Roger Schawinski's Radio 1 will definitely go on air on Monday. At the same time, TBWA\Zürich is launching a campaign with a complete range of communication and advertising measures. The agency had already implemented a number of CI/CD tasks and an awareness campaign for the "adults-only" radio station during the soundcheck phase. Now the cross-media work continues: starting with classic outdoor advertising measures, advertising campaigns and a 23-second TV commercial, the TBWA\Zürich team developed the full range of tools that a young brand like Radio 1 needs. The palette ranged from studio lettering, flags, event decorations and invitations and press passes to the design of the microphone protectors. You can read more about TBWA's campaign for Radio 1 in the upcoming issue of Werbewoche on March 20, 2008.

Copywriter Tom Zürcher is moving from Zurich's Stadelhofen to the Uetliberg: after seven years at Publicis, he is moving to Wirz Werbung, where he will strengthen the creative department. The 42-year-old has produced award-winning work for Migros, Gelbe Seiten, Sportplausch Wider, Swisscom, Blaues Kreuz and ZVV, among others. He will start at Wirz at the beginning of May.

 The project managers for Euro 08 in the Basel area are looking for law students to look out for ambush marketing during the major event. This is Uefa's way of counteracting free riders around the European Football Championships, as reported by the Sonntag newspaper. Uefa is obviously still willing to strictly defend its trademark rights. Although it wants to recruit the majority of brand inspectors from within its own ranks, it now apparently needs additional people, which it is looking for among the students. Until now, Uefa has already carefully checked which companies advertise what. Anyone who behaves unlawfully in its eyes is made aware of this: as spokesperson Pascale Vögeli told Sonntag, Uefa has already intervened with 300 companies. Five cases have been taken to court. Three of these were decided in Uefa's favor and two are still pending. Martin Platzer from the consulting firm MPM in Zurich and Vienna was critical of the control plans, telling the newspaper that Uefa's threat of confiscation could be implemented in very few cases. In his opinion, the most the sports organization could do is file a complaint.

 The Zurich agency OgilvyOne is in charge of the marketing communication measures of Castagna, a counseling and information center for sexually exploited children, female adolescents and women exploited in childhood. The partnership has been running since March 1, 2008, and the current themed booklet with the annual report for 2007 and a corresponding flyer are currently being produced. Doreen Roth (consulting) and Esmeralda Schürch (art) as well as Gabriela Schmidt, Marie-Louise Pfister and Regula Schwager at Castagna are responsible for the development on the agency side.

The radio station Capital FM, which belongs to Espace Media, is expanding its information offering. From Monday, news will be broadcast every half hour between 05:30 in the morning and 19:00 in the evening. On the hour, the newsroom will provide detailed bulletins. The three most current topics are reported every half hour. The lunchtime program "Capital Info" will also be supplemented with two new formats. According to the communiqué, "Capital FM im Gschpräch" is the vehicle for live interviews and "Capital FM - öii Meinig" offers space for street surveys on current topics. The "Capital Update" between 4 and 7 p.m. also presents new sections.
In contrast to the Zurich stations, for example, Capital FM is not facing a major tussle in the current relicensing process: Only two stations are applying for the two licenses with a performance mandate in the Bern area. In addition to Capital FM, Radio BE1 has also submitted an application. If the stations meet the official requirements, both will be able to look forward to a license.

The TBWA agency is currently drawing attention to the advertising special in the "Swissdate" program for the Zurich Advertising Club. The campaign has now found a copycat: The freelance creative Roland Buob has adapted the subjects and sent them out as applications to well-known creative directors. With slogans such as "Potency problems? - Sperm donor for more advertising ideas: Roland Buob", he offers his freelance services. This echoes the tone of the original campaign, which sends advertisers to the Tele Züri program with headlines such as "Advertising makes you impotent" or "Texting makes you lonely". Buob is not necessarily looking for a permanent position, but wants to help agencies with text, images or layout. "If I had the opportunity to learn something new at an agency, I would like to work part-time," he told Werbewoche. He is also available for ambitious projects: "As an assistant to Hugo Lötscher or Martin Suter. Unfortunately, Stefan Zweig is already dead," says Buob with a grin. The freelancer works for agencies such as MetzgerLehner and Wirz and already has some unusual jobs behind him: he once worked as a graphic designer for a sheikh in Dubai - but without a private plane, as it wasn't the "sheikh of sheikhs", says Buob. Now he is hoping for a good response from Swiss agencies to his application campaign.
Andy Hostettler from TBWA finds the campaign amusing: "It's always a good sign when a campaign is copied," he told Werbewoche. He also knows Roland Buob personally, as he has worked for him before. "Besides, the 'Werberdate' campaign is not for a commercial purpose - with another client I would perhaps have more of a problem if subjects were copied," explains the TBWA boss.

 The ratings speak for themselves. 1,416,000 million viewers watched the final of the last season of "Die grössten Schweizer Hits". This corresponds to a market share of 63.5 percent. A dream figure that almost cries out for a sequel. That's why we'll be singing and voting again this fall. Presenter Sven Epiney and commentators Francine Jordi, Beni Thurnheer and Roman Kilchsperger have already agreed to return. The only question is what the viewers will be offered: "It will be difficult to top the shows with new performers," hit supplier Peter Reber told Blick, adding that Swiss television is now asking its viewers to rummage through their record archives and submit ideas for who should perform in the fall.

