Experts agree that the idea could "revolutionize the printing industry". Ingo Grünig and Marcos Gonzales' company Maxiprint is the "first Internet printing company in Switzerland" to offer an online store where customers can order all kinds of printed matter "at unbelievably low prices". These are delivered in record time. Maxiprint searches the web for free capacities for print orders throughout Switzerland or, depending on the order, also abroad. "No one prints faster" is therefore the claim that Walker has invented for Maxiprint. This advertising promise will be proven throughout this week with a spectacular "Newsweek" campaign. "Heathrow open again" blared from countless billboards in Zurich's main station and Stadelhofen S-Bahn station last Monday. The brightly colored poster in the style of a front page of the English tabloid Sun was put up before six in the morning. There was also a poster with the informative headline that Elton John had not sung the song "Candle in the Wind" requested by Prince Harry at the memorial concert for Diana the previous evening in London. The Tages-Anzeiger newspaper of the same Monday only said: "Still open at the time of going to press." The poster medium faster than the daily newspaper? The phones at the Walker agency have been ringing off the hook ever since. What's going on? How does it work? Who will help? "Of course we don't want to play the press against the wall, after all we're also looking forward to the help of an editorial team for this campaign," explains Walker. The headlines hung on the wall are simply intended to prove how efficiently Maxiprint can fulfill all customer requests in record time when it comes to printed matter. Walker impressed his new customer at the presentation with a poster that he hung up next to his agency just a few minutes before the client arrived with a headline that was just as "hot off the press".
The logistics for the "Newsweek" campaign have become a little more complex. In order to realize this poster campaign, the Walker agency has been converted into a "newsroom" for an entire week. Just like in a real tabloid newsroom, from 9 p.m. onwards the agency reports are combed through with increasing excitement. Which story will be the big scoop for "Maxiprint Newsweek"?

 Swiss cable TV companies are focusing on high-definition television HDTV. "We are now assuming that 70 to 80 percent of cable network companies will be offering HDTV by December 1," said Claudia Bolla-Vincenz, Managing Director of the industry association Swisscable, speaking to the media in Bern on Tuesday. The European Football Championship EURO 2008 will then provide a further boost. Another driver will be the launch of the HD Suisse HD channel by the SRG on December 1, 2007. To date, ten regional cable network operators offer high-definition television. Cablecom has announced the launch on October 1. "We are eager to offer HDTV," said Swisscable President Hajo Leutenegger. The introduction will start on a broad front from late summer. The rapid introduction of HDTV is important so that cable network operators can differentiate themselves from Swisscom's competitor Bluewin TV, said Bolla-Vincenz.
However, there are barriers due to the limited range of attractive HD programs and the low availability of HDTV-capable receivers.
According to Swisscable, the channels Sat.1-HD, Pro7, Anixe, Astra and Eurosport or the British BBC are generally available from the existing providers.

On July 28, boxing will take place at the Matte in Bern. Contexta has now designed a poster for the open-air boxing tournament organized by Boxing Kings that gets to the heart of the tournament's open-air character. Even the Bernese sparrows are ready for the tournament with its thrilling fights. They are looking forward to boxing where they feel at home: in the open air.

Sebastian Hölzl has been appointed Head of Marketing for Germany, Austria and Switzerland at Premiere Global Services in Munich, the global provider of digital communication solutions. Following the merger of the two business divisions Datacommunication and Conferencing, Hölzl will be responsible for the company's local marketing, according to a press release. His responsibilities will focus on strategic marketing management as well as corporate and product communication. Hölzl is regarded as an expert in integrated communication and branding. At companies such as BMW AG and Grey Worldwide, he helped to develop new perspectives and options for action as the basis for innovative product and communication concepts. Previously, the 32-year-old worked at the IT specialist publishing house of the Handelsblatt publishing group. As Head of Marketing at H&T Verlag, he restructured the strategic direction and internal work processes.

