The provider of special advertising formats, previously known as Projekt GmbH by MF & ML, has changed its name: From now on, the company in Horn on Lake Constance will be called Projekt Ambient Media. The managing directors Mathis Felsche and Markus Liebscher want to use the new name to demonstrate the company's clear affiliation with the ambient media genre, according to a press release. Felsche and Liebscher's company offers fresh shirt and parking ticket advertising, for example. The timing of the name relaunch was chosen to coincide with the company's market entry in Austria, where it will now also be active. Founded in Switzerland at the beginning of 2001, the company now generates more than half of its turnover in Germany.

On September 1, Yannick Chevailler took up his position as Client Service Director at McCann Erickson Geneva. He joins McCann from Tamedia Romandie. At Tamedia, Yannick Chevailler was responsible for the French-speaking Swiss market as Director. For McCann Erickson, this new addition is also a commitment to the French-speaking Swiss market, according to a press release. CEO Curdin Janett is quoted as saying: "We are convinced that French-speaking Switzerland continues to be an interesting market for us, both for local and international business. And the local market needs locally anchored personalities. Which is why Yannick is the perfect solution for us."

 The listed industrial group Walter Meier has commissioned the agency Sulzer, Sutter with the marketing communication of the new brand as part of a comprehensive rebranding. Walter Meier is active in the areas of indoor climate and manufacturing solutions for the metalworking industry. The new image is currently being developed by Sulzer, Sutter. According to the press release, the first pieces will appear in the trade media and the Sunday press from November.

 We've all become accustomed to the Christmas craze hitting us in the fall. By the end of October, it's already twinkling and glittering in the department stores, in November it's glittering and glittering in the streets, and in December, well, you know. But now someone has managed to set the mill rolling on August 30. The organizers of the Christmas festival in Montreux sent an eight-page brochure with all the details; times, exhibitors, special events, etc., etc.. Of course, the question immediately arose as to what the intention behind the perhaps somewhat early mailing might be. For example, you learn that the festival will be themed around the International Polar Year. Of course, it's good to know this in August. And that a themed exhibition will bring us closer to the social life of mammoths in glacial times. There's no denying that this generates Christmas feelings. But why the early dispatch? One more look at the brochure and it dawns on us. Cleverly juggling the themes of Christmas in Montreux, the international polar year (and the social life of mammoths during the glacial period), it reads: "Montreux Noël en Pôle Position" (note the circumflex). The brochure mailing obviously also had to be pushed into pole position.

 The marketer Goldbach Media is acquiring a 25 percent stake in the US company Jogo Media, which offers advertising in video games, via its subsidiary Game Mediarep. Goldbach Media intends to expand its position in the rapidly growing market for in-game advertising with this investment. The parties have agreed not to disclose the purchase price. Goldbach Media expects advertising within console, PC, mobile and browser-based games to become increasingly attractive, the company announced on Thursday. The investment lays the foundations for tapping into this market.
In addition, the Goldbach Media Group can now market advertising in JOGO Media video games in Switzerland, Austria, Liechtenstein and the new Eastern European countries. This represents a significant expansion of the existing games portfolio, it was reported.

 
From October 21, Sonntagsblick is to be given a refreshed look. According to editor-in-chief Marc Walder, the paper is to become "more magazine-like and feminine". However, this is not a repositioning of the newspaper, but merely a visual and structural refreshment, as is the case with every newspaper every few years, according to Walder in an interview with Persoenlich.com. The design of the new layout is being led by Stéphane Carpentier, who was also responsible for the Sonntagsblick magazine, which was renewed in May 2007. A new page architecture, new fonts and a new color palette will be defined, said Walder. Slight adjustments will be made to the page structure, especially in the sports section. In addition, some new containers have been designed, but he does not want to reveal them yet.

