Publishing Adobe has significantly upgraded the Acrobat 8 product family, which is due to be launched in the fall. 
The Acrobat product family, which will be launched in a new version this fall, has a tidier and more stringent look. Acrobat 8 Professional, which was recently presented by Adobe to a small group of trade journalists, was aptly described by Lonn Lorenz, Product Manager of the Creative Suite, and Chris Gulker, Product Manager Acrobat, as an extended complete PDF solution.End-to-end PDF workflowThe new PDF tool from Adobe has eight tasks - the term task is already used in the Germanized versions of Acrobat 7. The tasks, which map the PDF workflow from creation to checking and commenting, are at the forefront of the new version and are also the most visually striking changes. These most important functions are combined in a single task bar that is visible by default. And to ensure that users do not overlook the tasks, they are presented again in a start window - which introduces the user to the respective topic if desired - after the program is started.
Anyone who works through the tasks from left to right - which is probably the idea behind it - will automatically use the most important functions of the upcoming Acrobat version. Product Manager Gulker also speaks of an end-to-end workflow that Adobe is addressing: "Acrobat 8 Professional enables a comprehensive PDF workflow - from PDF creation to versatile use on the monitor, on the web or on a cell phone."
Creating PDF packagesWhile Acrobat 7 already offered the option of merging various documents into one PDF document, Acrobat 8 Professional goes a significant step further. A larger number of document types and therefore content from presentations, text documents, spreadsheet programs, but also from websites, CAD drawings, Flash animations and of course other PDF documents can now be merged into a so-called PDF package. A selection window, similar to the one used to open documents, makes this process much easier than in version 7, allowing not only complete documents to be selected, linked, compressed and integrated, but now also individual pages. Finally, the PDF packages can be searched, edited or electronically signed more easily.
PDF packages can also be created from emails for archiving purposes. Each email - with or without attachments - becomes an independent PDF document within a PDF package. There is a catch here for Mac users: "Unfortunately, individual functions are only available on the Windows platform and therefore not or only partially available for the Mac OS operating system. The programming there simply does not allow the same functions as in Outlook," says Lonn Lorenz, explaining the platform-related differences. "However," adds Lorenz, "Acrobat 8 will run as a universal application and therefore natively on the new Intel computers from Apple."
It is now also possible to integrate documents from the Windows applications AutoCAD, Microsoft Visio, Microsoft Project, Internet Explorer, Access, Publisher and Lotus Notes.
Ideal for teamwork Acrobat 8 also goes much further than the current version in terms of the options for collaborating on PDF documents and commenting on the integrated content. If PDF documents are to be reviewed by several people, they can be transferred to a file server (corresponding web server, Microsoft SharePoint workspace, WebDAV server or just a shared folder in a network) for editing, commenting and content or formal coordination in Acrobat 8 - at least Acrobat 8 Standard is required for such scenarios (see "Acrobat 8 family" below). Any changes and comments made are displayed dynamically.
Authorized persons can now coordinate the document review with each other. Adobe promises that this will avoid unnecessary multiple comments, as the documents no longer need to be passed on. The creator of the document can initiate the review simply by sending a document to a server. In contrast to similar solutions for collaborative document editing, it does not matter whether the user is working on Windows or Mac.
 
