The paper manufacturer Sappi is supporting a Swiss communication campaign for the charity organization In-Kick. This commitment is part of Sappi's "Ideas that Matter" initiative, which has been in existence since 1999. This program sponsors graphic designers who implement creative print campaigns for social, environmental and humanitarian causes. A jury of experts from the graphics industry selected twelve European works by graphic designers from 17 European countries from more than 150 entries. In Switzerland, this year's winning idea is the campaign "Offside: Diary of the Swiss Homeless Street Soccer Team WM 2006". It was submitted by Koni Nordmann, Claudia Klat and Dominique Barrel from Kontrast Verlag in Zurich. In-Kick is a project of the street magazine Surprise. It organizes the Homeless Swiss Cup, the Swiss championship for homeless people. In addition to the national team of the Homeless Streetsoccer League, In-Kick supports social institutions in setting up local soccer training for their clients.

English footballer David Beckham has resorted to unusual promotional measures for his perfume. After training, he presented each of his teammates at Real Madrid and the entire coaching staff with a sample of "David Beckham Instinct". According to SDA, the perfume, just like the fragrance of his wife Victoria, has so far fallen short of expectations in free sales. It's worth noting that even for a top athlete who is used to success, life can sometimes hold a case of hard selling in store.

The 13th Suva Media Prize goes to the two photographers Véronique Botteron and Dorothée Thébert. They were awarded the prize on Thursday for their joint work "Cancer, a photographer's diary". The photographic work appeared in the magazine Femina on October 2, 2005 and is a poignant testimony to the fight against breast cancer, according to a Suva press release. In the award-winning work, Dorothée Thébert captured the stages of her colleague Véronique Botteron's breast cancer with her camera. In a creative collaboration, the two succeeded in visualizing a twelve-month battle against the disease in a gripping way, according to the communiqué, and Suva is also awarding two recognition prizes. One of these goes to David Racana for his radio report "Risk behavior of young people in the face of AIDS", which was broadcast on the first program of French-speaking Swiss radio. Another prize goes to Marylou Rey for her article "Cannabis, temptation on the school playground" published in the magazine Femina.
The Suva Media Prize was established in 1994. It honors French-language work that is related to the prevention of accidents and health problems and has been published in the Swiss media. This year, 37 creative people submitted 59 works for the award, which is endowed with CHF 7,000.

82 percent of 120 Swiss companies surveyed invest in search engine marketing. This is the result of the first Swiss market study on the subject. On behalf of the online marketing agency Angelink yourposition, the company Dr. Pascal Sieber & Partners surveyed around 120 marketing managers from Swiss companies between May and July 2006. They wanted to find out about experiences, goals and budgets in connection with search engine marketing. According to a press release from Angelink yourposition, the study showed that the topic is well established: search engine marketing has a good image and budgets are expected to increase significantly. 18 percent of the 122 companies surveyed do not use search engine marketing at all. The main reason given for this was a lack of knowledge. A number of companies have taken their first steps in the form of search engine submissions, while a larger number are engaged in either search engine optimization or keyword advertising. 30 percent of the study participants use a combination of search engine optimization and keyword advertising. They spend an average of CHF 50,000 per year on this. According to the study, this figure is set to rise: 70 percent of participants stated that they intend to increase their investment in search engine marketing over the next three years.
Roger Schnider, Co-Managing Director of Angelink yourposition, sees the results as confirmation of his own observations. Search engine marketing is increasingly being seen as a way of acquiring new customers and promoting sales. A sign of the rapid development is also the fact that numerous companies are already using the various instruments of search engine marketing in combination.

Publiconnect, the business unit of Publicitas, is launching marketplace solutions for the St. Galler Tagblatt, the Stadtanzeiger Olten and the Entlebucher Anzeiger. In addition to the Osthome.ch real estate solution implemented at the beginning of the year, Publiconnect has launched a solution for the vehicle market for the St. Galler Tagblatt. The new marketplace is accessible at . Jobs, real estate and vehicles can be found on the marketplace of the Olten city gazette. The Entlebucher Anzeiger is the first marketplace to be launched for the Lucerne regional newspapers. Parallel to the two
ts implemented solutions, further Publisherconnect marketplace solutions are currently being implemented.
 

The full-service provider Habegger has reorganized and repositioned itself. On October 4, the new customer center in collaboration with the advertising agency Incite Media, which is based in the same premises, will be presented to the public for the first time in Regendorf. Specialists in audiovisual creation and technology are now under one roof, according to a media communiqué. As a full-service provider, Habegger focuses on live communication and installation.

The founders of the Zurich-based graphics and design agency Code, Reto Gehrig and Daniel Donati, are shutting down the Code.ch umbrella brand. The company, which was founded ten years ago, consists of Code-Werkstatt für Grafik and Code-Agentur für Kommunikation. According to a press release, the two companies have become so independent in their respective business areas that the founders are now giving up the umbrella brand and will operate independently under new names from now on. Reto Gehrig, the owner of Werkstatt für Grafik, is taking some time out before re-establishing his company, according to the press release. From spring 2007, he will be working creatively again under a new name. Daniel Donati's communications agency will start with its existing clients and employees on October 1, 2006 under the new name ZürichTokio.

