Film The young talent festival is breaking records. So far, over 1000 film talents have taken part in the first two editions. Now the time has come again. The calls for entries have been opened and new types of events have been added. But the centerpiece remains the "Movie Marathon", where the aim is to shoot a film in 48 hours. In the "Pitch Battle", participants can read from their own, as yet unfilmed screenplay. And the audience always decides. The battle is tough, the prizes are coveted, the atmosphere is charged. May the best one win. All information at www.talentscreen.ch. The competition is organized by Dem Kollektiv, with support from the Federal Office of Culture, Zürcher Filmstiftung and Ringier-TV.

Education Not everyone likes school vacations: In July, three dozen Juventus students marched through the streets of Zurich and protested loudly for fewer school vacations - with banners such as "Down with school vacations!" and "School vacations? No, thank you!". A banner at the end of the procession read the reason for the students' unusual action: "Juventus. A school you like to go to." The demonstration is an advertising stunt by Spillmann Felser Leo Burnett and was also filmed - for an upcoming commercial.

 Last year, the Swiss spent a good CHF 250 million on mobile services. There is also a willingness to dig even deeper into their pockets. This was the result of a study by the media research company Publicom. If correspondingly useful and attractive offers were available, sales could increase by a further CHF 620 million over the next five years. However, it appears that many of the services offered by service providers do not meet consumer expectations. They are not technically mature enough or promise too little value. On the other hand, services that exploit the specific advantages of mobile communication, for example in the transport or leisure sector, are considered attractive. However, mobile TV, which was heavily promoted during the World Cup, is still meeting with little response. However, the number of users of this service has doubled within a year and interest in it has also increased significantly. Demand for mobile music has also risen sharply.

Job market To stay on top, Tamedia is expanding its management job market. With 1.115 million readers, Apha, the supplement to the Tages-Anzeiger and SonntagsZeitung (SoZ), is the most highly regarded executive job market in Switzerland. Tamedia now wants to expand this even further and from September 1 is offering the Alpha-Finanz-Kombi, an advertising combination between Alpha and the twice-weekly business newspaper Finanz und Wirtschaft (FuW), whereby an advertisement in Alpha is also published in FuW for a surcharge of 25 percent (which corresponds to a combined discount of 4.2 percent). Compared to Alpha solo, the Alpha-Finanz-Kombi increases the reach from 26.6 to 28.1 percent or 1.178 million readers.
The reason for this offer is obvious: in order for Alpha to maintain its comfortable lead in terms of reach over the NZZ Executive Plus cadre market with NZZ, NZZ am Sonntag and Handelszeitung, it has to do something. This is because its two main titles Tagi and SoZ are losing readers. In the last Wemf reach study, the latter shrank by 41,000 readers within six months, while NZZ Executive Plus remained stable. Will this trend continue with Mach Basic 2007-2? In any case, the additional reach of FuW can only be good for Tamedia's executive job market, even if FuW is also not bedded on roses in terms of reach.
But even without a loss of reach, Alpha's lead will shrink because the Handelszeitung is likely to gain additional readers thanks to the subscription base of the discontinued Cash and thus strengthen the NZZ Executive Plus. The trickiest part from Tamedia's point of view: Cash selig had around 51,000 readers. Although Alpha has 15,000 more readers in this segment and the Alpha-Finanz-Kombi even has 23,000 more readers than NZZ Executive Plus, if the latter only gains a third of the Cash readers, it will be tight for Tamedia's management job market.
Markus Knöpfli

 The Basel-based pharmaceutical company Novartis has been warned by the US Food and Drug Administration (FDA) for allegedly misleading advertising for the Alzheimer's drug Exelon. According to a letter from the FDA published on Tuesday, an advertising leaflet suggests that the drug is safer or more effective than proven, according to the SDA. The authority has asked Novartis to stop using the sales prospectus of the sales force. The pharmaceutical company now wants to discuss the case with the FDA and review the advertising material, a company spokesperson told SDA. If necessary, the sales prospectus will be adapted. According to the Basel-based company, such warnings from the FDA occur time and again in the pharmaceutical industry.

René Worni on regional language Internet strategiesThe Tages-Anzeiger has just completed the long-overdue refresh of its website and now also offers cultural news online. However, the overhaul is merely cosmetic. Those responsible, namely Res Strehle, former editor-in-chief of the magazine and for some time now responsible for Tamedia's well-guarded online strategy, are working on the big number in the background, but those responsible are holding back when it comes to information. Because other partners are involved in the project. These include publisher Matthias Hagemann's Basler Zeitung and the Bernese Espace titles Bund and Berner Zeitung, which were acquired at the end of May. Back in March, Tamedia CFO Christoph Tonini confirmed that the Group intends to grow significantly on the Internet and is investing heavily.
 