Commenting on a document can also be done without internet access. As soon as the user has an Internet connection again, a document that has been edited offline can be uploaded with its comments with just one click. Extensive changes can now be written to blank pages using a text editor, which can now also be created in Acrobat 8.
All comments can be summarized and sorted so that the initiator of such document reviews can maintain an overview. Acrobat 8 also makes it much easier to transfer Adobe PDF comments back into a Word document, for example. With the Professional version of Acrobat 8, deadlines can also be set and those involved in a review can be reminded of them.
Ready for PDF/X-4In addition, Acrobat 8 Professional offers innovations that should be of particular interest to in-house publishers in companies, production staff in advertising agencies and desktop publishers in graphic arts companies. These include new options for the creation of professional PDF documents and the exchange of such documents, for example with prepress companies. As is well known, an ISO standard was created for this purpose with PDF/X (see "PDF special forms" below), which converts documents in Portable Document Format into a form suitable for output.
Unfortunately, the way to create PDF/X files in Acrobat 7 is comprehensive, but also very cumbersome. In Acrobat 8, Adobe has now chosen the most obvious way to create PDF/X files: The document is simply saved as a PDF/X document with "Save as ...". The document can be created according to different PDF/X recipes and flavors, which can be combined and saved as a set in advance. A better structure of the parameters makes it much easier to create such sets compared to version 7.
Acrobat 8 is technically based on the new PDF version 1.6 and will already support PDF/X-4 when it is released - even if this ISO standard has not yet been adopted in its final version. PDF/X-4 primarily addresses the issue of transparencies and the still pending problems with the use of fonts in OpenType format.
Adobe has also made it easier to check a PDF file (preflighting). In addition, Acrobat 8 PDF documents can not only be checked for potential errors, the document can also be corrected immediately. All editing functions are grouped together in a separate taskbar.
JDF-supported prepress workflow Adobe gave the first indication that Acrobat could one day become a hub in the prepress workflow somewhat tentatively in Acrobat 7. After rudimentary support of the Job Definition Format (JDF) there, Adobe is now going a big step further in the generation of job-relevant data in version 8.
"Acrobat 8 Professional now allows smaller workflows to be defined," says Lorenz, explaining one of the most outstanding new features of the new release. Lorenz uses an example to show that a workflow can be defined in Acrobat that opens an InDesign document defined in the job ticket, from which InDesign will then generate a PDF/X document. On the one hand, the document is checked for its usability for printing and, on the other hand, it is checked whether the document also contains the number of pages stored in the job ticket.
If this job ticket or JDF document is forwarded by the creator together with the PDF generated with it from Acrobat Professional 8 to a print shop, for example, the print shop can read out a lot of information relevant to the job. The job ticket contains information such as whether the document supplied and linked to the JDF meets the printer's specifications. On the recipient side in Acrobat 8 or a JDF-compatible prepress workflow, it is possible to see whether the page numbers in the linked PDF document are correct and whether the PDF document complies with the PDF/X-3 specifications, for example. The print shop can rely on this information and no longer needs to perform a new data check (preflighting).
Conclusion Judging by the first impressions of the beta version, Acrobat 8 Professional is a great success. The version announced for the fall simplifies the merging of different documents and the preflighting of PDF documents has been significantly improved. The significantly enhanced JDF workflow in version 8 is probably also a strategic step towards anchoring Acrobat 8 Professional even more firmly within the graphic arts industry. It remains to be seen how quickly these approaches will actually be implemented in practice.