 The launch of Bluewin TV gave the cable TV companies a stomach ache. So far, however, they do not seem to have much to fear from the competition from Swisscom. According to a survey commissioned by Swisscable, the association of cable TV companies, only 0.5 percent of the 1,000 people questioned have so far switched to Bluewin TV. This corresponds to around 14,400 subscribers, according to a press release from Swisscable. Bluewin TV is mainly used where no cable TV connection is available, or it is subscribed to in addition to cable TV. A further survey has shown that around 13 percent of Swiss TV households use digital television. A year ago, this figure was just under ten percent. Nevertheless, according to the survey conducted by Demoscope in May 2007, around 40% intend to switch to digital TV in the next 12 to 36 months. In the previous year, this figure was 34%. The main reasons given were the larger range of programs and the better picture and sound quality. As in the previous year, around a quarter of respondents said that they were not interested in digital TV.
According to Swisscable President Hajo Leutenegger, the use of digital TV is clearly below expectations. However, there are signs that demand will soon increase massively. For this reason, many cable TV companies are designing their services in such a way that they will continue to broadcast analog and digital television in parallel for the time being. However, it is to be expected that analogue channels will continue to be shifted to the digital offering. However, such decisions have caused displeasure among cablecom customers (see
). According to Leutenegger, there will be an analog offering on cable until well after 2010, although this will be reduced compared to today. Triple play, i.e. radio/TV, Internet and telephony from a single source, will continue to be important for cable TV providers. This year's Demoscope survey revealed that 53% of respondents consider it important to be able to obtain these services from a single company.

Euro RSCG Zurich prevailed against the competition in a competitive presentation at the end of 2006 and won the overall Keystone budget. The first result is now visible in an advertising campaign for the relaunch of the Keystone website. Keystone improved the search for the perfect image with a modernized and optimized image database. Because regardless of whether the image is intended for editorial or advertising purposes, it must meet the most demanding criteria. The Euro RSCG Zurich campaign is also based on this. Using stereotypical stock images, it dramatizes with a twinkle in the eye that this type of image is not only bad for any campaign, but also for the agency that uses them. The image-damaging stock images of advertisers from the agencies Ruf Lanz and Publicis are shown.

 
According to its own figures, the online advertising broker Admazing from Tägerwilen recorded sales growth of 50 percent compared to the previous year. This consolidates the company's position as number three in the Swiss online advertising market, according to a press release. The positive business performance in the second quarter of 2007 led to a first expansion step. Admazing opened its first agency in Zurich. The Zurich location ensures greater customer proximity and greater personal availability, the press release continues.

 On Tuesday, Ringier announced the departure of Publishing Director Thomas Landolt and revealed plans for a more streamlined organization. Company spokesperson Marco Castellaneta explained to *Werbewoche* the nature of the disagreements between Landolt and the executive board, the goal of the new organizational structure, and why this streamlining is coming only half a year after the initial restructuring at Ringier Switzerland. Werbewoche: The press release states that Thomas Landolt is leaving the company because there were differing views on how the company should be managed. In what areas? Marco Castellaneta: It concerned the way in which the publishing division in Switzerland should be positioned and further developed. WW: Were individual products, such as *Blick*, also an issue? Castellaneta: No, it was about the publishing house as a whole.
WW: At the same time, Ringier is announcing a more streamlined organization: The head of Ringier Switzerland will directly oversee the newspapers, magazines, and Romandie divisions. What is the goal here? Castellaneta: We’re making slight adjustments to our organization based on the experience we’ve gained with the new structure over the first few months. The organization is being streamlined. We’re shortening decision-making paths. This means that all division heads will now be actively involved in day-to-day operations within their respective divisions. WW: Are there any other changes? For example, will Thomas Passen, head of the Newspapers division, remain in his position? Castellaneta: Apart from combining newspapers, magazines, and Romandie into a single division, there are no changes. Mr. Passen will remain in his position. WW: Why didn’t Ringier adopt this structure at the beginning of the year, when the new organization was implemented? Castellaneta: Ringier Publishing Switzerland didn’t exist yet last year. So no one could have known what the ideal organizational structure would look like. WW: Does Ringier Switzerland operate differently from its overseas subsidiaries, given that the model works there? Castellaneta: It’s always a bit unique for a business unit to operate in the same country where the parent company is based. So when Ringier Publishing Switzerland makes a change, it always generates more media attention in Switzerland than, say, when Ringier Publishing in Prague announces changes. WW: Is the decision to streamline the organization related to Thomas Landolt’s departure? Castellaneta: Certainly, the restructuring was carried out because Thomas Landolt is leaving the publishing house, but in the long term, this would certainly have been undertaken regardless of his departure. WW: How long will it take to fill the position of publishing director again? Castellaneta: Daniel Pillard is taking on the role on an interim basis for one year at his own request. This will allow for careful planning during that time. WW: Will Pillard resume leadership of Ringier Romandie in the summer of 2008? Castellaneta: That is the plan. Interview: Carole Scheidegger

