The Lowe agency, part of the Draftfcb/Lowe Group, has realized two further print subjects for its client Cablecom. As the agency announced on Thursday, they advertise Cablecom's new Internet offering, in particular the entry-level product Hispeed 250 and Hispeed 5000, and show exactly what is happening thanks to Cablecom's Hispeed Internet. The claim reads: "Cablecom. And there's something going on at home".

Responsible at Cablecom:
Oli Bergmann (Head Marcom & Brand), Anna-Marie Siroka (Marcom Specialist Broadband). Responsible at Lowe: Keith Loell (CD), Sebastian Hugelshofer (AD), Dominique Wegmann (Text), Rolf Jeger, Gina Armellino (Consulting), Kurt Schmid (Strategy), Melanie J. Auerbach (Art Buying). Photographer: Scheffold. Vizner.

 On Tuesday, various media, including Werbewoche, reported on the praise with which the Zurich City Council is supporting Roger Schawinski's Radio 1 (see ). His application for a license "bears witness to impressive professionalism and experience", it said, and that Radio 1 should be licensed "in any case".These words from the city council's statement were published on the website of the Federal Office of Communications on Tuesday - but they are not actually what the city council wanted to say. As the NZZ reports, the city government made a mistake: on February 27, it sent a statement with the above-mentioned text to the Federal Office, but later provided a corrected official version. As Nat Bächtold from the presidential department of the city of Zurich told the NZZ, Bakom first published the incorrect version on Tuesday and then the correct version following a tip-off from Zurich. However, the Federal Office failed to inform visitors to the website of this fact.
As a result, there were different reports in the media about the city council's recommendation regarding Radio 1: the corrected version only states that Schawinski's application was "particularly striking" because it could bring some movement into the "more or less deadlocked radio landscape". The NZZ now wonders whether the erroneous action was merely a mishap or an illuminating slip of the tongue.

 Swisscom is changing one of the motifs in its extensive new service campaign and removing the sentence "Hello Sunrise customers. We're here for you too." has been removed. At the request of Werbewoche, spokesman Sepp Huber confirmed a report in the Abendzeitung Heute newspaper that the headline was to give way to a more neutral one such as "Hello non-customers". The slogan was actually intended to show that Swisscom is open to everyone. Now, however, the telecom giant has apparently changed its mind and is refraining from directly addressing the competition in its advertising. According to Huber, this has nothing to do with pressure from Sunrise. After all, the campaign included many different subjects, and now one is being replaced.

 After Google opened a large company headquarters in Zurich, Switzerland can now look forward to another addition from the IT sector: the internet company Yahoo is setting up in Rolle in the canton of Vaud. Part of the European business is to be handled from there and several hundred employees will be employed. Jean Frédéric Berthoud, Director of the Vaud Economic Development Agency, confirmed a report in the daily newspaper 24 heures. The group benefits from tax relief granted last year as part of an economic development program.
Berthoud was unable to provide precise details about Yahoo's branch in Rolle. The Californian company is already in close contact with the Vaud authorities. Yahoo is planning its European data center in Avenches VD. Several dozen people are to be employed there.

 
Jung von Matt/Limmat has realized a poster campaign for Swisscom. With over 35 individually written and designed poster motifs, the agency is drawing attention in German-speaking, western and Italian-speaking Switzerland to the telecom company's various services, from Internet courses to replacement guarantees. According to the press release issued on Thursday, the posters are intended to appeal to everyone: From art lovers to Cervelat aficionados to start-up entrepreneurs.The appearance was completely implemented in the new corporate design.
 

 
Responsible at Swisscom:
Marc Werner (Head of Marketing & Sales), Thomas Ulrich (Head of Marketing Communication), Roger Renfer, Peter Schilde, Patrizio Pivirotto (Advertising Management). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Markus Rottmann (CD), David Hanselmann (AD), Samuel Knaus (text), Matthias Fürst, Stefanie Ledermann (graphics), Martin Samsel (strategy), Sebastian Durband, Jasmin Schmid (consulting).  
 

 
The Zurich agency Matter & Gretener has created an advertisement for the Tribis dog school in Bubikon. It makes a promise that is particularly relevant for dog owners: "Tribis dog school. And he obeys" is written under the picture of a dog as an S&M slave. Incidentally, the Jack Russell terrier did not have to suffer during the shoot, as stated in the press release on Thursday. The 3D specialists from Virtuelle-fotografie.ch made sure of this by wrapping the dog in latex on the computer.
Responsible at Tribis:
Franziska Tribelhorn. Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Max Faller (AD), photography: Gina Folly; 3D rendering: Virtuelle-fotografie.ch.