Acrobat 8 familyAdobe Acrobat 8 consists of five family members.
The
Acrobat 8 Reader, like previous readers freely available, is suitable for viewing, printing and searching PDF files. From
Acrobat 8 Elements can then also be used to create and encrypt PDF documents. Advanced creation from Office and mail applications as well as the execution of reconciliation processes is possible from Acrobat 8 Standard onwards. Acrobat 8 Professional
allows not only the creation of PDFs from special CAD and project management applications, but also the extended creation of PDF forms and the possibility of activating functions in Acrobat Reader 8 (the recipient can thus use more functions in the Reader). Acrobat 3D, Version 8
also allows the creation of complex, interactive documents and contains functions that are of interest to users who want to exchange three-dimensional object data.special forms PDF/X- ... and PDF/A- ...PDF/X is a standardized version of the Portable Document Format that has been adapted to the requirements of the graphics industry. It must not contain elements that negatively affect the print result.
PDF/X
is standardized in the ISO standards 15929 and 15930: The PDF/X approach as such is defined in ISO 15929, concrete parts of the standard are specified in ISO 15930.
The ISO 15930 standard is further subdivided:
ISO 15930-1:
PDF/X-1a:2001 is limited to color specifications in the CMYK color space and spot colors. The basis is PDF 1.3 and the ISO 15930-2 standard was never published.
ISO 15930-3:
PDF/X-3:2002 supports Lab- and ICC-based color specifications in addition to PDF/X-1a. Basis: PDF 1.3.ISO 15930-4:
PDF/X-1a:2003 is a revised version of PDF/X-1a:2001, based on PDF 1.4.ISO 15930-5:
In addition to integrated images, PDF/X-2:2003 can also contain references/links to images (OPI). ISO 15930-6:
PDF/X-3:2003 is also a revised version. It is based on PDF/X-2:2002 and PDF 1.4.
PDF/X-4 (ISO 15930-7, supports transparencies and layers, the JPEG2000 image format and 16-bit image data; OpenType fonts are also permitted; basis: PDF 1.6) and PDF/X-5 (permits the use of multi-channel ICC profiles by means of a referenced target profile in the OutputIntent) to calculatePDF/A
(ISO 19005-1:2005) is a standard also standardized by the ISO. This PDF version primarily takes into account the requirements for long-term archiving. The documents are also optimized for reproduction on mobile devices. Based on PDF 1.4.Compact: What's new in Acrobat 8 Start window for the eight main functions
Views, navigation, searchNew look & feel, status displays, navigation palette (as in Illustrator, Photoshop) Instructions ("How-to ...")Customizable toolbarsNewly designed search windowNew file managementVersion Cue 2.0: File and version management and integration with Adobe Bridge to improve collaboration with Creative Suite projectsMetadata can be embedded in documents and/or objects; interesting here is the integration of color spaces and font informationOptimized handling of color, transparencyImproved preflighting and printingColor management has been improved, as has synchronization with the Creative SuiteAccess to and provision of flattening settings in other Adobe applicationsPossibilities for booklet printing (incl. imposition) Improved preflighting according to configurable groups; including various inspectors that check the PDF structure and font structures, for example; the droplets already available in version 7 can now also be edited retrospectivelyImproved creation, merging and editing of PDF documentsSerial letter documents can be converted into a PDF in one step and sent by e-mail; the same applies to e-mails from Microsoft Outlook and Lotus NotesPDF packages: Merging PDF and "non-PDF" documents into a PDF package Documents that belong together can also be marked with labels; headers and footers can be added to such collections on the first pageBlackening: Inspect PDFs for metadata, notes, attachments and other parameters in order to safely delete or "redact" themNew review and commenting functionsInitiate and participate in joint reviewsTrack reviews (Review Tracker)New commenting and marking toolsNew form optionsAd hoc creation of forms (with wizards, templates) and other new features in the area of formsImproved distribution and improved signing of PDF documentsPreview of signed documents Jürgen Franck

