network set up by cinecom as licensor in connection with the Cannes Lions Awards. In 2006, Outdoor is listed as a separate category at the advertising festival for the first time. The 53rd Cannes Lions Awards will be held from June 18 to 24, 2006. The Clear Channel Outdoor - Plakanda Group is part of the globally active Clear Channel Outdoor Holding. It employs 170 people in Switzerland.

Fresher colors and a new paper architecture are to give the Ringier tabloid a new look. As spokesman Marco Castellaneta confirmed to the Sonntagszeitung, the appearance will be friendlier. There will also be various graphic innovations. However, it will not be a radical reform; the typography and layout will remain the same. The publishing house's journalistic committee has approved the project, which was designed by graphics professional Jean-Luc Iseli, who is co-editor-in-chief of Illustré and has previously worked on 24 Heures and Le Matin bleu, the SonntagsZeitung reports.

"Newspaper Technology" is the name of the new trade journal for the German-speaking market, published by Rudolf K. Messer of X-Media in Vienna. According to its subtitle, the "trade magazine for newspaper and magazine technology in Germany, Austria and Switzerland" will be published for the first time at the beginning of May; six issues per year are provisionally planned. As Mediaforum reports, the international publishing structures have not yet been finalized. Rudolf Messer will be editor-in-chief and publisher, while Gerhard Bartsch will be responsible for advertising management and marketing from Germany. A representative office is also planned for Switzerland.

As the Swiss television news magazine "10 vor 10" reported on Friday evening, the project with the working title "Day", a free evening newspaper for commuters, is in the decisive phase. At the moment, questions relating to editing and production are being clarified. "Day" is aimed at a young, urban readership in German-speaking Switzerland. Ringier had previously repeatedly denied rumors and blocked inquiries, but has now let the cat out of the bag. Although Prof. Heinz Bonfadelli from the Institute for Journalism and Media Studies at the University of Zurich does not consider the chances of a second commuter newspaper to be particularly good, Ringier must take action in view of the decline in circulation at Blick. Whether the new free paper will lead to a further decline in Blick circulation remains an open question.