In 2010, the market volume for film downloads in Western Europe is expected to amount to 690 million euros. This is the conclusion of a study by Screen Digest and Goldmedia. This means that rapid growth is imminent; in 2005, movie fans in Western Europe spent around 10 million euros on downloads. However, downloadable movies make up only a small part of the entire film business. For the DVD business in Western Europe, for example, sales of 5.7 billion euros are forecast for 2010. Nevertheless, movie downloads also appear to be making a dent in the DVD business: Revenues from rentals and sales fell by 8 percent between 2004 and 2005. The authors of the study believe that an important prerequisite for more people downloading films is the increase in broadband connections. An obstacle, however, is the fragmentation of the market. According to the study, there will hardly be a clear market leader à la iTunes in the music sector when it comes to legally downloadable films. For consumers, it also plays a major role whether they can burn the films onto DVD and play them on television. Restrictive rights management could put users off. Technically complicated download processes also keep users away. According to the study, pricing is also a decisive factor: many platforms now offer movie downloads that are more expensive than DVDs. According to Screen Digest, this is slowing down development.