Startbahnwest designed two mailings for the new HP Designjet series. The Zurich-based creative team came up with two special mailings for the launch: they explain what a large format printer has to do with a ski resort and how you can get a big step ahead of the competition.  
Startbahnwest is communicating two advantages of HP large format printers in separate mailings for different target groups. One is aimed at stores that already have a large format printer and would like to expand their range. Startbahnwest uses a ski resort to show that a larger range is more fun: more lifts - more options. To make this advantage tangible, the mailing raffled off day ski passes for the Kleine Scheidegg-Männlichen-First region, as the agency wrote in a press release on Thursday.
 
The target group for the second mailing is print service providers who do not yet own a large-format printer. It shows that a large-format printer can put you well ahead of the competition. To illustrate the size of the maximum printable page, the mailing itself was designed in large format and sent out together with an articulated meter.

Photography With its new magazine Best Pictures, the Keystone photo agency aims to "prove four times a year that pictures from politics and business, society, sport and culture are moving". Emotions and facts are conveyed in generous photo spreads of 8 to 10 pages. The editor-in-chief of the new magazine is Marc Bodmer, who also occasionally works as a producer for Werbewoche. The publisher is Rainer Kupper, Chief Marketing Officer at Keystone.

 On Gleis7.ch, SBB's youth platform, a virtual train conductor has recently been animating young customers. The entire project was realized by Maxomedia: The combination of video, animation and application allows an individual and credible approach to the young target audience.  
The mischievous conductor - played by comedian Claudio Zuccolini - speaks to the young people in German, French and Italian. He explains everything about season tickets, RailAway offers and the Gleis7.ch youth portal in a charming, bubbly manner. But that's not all: he bobs from one leg to the other, dances, jumps or gets bored if the user doesn't move the mouse for too long. The virtual train conductor has reserved a special "compartment" for young people born in 1991. The 16-year-olds receive a login code for "their" area via direct mail in the design of the Half-Fare travelcard. There they are made aware of SBB's range of travelcards and benefit from an introductory offer for the Half-Fare travelcard.

 For the second time, the Zurich University of Art and Design is organizing the Junior Design Department. From July 16 to July 21, 2007, 11- to 16-year-olds who are interested in studying design or in design professions in general can attend workshops and lectures in various design disciplines.  
The Junior Design Department is led by experienced lecturers and assistants from the university and gives participants an insight into design processes and design techniques as taught in our degree programs. The Junior Design Department is an ideal opportunity to get to know design studies and to test your own enthusiasm and talent for design, according to the Hgkz. The specific program and registration options will be published on the hgkz homepage in mid-May. Participation for one week in the Junior Design Department costs CHF 175; registrations will be considered on a first-come, first-served basis. There are 90 places available.

 The Scotti advertising agency was commissioned to plan the brand positioning, marketing measures and corresponding communication in order to make even better use of the Schwerzenbach-based company's unclouded growth prospects worldwide. Elex is a Swiss family business and has established itself worldwide as one of the market leaders in the field of flue gas cleaning. Every year, Elex installs over forty large-scale plants for production facilities in the chemical, cellulose, cement and chemical industries, using electrostatic precipitators, hybrid filters and catalytic denitrification systems. cellulose, cement and steel industries as well as for waste and hazardous waste incineration plants. With the accelerated industrialization in new markets and increasing environmental protection requirements, there are virtually no limits to the success of Elex's intelligent products. The new appearance will be featured in the international trade press from the middle of the year.

 The volume of online advertising expenditure will have already overtaken that of radio advertising by 2008. This is the forecast made by ZenithOptimedia in a recently published analysis.  
The media agency quoted on Horizont.at also estimates that online advertising will grow six times faster than traditional media types worldwide between 2006 and 2009. As a result, the market share of online advertising could rise from 5.8 to 8.7 percent. This development will be driven by the markets in Central and Eastern Europe and the Middle East. These regions will generate double-digit growth rates and compensate for the comparatively weak performance in North America. ZenithOptimedia expects advertising expenditure on the Internet to increase to 5.2% this year. Next year, this market share could grow to 6.2% thanks to the Olympic Games, elections and the European Football Championship.

Training The ADC/BSW Creative School presented and awarded their final projects for Sugus. In 15 years, the ADC/BSW Creative School has trained and educated 216 creative professionals. Many of them are now deserving ADC members. The teaching program has been continuously expanded. A new course starts in August 2007! For further information, please visit .At the recently completed course, the creatives had to grit their teeth on a Sugus campaign. The briefing: Sugus is 75 years old and is still sucked 350,000 times a day. It was rarely advertised. Today, Sugus seems a little outdated. Just in time before consumers die out, Sugus wants to position itself clearly in the sweets market with a brand campaign: up-to-date and attractive - and not just for kids.

Andreas PanzeriGold: Martin Arnold, Gabriel Giger, Julien Junghäni, Andreas Szentkuti.