Meanwhile, further rumors are making the rounds that Tamedia wants to save another million at its flagship and transfer around 30 people to the Internet. This may serve as an indication that the Tagi is also thinking editorially in the direction of the newsdesk and online first.
Nevertheless, growth on the web is the order of the day, and one might wonder why it is taking so long for the Werdstrasse to see results. The explanation seems simple and lies in the problem of the Tages-Anzeiger itself. After the failure of its national orientation, it has remained a regional newspaper. If the public thinks Tagi, then the paper is primarily associated with Zurich. The only web presence of a subscription-based daily newspaper that attracts attention throughout German-speaking Switzerland is Blick online or that of the Neue Zürcher Zeitung. Tamedia's strategists only have a convincing argument in the advertising market if they have an online portal with a wider reach. Because the Group does not (yet) have a foothold in Basel, the
he publisher on the banks of the Rhine is needed. Without BaZ, the central media triangle of Basel-Bern-Zurich cannot be developed, and the new Internet platform envisaged here will become a catch basin for the many regional newspapers of the Tamedia empire, which meanwhile stretches from Frauenfeld, Biel and Thun to Lake Geneva.
René Worni, Editor

 In Germany, the head of the agency accused of trying to buy ads for the Federal Ministry of Economics in exchange for coverage feels like a scapegoat (see ). Agency boss Jan Flaskamp admitted that mistakes had been made, but that they had not happened exclusively at his company. According to Horizont.net, a publisher's representative had expressly requested information from Flaskamp in a conversation with the media manager about what other measures were planned in addition to the ad placements. Only then did the agency provide him with the list of measures. In addition to the placement of advertisements, the concept included the agreement of media cooperations as well as press work and corresponding editorial reporting. The publisher's representative then forwarded this information together with the advertising offer to the editor-in-chief of his newspaper, which Flaskamp
finds "not okay". "In our agency, advertising placement and editorial work are strictly separated," Flaskamp told Horizont.net. The fact that the agency employee passed on the information was a mistake, however. Nevertheless, the agency boss does not want to put all the blame on himself.

Urs Schrepfer, Executive Creative Director at Advico Young & Rubicam, is in charge of the newly created Young Creatives Award for the ADC. In an interview with Werbewoche, he provides information about the competition.WW: The U28 competition is now being replaced by the Young Creatives Award. What does that mean? Urs Schrepfer: With this new competition, the ADC can better adapt to the international competition for Young Creatives in Cannes. Switzerland is admitted in three categories there: Print, Film and Cyber. We can therefore send three teams to Cannes. This means that for the Swiss competition we will no longer only be judging work for posters, but now in the three categories Print Outdoor, Film and Web and New Media.
WW: What is the briefing? Urs Schrepfer: The briefing will be presented at a warm-up event on August 22 at 4 p.m. at Studio Bellerive in Zurich. You can register at www.adc.ch/nachwuchs. Anyone born after June 25, 1979 can take part. The task will involve a campaign for Amnesty International. This client has guaranteed us that the best work will actually be published.
WW: Who is on the jury? Urs Schrepfer: The jury is made up of a maximum of 15 ADC members and international jurors. International voices are important to me. Glenn Gibbins from BBH London, for example, has already confirmed his participation. The award ceremony is on October 26. In this way, the young talent competition is deliberately positioned independently of the usual ADC judging.
WW: And the finances? Urs Schrepfer: The new competition is more expensive. It's only possible thanks to sponsors like Cinecom, Getty Images, Web2Com, APG, Condor Films, SwissFilm Association, 20 Minuten, Campari, BSW.
Interview: Andreas Panzeri

The Oswald Siegfried advertising agency (OSW) has developed an image campaign for the Basel-based specialist store Hueskes Orthopädie. The campaign shows hands that embrace disabilities. It symbolizes the fact that the specialists at Hueskes take great care of their patients, according to a press release from OSW. Furthermore, the advertisements show that many things are still made by hand in this specialist store. Clients: Dr. h.c. Daniel G. Hueskes and Benjamin Hueskes. Responsible at Oswald Siegfried Werbeagentur (OSW): Michael Oswald: Art Director; Nadine Siegfried: Consulting; René Fisch: Text.

 The telecommunications groups T-Mobile, Vodafone D2 and O2 are allowed to work together in Germany on the introduction of mobile television. According to SDA, a spokesman for the Federal Cartel Office announced on Tuesday that there were no objections to the establishment of a joint venture. The three companies want to use the DVB-H standard (Digital Video Broadcasting-Handheld) recommended by the EU Commission and establish a joint subsidiary for this purpose. The aim is to make at least 16 channels receivable via cell phone from spring next year.
The consortium is competing with an alliance of MFD Mobiles Fernsehen Deutschland and Neva Media. The latter is owned by the publishing houses Hubert Burda Media and Holtzbrinck.

 The annual digital marketing conference series Marketing on Tour, which takes place in Germany, Austria and Switzerland, will begin its fifth year in Vienna on October 23 and make a stop in Zurich on October 25. According to a press release issued on Tuesday, the focus will be on the latest developments and opportunities in marketing in the areas of search engines, e-mail, affiliate marketing, online business, performance marketing, Internet analytics, mobile telephony and online research. The series is organized by the German agency Smile Communication.

 Cailler chocolate has been sold in its old packaging for five months now, after a previous relaunch in packaging designed by star architect Jean Nouvel flopped with consumers (see ). The return to the new-old look seems to be paying off: "We are seeing a clearly positive trend," Coop spokesman Karl Weisskopf told Cash Daily. However, he did not give any figures. Christoph Kaufmann, CEO of the media agency OMD in Zollikon, estimates that Nestlé has spent around five million francs on advertising in the last twelve months. Two million bars of Cailler chocolate were distributed throughout the country and emotional advertising spots were placed to bring the retro chocolate to the people. Nestlé therefore had to dig deep into its wallet to make the chocolate popular again in its old packaging. And this after the launch of the chocolate in the Nouvel design had already cost around CHF 10 million in advertising money.