The Walker advertising agency, often referred to as the "smallest agency in the world", is pleased to welcome two new employees: Nik Hodel and Patricia Meneghin. Hans Beer is leaving the agency after three years. Nik Hodel joined the creative team at the beginning of the year. The 23-year-old art director, who has already won several awards, previously earned his spurs at Publicis and is one of the winners of this year's ADC/BSW Young Creatives Award.
Patricia Meneghin has been on board since the beginning of the month. According to the press release, the qualified advertising manager has a marketing MBA and more than twenty years of professional experience. The Basel native has spent various periods abroad and most recently managed the ADC/BSW Creative School in Zurich.
Hans Beer is leaving in mid-March to take on new professional challenges, as Walker also announced. The marketing and sales specialist accompanied the agency, which was founded in 2001, for almost three years and is now moving back to the client side.

A Saturday afternoon at the beginning of March, on the Domplatte in Cologne. The sky is amazingly blue, the temperatures are almost in the T-shirt range. As always, crowds of tourists from all over the world are flocking towards the cathedral. But it's not just churchgoers who are here: A large number of young people gather in front of the Roman-Germanic Museum. And then, at 3 p.m. on the dot, it suddenly turns martial: with loud shouts, the young people - there must be a good 150 of them - charge at each other without any prior warning. Their weapon: a pillow, their medium: the Internet. Last Saturday at Zurich main station: at 4.15 pm on the dot, people of all ages stand still. In the middle of a kiss, looking at the scoreboard or eating chocolate sticks, they seem frozen (
). For several years now, so-called flash mobs have been taking place all over the world. People are asked by e-mail, on websites or in blogs to gather at a certain place at a certain time and take action together. Hundreds of people have already simultaneously set up umbrellas, pulled out newspapers or turned into hydrochloric acid (
), pillow fights are currently very popular. This form of collective stress relief has also been practised several times in Switzerland. Last year in Zurich, Lausanne and Fribourg, for example, young people beat the tension out of their bodies in a peaceful manner. The action in Cologne (see ), which many Cologne residents accepted with complete indifference, ended after around twenty minutes with happy exhaustion and a cloud of bed feathers swirling through the entire Cologne pedestrian zone.

 On Friday, the SRG Audience Council commented on two Swiss television programs. Both the cultural program «Klanghotel» and the entertainment show «Giacobbo/Müller» received high marks from the oversight body. According to the Viewers’ Council, Victor Giacobbo and Mike Müller are well on their way to becoming a well-coordinated team. Their show features a varied and timely mix of topics and a clear structure. It’s becoming more relaxed with each episode and has the potential to achieve cult status. Fabian Unteregger is considered a major discovery for his outstanding parody of Christoph Mörgeli.
The program «Klanghotel» has been praised by the council members as high-quality and diverse. It achieves a level of depth that is unique among Swiss television programming. However, when it comes to selecting topics, there is a desire for more risk-taking with regard to lesser-known names and experimental art. In addition, theater and dance are featured too rarely compared to music.

 Karen Heidl will take over as Head of Magazine Publishing at AZ Medien from May 1. She succeeds Irene Frei, who is leaving the company at her own request at the end of April to return to self-employment (see ). The magazine publisher of the Aargau media house employs around 50 people and, according to its own figures, generates a turnover of around CHF 20 million. Karen Heidl, 43, comes from Munich, where she has worked for VNU Business Publications GmbH as Publishing Director, Associate Publisher and Editor-in-Chief since 2001. She had publishing responsibility for all print and online publications of the trade magazine publisher, which published the titles PC Professionell, Internet Professionell and Computer im Mittelstand until May 2007. Heidl entered the publishing industry in 1991 with a traineeship at the trade magazine and book publisher IWT in Vaterstetten near Munich. After working for International Thomson Publishing, the computer book publisher Markt & Technik and as a freelance author, she finally moved to the start-up Internet Cool Guide, where she worked as editor-in-chief and managing director.

 Media Punkt, the publisher of the free daily newspaper .ch, is working hard to improve its home delivery service. A new agreement has been reached with the insurance group AXA, allowing the media company to install displays or wall mounts for the open distribution of .ch at all AXA properties within its coverage area. To further improve the quality of home delivery, Media Punkt’s distribution partner DMC has also established a 15-member team of controllers. Furthermore, the distribution of newspaper boxes in public spaces is set to be expanded. Currently, .ch has 650 boxes at public transportation stations and 400 boxes and displays in large businesses and restaurants.
According to Friday’s announcement, there are also some developments on the content front. The newspaper has entered into a comprehensive partnership with Sport.ch Interactive Media. Starting at the end of April, Sport.ch will provide Punkt.ch with information on all major sports. This content will be made available through various subchannels. The print edition will serve as a teaser platform for this.
Measures to further develop the editorial content of the print edition are also underway. However, this is not a relaunch, publisher Sacha Wigdorovits explained to *Werbewoche*. «After the launch, we barely had time to think about improving the content. Now we have a few ideas that will be implemented in the coming weeks.» The goal is to further expand the publication. The ideas will be developed by the editorial team and put through their paces in a qualitative reader survey before they are implemented.