 
As part of an agency evaluation, the Walliseller BSW agency Draftfcb, which belongs to the Draftfcb / Lowe Group, was commissioned with the brand and product advertising for Coop Insurance. The insurance company, which sells its products under the names smile car (car) and smile home (household contents), has been operating successfully on the market as a direct insurer for some time. According to a press release issued on Thursday, it wants to position itself as the most consumer-friendly insurance company with its commitment to fairness in contracts and demonstrably low premiums.

 The current "Newcomer of the Year" and Cannes Gold Boy is not resting on his laurels, but is working on new projects under Maxi pressure. Following an international mandate for Amnesty International and the recent win of the Rega air rescue service, the Walker advertising agency can now announce another new client with a very positive image: the fair trade organization Max Havelaar.

 
In August, the number of companies advertising on Google using search terms continued to fall after July. Click prices, on the other hand, remained at 1.90 francs. This is shown by the August values of the Swiss Adex from Angelink yourposition, the agency specializing in search engine marketing. In August of the previous year, the booking volume was almost twice as high, but the average price per click was 1.56 francs.
Currently, an average of just under 15 companies have an advertising presence on Google. In July, this figure was slightly higher at 15.5. Dating agencies in particular, which were previously by far the most active, stopped numerous campaigns at the end of the summer. As in the previous year, insurers have so far held back after the summer slump and have not dared to make an early start. However, according to Angelink, the search frequency for insurance topics has already increased. The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google Adwords is developing in Switzerland. On the one hand, the average booking volume is measured, i.e. the number of companies per search term (there are 585 search terms in total); on the other hand, the average click price is determined, which varies depending on the term (currently between 16.42 francs and 12 centimes).

Since this week, the SVP mascot Zottel has been causing a stir. In online games, Zottel beats up green politicians, Swiss judges and foreigners portrayed as black sheep. Now the vegetarian restaurant Haus Hiltl in Zurich has surprised us with a tongue-in-cheek advertising campaign. The now infamous Zottel can be seen over a fire on a spit - with the headline above it: For once, even we would like to offer a meat menu.
This is sure to bring a smile to the faces of the Hiltl team, which includes people from 35 nations, according to a press release from Ruf Lanz. The Zurich agency conceived and designed the motif.
Responsible at Haus Hiltl: Rolf Hiltl. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction); Grit Wolany, Lorenz Clormann (Art Direction); Markus Ruf (Text); Michèle Leibacher (Consulting). Illustration: Ernst Feurer.

 Facts 2.0, a community portal on the website of the discontinued Facts magazine from Tamedia, has been online since Thursday. The platform aggregates content from various media and the blogosphere. Users can also start discussions and comment on articles (see ). According to its own description, the site is "a network for news producers, whether journalists or bloggers, and for all true news aficionados". However, not everyone can become a community member. Anyone who wants to join must be invited by an existing member. The primary aim is to ensure that only users who really come from the news-related sector participate, as initiator and Partnerwinner.ch managing director Christoph Lüscher tells Werbewoche. The portal was designed by Oliver Reichenstein, who was instrumental in creating the magazine's new website. At the moment, the new Facts release is still ad-free. According to Lüscher, however, the medium-term plan is to make the site accessible to advertisers.

 
The organizing committee of Europe's leading creative competition Eurobest has nominated three Swiss communications professionals to the jury. Frank Bodin, Alex Schmid and Dietmar Bemberg complete the eleven-member jury team in London. Frank Bodin will additionally assume the function of chief juror. The CEO of Euro RSCG and President of BSW Leading Agencies Switzerland will act as juror for Film/Cinema, Print, Outdoor & Radio. Alex Schmid, owner of the brand agency Alex Schmid, will be a member of the jury Direct Marketing & Sales Promotion. Dietmar Bemberg, Managing Partner at Bemberg, Gedenk, Media, will be a juror in the new category Media. The Eurobest competition is being held for the 20th time this year; it is organized by the organizers of the International Advertising Festival Cannes. The deadline for entries is September 28. From November 28, the shortlist nominations will be announced on Eurobest.com, and on November 30 the individual award winners will be decided.