Network The Berlin-based company Callas Software was selected as a new partner of the Swiss PDFX-ready initiative at the end of June. The group, with around 20 partners and over 290 members from German-speaking countries, has set itself the goal of introducing the PDF/X-3 standard across the entire Swiss printing industry.

Column Sometimes communication even works, provided it is handled honestly. 
Thomas Matter has lost many millions and his future prospects because he was so sophisticated in business that he did everything wrong in the eyes of the public. Unfortunately, in the context of public opinion, it doesn't matter what any investigation will show one day. And if they would clear him - a stain would remain. The verdict of public opinion (a tortuous term!) knows no possibility of appeal. It is best to do everything right from the beginning. Hopefully Martin Bisang will also get the idea. The only difference between him and Matter is: Matter has already done it.Samih Sawiris, on the other hand, is someone who seems to do everything right. Sawiris is the Egyptian who is going to build the big leisure village in Andermatt. An Egyptian in Switzerland, in these times - that doesn't look like a success story in a country where SVP zealots are already fighting against virtual minarets. All it takes is one wrong move and one devious opponent, and the boy wonder plummets from the top into the bottomless pit, and the value of his company dwindles irrevocably by tens of millions. In the Swissfirst case, it was possible to observe how much the "soft factors" matter today when you have to represent or explain something in public: openness, credibility, plausibility, flexibility. And sensitivity in dealing with dissenters.
The clever Egyptian who wants to invest in the Urseren Valley is, of course, in a more comfortable position than Swissfirst boss Thomas Matter. He doesn't have to defend himself, he's not under fire. But a few other differences are worth noting. Of course, Sawiris also has his high-profile advisors (here, Franz Egle of www.konsulenten.ch., among others). But whenever it becomes important, Sawiris comes himself. He doesn't hide behind any spokesmen, he answers questions personally and in impeccable German, he is tangible and questionable. That makes what he says binding and credible.
Secondly, the man is agile and open for all his single-mindedness. Pro Natura humming in the corner? No problem - I understand! Come, let's sit together. The farmers who should cede land hesitate? Sorry, I understand, we must have gone too fast, sorry! We slow down our schedule and gain three months for additional clarifications.
From this follows, thirdly: The man does not only talk nicely, he also acts accordingly. Fourthly, he may have read a book that has hardly become known beyond the circle of specialist historians, but which is of the greatest importance in the current context*. It describes the history of the Urserenwerk project. Sixty years ago, the same ground in Andermatt was to be submerged for the sake of the electrical industry. And the foreign promoters of the project took a completely different approach. With the corresponding consequences: "We don't negotiate! We do not sell! We don't go!". The resistance of the people of Uri against this large-scale project of the electrical industry was uncompromising and so militant that it culminated in violence against commissioned land buyers and in the well-known Uri riot. It was a full-blown riot with a subsequent trial.
The project for the largest hydroelectric power plant in the Alps had all the technical and energy advantages, but it had one major disadvantage: the reservoir would have flooded the entire Urseren Valley with the villages of Andermatt, Hospenthal and Realp.
The book explores the question of why the Urseren project could not be realized. The dispute over the Urseren power plant was the expression of a crisis of modernization: technical progress was pitted against the love of one's homeland, which was bound up with tradition; the interest of the people of Urseren in preserving their livelihood was pitted against the interest of a secure national supply of electricity. Ultimately, the decisive factor for the failure was the fact that a large-scale technical project that interferes so massively with the interests of others cannot be implemented against the will of those affected.
It looks as if both have learned from history: the locals and the foreign initiators. Sometimes communication works, provided it is handled honestly.
Karl Lüönd is a freelance publicist
* Erich Haag: The Limits of Technology. The resistance against the Urseren power plant project. Chronos Verlag 2004, Zurich

Products like "Tendental" or "Aktiv Tabs" are only seen on the screen or monitor. You can look for them for a long time in households or department stores. They are created by three young Berlin designers - in a studio in the Prenzlauer Berg district. Film and television production companies commission and buy the fantasy products in order to rule out any suspicion of surreptitious advertising, writes Spiegel Online. The RTL series "Gute Zeiten, Schlechte Zeiten" (Good Times, Bad Times) alone requires 20 products to be put on the screen every week. And circumvent product placement with dishwashing liquids like "Jux" and beer cans like "Sandini.

As part of the opening of a new salon at Stauffacher in Zurich, communications agency Rotor is developing a new corporate design. The Zurich agency will reflect the Sfax credo "Hairstyling with style" in various ways. Rotor will gradually go public with the revision of the overall communication.