 The Bern-based media company Espace Media is on the upswing - thanks to higher advertising revenues. The operating result EBIT increased by 29 percent to CHF 26 million in 2006. In contrast, consolidated profit fell by 6 percent to CHF 17.6 million.  
Sales were also down, falling by 4.5 percent to CHF 250 million, as Espace announced on Thursday. The decline was due to the loss of the printing order for the Anzeiger Region Bern and the closure of the web printing plant in Uetendorf. These are also the factors why the increased profitability did not have an impact on the consolidated result, as company spokesman Christopher Wehrli explained to SDA on request.
 
Operating expenses were reduced by 7.3% and the operating result before depreciation and amortization (EBITDA) improved by 24.8% to CHF 40.5 million. Corporate cash flow increased by CHF 6 million to CHF 39.3 million. Corporate profit after tax improved by 7.6% to CHF 23.0 million despite higher taxes.
 
 
The positive economic situation contributed to the good result. In particular, the advertising business of the Berner Zeitung's complete edition saw a positive development after a five-year dry spell. The increase in job advertisements, for example, amounted to 29 percent.

 Publisuisse's new quiz is called "Know what?". In it, a child retells a TV commercial without naming the advertised product. Two possible answers are shown and the audience can guess which product it is. A cash prize of CHF 5,000 is up for grabs in each round.  
The quiz spot will be broadcast for two weeks per competition round in the SF, TSR and TSI advertising blocks. In the following week, the resolution can be seen with the complete competition TV spot. A new quiz round follows every month. The quiz is accompanied by its own website Weischwas.ch.
 
Each round of "Weisch was?" is sponsored by an advertiser. The only condition: The corresponding spot must be "on air" during the game period. In return, Publisuisse guarantees a media performance of at least six million gross contacts per round as well as a presence on Weischwas.ch. Sponsors benefit from an exclusive appearance in a friendly environment, as Publisuisse writes. The audience actively engages with the respective advertisement, which increases its impact. Advertisers receive informative results about the recall and recognition of their commercials from the responses of the competition participants.

Shopping Glatt is kicking off spring with an original campaign. Under the motto "Your First Shopping Destination", Christian Dür's Visualix advertising agency shows which prominent but previously unknown visitors also prefer to store in Switzerland's number one shopping center.

Game TBWA/London created the "This is Living" campaign for Sony Playstation. 
The PlayStation3 is here. The third generation of the Japanese fun box has been on sale in stores for weeks. And Sony has been busy promoting it. Perhaps also because the Christmas business was completely overslept due to supply bottlenecks. Under the slogan "This is Living", the TBWA/London agency is launching a quirky lifestyle campaign for the Japanese electronics giant. The story is told around eight characters who all stay in a mysterious hotel. It is a crazy world staged by the creative team. There's the hotel receptionist Bubba, who tap dances on the table. Or the money-grabbing mercenary Lieutenant Kovacs, who bathes for hours and delivers confused monologues. Bruce Leghorn plays the foppish quiz show legend, Cherry the naive blonde, Keiji is an introverted Asian and Plato a midfield striker. The troupe is completed by the passionate crook couple Hotdog and Lucia.
In the "Underbelly" commercial, the quirky characters initially only raise questions. Only short snippets of conversation can be heard. A real muddle. In the follow-up spot "Grenade" comes the denouement. The characters appear in a story that revolves around a suitcase full of money that is blown up in an adventurous manner with a hand grenade. It rains banknotes. "This is Living", concludes Bubba.
The campaign is not directly linked to the Sony PlayStation3. There are no technical references at all. The style and design of the commercials are occasionally reminiscent of BMW's short film series "The Hire". The film was directed by Dante Ariola. The film was shot in Merida, Mexico. At the heart of the campaign in Switzerland are one TV spot and two cinema spots. The stories are deliberately left open and are continued on the specially created internet platform www.thisisliving.tv. There, the characters are introduced in more detail on a tour of the hotel.    
 
Christian Lüscher

Lifestyle Guhl/Partners has announced that Betty will now be appearing with Bossi.
The teaser campaign by Guhl/Partners made it clear at a glance that Bossi must have something to do with Betty Bossi. Bossi is the new cross-media magazine from Betty Bossi Verlag. In the initial phase, Betty is supporting Bossi as its midwife. In the reveal of the teaser campaign, the creatives at Guhl/Partners now show Betty smiling, praising, and amused as she watches her «Bossi» at work in the kitchen. The ad campaign, designed as a photo essay, documents—as project manager Ursula Guhl explains—«the reversal of traditional gender roles through spontaneous, authentic images.».
More than just a new magazine: Bossi is targeting the new «fast casual» demographic with a fresh offering. «Bossi positions itself as »masculine, down-to-earth, and fun, and embodies a vision of modern, gender-fluid roles,’” says Isabelle Dürselen from the publishing house. This makes Bossi appear young and appealing to both male and female readers.
Bossi is much more than just a magazine. Subscribers receive two electronic newsletters every week featuring recipes, inspiration, weekend tips, and lifestyle content. They also have exclusive access to online services such as the online store, invitation manager, and meal planner. Both the website and the magazine were designed by MetaDesign.
Andreas Panzeri