However, Catrin Rubenson will remain an external consultant in the coming months. She took over the management of Admazing in 2013, having previously built up the Swiss branch of affiliate provider Tradedoubler. Catrin Rubenson is leaving the company at her own request to pursue new professional and personal opportunities. "After more than 10 years as managing director of various companies in the online industry, it is time for a change," explains Rubenson. "We regret the departure of Catrin Rubenson. She has successfully implemented the repositioning of Admazing and driven the integration into the DQ&A Media Group," said Rick van Boeckel, CEO DQ&A Media Group, in a statement.

From the beginning of September, Leonardo Kopp, who was previously Deputy Managing Director, will take over all of Catrin Rubenson's responsibilities on an interim basis. At the same time, Admazing is strengthening its personnel in the areas of sales, business development and account management. This will also consolidate and expand its positioning as a digital media agency.

 

At Swiss Radio Day 15, Federal Councillor Doris Leuthard ventured a glimpse into the future of the radio landscape. This future can now be definitively built after the Federal Court confirmed the outcome of the vote on the new Radio and Television Act (RTVA) last week. Now it is a matter of drawing up the ordinance and doing the necessary preliminary work, Leuthard said. She assumes that the new household fee can be levied from 2018. Leuthard did not want to commit to the amount. "The Federal Council will only do that shortly before it comes into force," she said. But she said she expects the levy to be no more than the 400 francs per year mentioned in the referendum campaign. However, the Federal Council will not wait until 2018 to give licensed private radio stations a stronger hand. Rather, this is to happen as early as the middle of next year. In this way, the federal government wants to help the stations, some of which are suffering from a strained financial situation.

Praise for the industry

Leuthard was not sparing in her praise for the radio industry. She very much welcomed the fact that the private providers and the SRG were working closely together in the radio sector. She mentioned the switchover from FM to DAB+ as a successful example of this cooperation. Since all players had joined forces here, it would probably be possible to complete the switchover in 2020. However, the next challenge is already on the horizon. The Internet brings completely new possibilities, but also completely new competition. Here, it is once again up to the radio stations to find good solutions so that they can fulfill their public service mandate. Leuthard is convinced, however, that the radio stations can stand up to the global competitors with a large portion of Swissness. "The audience is looking for that," she said, emphasizing the high credibility that the medium of radio still enjoys.

Everything open after 2020

How things will continue after 2020 and the expiration of the current licenses is completely open, according to Leuthard. After the switchover to DAB+, licenses would no longer be necessary. Whether and to what extent the state would then still have to be involved in regulatory activities is currently being examined. "Perhaps everything can be left to the market, but perhaps there will still be a need for certain rules and specifications and thus a performance mandate for the important public services," the media minister said. (SDA)

With its products especially for families, Zurich Insurance offers the best solutions for parents and their children. For example, with Zurich crèche insurance, "Zurich Junior" children's insurance or advice for families from Zurich experts. That's why the current campaign, consisting of a TV commercial, a cinema commercial, posters, print measures and web banners, is all about protection for your loved ones.

The family campaign in Lausanne, Lucerne and Lugano is accompanied by a sympathetic campaign: At an installation, around a hundred blue umbrellas float above the heads of pedestrians and protect them from the weather. The youngest children are also given children's umbrellas.

Responsible at Zurich Insurance: Marie-Sophie Teyssier, Tania Moghrabi Cook (Group Brand Marketing); Gian Gartmann, Priska Kaspar, Petra Mosberger (Marketing Communication & Brand Management Zurich Switzerland); Andreea Prange, Philipp von Schulthess (Digital Business & Portals Zurich Switzerland). Responsible at IPG / FCB Zurich: Dennis Lück (creative direction); Hanja Baruschke, Flavio Meroni (art direction); Kelsang Gope, Marietta Mügge (text); Carmen Köll, Annika Hofmeester, Stephanie Schmutterer (consulting). Film: Fish Film (film production); John Cheesemore (producer); Salmon (director). Photo: David Oxberry. Responsible at UM Media: Cici Steinmetz (Client Service Director); Tina Lixfeld (Media Planner); Martin Osen (Head of Online).
 

