More than 200 invited guests attended the tenth anniversary of rotor Agentur für Kommunikation. After a first refreshment with food & drinks in the agency's courtyard, 64 racing enthusiasts signed up for the qualifying of the Tenth Grand Prix of Zurich. Whether as a Carrera driver or as a spectator, the excitement went on until the end. After the award ceremony, which was performed by the charming Miss Carrera 2006, DJ Steve McQueen and the unplugged band Los Bandidos led the way deep into the night with their Tequilla Racing Punk.The race organizers opened the qualifying for the Tenth Grand Prix of Zurich. Sascha Kieslinger, Art Director rotor and Alexander Gessert, Creative Director and co-owner rotor.Maurizio Scarpa of Sfax hairstylist welcomes two beauties to the paddock.Christine Roth, the former Marketing Manager of Freitag Lab enjoyed herself together with Daniel Kistler of Ringier.Ludwig Dörr, the former advertising director of Coop Switzerland, found time for a lightning visit to Zurich despite his retirement.Music meets film: Phonogen.com founder Rino Meyer poses with Beat Lenherr of panimage.With enough fuel in the tank, 64 drivers battled for thousandths of a second to qualify for the race on the rotor Speedway at Club Zukunft.The subsequent race was held in pairs in a knockoutsystem 1 against 1. Between the races, Beat Engeler of Fischer Architekten AG and Martin Hauser, co-owner of rotor, talk shop about the drivers' performances.Great amazement in the VIP grandstand: Bernd Götz of Swiss Re with his wife Inge, Lorenz Hauser music and events specialist and Gilles Bachmann of Fauxpas Grafik.Peter Burri, Marketing Manager of Health Promotion Switzerland coaches his son Tim. Miss Carrera 2006 Oxana Fedorova presented the prizes to the finalists. The runner-up André Becchio was taken comfortingly in the middle. And the winner Oliver Fitze owner Hum Records was happy about the hard-fought Carrera package.Afterwards the racing circus celebrates until the early morning hours the rotor anniversary Grand Prix to the legendary Tequilla Racing Punk of Los Bandidos. Text & Image: rotor
 
Upload: Beat Fritsch
Support: Kathrin Fischer
Good Job: Urs Bühler
 Starting next Monday (6/19/06), daily shortlist coverage from Cannes will be available here.CaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionTuesday is opening day. Each evening, the gala is held at Carlton Beach. An eyeful of food, an eyeful of beautiful people. The guest delegation from Cinecom was satisfied and was able to really get going again today, because for the media people it's already time to say goodbye to the Côte tomorrow.
In the meantime, the guys from Adlink also arrived and almost provoked an international incident. The sailing yacht on which they were guests came somewhat very close to a frigate of the navy, whereupon an alarm was immediately triggered. And by chance, paparazzo Fritsch captured the whole thing with his brand new telephoto lens from his balcony.
 Text & Photos: Beat Fritsch
Created on Apple
With the support of Olympus Switzerland

DRS 3 is jumping on the podcast bandwagon and will be putting audio contributions online by mid-July at the latest, possibly earlier. Walter Herger, Chief of Staff at DRS 3, confirmed this to Radiomagazin. The following radio formats will be made available as podcasts: The talk show "Focus", the background vessel "Input" and Peter Schneider's "Letters to the listeners". In addition, "Digital plus", a "best of" from the DRS IT/new media editorial team, will be available online. These are moderated contributions produced exclusively for the net, which will not be heard on the radio in this form. Fans of satirist Peter Schneider have reason to be happy: his "letters", which can be heard on DRS 3 from Monday to Saturday in a scattered and short form, will be edited into a "weekly review" that can be downloaded and listened to in one go.

Newspapers The agency Hochspannung has developed further subjects for the Finanz und Wirtschaft campaign.what the traditional reader of Finanz und
economy has known for a long time, the new law introduced in spring 2005
claim officially confirmed: "Finance and economy - without
is not possible." With this message, the agency is positioning
High voltage the business and stock market newspaper published since 1928
"as an indispensable source of information for private and professional
Investors".

In the print and poster campaign launched last year, the
Message also clearly recognizable visually. Typical readers recommend the
Newspaper unambiguously and with a clear gesture for reading. With the
The choice of the unusual perspective is intended to put the product in the foreground.
is high voltage.

With the campaign under the motto "It won't work without", the aim is to
The first step was to maintain and increase the number of subscribers.
At the same time, the aim is to appeal to a younger audience and draw attention to the
The trade journal, which will be published in a new look at the beginning of May
be

The campaign is supported by an annual poster on the Zurich
main station as well as insert cards in the advertised publication and
also in other consumer and trade press titles. In use are
Internet banners, because at www.finanzundwirtschaft.net the
Newspaper Finanz und Wirtschaft also subscribed to in electronic form
in the original layout.    
   