 
Reader market Advico Y&R offers more to discover with SoZ. 
With the SonntagsZeitung, things are much more than they seem. Thanks to a wealth of facts and cross-references, the reader discovers connections that go beyond everyday information. In this way, a more complex picture emerges. This is the core of Advico Y&R's new campaign: various relevant people and topics are taken apart according to the babushka principle. For example, it is discovered that behind the whisperers Condoleezza Rice and Donald Rumsfeld, George W. Bush is ultimately the former President George Bush senior.
The new campaign for the SonntagsZeitung will be in use from mid-March and is intended to further anchor the positioning "Time to discover". It is supported by several small advertisements in the same visual style.
 
Andreas Panzeri

 
The Manor department store chain announced its new look on Wednesday, but was also confronted with a much more difficult issue on the same day: Due to a "Kassensturz" report, it stopped selling rabbit meat from Italy. The consumer program had reported on Tuesday evening about gross abuses in rabbit farming. On Wednesday, around 40 animal rights activists also protested outside Manor's head office in Basel against the trade in "quälfleisch", with Manor expressing its "dismay" at the images shown on television in a statement. These would not fit in with the company's philosophy with regard to animal husbandry. Although Manor had carried out inspections at the producer shown in the program, other stables were shown, the company added. Following the "Kassensturz" broadcast, the department store chain has now drawn the consequences and stopped trading with the controversial producer. From now on, it will only sell rabbit meat from Swiss farms from the existing main supplier Kyburz.

 
Internet Jung von Matt/Limmat developed several measures for Swisscom to communicate the new brand world.  
The Beck-&-Bondi fan community was probably shocked when Swisscom announced that the award-winning advertising soap opera would be discontinued with the introduction of a new brand world. The telecoms provider no longer has any use for the cult families because Swisscom merged the Fixnet, Mobile, Solution and Bluewin Group companies at the beginning of the year. In future, the company intends to operate under the Swisscom umbrella brand. In addition to Beck & Bondi, the Bluewin logo is also being laid to rest, which has met with incomprehension among many brand professionals. Swisscom counters that the uniform appearance is a must. It hopes that this will lead to greater communication efficiency.
New logo as centerpieceWhat Swisscom announced last year is now being implemented throughout Switzerland. The communications company has been sporting a new look for a few days now. The centerpiece of the new look is the blue, white and red logo, which was developed by Bruno Maag, a London-based graphic designer with Swiss roots. In addition to the bold design, the logo rotates on its own axis on the screen. Media spokesman Sepp Huber: "We believe that such moving logos will be used more and more in the future and want to play a pioneering role here as a telecoms company." The logo has received both praise and criticism from the public. Comedian Victor Giaccobo joked in his show on Sunday about the telecom provider's new figurehead: "The new Swisscom logo looks like a turtle sitting on its butt."
Swisscom is making a big splash to publicize its new image. The Zurich advertising agency Jung von Matt/Limmat has developed a large package of measures for the telecom giant. At the heart of the campaign is a television commercial called "Omega Man", presumably a reference to the science fiction film from 1971, in which a young man is lost in thought as he taps away on his cell phone. When he turns to his colleague for technical advice, the world around him is suddenly empty. After a few steps, however, he finds help in the Swisscom store. The commercial is accompanied by a national poster and advertising campaign that is particularly striking for its simplicity.
As can be read on forum pages and weblogs these days, the poster subjects appear completely alien and emotionless. At first glance, it is also unclear who is behind the messages such as "Hello every-minute email checker. We're here for you." or "Dear romantic. Yes, that still exists today: someone is here for you." as the sender. "The campaign is indeed polarizing. But I find it very human and approachable," says Alexander Jaggy, Creative Director at Jung von Matt/Limmat.
Delivering on the brand promise The online campaign that Jung von Matt has launched for the communications giant has met with more enthusiasm. On the Swisscom-Mosaik.ch microsite, visitors are invited to send in their photos. These are incorporated into the Swisscom logo according to the mosaic principle. The images are assigned based on the colors. "In this way, we want to fulfill the brand promise of being close to our customers," says Matthias Adolf, Head of Online at Jung von Matt/Limmat. Photos can be uploaded via the Internet or MMS. However, the mosaic idea is not new. Two years ago, the environmental organization WWF also sought dialogue with users with a similar campaign.
Christian Lüscher

