The freelance creative team Ueli Bleuler and Frank Bernhardt designed a national image campaign on behalf of Wing Tsun Schools Switzerland. The aim of the campaign was to position the kung fu school Wing Tsun as an efficient self-defense and at the same time as a medical health training. The key visual of the flying skeleton and the headline "Defend your body" are intended to increase awareness of the Kung Fu schools. Over the next few months, the skeleton will catch the eye on various advertising materials such as posters, advertisements, flyers and stickers.

The Zurich advertising agency Publicis is promoting the World Cup Theater in Winterthur. Over 24 days, the Casinotheater will offer sporting and cabaret entertainment during 59 matches with free admission. Soccer-mad stage artists such as Joachim Rittmeyer, Tinu Heiniger and Paul Burkhalter will accompany the game, which will be broadcast on a big screen. Publicis has created an original poster for this campaign, which is intended to bring the worlds of sport and theater together with football-mad women's legs. The agency is also running a promotional campaign for the World Cup theater. An actor dressed as a referee hands out red and yellow cards in Winterthur and accuses the stunned passers-by of either a foul, an offside or some other offense. When they turn around, the cards turn out to be event flyers.

On March 8, 2006, the commuter newspaper 20 minutes was launched in French-speaking Switzerland with a circulation of 120,000 copies. After 100 days, the Zurich-based publisher reports a successful start. According to the press release, the number of newspapers sold is rising steadily and now accounts for around 90% of the total circulation. This means that the title, which has been adapted to the needs of readers in French-speaking Switzerland, has already been able to build on its successful development in German-speaking Switzerland in its first few months on the readership market. The distribution network will be further expanded in the coming months. The use of the 20minutes.ch website is also increasing steadily. The cross-media concept, which has been very successful in German-speaking Switzerland, is also working in French-speaking Switzerland.
20 minutes also reports positive news on the advertising front. Advertising revenues are well above expectations. National advertising has also developed positively, accounting for two thirds of the total advertising volume in 20 minutes. Thanks to the higher volume of advertising, the commuter newspaper is already more comprehensive than originally planned, with an average of over 40 pages per issue.

The online and mobile marketing specialist and subsidiary of PubliGroupe Web2com and the leading specialist in search engine marketing Angelink yourposition agreed a cooperation at the beginning of June. The third member of the alliance is the crossover agency Angelink, which specializes in the design and implementation of cross-media campaigns and technology-supported concepts. All three companies involved in the cooperation will remain independent and autonomous, according to a press release.
The aim of the cooperation is to unite all relevant specialist disciplines of online marketing. A gap in the market is believed to have been identified here: Contrary to market interest, there was hardly any provider in this country capable of satisfying the need for integrated online activities. According to the press release, the cooperation should enable customers to coordinate all online marketing measures and thus make optimum use of their advertising funds.

If one TV contact is combined with two radio contacts, brand awareness increases by 132 percent. With two TV contacts, on the other hand, it is only 125 percent. This is the result of a study by Radio Marketing Service (RMS) and ARD-Werbung Sales&Services (AS&S). "Radiopower - the power that creates memories", as the study is called, proves that brand awareness increases more strongly when respondents perceive a brand not only on television but also on the radio. Companies that shift part of their advertising budget from television to radio not only achieve a higher advertising impact, but also make their campaigns more efficient. Mix campaigns offer a more favorable price-performance ratio, as advertising on television is considerably more expensive than on the radio. According to the study, radio as a complementary medium to television is also more efficient than advertisements in magazines. This is because people remember radio commercials more than printed advertisements. 800 people between the ages of 18 and 60 were asked about 24 television and twelve radio commercials as well as 31 newspaper advertisements. Advertisements for beer, coffee and cars were among those tested.

The new US magazine "Shock" from Hachette Filipacchi Media aims to attract readers with disgusting images. The shock magazine is based on the somewhat more moderate original "Choc", which has already existed in France for two years. With pictures of people burning alive, photos of the "most beautiful car accidents" or the "worst sports injuries", the aim is to shock at all costs. "Shock" offers an uncensored, unabashed and unadulterated view of reality," editor-in-chief Mike Hammer is quoted as saying in the German media magazine DWDL.de. In the meantime, his magazine has come under heavy criticism in America. While the makers of the scandal sheet still believe they can sell up to 300,000 copies of the magazine, opponents are hoping for a quick economic end. The 98-page first issue did not even contain four pages of advertising.