The radio industry gathered at this year's Radio Night at the Haus am See in Zurich-Wollishofen to celebrate the medium of radio in a fitting manner. The Swiss networking event for decision-makers from the advertising and radio sector was all about generic advertising. Radio 24 presenter Dominik Widmer led the way through the varied evening program. He also commented on the course of the hard-fought Töggeli tournament, which took place against the backdrop of the lake and pitted eight teams against each other. In the end, the Radio Pilatus team emerged victorious.

Meeting place for Swiss celebrities

Among the guests were several prominent representatives of the Swiss music scene. For example, fellow musicians Baschi and Dodo chatted, Anna Rossinelli chatted with Noah Veraguth and the band members of The Bullet, 77 Bombay Street and Dabu Fantastic also visibly had fun together. Also noticeable in the crowd were some other Swiss personalities like Ex Miss Switzerland Kerstin Cook, music producer Roman Camenzind and Roger Schawinski. Of course, the voices of the nation Fabienne Wernly, Sascha Wanner and Joel von Mutzenbecher were not missing.

Glamorous entertainment

The guests enjoyed an entertaining range of events and a stimulating soirée. Lucerne singer-songwriter Jan Oliver provided the musical entertainment. He presented his new songs in a relaxed setting. DJ Wheel then guided the guests through the evening. Swiss Casinos also provided entertainment with a Black Jack table on site, where guests could shine with their gambling talent.

In addition to some familiar faces from the music and radio industry, the event offered an ideal platform for all those who have grown fond of the medium. Strong brands, advertising clients, media and creative agencies, radio broadcasters and marketers.

 

Explainer videos are in vogue for good reason. Audiovisual storytelling makes it possible to present complex topics in an exciting and memorable way. But as the medium becomes more widespread, viewers' expectations are also growing. For companies, the question also arises of how to combine an individual story with a consistent brand presence.

The Red Square as a red thread

To ensure high cinematic quality, efficient production and consistent branding, Festland and Seed were commissioned by Raiffeisen to develop brand-wide guidelines for explainer videos. The concept provides guidelines for narrative form, tonality, imagery and color, animation, voiceover, sound and other parameters.

In search of an independent video style, the developers of the guidelines found what they were looking for right on Raiffeisen's doorstep: The scenery is inspired by the Red Square, which surrounds the banking group's headquarters in St.Gallen and has become a nationally known trademark. The grain structure of the square gives the explainer videos a characteristic background, and the white markers are brought to life as figures and objects. 3D effects, embedded real images and a CI/CD-compliant color concept enrich the design.

Film premiere at the store checkout

The first film based on the new guidelines is the explanatory video "Kontaktlos bezahlen" (contactless payment), which shows with a wink how to pay particularly quickly, easily and securely with Raiffeisen cards. Festland and Seed worked together with Adrian Wisard on the concept and implementation. Further videos are in the works and will be available soon.

A web film shows very different people opening their front door and then rejoicing for a reason that only becomes clear at the end of the story: It was the parcel carrier. All campaign elements are based on the insight "Bringing parcels means bringing joy.

In the form of pre-rolls and streaming ads, a short version of the film leads to the microsite Bring joy.ch. Here, interested parties can submit a quick application reduced to the essentials or recommend the job to a friend. More than 500 applications were received in the first week of the campaign launch. In addition, a collection of short stories from the day-to-day work of real parcel carriers is gradually being created on the microsite.

To ensure that the recruitment campaign spreads even further on social networks, there is also a competition that allows people to experience the feeling of bringing joy to others even before they start work. To do this, a text, photo or video is placed in a virtual package and shared with friends. The bigger the package, the bigger the prize that is raffled off among all participants. If the 10TP5T39;000 mark is reached, an exclusive action weekend will be won.