 
A good third of ex-Cash subscribers remain loyal to HandelsZeitung As of July 1, 2007, HandelsZeitung had 18,210 paid and Wemf-certified subscriptions. But if all goes well, it will probably have around 29,000 paying subscribers this summer - an increase of around 30 percent. The reason for the sudden and yet probable increase is the subscription base that HandelsZeitung took over from Ringier's Cash eight months ago. After the end of Cash, 27,000 of 43,000 subscribers chose HandelsZeitung as a replacement. Now that the majority of these HZ subscriptions are up for renewal, Ralph Büchi, CEO of Axel Springer Switzerland, can draw an initial interim balance. "A good third of the ex-Cash subscribers are definitely converting", he announces in writing. This means that HandelsZeitung is likely to have around 10,000 additional subscribers - provided that the vast majority of existing HZ subscribers also renew their subscriptions. A further 5,000 former Cash subscribers chose a Bilanz subscription as a replacement, while 2,000 preferred Stocks. "The conversion figures for Bilanz and Stocks are also between 30 and 40 percent," writes Büchi. This means that on July 1, 2008, Bilanz is likely to have around 30,000 subscriptions and Stocks around 18,000.
The figures are "in line with our ambitious expectations", explains Büchi. Nevertheless, there is probably a slight hint of disappointment. Last summer, Büchi told Persoenlich.com that he still hoped to achieve 50 percent
of former Cash subscribers would renew their subscription - as was the case in 2002 when the Swiss family took over the Meyer's subscription base.     
Markus Knöpfli

The Zurich agency JWT+H+F has staged the new claim "Let it out" across all communication channels for its client Kleenex. With the brand story, the handkerchief manufacturer is calling on all consumers to show courage and let it all out - both physically and emotionally. The Kleenex effect is that you feel better afterwards, according to a press release. At the heart of the campaign is the website, for which JWT+H+F partner web agency Pulse is responsible. On Lassesraus.ch, users can undergo an emotion test and then let their feelings out - in the form of happy or sad stories that are placed on the site.
Advertisements, banners and TV commercials are also used. All of these advertising media have the task of bringing consumers to the website. The TV commercial features presenter Anna Maier. She gets people from the street onto a blue Kleenex sofa and gets them to give free rein to their emotions.
Events were also organized in line with the TV commercial - in Bern with Anna Maier and in Lausanne with Mireille Jaton, also on the blue sofa. Kleenex handkerchiefs were distributed around the events. The events were directed by JWT+H+F partner agency Dog Promotion.

Responsible at Kimberly-Clark GmbH (Kleenex):
Franziska Leisi (Marketing Manager Family Care), Corinne Anliker (Marketing Kleenex). Responsible at JWT+H+F: Mike Krüll (Creative Direction / Text), Isa McInnes (Art Direction), Sebastian Day (Graphics), Petra Nigg, Cyprian Sutter (Consulting), Nico Schärer (Photographer), Mirjam Fabrikant (Vertigo TV Production). Responsible at Pulse: Imre Sinka (concept), Nathalie Müller (project management), Nina Wilhelm (screen design), Stefan Bruggmann, Roland Tobler (programming).

 
Media Ruf Lanz builds the world's first truly environmentally friendly illuminated poster.  
Kilian Gasser, owner of KG Werbeakquisition & Verlagsberatung, has founded an eco-pool. The new advertising combination, with which 476,000 ecologically interested readers can be addressed in one fell swoop, includes the architecture and design magazine Hochparterre, the satirical magazine Nebelspalter, the street magazine Surprise and the left-wing weekly publication WOZ. In the latest Mach Basic study, these four titles occupy the top ranks for the criterion "very strong interest in environmental protection". Advertisers use the eco-pool to reach the population aged between 35 and 75 with a high level of education and above-average income. In addition to a very strong interest in environmental protection, the readership is characterized by above-average affinities with politics, business, art and culture. For Gasser, the new advertising combination is a credible alternative for the growing number of companies that feel committed to ecological interests. Kilian Gasser: "The pool makes it possible to address an ecologically aware target group efficiently and inexpensively."
Poster conserves resources To get the eco-pool noticed by media agencies, the Ruf Lanz advertising agency has come up with a launch campaign that is entirely in keeping with the eco-movement. The main advertising medium is a specially constructed bicycle and a trailer with a mounted illuminated poster. The electricity for illuminating the poster is generated by pedaling several dynamos. With this mobile illuminated poster, advertising canvasser Kilian Gasser and his team ride in front of the large media agencies in the evening and illuminate the poster by literally pedaling away. In this way, the eco-pool reaches the media professionals' target group without any wastage. The hard work seems to be paying off: As Kilian Gasser says, the new eco-pool is already in high demand.
Christian Lüscher