Just in time for the start of the gardening season, Spillmann/Felser/Leo Burnett is presenting a new series of commercials for Do it + Garden Migros. The focus is not on professionals, but primarily on small consumers and hobby DIY enthusiasts and gardeners.  
The commercials dramatize short stories in an entertaining way, as they are written on a typical Saturday afternoon in Swiss households. When it comes to DIY and gardening, not everything always works at the first attempt - a small faux-pas can sometimes trigger a whole chain reaction. The series of commercials always begins the same way: a somewhat clumsy-looking man, full of zest for action, drives a nail into the wall, triggering a supposedly uncontrolled chain reaction. But the young man's talented girlfriend always finds a clever twist to save the unfortunate situation.

 The film "Agnus Dei", produced for the Schauspielhaus Zurich, has already picked up a cube at the ADC Switzerland. Now Publicis has also been successful at the prestigious D&AD. According to the agency, the film has been nominated for a pencil in the "Cinematography craft" category and is therefore already in the book.

 The Swiss office supplies company Lyreco in Dietikon has commissioned Wirz Corporate to provide support in the areas of brand communications, corporate publishing and corporate communications, according to a Wirz press release. Lyreco Switzerland is a subsidiary of the French Lyreco Group and emerged two years ago from the takeover of Büro Fürrer. The family-owned company Lyreco specializes in the mail order business for office supplies and is present in 28 countries worldwide.  
Wirz Corporate is a subsidiary of the Wirz Group and stands for a comprehensive range of services in the field of corporate communications. It supports national and international clients in the areas of corporate branding, public relations, reputation management and corporate publishing.

 Top model Kate Moss has been targeted by the fashion industry. As reported by SDA, American fashion and marketing strategists are urging the beautiful Brit to finally break up with scandalous rocker Peter Doherty. Otherwise, they see black for Moss' success with the fashion chain Top Shop in the USA.  
Has sex, drugs and rock'n'roll had its day as a marketing factor? This is a little surprising. After all, the scandals and scandals surrounding the relationship between the Beauty and the Beast have sold wonderfully so far.

 The number of advertising spaces booked on Google has fallen again following the increase in February, while click prices have remained at a low level. This is shown by the March values of the Swiss Adex from Angelink yourposition.  
According to Angelink yourposition, Google's advertising density fell to its lowest level in six months. However, this trend does not apply to all sectors. For example, recruitment agencies saw an increase of 14 ads, while bookstores saw 14 fewer ads than in February. Click prices remained virtually unchanged, rising by just two centimes to CHF 1.36 per click and thus remaining more or less at the record low.
 
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.

 The Board of Directors and management of Swiss Radio DRS and Swiss Television can look back on a successful financial year. According to SRG, the market share of SR DRS reached a new record of 63.9 percent and SF increased to 34.5 percent. Both media also achieved a positive financial result last year. SR DRS achieved a plus of four million francs on a turnover of around 186 million francs, while SF achieved a plus of 1.5 million francs on a turnover of around 521 million francs.  
The accounts of the business units both closed in positive territory. SR DRS achieved an annual result of around 4 million, SF one of 1.5 million.

 At the request of the General Director, the Board of Directors of SRG SSR idée suisse has appointed Joachim Rüede as the new Head of the Media Services organizational unit (MSC), effective June 1, 2007. He succeeds Silvio Studer, who has been appointed Chief Technology Officer (CTO).  
Joachim Rüede has a degree in business informatics and management training at IMD Lausanne. He has headed the Federal House Production Center for Media Services since 1999, which he built up and developed into a recognized SRG SSR organization. As Head of MSC, he is responsible for ten service centers (Social Services, Logistics, Real Estate, Financial Accounting, SAP CCC, Information Technology Services, Distribution, Technical Operations, Program Coordination, Bundeshaus Production Center) as well as the Human Resources & Training and Controlling departments.

 The Cannes International Advertising Festival announced the members of the Promo and Outdoor juries on Wednesday. Geraldo Rocha Azevedo, President Integrated Solutions, Neogama BBH, Brazil, will head the Promo Lions competition. On June 13, he and his jury colleagues will begin the judging process. The winners will be announced on June 18.  
Jean-Remy von Matt, founder and chairman of Jung von Matt, Hamburg, will chair the outdoor jury. The jury will give its verdict on June 15. The winners will receive their awards on June 19.

 The Gottlieb Duttweiler Institute is stepping up its marketing activities and expanding its media service as a result. The Institute has therefore created a new PR & Communications position at the beginning of April. Alain Egli is now the contact person for interview requests, expert information, specialist articles and media partnerships. Egli has worked as a journalist for over ten years, including at Werbewoche, Persönlich and Facts.

 
The Aargauer Zeitung and Solothurner Zeitung have launched their redesigned regional portals. This is the first adaptation since the launch seven years ago. The user guidance and design have been simplified, said Sam Müller, Head of Online Activities at AZ Medien, as the news agency SDA writes in a press release. In addition, image content has been given more weight since the relaunch. The regional portals Azonline.ch and Szonline.ch offer news in the foreign, Swiss and business sections. There is a strong emphasis on regional and cantonal news. The editorial team based in Aarau has 5.5 full-time positions. It also manages the identically designed portals of the Limmatthaler Tagblatt and the Berner Rundschau. 

 Rexona Girl joins 105Hitradio as the main sponsor. The internet station of the cable youth channel is primarily aimed at young teenagers. As the founder of 105 Giuseppe Scaglione writes in a press release, the station pays close attention in its partnerships to ensuring that a partner or product matches the station's profile. Rexona Girl is a dream partner for 105Hitradio. 105Hitradio broadcasts a program for the Bravo target group 24 hours a day. Together with Rexona Girl, the station is now looking for the official voice of the station. Young girls will be given the chance to win a one-year contract as the station voice of 105Hitradio.ch. 

 Casting shows seem to be successful all over the world. Every broadcaster is trying to attract viewers with a casting show. The Austrian news agency APA is now reporting the latest casting prank - Jackie Chan is looking for the next action star and therefore probably also his successor. The actor is casting applicants on Chinese television who can combine dance and kung fu. Chan is producing the show entitled "The Student" together with the Beijing television station BTV. The winners of the casting are given roles in a film produced by Chan. Let's just hope for Jackie Chan's sake that he is more successful than Dieter Bohlen, who is still searching for the superstar, because he still hasn't found him.