Retail Coop's advertising presence underwent a radical change a year ago. The implementation of the Effkomm+ project brought together three format brands under a common brand umbrella. A look back at the change in strategy. 
In 2002, when even the retail trade was struggling with declining sales and stagnation, the Swiss top five retailers began to prepare for even tougher times. The strong foreign hard discounters were targeting their market shares and had already extended their feelers far into the Swiss market, with entry plans being hatched. For Coop, the number two in the sector, not only the change in the competitive environment but also the change among consumers became noticeable, albeit late. In the food sector in particular, consumers began to focus more and more on prices rather than additional emotional benefits. However, because the ecological and social competence brands became real image and growth drivers for Coop and the new business structure created in 2001 (Coop Forte) achieved substantial efficiency gains, the launch of the permanent low price line Prix Garantie was not a pressing issue. It did not take place until 2005.
The change of course in terms of price image had also long been apparent at Coop - the growing avalanche of price promotions had long since hit all distributors. However, the temporary and permanent price reductions were mostly perceived as hesitant by the media and consumers. The image messages suffered from the overemphasis on promotional communication. A fact that gave the country's second-largest advertiser by far pause for thought.
BBDO Consulting was therefore brought in for the Effkomm+ project, which aimed to increase the effectiveness and efficiency of communication across the board. Today, it is not only Heino Peier, Head of Advertising at Coop, and Sandro C. Principe, Managing Partner at BBDO, who rate the implementation of the project as textbook-worthy.
The project members examined four central topics: the efficiency of the advertising budget, the effectiveness of advertising content, organization and processes as well as transparency and brand controlling. The project goal was modest: Communication efficiency was to be increased by at least 15 percent. The team of experts was made up of representatives from all key communication-relevant areas at Coop in order to tackle the core tasks in an integrated manner.
The interdisciplinary Coop team included top management from all formats with their data and expertise. BBDO Consulting provided the methods and tools. This integrative approach created awareness and commitment at the highest management level. To ensure success, no more than four months were to elapse between the initial quick audit and the implementation of the derived content strategy, advertising concept, communication objectives and the various pitches (advertising and media agency) and consumer tests.
As part of the Quick Audit, which examined six central areas of action for their communication efficiency and effectiveness, the experts identified the strengths of Coop communication in 2004: the very high brand awareness and strength of the umbrella brand, the very well-positioned competence brands, the rapid implementation of a uniform brand image, the wide-reaching and image-defining Coop press, a high level of marketing expertise in all directorates. This was offset in part by poorly integrated communication measures, the poorly differentiated perception of the format brands and brand and communication controlling that was not holistic.  
For Markom, this meant above all reducing the large number of messages, the dominant campaign communication and TV formats with their low target group affinity and improving the price image across all areas of activity. At the same time, the new media strategy was intended to optimize inter- and intra-media selection and thus switching conditions, i.e. contact prices, and make cost structures more transparent in planning. The focus was therefore on the content strategy and the advertising concept on the one hand and the media strategy, planning and controlling on the other.
Project measures Based on Coop's sales market strategy, cross-format communication objectives were identified: the positioning of the format brands - Coop Retail, Coop City (department stores) and Coop Bau + Hobby - as well as the competence, product range and target group brands such as Lifestyle, Öcoplan and Betti Bossy. In addition to these two levels, the shopping experience was to be enhanced and the promotions publicized. The term "diversity" was superimposed on the four levels as an all-encompassing positioning theme. It represents the content-related communicative bracket with a high degree of relevance and differentiation for Coop and for all dimensions of its strategic thrust (offer, price and service).
In the multi-stage pitch among eight well-known agencies with a total of 13 creative concepts presented to the pitch committee, the young Zurich agency KSBSJ emerged as the clear winner after the consumer tests. Their creative platform - "Coop - For me and you" - was launched around a year ago. After just six months, during which the type and cadence of the advertising media at each level, the responsibilities of the lead agency and the operational managers and decision-makers at Coop were defined, the advertising concept was expanded, the adaptations and finalization as well as an internal roadshow were carried out, the campaign was launched in the mass media.
 
The launch concept envisaged a staggered introduction: While the old communication was gradually dismantled from summer to winter 2005 and the TV format Telescoop was shut down, Coop started with strategic advertisements that made the new direction recognizable and at the same time welcomed the German discounter chain to Switzerland with a wink.
The discontinuation of the traditional TV format "Coop Studio" followed a few days after the big bang launch of the "For me and you" campaign with two-minute TV New Year's Eve spots.
KSBSJ's highly integrated campaign introduced the concise "For me and you" concept with its friendly humor into all format levels, from their image, label and promotional communication right down to the POS - on carrier bags, till receipts or shopping carts. The media were and are as diverse and entertaining as the implementations, which address the central theme of diversity with the wide-open bracket.
The changes to the media strategy aimed at increasing advertising recall were no less drastic. Image communication was to be intensified at the expense of promotional advertising, and magazine formats were to be replaced by new TV commercials in the basic medium of television. Initiative emerged as the winner of the pitch among three media agencies. As it was soon involved in the planning process for the new campaign, it quickly gained an understanding of the overall strategy and creative concept and was able to carry out the detailed campaign and flight planning on the basis of media-specific expertise. At the same time, a control tool was provided that enabled the communication budget to be more closely linked to the advertising impact.
Results of the Effkom+ projectAnd what has the change in strategy achieved? Quite a lot: thanks to the integrated communication concept, the cost/impact performance values were significantly increased. The new positioning theme of "diversity" is perceived by consumers and is already well established, according to Coop. The initial campaign results, which were particularly good in terms of likeability, perception and recall, also confirmed this.
Looking back, Heimo Peier and Sandro C. Principe highlight four organizational and procedural factors in particular that contributed significantly to the success. The first of these is the integration of top management and the involvement of all relevant business areas and functions. This was the only way to achieve attention and commitment from the highest management level to the business units involved. Peier explains that this had a huge impact on the assertiveness.
The combination of corporate knowledge and expertise with methodological know-how and the early involvement of advertising and media agencies contributed to the success of the project. In terms of the project process, the professional management and the quick audit on a broad analytical basis were just as crucial as the creation of an objective basis for decision-making and the integrated optimization of the overall process.   
Straight out of the textbookWhat has the Effkom+ project
Coop brought? Measurable improvements were achieved in five areas in particular: Significant improvement in cost/impact performance values
Increase in perceived advertising pressure through integrated communicationPositioning theme of "diversity" is perceived by consumersProfessionalization of budgeting and controlling toolsGood initial campaign values in terms of likeability and recall Luca Aloisi