Andreas Panzeri

In the run-up to the World Cup, Swisscom aggressively advertised its mobile TV offer. However, studies show that television on cell phones is not particularly popular with many consumers. Werbewoche asked Carsten Roetz, Head of PR at Swisscom Mobile. "We have 85,000 customers with UMTS-capable cell phones. Around a third of them regularly use mobile TV," explained Roetz. 1,000 people watched the France-Switzerland match and around 10,000 customers tuned in during the course of the match day. "Several tens of thousands" of customers have subscribed to the specific World Cup service; the telecommunications company does not want to disclose more precise figures. "The use of mobile TV is higher than usual," said Roetz. He assumes that the continuation of interest will also depend to a large extent on how the Swiss national team performs in Germany. Roetz believes that it will be some time before mobile TV definitely catches on: "Mobile TV is not an obvious need for people and a great deal of advertising effort is required to make it known." Swisscom relies on the strategy of always offering corresponding services in conjunction with attractive devices. The World Cup campaign seems to have had a positive effect, with sales figures for UMTS-enabled devices rising, according to Roetz. Once the major event is over, he sees further opportunities for use, particularly in the area of current affairs. "We will expand the news offer on demand," says Roetz. There are currently no plans to include advertising blocks, as the Head of PR explained: "In the current business model, where customers subscribe to specific content, we don't see much room for advertising." This would potentially annoy users and run counter to the concept of being able to find information quickly on the go. "If a new business model develops, there may also be new advertising opportunities," said Roetz. In addition to specific services, customers also have access to the live offerings of over 20 broadcasters. The advertising blocks in their programs naturally also flicker across cell phone screens.
Carole Scheidegger

At the Agefi Group's Annual General Meeting on Wednesday, CEO Alain Fabarez announced that the Group will be in the black in the first half of 2006. The reason for this is the massive cost reduction introduced in 2005, which is showing results this year, as well as the seven percent increase in advertising revenue. Fabarez is also optimistic about the Group's future development. The Agefi Group has now been in the red for four years in a row.

Switzerland did not win any Lions in the Young Creatives Print and Young Creatives Cyber categories. Gold for Print went to Poland, Silver to New Zealand and Bronze was shared by Argentina and Finland. Young creatives from Brazil made it to the top of the podium in the Cyber category, with Norway in second place and Germany in third.

Feminine hygiene Self-confidence is for
Women are more important than usual on certain days. Exxtra searches for Molfina
The topic of women's hygiene is not just a topic for women.
no longer a taboo subject. And yet advertising for this product group
not find a relaxed relationship with female nature, Désirée
Strassmann, consultant at Exxtra, is convinced. The
and extremely technical explanations of the women's work.
The functionality of the products is assumed to be different from the large
Group brands from Always to Tampax used in their campaigns
become. The environment, which is characterized by high brand loyalty, cements this
Communication strategy.

To tackle this with a "modest" budget, Exxtras uses
advertising campaign for the feminine hygiene line from Migros her
brand promise "Molfina protects you in every situation" on a
in a humorous way. The new TV commercial is intended to recall the
print campaign with the cheeky portraits of women,
which, according to the FOT, has increased awareness. In the environment of the
women's magazines, this was hardly possible any more.

The challenge was to achieve differentiation from the
Competition with an unusual advertising idea for Molfina
more concisely. In the previous tonality, with a charming
self-confidence and humor, there is hardly a thought in the new commercial.
about menstrual hygiene. But the brand promise and the
wide range woven into the plot: By having a young woman with
her Molfina pack, two boys elegantly block the view inside the
changing room, in which she demonstratively and lasciviously undressed down to
panties and bra.

Luca Aloisi

Takeovers "Close to life, close to you."
This is the claim under a poster for Winterthur Insurance.
As is well known, this fledgling subsidiary of Credit Suisse was
under the hood. The French Axa Group has developed the
Bridewealth paid. Since then, Winterthur's head office has been located
in Paris. Of course, this means a small problem for customers,
if they want to continue to believe in the "close to you" claim. But
Don't panic prematurely. The advertisers have all these developments
can of course anticipate. They show this in their advertising with vision,
how Winterthur customers can continue to benefit from the
be close to their insurer at all times. Hitchhiking to Paris
is the solution. And not in the small print - as with
insurance companies - but large on the poster is added: "Tickets too expensive -
Finally living the dreams of youth." Whether the call to emigrate also
Winterthur employees is not the subject of this article.
to be pondered further. (pan)

The Thurgau cantonal parliament is getting serious about the cantonal advertising restrictions. It is banning billboard advertising for alcoholic beverages with more than 15% alcohol by volume, for alcopops and tobacco products. The measure includes a piece of homeland security: by restricting the advertising ban to alcoholic beverages with more than 15 percent by volume, local winegrowers and brewers are to be protected from a loss of sales.The Grand Council also stipulated on Wednesday that tobacco products may not be sold to under-16s. Vending machine operators have until December 31, 2009 to convert their machines so that young people can no longer buy tobacco products there. Violations of the law can be punished with fines of up to CHF 20,000. The law was passed by a clear 54 votes to 41. This means that it will not be put to a referendum.