Responsible at Post CH, Post Logistics: Ruth Mathias (Head of Communications), Martin Gonzenbach (Head of Marketing and Online Communications), Monika Dellenbach (Online Manager Marketing Communications). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Christian Bircher (CD), Bastian Otter, Patrick Suter (text), Ilija Gautschi (art direction), Alexandru Popescu (graphics), Michael Gassler, Dominic Siegrist, Sebastian Zeuner (consulting), Suzana Kovacevic (art buying). Film production: Sabotage Films; Mathias Hovgaard (director). Music: Spacetrain. Web Development: Marc Leuzinger, Smly.ch

 

"We are working intensively on this because it is something completely new," she said. There is a lot of time pressure, but it needs to be checked what exactly this new construction means and whether certain specifications need to be made. However, she assumes that the new company will be able to launch at the beginning of 2016. Last week, Swisscom, SRG and the publishing house Ringier announced that they would be merging their marketing activities for the digital business (Werbewoche.ch reported). This caused great irritation among some publishers. Ringier subsequently withdrew from the Swiss Media Association (Werbewoche.ch reported). (SDA)

In Switzerland, analog FM radio broadcasting is to make way for digital DAB+ from 2020. The research work "Digital Radio Usage", which was presented today, accompanies this changeover: The market researchers will conduct a survey on digital radio usage twice a year in the coming years. The survey will provide information on how much radio is listened to in Switzerland via digital reception paths.

 

First results

The "Digimig" working group presented the results of the pilot study on Thursday. According to the study, 45 percent of radio listening in Switzerland is digital. In other words, of every 100 minutes of radio programming, 45 minutes reaches listeners digitally. Slightly more than half of this time is spent on DAB+.

Other findings from the pilot study:
 

• The two digital reception paths (DAB+ and Internet) are used almost equally.
• The Italian-speaking part of Switzerland has the lowest digital listening rate. German-speaking Switzerland and French-speaking Switzerland are balanced.
• Younger people use digital radio more than older people, primarily due to the significantly increased Internet radio use among younger people.
• More than a quarter of radio use at home and at work is via DAB+.
• In the car, analog radio use clearly predominates.

Digital radio usage is understood to mean listening to the radio with a DAB+ device, an Internet radio, via a computer, tablet, smartphone or TV set. GfK Switzerland is conducting the survey on behalf of the "DigiMig" working group. The market researchers surveyed around 2,400 people from the various language regions of Switzerland by telephone or online.

Digital Migration" Working Group

In spring 2013, the radio industry formed the "Digital Migration" working group (AG Digimig) together with Bakom. The Association of Swiss Private Radio Stations (VSP), the UnionRomande des Radios Régionales (RRR), the Union of Non-Commercial Local Radio Stations (Unikom), SRG SSR, Bakom, the automotive industry and other industry groups are represented in the working group. The report of the working group is intended to serve the authorities and radio broadcasters as a basis for defining the Swiss radio landscape of tomorrow. It elaborates on the strategy for digital radio broadcasting formulated by the Federal Council back in 2006. In it, it was stated that FM, as the last analog link in the otherwise continuously digitized radio world, had reached the limits of its capacity. The technical possibilities are exhausted; in Switzerland there have been no free, usable FM frequencies for some time. All SRG radio programs and a good half of the private programs can now also be received digitally via DAB+ in parallel to FM - some even exclusively digitally. (SDA)

And how do you listen to the radio? Survey on the right!

For the TV spots, travel impressions were captured in a very special way: By a team of tinkerers with a self-built camera, consisting of 6 synchronized GoPro cameras, which were merged into one image, so that a fascinating world is created around the traveler. This technology was made suitable for TV for the first time and celebrates a small world premiere as a spot for McDonald's.

First stop Australia:

second stop Argentina:

third and last stop of the trip around the world South Africa:

The whole campaign is accompanied by a travel blog written by the lucky winner of the corresponding contest, Xavier Alfonso from Vevey in the canton of Vaud. For the contest preceding the ATL campaign, the Internet community could apply with a video (link to the Xavier winner video) and prove their qualities as bloggers. Xavier travels from 10 - 29 August around the world and shares his experiences (Link to travel video) with the social network community in the various social media Facebook Instagram.

Online banners redirect to the Landing page. Here, all of Xavier's activities are collected and published in real time. The community can get in touch with Xavier via the various social media and thus experience the entire journey online.

Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Leonie Bringold (Marketing Manager), Severine Caspard (Marketing Consultant). Responsible at TBWA\Zurich: Bruce Roberts, Cyrill Wirz, Angelo Sciullo, Conrad Malcher (Creation), Simon Rehsche (Strategy), Stephan Lanz, Katalin Bertyak (Consulting), Tobias Jean, Serge Meierhofer (Digital). Responsible at Tuna Production: Tufan Tuna (Executive Producer), Derya Tuna (Producer), Daniel Schmidt, Jonas Ginter (360° Camera Technology), Südlich-t (Postproduction), Jingle Jungle (Music).

