The health insurance company Atupri soon wants to manage its customer data much better. A new tool, which was commissioned from the internet communications agency New Impact, will allow the company to access the complex data of every patient in all service centers in Switzerland. By awarding this contract, Atupri is continuing its proven collaboration with New Impact. The agency has already implemented the health insurance company's website as well as various individual applications.

 The advertising agency In Flagranti in Lys has hired three new employees. The 25-year-old Michael Holzgang is a federally certified PR specialist. According to the press release, he worked as an event and communications specialist, first in a regional and then in an international event agency. He then worked in the communications department at Bernische Kraftwerke BKW in Bern, where he implemented various projects. 23-year-old Martina Kunz works as a polygrapher/typographer at the agency in Lyss. And 17-year-old Taco Hammacher is the first apprentice at In Flagranti. He is completing a graphics apprenticeship.

 
Swiss Post transports letters and parcels. True, but that's not all: a new autumn campaign for PostLogistics, created by Bern-based advertising agency Neue LGK Kommunikation, focuses on the heavy general cargo that is delivered throughout Switzerland every day within 24 hours. Peter Hebeisen's images focus on individual goods weighing up to 4.5 tons and with a volume of 75 cubic meters, staged in various situations. The roof advertisements, small ads and banners will be on display everywhere from the beginning of September to mid-October. Neue LGK is thus continuing its campaign for PostLogistics, which it says has been very successful since last year.

 The German publisher Meyers Lexikon is launching a participatory encyclopaedia on the Internet, which is controlled by expert editors and is therefore intended to show relevant and reliable content. According to its own description, the online encyclopedia is originally based on the content of "Meyers Grosses Taschenlexikon in 24 Bänden". However, registered users can edit articles themselves in a separate area. The Meyers Lexikon editorial team checks the articles for formal accuracy, correctness of content and neutrality of presentation and, if necessary, transfers them to the checked article area. The editorial control is not the only difference between the new encyclopedia and Wikipedia: Advertising can already be seen on the home page of the Meyers Lexikon online, with Google Ads placed next to self-advertisements.

 According to CEO Carsten Schloter, Swisscom will not be able to reduce the installation costs of a new Bluewin TV connection to the targeted CHF 750 by the end of the year. At present, a new connection still costs around CHF 1,300. The targeted reduction will not be achieved in full, Schloter said in an interview with Cash Daily. The costs will be "somewhere in between" at the end of the year. Swisscom is currently signing up 5,000 new customers per month. Schloter expects 80,000 customers by the end of the year. Bluewin's technical platform has become more stable in the meantime. Customer satisfaction has also increased significantly thanks to selective installations, according to Schloter.

 Bern and Lucerne will now also be able to enjoy an original form of networking. As in Zurich, Winterthur and Basel, the residents of these cities will now have the opportunity to receive the free Ron Orp newsletter from Monday to Friday. In it, they will receive recommendations from practically all areas of cultural life and can browse through the various advertisements and place them themselves. The newsletter already has over 24,000 subscribers and has already been discovered by various parties as an attractive advertising medium.

 The sports publishing house, which also publishes the football magazine EuroSoccer, is recruiting new personnel in the area of marketing. Joachim Tiefenthal will join the Zurich-based publishing house as the new Head of Marketing from October 1. Tiefenthal most recently worked for the Handelsblatt publishing group as Marketing Manager Specialist Publishing in Düsseldorf. The publishing house, which produces all print products for the German Football League as well as the titles "Golf & Country", "Petri Heil" and "EuroSoccer", is thus gearing up for the Euro year 2008.

 To attract the attention of ambitious apprenticeship candidates, Switzerland's second-largest retailer Coop has come up with something special. With the support of new media marketing specialist Futurecom Interactive, a web platform was created on which interested parties can gain an overall impression of the working environment at Coop. In addition, a lot of infotainment and a quiz with burning questions from the areas of music, sport, film and entertainment await the young people.  

 The Basel-based advertising agency Bluegummy Marketing Communications has secured the budget for the redesign and realization of the HMO health plan's customer magazine in a competitive presentation. The publication will appear four times a year and is aimed at the insured members of the HMO health plan. It is sent out by post and is available in doctors' surgeries.

 A new contract for the Bern-based advertising agency Cosmic: as the agency announced in a press release on Tuesday, it has won the recruitment company Stamford Consultants as a new client. The young temporary and permanent recruitment agency with branches in Zurich, Bern, Basel and Birmingham is active in the IT, finance and pharmaceutical sectors.

 Bruno Baumann joined the Hollenstein und Partner team on September 1. With this new addition, the advertising agency from Eastern Switzerland aims to increase its expertise in the field of packaging. Baumann will support the full-service agency in the areas of consulting and packaging. According to the press release, he has many years of experience in the packaging industry, where he has looked after national and international clients in the food and cosmetics sectors.

 The Ringier media company has announced figures for the business publication Cash Daily: Based on 1.3 readers per copy, the newspaper now reaches around 140,000 readers. This projection is based on Mach Basic 2007-2. Wemf estimates that Cash daily had 67,000 readers for the period from October 2006 to March 2007. With an average circulation of 52,000 copies distributed during this period, this results in a readers-per-copy value of 1.3.
Since May of this year, Cash daily has been selling an average of 98,000 printed copies a day, according to Ringier. With 1.3 readers per copy, this corresponds to 127,000 readers per day. In addition, 12,000 people a day access the multimedia version on the Internet with additional video and audio content. According to the press release, 31,500 people have registered for access to the livepaper. Ringier reports that Cash Daily has a market share of 12 percent in the business press advertising market according to Media Focus.