Column Why poor quality so often prevails in journalism, leaving audiences wading in the shallows "You can't drown in the shallows." The
The snappy slogan on which RTL boss Helmut Thoma once based his
business model for private television has a lot to offer. Before
Belgian media entrepreneur Albert Frère, in particular, was inspired by Thomas
instinct - after all, he has just spent 4.5 billion euros on his
25.1% share in Bertelsmann. A deal that only became possible,
because Bertelsmann expanded into the TV business a few years ago and
RTL wanted to bring the company under its control and
Frère's majority stake in the private broadcaster against the
stake in the Gütersloh-based media multinational.

There is much to suggest that Thomas' formula for success can also be applied to the
newspaper market in Switzerland works. At least in the big
Publishing houses - at Ringier and Tamedia - seem to have realized this.
believe. First the success of the Blick years ago, then the
The meteoric rise of the free newspaper 20 Minuten to the highest circu
newspaper in the country seems to prove the publishers right. So much so,
that Ringier is now a little overconfident and wants to find out whether
in the afternoon with Heute, another free newspaper, and on
market can be established. In the upper class, Neue Zürcher
newspaper, the Tages-Anzeiger and also many regional papers
Meanwhile, circulation is crumbling.

But why do so many people indulge themselves with inferior information?
satisfied? Part of the media market undoubtedly functions as a "market
for lemons" is how the economist George A. Akerlof described markets,
on which buyers receive much less information about product quality.
than the sellers and therefore the quality competition is not
works. In such a market, goods are often sold relatively
poor quality, so-called "lemons". As soon as the
buyers realize this, they for their part are only prepared to pay a
to pay a lower price. However, this reduces the
suppliers of expensive, high quality, the incentive to develop for this market is
produce. Gradually, in a spiral movement, the
poor quality and pushes the good quality out of the market.

Can the trend be counteracted with any prospect of success? In the short term
probably hardly. In the long term, however, according to economist John
Maynard Keynes, "all dead". Publishers who nevertheless firmly believe in the
The only way quality journalism has a chance of survival is if it believes that quality
at least communicate proactively. This, in turn, is not possible with
Advertising and public relations. They come to nothing if there is no
journalistic platforms that deal with media and journalism
employ.

It's strange that so many publishers and media managers don't want to admit it.
want their offer to the advertising industry, which they benefit from
have lived so well themselves, even for their own
could be good for securing the future: A car company, a fashion company
or a computer manufacturer can always rely on particularly intensive
effect of its advertisements, if an editorial environment
attracts the attention of the interested public, which
corresponds to the advertised product in terms of content, but is not
independent journalists. Similarly
presumably generate demand for quality media if these media
would not only advertise themselves and do PR, but also
space to talk editorially about media and journalism, and
to report. Those who do not do this are not offering their customers
Orientation guide on what constitutes journalistic quality. That is why
it is hardly surprising that the public then flock to the
Wading into the shallows, accessing cheap or free media offers
and spend a lot of money on cell phone ringtones instead.

Stephan Russ-Mohl heads the European Journalism Observatory at the University of Lugano.

Car The new powerhouse from Renault, the
Clio RS, is arriving at dealerships these days. Around the sophisticated,
younger target group for the sleek racing car, the
Publicis team led by CD Philipp Skrabal created a multimedia and partially
provocative campaign, which is always marked with the abbreviation RS -
RenaultSport - plays. He ignited the "awesome" turbo pump each time
media-specific: from the poster to the give-away beach towel for
"natuRSchönheiten" through to the online game from the Orange8 agency.

The Swiss branch of the agency network Grey is now involved in the international campaigns of cell phone giant Nokia. Together with its sister companies Sek & Grey in Finland and Grey in London, the Swiss Grey will implement the next briefings. According to the agency, the planning and creative teams have learned about the latest product and communication strategies at meetings in London and Helsinki over the last few weeks. Grey in Zurich has been looking after Nokia for the European Alpine region, Switzerland and Austria for some time now.