Publishers Recently, subscribers to the Basler Zeitung received a brochure inviting them to "give away" the BaZ to friends free of charge for eight weeks, and remember: the Oltner Tagblatt (OT) launched the same idea a year ago - with success. The fact that it is now appearing in Basel is no coincidence. Markus Jörin, then head of the OT newspaper publishing house, has been Head of Publishing Projects at Basler Zeitung Medien since August 1. He is now fighting against the presence of the Mittelland Zeitung (MZ) in the Basel region - for example by means of a recycled OT subscription campaign.
 
But that's not all: a BaZ advertisement in the Basellandschaftliche Zeitung, which was rejected, also bears Jörin's signature. It should have "congratulated" MZ initiator Peter Wanner on his launch in the Basel region. Incidentally, Jörin's former employer OT also belongs to MZ.
 
Markus Knöpfli

The personnel specialist for logistics, Logjob, is coming up with a completely revised corporate design. The Zurich-based communications agency Startbahnwest is behind it. First the logo was revised, then the corporate colors were defined and a claim developed. This new identity has already been implemented on the stationery and all printed matter. This was followed by the website, which was made more informative and user-friendly. The advertisements that appear in trade magazines and newspapers represent a further step. Quotes are used to show what Logjob is and offers: the best logistics specialists in the industry. Further subjects will follow at the end of the year.

Guest commentary Schawinski, de Weck, Köppel: Urs Gossweiler thinks Roger belongs at the publisher's table. 
The 2006 annual meeting of the Swiss press in St. Moritz is a thing of the past. Hanspeter Danuser, the great host, is right: there really is a champagne climate in the world's noblest mountain village. However, the stars at this meeting were not the sparkling wines of France, but three Rogers from Switzerland who are active in Germany. One of these three musketeers is Roger Schawinski, who gave an initial summary of his activities at Sat1, the second largest private television station in the second largest television market in the world. He did so with so much substance that one could only marvel. At the request of presenter Norbert Neininger, Schawinski analyzed the work of another Roger in Germany, that of Roger de Weck. He said that Roger de Weck had created the conditions for Giovanni di Lorenzo's current success at the Hamburg weekly Die Zeit.
 
Two things are astonishing about this statement: Firstly, the fact that a Swiss media professional is giving positive praise to another Swiss media professional. Second, the great independence of Schawinski. There are not many in Germany who would have the courage to call Holtzbrinck's star publicist di Lorenzo (Die Zeit, Der Tagesspiegel) a beneficiary of his predecessor.
 
Roger Schawinski deserved a monument in Switzerland and especially in the media city of Zurich a long time ago. He broke the SRG monopoly on radio and television (both of which are now more likely to be reversed with the new RTVG) and helped Tamedia become the multimedia player in the greater Zurich area. And then everyone was convinced that he would fail in Berlin. But the Zurich native surprised everyone by doing his new job not just well, but brilliantly. Nevertheless, it's still not enough to be invited to the president's table at the gala dinner.
Finally, panelist Roger Köppel will soon be one of the very few editors-in-chief who are also majority owners. I very much hope that he and his Weltwoche will become a member of the Swiss Press Association. Lebrument, who as president was whistled back by his Zurich publisher colleagues because of his liberal stance on indirect press subsidies, should bring Köppel into the presidency as quickly as possible and build him up there as his successor. This could bring about the necessary turnaround away from public service (i.e. subsidies) and toward free competition. 
Urs Gossweiler is publisher of the Jungfrauzeitung and inventor of the microcosm

  Fashion "Be aware of what you have experienced. Always believe in new things. Defend your convictions." This is not a new song lyric by Xavier Naidoo ("Wenn mein Lied Deine Lippen verlässt ..."). The nonetheless beautiful and powerful words are the text in an advertisement for - and here comes the problem: is this motif supposed to catch my eye as an advertisement for chic raincoats, or does it want to tell me that Bäumler makes the sharpest razor blades? The small print of the Internet address finally helps: according to its website, the Bäumler brand "stands for safety in terms of high quality, style, fit and styling".  
In other words: We are in the "clothes make the man" box. The website goes on to specify: "All design elements are geared towards the lifestyle of the modern and discerning man." For an "even more concise target group approach", Bäumler presents itself as a brand "for the heroes of today".
 
Which, of course, completely answers all other questions about this ad. And you almost feel a little ashamed of your inability to have read this picture correctly at the first attempt. As a consolation, the website also clearly states the agency's strategy for this advertisement, namely: "Say what you want. Do what you say."
 
Andreas Panzeri

The new Head of Marketing and Communications at IT service provider Unisys Switzerland in Thalwil is Yücel Toprak. His main task is to further position Unisys as a provider of e-government solutions and infrastructure services in the target markets of public administration, finance and industry. Another focus is to selectively complement the solution offering with Unisys' global growth initiatives such as Enterprise Security, Real-Time Infrastructure, Outsourcing, Microsoft and Open Source.Toprak replaces the previous Head of Corporate Communications, Thomas Hügli, who has decided to leave the company after more than six years. Toprak has been with Unisys since 2000, where he has held various positions in sales and marketing. He has been responsible for marketing communications since 2002.