 

Mobile Day is an international series of events on the topic of mobile marketing with previous stops in London, Hamburg, Düsseldorf, Wiesbaden and Vienna. The idea behind it is to keep customers from the Dentsu Aegis Network up to date on current mobile trends and case studies and to network with each other.

The speakers at Mobile Day Zurich (from left to right): Harald Winkelhofer (IQ Mobile), Oliver Schönfeld (Clear Channel Switzerland), Francois Roloff (Madvertise Media)

The day was opened by Herbert Pratter, Digital Chief Officer of Dentsu Aegis Network, who stood in for the CEO of Dentsu Aegis Network Switzerland, Thomas Spiegel, at short notice. He described mobile as the Swiss army knife of communication and gave a brief overview of mobile usage figures in Switzerland. There are currently 3.8 million smartphone users.

The presentations covered a wide range of topics. Harald Winkelhofer, CEO of IQ mobile and President of the Mobile Marketing Association Austria, presented the use of mobile marketing for customer loyalty at Ikea. From the Ikea Family App to a mobile website and mobile-optimized newsletters, the company in Switzerland is doing everything it can to reach its customers on their cell phones and tablets. The latest trend in retail is beacons, which accompany customers through the store and provide them with useful information such as news about special offers. This service is already available in Austria at the Ikea store in Graz.

Francois Roloff, Managing Director of Madvertise Media, spoke about interaction and branding and demonstrated successful mobile advertising campaigns. The audience also learned that banner ads, interstitials, video and native ads are among the most popular mobile advertising formats and that spending on mobile advertising will continue to rise worldwide. It is expected to reach 94.91 billion US dollars by 2018.

To conclude, Oliver Schönfeld, Marketing Director Clear Channel Schweiz AG and member of the Executive Board, explained the new role of out-of-home (OOH) in the mobile age. Out-of-home advertising is no longer the old paper and paste medium. According to Schönfeld, OOH is currently experiencing a renaissance and is increasingly developing into an engagement and interaction medium. 40 percent of urban consumers have already searched for information online as a result of an OOH campaign. 78 percent of mobile search queries for a local business have resulted in a purchase.

"Switzerland is one of the top markets in Europe in terms of mobile use. We also noticed this in the audience. The 1st Mobile Day in Zurich was characterized by many interested questions and committed networking and we are already looking forward to the next one!", said Harald Winkelhofer, initiator of the Mobile Day event series, enthusiastically.
 

In June and July, InstantlyTM conducted a survey with almost 10,000 participants worldwide to find out what German, British and American consumers think about whether there is a direct link between unboxing videos and the purchase of a product, and what the ranking of the most popular YouTube unboxing channels looks like.

Unboxing example video: Apple Watch Sport

Demographic comparison mobile and online panel

The participants of the mobile panel are younger than the participants of the online panel: the average age of the mobile audience is 30 years, whereas the average age of the online participants is 39 years.

Awareness and reception

Compared to the online audience (17 percent), more than twice as many participants in the mobile panel (36 percent) have already heard of the unboxing video trend.

42 percent of mobile participants would watch unboxing videos in the future. In contrast, only 36 percent of online participants want to do this.

Only three percent of both participant groups consider the videos to be a marketing ploy by large companies.

Respondents who are familiar with the genre are very willing to watch such videos. A total of 86% of participants watch the videos occasionally to rarely, sometimes or even frequently, as they find the videos informative (71% mobile / 55% online) and entertaining (45% mobile / 52% online).

The majority of both survey groups stated that they often found the videos by chance, for example when searching for product reviews (71 percent mobile / 67 percent online).

Both mobile and online panel participants are convinced that unboxing videos are an independent genre with a future and not just a short-lived hype (74% mobile / 66% online).

Products

In terms of the products presented in the videos, the majority of respondents consider electrical goods and accessories to be the most suitable (76 percent mobile / 69 percent online), closely followed by fashion and cosmetics (36 percent mobile / 42 percent online), food and drink (16 percent mobile / 30 percent online), toys (20 percent mobile / 29 percent online) and surprise eggs (9 percent mobile / 16 percent online).
Press release

Conversion - impact on buying behavior

A higher conversion rate can be seen among mobile survey participants, with 57 percent saying they were more likely to buy a product because they saw it in an unboxing video, compared to 41 percent of online participants.

