TBWA\Switzerland is making collectors' hearts beat faster for McDonald's. From August 13 to September 23, the fast food chain is offering a free Coca-Cola glass with every Menu Plus or Caesar Salad menu. Each week in a new color: purple, yellow, blue, pink, green and grey - in the design of the legendary Coca-Cola glass from 1904. McDonald's was already successful with the glass promotion last year. Now TBWA\Switzerland has ensured a sequel with a TV commercial adaptation. The result is a feast for the eyes that will definitely make you thirsty for more and turn collecting fever into a fun challenge for every Coca-Cola fan, according to a press release from the agency.
Responsible at McDonald's: Reto Tschannen (Senior Marketing Consultant). Responsible at TBWA\Zurich: CD: Armin Korf; AD: Werner Schellenberg; Text: Christian Schirmer; Consulting: Léonie Kelly; Art Buying: Diana Magnaguagno. Recording studio: Hastings. Image editing: Ultra Images.

 The Berlin Senate wants to better market the German capital. Twelve well-known personalities are to advise Berlin Mayor Klaus Wowereit on the planning of the image campaign. According to Werben & Verkaufen, these include Springer CEO Mathias Döpfner, MTV boss Catherine Mühlemann and Bayer CEO Werner Wenning. A call for tenders will also begin on Friday, in which agencies can apply for the advertising mandate. The decision on the agency and slogan will be made in November. The first communication measures can then be expected. Over ten million euros are available for the campaign.
Of course, every agency is to be congratulated if it can land this mandate and present the German capital in the best possible light. However, a certain melancholy arises at the thought that just a few years ago, Berlin did not need any advertising measures to be the exciting destination of many emigration dreams. The creators of the future campaign can pat themselves on the back if they can recapture just a fraction of the charm of the shadow of the Wall and the spirit of optimism.

 Over the past four years, the Federal Office of Communications (OFCOM) has objected to invoices from five private television broadcasters and has therefore only partially paid out licence fees in four cases. In 2007, three broadcasters lodged appeals with the Federal Administrative Court, which are still pending, as a report in the media magazine Klartext revealed on Tuesday.
According to OFCOM, Tele Südostschweiz (Chur), Tele Ticino, Canal Alpha (Neuchâtel), Tele Bielingue (Biel) and Canal 9 (Sierre) are affected. The first three have lodged an appeal. According to SDA, the amount at stake in the case of Tele Ticino is around CHF 100,000; Tele Bielingue, on the other hand, has refrained from lodging a complaint because the company only received minimally less fee money. Canal 9, which did not have to accept a reduction in fee money, wrote in a press release published late on Tuesday that OFCOM had confirmed the accuracy of its accounts, which were scrutinized in 2003, at the beginning of 2007.The dispute over the fee money began with random checks by OFCOM in 2004, which revealed irregularities in the annual accounts of the stations concerned. According to the old Radio and Television Act (RTVA), these annual accounts formed the basis for the calculation of the distribution of fee money by OFCOM. Due to a lack of resources for comprehensive checks, OFCOM had to work with spot checks.
According to SDA's investigations, the complaints were different in all cases; at Tele Ticino, for example, OFCOM criticized the fact that so-called filler commercials had not been billed to customers, according to Filippo Lombardi, Delegate of the Board of Directors. In the opinion of OFCOM, this generated revenue and reduced the broadcaster's claims to fee money by around CHF 100,000.
According to Lombardi, the spots in question were broadcast between December 27 and 30, 2003. Tele Ticino broadcast old commercials to fill the advertising breaks. However, Lombardi said that the broadcaster earned nothing from this. Since then, the station has used advertising for its own programs as filler advertising.
In the case of Tele Südostschweiz, this concerns countertrade for purchased contributions, as Hanspeter Lebrument, Chairman of the Board of Directors of Südostschweiz Mediengruppe, said. The amount used for this in the invoice has been checked by OFCOM, but has never been objected to. An appeal has been registered, but discussions will be held with Bakom until the deadline expires.
At Canal Alpha, Bakom criticized the booking of various jobs, said Deputy Director Pierre-André Léchot. The broadcaster lodged an appeal with the Federal Administrative Court "because we are dependent on this fee money".
With the new RTVA, which has been in force since April 1, 2007, the fee money to be awarded is calculated and promised for a period of five years. Will this clear up these "accounting misunderstandings"? As Matthias Ramsauer, Head of the Radio and Television Division at Bakom, told Klartext, the Federal Office will not be able to monitor all broadcasters across the board in the future either.

 The submission deadline for the Swiss Effie 08 marketing efficiency award has opened. Cases can now be entered for assessment by the jury at Effie.ch. The communication and advertising measures submitted must have been used in 2005, 2006 and 2007. All communication agencies and advertising companies or clients based in Switzerland can take part. The closing date for entries is October 15, 2007. The Swiss Effie 08 jury consists of 28 representatives of clients, media and agencies. The jury is chaired by Ralph Büchi, Chairman of the Handelszeitung Group Management and Jean Frey. The prize is organized and run by BSW Leading Swiss Agencies. The award ceremony will take place on April 8, 2008 in Studio 1 of Swiss Television SF.