Food cucumbers are great. They may taste sour, but they are funny. Because they parody the casting boom.  
Casting shows are booming, whether in Germany or Switzerland. Here in Switzerland, there are now four formats: 3+ with "Superstar", SF 1 with "MusicStar", Sat1 with "mobileAct - die Bandshow" and Coca-Cola with "Soundcheck". At the end of the year, a fifth casting show will be added: "Chirat sucht die Super-Gurke". To avoid any misunderstanding: this casting show does not select the super loser. It is the new Chirat advertising campaign that Unilever Switzerland is launching at the same time as the other casting shows. The animated spots will be shown towards the end of the year. Then, after a break of almost 20 years, the musical Chirat gherkins will show that gherkins don't necessarily have to be sour, but have a sense of humor. In four episodes, four super gherkin candidates sing for a place in the Chirat jar. Motto: Only the best and crunchiest make it into the jar. They are judged by a super cucumber jury, which is reminiscent of the DSDS jury.
The advertising agency JWT+H+F from Zurich designed the cartoon advertising campaign. Chirat and cartoons have a long tradition. Chirat launched an animated film campaign back in the 1980s. JWT+H+F has now built on this tradition. The comic style was retained as a visual element, the cucumber as the hero and, last but not least, the jingle of the singing cucumbers. The creative concept comes from Remy Fabrikant. The commercials were produced by Le-Studio Production in Geneva. The soundtrack was provided by Tonstudio Jingle Jungle from Zurich.
The Swiss brand Chirat has stood for quality for decades. Chirat gherkins are the market leader in the pickled vegetable sector in Switzerland. Thanks to their taste and crunchiness, Chirat gherkins can be found in almost every Swiss household. Raclettes without Chirat gherkins are just as unthinkable as fondue without kirsch. However, the market has been shrinking for a few years now. Not least because it is hardly supported by communication. The new commercials are intended to revive the market and bring new life to consumers' pickle jars.
Farmers have nothing to laugh aboutChirat's company history began almost 150 years ago. In 1859, Charles Chirat and two friends founded the company Gardy, Chirat et Cie. In 1900, they began producing delicatessen products in vinegar. Today, the pickle has an existential problem in Switzerland. At the beginning of September, you could read the following headline: "Will the last Swiss gherkins be available this year?" The reason: the nightshade crop is not profitable enough for Swiss farmers. The largest Swiss producer is thinking of giving up.
 
Even if the farmers no longer want it and the Swiss market is shrinking, the new casting show campaign "Chirat sucht die Super Gurke" (Chirat is looking for the super cucumber) will be launched at the end of the year. A simultaneous promotion and a casting website (
) with mobile downloads of the films accompany the new website and will certainly make it an exciting cross-media experience.Christian Lüscher

Digital printing On September 6 and 7, Xerox held its customer event "Innovate 06" at its headquarters in Kloten and in Embrach. The first day of the event was aimed at customers from the print and publishing industry. Presentations provided information on Xerox's product strategies, new substrates and also gave an outlook on the office of the future. Xerox solutions for large format printing were also presented. The DocuColor 5000 color printing system celebrated its European premiere, while the Nuvera 144 black and white printer and the Xerox 4110 EPS printing system, designed primarily for transaction printing, were on display for the first time in Switzerland. Visitors were also able to see new products and print applications being produced live at the Xerox plant in Embrach. The second day was focused entirely on the needs of office users.