Awareness of unboxing channels

None of the unboxing channels mentioned in the questionnaire stood out above average in terms of popularity: The YouTube channel "Unbox Therapy" leads the ranking of the most popular channels with 26 percent mobile and 23 percent online, closely followed by "Miss Glamorazzi" (21 percent mobile / 20 percent online) and the German channel "Collecting mania" (17 percent mobile / 19 percent online).

Summary Germany

In summary, it can be said that the German survey participants are quite open to the topic of "unboxing": They consider the clips to be authentic, filmed by "completely normal people" and do not suspect a clumsy advertising ploy behind them. The genre is taken quite seriously by the survey participants and serves as a decision-making aid before buying a product.

Comparison with UK

The survey in the UK revealed a significantly greater age difference between the mobile and online channels in Germany. On average, mobile participants are 29 years old, while online users are 49 years old.

In terms of awareness of unboxing videos, the responses of the survey groups in the UK study differ more than in the German study: 42% of mobile participants are already familiar with unboxing videos (compared to 36% in Germany), while only 14% of online users have heard of the trend (compared to 17% in Germany). Among UK survey participants, there is a significantly lower willingness to watch an unboxing video: Only 34% of mobile respondents (compared to 42% in Germany) and 23% of online respondents (compared to 36% in Germany) are interested in the trend.

Comparison with the USA

The age difference between the mobile and online survey groups is greater than in the German panels, with an average age of 32 years for the mobile participants and an average age of 46 years for the online participants.

The number of online survey participants who are familiar with unboxing videos (16%) is comparable to the results from Germany and the UK. It is striking that significantly fewer mobile panelists (28%) in the USA are familiar with unboxing videos than in Germany (36%) or the UK (42%). Similar to the German and UK survey results, only a small group of two percent of mobile and five percent of online participants believe that companies are behind the unboxing videos.

About the study

The study was conducted between 22.06.2015 and 06.07.2015 in Germany, the UK and the USA, with both an online and a mobile panel being surveyed in each case. A total of 3244 respondents took part in the study in Germany, 3363 participants in the UK and 3226 people over the age of 18 in the USA.

Instantly is the world's largest platform for surveys and market research insights. Immediate access to customer feedback and automated insights enable market researchers and marketers to make faster and better decisions. Instantly is headquartered in Los Angeles, with additional offices in the US, Europe and Asia.
 

The Board of Directors has appointed Stefan Gasser (born 1958), Chief Financial Officer of the company since 2013, as the new Chief Executive Officer. Gasser has a background as a certified expert in accounting and controlling. He brings experience from senior positions in industry. According to a statement, Stefan Gasser has rendered outstanding services as Chief Financial Officer and, since the retirement of Norbert Neininger, as Chief Operating Officer a. i.. He will be supported by Stefan Wabel, Publishing Director, and Beat Rechsteiner, Head of Local.

Stefan Gasser

Furthermore, the Board of Directors has appointed Robin Blanck (born 1975), a member of the editorial team since 2000 and Head of the Regional Editorial Office since 2007, as Editor-in-Chief of Schaffhauser Nachrichten. He graduated in history and linguistics from the University of Zurich. He has made a name for himself in particular through his commentaries on regional issues. The Board of Directors is convinced that in Robin Blanck it has been able to appoint an Editor-in-Chief who will ideally represent the values of a liberal order and social market economy enshrined in the editorial statutes.
Sandro Stoll will continue to perform central editorial tasks as Deputy Editor-in-Chief and will be responsible in particular for managing the regional editorial team.

Robin Blanck

"With Robin Blanck as Editor-in-Chief, Sandro Stoll as Deputy Editor-in-Chief and Sidonia Küpfer as Head of the First Bund, we have an ideally complementary editorial management team," says Gerold Bührer, Chairman of the Board of Directors. With Stefan Gasser, who will be responsible for commercial management, and with Robin Blanck as Editor-in-Chief, there are good prerequisites for the successful continuation of Meier + Cie Schaffhausen as an independent company and publisher of the Schaffhauser Nachrichten.