Anne Kauffmann, editor at the French-speaking Swiss daily newspaper "24 Heures", won the Pfizer Journalism Prize 2006, worth CHF 15,000, for her six-part series of articles on the subject of "bird flu". The motto of the Pfizer Prize was "Diseases know no borders - health risks in a globalized world". From more than 20 entries that made it to the final round, the jury unanimously decided in favor of Kauffmann's work. According to the jury, the author had succeeded in "shedding light on the hot topic in Switzerland this spring in an informative, comprehensive, scientifically correct and yet easily understandable way". The award ceremony will take place on October 25, 2006 at a public event in the Zurich Kongresshaus.

Location marketing Switzerland as a
Congress country among the top 10 in the world. This is shown by the latest
Figures from the International Congress & Convention Association, according to
which Switzerland was ranked in 2005 as the
Congress location in 10th place. This means that the
Switzerland by two places compared to 2004. Only congresses were included,
that are carried out regularly between at least three countries
rotate and have at least 50 participants.

Banks With an unusual eye-catcher
the young Bank Frey is preparing for its new domicile in the financial center of the
economic metropolis. Namely with the first shop window,
that looks back. On Zurich's Bahnhofstrasse, the slogan "We're
looking out for you" is literally implemented by placing small
moving pairs of eyes filmed on flat screens return the viewer's gaze.
The spectacular event was staged by the young Zurich-based
Vitamin C advertising agency. 

Following the satisfactory pilot operation of the new Swiss search engine Local.ch, the platform has been expanded to include guide and event data. The data comes from The Guide Company AG and includes entries on events, information on the restaurant scene and tips for going out. The next step will be the implementation of content from Fundgrueb AG and AutoBörse Medien AG by fall 2006.
Local.ch was founded in November 2005 as a company of the Publigroupe division PubliDorect and is part of the joint venture between PubliDirect and Swisscom Directories. Local.ch works together with LTV Yellow Pages. Local.ch has been online since April.

The Swiss rely on well-established branded products with a high level of brand awareness in their everyday lives. These are the findings of an online survey conducted by the market research institute IHA-GfK on behalf of the branded goods association Promarca. More than half of those surveyed start the day in the shower with Nivea, with Dove providing competition for women. At the breakfast table, brands are in the majority: Kellog's Corn Flakes, Floralp butter and Granini fruit juice make it into the top three. The situation is clearer when it comes to coffee: almost a third of respondents prefer Nespresso. Nescafé, on the other hand, is more popular than average among young people. Swiss brands outperform their foreign competitors in the "snack drinks" category. Valser and Rivella are top of the list for around a third of respondents, with Valser scoring highly among older respondents and Rivella among younger ones. Coca-Cola is almost level with Henniez in third place. Among athletes, Rivella is clearly dominant with almost 50 percent of mentions. In the snacks category, Ragusa is in the same league as the big bars such as Twix, Snickers, Balisto and Mars. When going out, four out of ten respondents prefer the Spanish sparkling wine Freixenet. The Swiss end the day by brushing their teeth with Elmex. More than half of the male respondents and around 45 percent of all respondents think of Elmex first and foremost when brushing their teeth. The study participants were able to select their favorite brands from a list. Accordingly, no-brand products were not included in the study. At the same time, Promarca announced that its member companies generated branded article sales of around 6.7 billion Swiss francs last year. This corresponds to a decline of 2 percent compared to the previous year. Falling prices and lower delivery volumes led to slightly lower sales on the domestic market, while export sales grew by 10 percent, according to the communiqué.

Poster advertising How do you let rooms? Probably best with advertisements. Wrong. It works better with posters, because Christian Senn, head of the
APG branches in northwestern Switzerland, for a storage room and three office and
commercial premises in the APG building in Basel had to look for new tenants, the
As usual, he placed newspaper and online advertisements. Without success, the
Combination of print and online brought him only a few brokers, no
serious interested parties. That's why he planned PVC panels at the entrance gate.
"But when I realized the cost, I said to myself: 'For this money
you can also start a poster campaign," he says. He sat down
to the PC, chose the fiery red of the APG logo as the base color and
wrote some information on it. "I only mentioned the most important
Facts: Object, location, area, contact address. No photo, no details,
no price," he notes. He then had 500 F4 posters printed and
Initially 200 of them will be displayed in Basel for 14 days. The market price
including printing, he estimates at around 6,000 francs. "In the beginning I was
APG was ridiculed internally," says Senn. But what no advertisement managed to do was
possible with a hand-knitted poster display: countless
Interested parties registered, 80 percent of them explicitly due to the
Affiche. In the meantime, Senn has rented out one property and a second is being
and for the last two, he is launching another
Notice. "It was just a trial balloon," laughs Senn. "But now I have
I mean sellers with this experience to the real estate companies
sent."

Markus Knöpfli