As the Mediapulse surveys presented on Tuesday show, TV and radio usage fell in all three parts of the country. However, radio remains the most widely used medium. The Internet is still on the rise. At 180 minutes per person per day, Ticino is the most avid TV watcher. In French-speaking Switzerland it was 170 minutes and in German-speaking Switzerland the average person watched television for 146 minutes a day. In German-speaking and French-speaking Switzerland, television consumption fell again slightly, while in Ticino it increased by five minutes per day, writes the SDA news agency in a report. SRG SSR's first channels remain the clear market leaders in their regions, but overall the foreign channels have the largest market share with 60.3%. RTL was the leader with 7.3 percent, followed by Sat1 with 6.4 percent. The overall market share of Swiss television amounted to 34.5%. In French-speaking Switzerland, TSR achieved a share of 32.3%. At 65.3%, the share of foreign channels in French-speaking Switzerland was higher than in German-speaking Switzerland. In Ticino, TSI achieved 31.3%, while foreign stations recorded a market share of 62.9%. Radio consumption fell by 0.7%, meaning that 90.3% of the population listened to the radio every day last year. Average daily consumption fell by 4 minutes to 100 minutes per person. The Internet still has potential for expansion. 72% of the population aged 15 and over surfed the Internet once a quarter. This means that Internet use has increased by 21% since 2001. This means that 68% of women and 78% of men use the Internet. In Switzerland, 77% of the population owned one or more computers. 67% of the Swiss had a private Internet connection. Only 18 percent still surf via an analog connection. In contrast, the number of those accessing the Internet via ADSL rose by 21% to 50%. 8% accessed the Internet via ISDN and 19% via cable.

 Ringier Print Adligenswil is further expanding its position in the market with an investment of CHF 65 million. The central Swiss company is renewing its newspaper production with printing and finishing by purchasing new production equipment. The investment in the Rollenwechsel.ch project is a clear commitment to print and the newspaper medium, as the company explains in a letter. It will allow Ringier titles to be printed in a wider range of formats, for example, in the number of target group-specific supplements and special bundles as well as in the mailing packaging. This high degree of flexibility in product design opens up additional opportunities in the reader and advertising market for Ringier, but also for all other customers, the letter continues.

 The Federal Office of Public Health launched a new Love Life Stop Aids campaign together with Swiss Aids Federation today, Monday. The slogan "If the past disturbs your relationship" is a reminder that life also includes a sexual past that should not be ignored. For the first time, the campaign also addresses the HIV test. The test itself is the focus of the campaign and the Swiss are to be actively made aware of the test through the campaign. On the Check-your-lovelife.ch website, interested parties can find advice and a questionnaire on their own behavior. The site also recommends addresses where such a test can be carried out.  
Euro RSCG Zurich is once again responsible for this year's campaign

 

The discussion program NZZ Standpunkte will have a new line-up in future. Marco Färber and Markus Spillmann will now each discuss with a guest from politics, business, culture or science. Färber is an experienced journalist and was editor-in-chief of Swiss Radio for many years. Together with Spillmann, Editor-in-Chief of the NZZ and Chairman of the NZZ Executive Board, they invite Georg Kohler, Professor of Political Philosophy at the University of Zurich, for the first round of discussions. SF2 broadcasts the program on Sundays at 9.40 pm.

 Axel-Springer-Verlag has decided not to sell its ProSiebenSat.1 shares for the time being. The publisher has rejected the offer from majority shareholders Permira and KKR. Despite this decision, however, the further course of action has not yet been clarified, reports the Financial Times Deutschland, according to a Pressetext report. An increase in the shares is just as possible as a complete sale or a reduction. Springer intends to wait until the merger of ProSieben with the European TV group SBS has been completed before making a decision on how to proceed.

 Edith Weibel Public Relations is further expanding its specialization in communications consulting for well-known lifestyle and hotel clients. Jamie Oliver now also relies on the communications specialists for the market launch of its food and non-food products in Switzerland. In addition, Franz Carl Weber, the largest toy store in Switzerland, has placed its entire communications in the hands of Edith Weibel Public Relations since March 2007. According to a press release from the agency, the main task for both new clients is to provide comprehensive support and advice for all communication activities and to provide professional support for the company's expansion strategy.

 Adrian Fetscherin will head the overall editorial team for Teleclub and Cinetrade sports programs from June. He has been commentating and presenting Axpo Super League and Champions League football matches on Sat1 Switzerland and Teleclub since 1998. The football enthusiast has also been responsible for the football talk shows on SF2 for two years.

 The Publicitas index on the development of advertising expenditure in the daily press rose in March. Due to an additional Saturday and the generally higher advertising activity, the index rose from 95.2 to 96.1 points, writes the news agency SDA in a report. Job advertisements in particular were responsible for this considerable growth. This rose by 5.5 points to 171.4 points. Occasional advertisements also increased thanks to political and financial advertisements. On the other hand, the development of commercial advertisements was somewhat inhibited. This is due to the reluctance of major distributors to invest. There was stagnation in real estate advertisements, which remained at 95.0 points.

 The billion-euro acquisition of the online advertising marketer Doubleclick by Google is causing an uproar among competitors. Various companies warned of a restriction of competition in online advertising. Managers from several companies discussed on the phone how the US antitrust authorities could be persuaded to review the purchase, the online edition of the Wall Street Journal reported on Sunday. According to a report by the SDA news agency, Microsoft was the spokesperson for the opposition. The deal would give Google a share of more than 80 percent of the online advertising market. This would give the impression that Google wants to put itself in a dominant position as the sole mediator of advertising on the Internet.

 The search engine giant Google is buying the New York online marketing company Doubleclick for 3.1 billion dollars. In the most expensive acquisition in its company history, Google beat Microsoft, Yahoo and AOL: these companies also wanted to strengthen their market position in the Internet advertising business with the purchase.  
The acquisition announced on Friday is by far the most expensive for Google. It exceeds last year's purchase price of 1.65 billion dollars for the video Internet site YouTube by almost double. As reported by SDA, Google is sitting on huge liquid assets of more than eleven billion dollars. With the purchase, Google is making further inroads into the market for graphic advertising on websites, which accounts for half of the entire advertising market on the Internet. Yahoo was previously the leader here.
 
DoubleClick places targeted ads on websites that can be clicked on by online users. The DoubleClick technology is used by leading advertisers, publishers and agencies, emphasized Google CEO Eric Schmidt. He expects the merger of the two companies to accelerate the acceptance of Google display advertising. The market for online advertising is worth almost 29 billion dollars and grew by 36 percent last year. Internet search ads account for 43 percent and display ads for around 34 percent of the global market for online advertising, according to the Bloomberg business agency.
 
 

It is well known that George W. Bush is not only at war with some foreign countries, but also with his own language. When he speaks, he often slips up. Ruf/Lanz takes advantage of the fact that the American president has fallen on his head and presents his most beautiful style blooms for Sport Factory Outlet.  
The American president is an enthusiastic recreational biker - and as such has crashed his bike several times. Is there a connection? In any case, Ruf Lanz uses George W. Bush's formulation problems to make a pointed point: It pays to protect your head with a bicycle helmet. The subjects are used as small ads and posters. They are accompanied by radio spots in which you can not only read George W. Bush's blunders, but also hear them in the original soundtrack. These radio spots have already won several national and international awards (ADC, London Festivals, New York Festivals).