 

Weltwoche ran the headline "Hunters, robbers, Romansh speakers. The cheekiest minority in Switzerland" and the Surselva Romontsch language organization was appalled and lodged a complaint with the Swiss Press Council. In their opinion, the author blatantly violated respect for human dignity and the ban on discrimination in journalistic duties, according to a report by the news agency SDA. The Press Council disagrees and rejects the complaint. It is of the opinion that the article does not demean the Rhaeto-Romanic people in their humanity. Although the polemical tone and the terms used may have inappropriately offended the people concerned, the author had not exceeded the limits of freedom of comment and criticism. On the other hand, the Press Council upheld the complaint of the Swiss Forestry Association against Bilanz. The business newspaper had failed to differentiate and thus distorted information. The Swiss Forestry Association lodged a complaint against an article about a large-scale sawmill, as reported by the SDA news agency. In this article, Bilanz used quotes incorrectly. The report damaged the association's reputation and was factually incorrect. The Press Council supported this view.

Swiss Television is launching a new business magazine show on August 20. The new program, called «Eco,» will be hosted by Reto Lipp. According to a press release, the new business magazine show «Eco» will air for the first time on August 20, 2007. Reto Lipp, the former editor-in-chief of the investor magazine «Stocks,» will host the show. The new program from Swiss television will air in the former time slot of «Start up» (Mondays at 10:20 p.m.) on SF 1 and is aimed at an audience interested in business.
 
Reto Lipp, 47, currently serves as deputy director in the Wealth Management & Business Banking division at UBS. Previously, the Zurich-based economist was the founder and, for six years, editor-in-chief of the investor magazine «Stocks.» In the 1990s, Lipp first served as deputy editor-in-chief of Radio Z, and later as section head of the financial section at the Handelszeitung.

The Eventfabrik in Altdorf UR - an agency for graphics, design and events - is pushing ahead with its own project "Walterli Clothing since 1291": the clothing label presents the first Walterli. Mahara MC Kay modeled for the magazine and staged the collection. The recently opened Walterli Freaks store right next to the Tell monument, the new website and the bar at Openair Gampel have been met with great enthusiasm, according to the creators.

If you want something to reach the public literally through the flower, you have to exercise patience. Not only because the green stuff has to grow first, but because the beloved fatherland is suffering from acute split consciousness.Yes! - No! - I insist! - Never! And so it goes on in the fight for permission to play music after 22h, to display thongs, to paint the wall of one's own house or even to unfold buds into a fragrant advertising subject. For, if a little vegetation springs from the Helvetic soil, one resorts to the heavy democratic artillery: lawsuits, decisions, objections, decrees, annulments, appeals... The best part? Every canton - and if you are lucky, every commune - disagrees and fights body and soul (even a canton can be personified, since it is known to have a spirit) for its solution, which is naturally quite different and much wiser than that of the strangers next door.
For us Swiss, it's not about the length. It's only really enjoyable when you've rubbed shoulders with as many instances as possible, taken a position on every piece of crap and delayed the grand finale for half an eternity. The Agro company Agrola also had to learn this at its own expense. Almost two years ago, it sowed the Bernese Grauholz, whereupon an original advertisement of grass, grain, rape and flowers sprouted from the ground. A year ago, and after a good many administrative intermediary steps, the 320-meter-long lettering had to be mowed down in response to a court ruling. Now, according to the Bernese newspaper, SVP politician Rudolf Joder Joder is demanding general approval of field advertising. With the administrative law jungle infested with paper tigers, a national solution probably won't thrive so quickly...
 
Natalie Favre