The Foundation for the Protection of Children and Young People receives an authentic success report and three impressive advertisements, realized by the Zurich-based corporate identity specialists Heads.  
With the success report designed by Heads, the Buechweid Foundation offers an authentic insight into the operation of the children's home in Russikon/ZH, which cares for around 70 children and young people with learning disabilities and social problems. The authenticity of the report is reinforced by the photographs taken by the teaching staff in everyday life at Buechweid. They impressively convey the fragile balance in which the successes described were achieved. The three advertisements designed by Heads also briefly convey the three most important concerns of the foundation: offering children and young people protection, warmth and a second home. Demanding growth and self-confidence. Opening up paths and opportunities.

 
The first daily online newspaper for the cantons of Appenzell Ausser- and Innerrhoden will be launched on Thursday, September 21. The advertising-financed Internet publication reports on current events in the region 365 days a year. Appenzell24.ch is the online edition of the Herisauer Zeitung and Appenzeller Rundschau newspapers. The Internet newspaper aims to complement the two weekly publications with speed and topicality. The focus is on news from politics, business, culture, sport and society. The editorial content is enriched by photo reports, surveys, a service section and much more.
 
At the same time, the new online newspaper is set to become an attractive platform for the business community. Thanks to the clear regional focus, businesses can reach their exact audience with their advertising. Appenzell24.ch is launched and marketed by the online media agency Insomnia from St. Gallen.

Newspapers Cash daily finds buyers. A survey conducted by Werbewoche at 20 k kiosks in Zurich, Berne and Basel shows that Cash daily, the new free daily business newspaper from Ringier, is attracting interest. In any case, demand at the k kiosks, the paper's main distribution channel, is relatively high. According to kiosk staff, almost half of Cash daily's newsstand circulation is sold, and the trend is rising. There are no figures on the newsstand circulation, but one thing is certain: Cash daily started with over 100,000 copies, of which only a portion are distributed via newsstands. Ringier also distributes copies to post boxes and via other channels and guarantees around 75,000 copies will be distributed within a year.
Basel seems to be the least interested in the new print product: Of the 20 kiosks surveyed, there was only one whose cash-daily box is regularly empty. In Bern there are two and in Zurich six k-Group outlets that manage without returns or even reordering. A total of 15 other kiosks have less than a third surplus.
As expected, the highest numbers of Cash daily copies are sold at train stations and near banks and large companies, for example at Bellevue in Zurich or in the vicinity of Aeschenplatz in Basel - depending on the location, between 100 and 500 copies are sold per day. At the airport kiosks in Basel-Mulhouse and Kloten, on the other hand, Cash daily is only able to sell 70 to 100 copies.
At airports, demand for Cash daily is clearly lower than Valora and Ringier expected: around two thirds of the copies have to be returned. At railroad station kiosks, around half of the free newspapers are returned to the sender. The situation is similar in shopping centers.
Markus Knöpfli

A total of 201 works are in the running for the Swiss Edi commissioned and commercial film award this year. The gold, silver and bronze awards go to the three best works in each of the categories "Commercials", "Corporate Films" and "Clips & Trailers". In addition, special Edis are awarded for special achievements in individual film disciplines. In the "Clips & Trailers" category, 43 works are competing for the award, compared to just 28 last year. 45 works have been entered in the "Corporate" category. With 115 "Commercials", the advertising industry is somewhat less strongly represented at the upcoming award ceremony at the end of October than in the past - in 2005, the film award had a record number of 147 commercials out of a total of 225 submissions. Three juries will evaluate the submitted films at the beginning of October. The shortlist will be announced in mid-October. The festive awards ceremony will take place on November 16.