 The Bern-based company Bewegungsmelder, publisher of the pocket magazine of the same name, was commissioned by the Coop sales region Bern to find the grill freaks of 2007. Together with its distribution partner Passive Attack, the company was responsible for the conception and realization of the entire campaign. Bewegungsmelder was responsible for addressing a young target group, from the idea to the shooting of the image material to the content and graphic implementation of the barbecue guide and the homepage. Part of the "For barbecue freaks" campaign was an interactive competition. Users of Fuergrillfreaks.ch were able to vote for the Grillfreak 2007 from the best barbecue photos.

 Angelink yourposition, a full-service provider in search engine marketing, has once again increased its turnover in the first half of 2007 by well over 100 percent compared to the same period last year, according to its own figures. New customers include Swiss Television, the State Secretariat for Economic Affairs (Seco) and Netzmedien, which publishes Netzwoche. The expansion of the partner network has also proved successful, according to a press release. For example, in cooperation with Web2com, mandates for three major projects have been won, including Tele2. At the same time, Angelink yourposition is announcing an expansion of its team: Andrea Struller, who previously worked in Global Sales & Marketing at OC Oerlikon, is now on board.

 The special report on August 9 about the devastating floods in the Mittelland was watched live by 250,000 viewers on Tele M1. This is a new record in the 11-year history of the Aargau local television station, according to a press release issued on Tuesday. The areas in the cantons of Aargau and Solothurn that were particularly badly affected by the storm are part of Tele M1's broadcasting area, and three video journalists were already on the road in the region during the night of August 9, 2007 to provide a picture of the situation in an initial special broadcast at 12.00 a.m., according to the press release. During the day there were twice as many. Tele M1 is very satisfied with its own performance, which, according to the press release, was confirmed by the numerous compliments received from the public.

 Switzerland's largest animated film festival will take place for the sixth time in Baden from September 11 to 16. According to the organizers, the programme for this year's edition of Fantoche will be slimmer, tighter and more focused. Exactly 333 short and feature-length films from 29 countries will be shown in four cinemas from morning to evening. Around 20,000 spectators as well as numerous animation artists, film producers and sound designers from Switzerland and abroad are expected to attend. The festival's declared aim is to track down current trends in animated filmmaking, irrespective of fads and commercial success. 

 The portals StudiVZ.net, Handelsblatt.com, Wiwo.de and Zeit Online, which all belong to the German publishing house Holtzbrinck, are launching a joint ideas competition for web design professionals and students. The competition is intended to help promote students with good and innovative advertising ideas and offer them a platform for their ideas, as reported by New-business.de. The prize is awarded to the best online advertising concept. It should consist of proposals for the design of the advertising material and a brief explanation of the advertising strategy. The competition is also open to Swiss participants, as Handelsblatt spokeswoman Nina Rauschenbach told Werbewoche. The jury, which is made up of various representatives from the online portals, will select five nominees who will be presented with their concepts on the portals in advance. The winner will receive two tickets for next year's Cannes Lions Festival including flight and hotel. In addition, Handelsblatt.com, Wiwo.de and Zeit Online will report on the award winners. Their works will be made available and explained on the websites. The award ceremony will take place on September 25 at the OMD trade fair in Düsseldorf.

Jeanne Fürst, 46, will succeed TV doctor Samuel Stutz (see ) as host of the program «Gesundheit Sprechstunde.» Starting August 26, the Basel-based physician will host the television program, which is produced by Ringier TV and broadcast on SF zwei. Fürst grew up in Spain. After studying veterinary medicine in Córdoba, she earned her doctorate at the University of Zurich with a thesis on asthma. Since 1997, she has been the owner and managing director of Scicom (Scientific Communication), a company specializing in scientific communication and drug registration. She has also been producing the health magazine «Xund-TV» for TeleBasel since 2000.

 From 2008, the Pepper information agency will be responsible for the editorial media work for the Bern Spring Fair BEA. The fair takes place from the end of April to the beginning of May at the BEA Bern Expo site. Last year it attracted around 270,000 visitors. According to Pepper, the agency will be writing all media releases for one of Switzerland's biggest events. These will be distributed throughout Switzerland.

 Jenni Kommunikation has won the mandate from technology company Intel following a multi-stage selection process among various PR agencies in Switzerland. From September 2007, the Zurich-based agency will be responsible for all of Intel's public relations work as well as the planning and implementation of various events. The company intends to massively expand its communications in Switzerland. The decisive factor in the choice of agency was the expertise that Jenni Kommunikation has developed through its focus on companies in the ICT and consumer electronics sector, according to a statement from the agency. Jenni Kommunikation's main task is to provide specialist advice and implement Intel's communications strategy in Switzerland.